誕生(sheng)于延(yan)安窯洞里的(de)新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)，如(ru)今已經(jing)走過(guo)了84個春秋(qiu)。作為中(zhong)國共(gong)產黨創建并領(ling)導的(de)紅色文化(hua)(hua)企業(ye)，新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)始終堅(jian)持傳承紅色基因、弘(hong)揚先進文化(hua)(hua)、踐行社(she)會責(ze)任(ren)。根(gen)據中(zhong)國新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)協會發布的(de)2016年(nian)—2019年(nian)《中(zhong)國新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)社(she)會責(ze)任(ren)報(bao)告書(shu)(shu)(shu)》（以下簡稱《報(bao)告書(shu)(shu)(shu)》），以及《中(zhong)國新(xin)聞出版(ban)廣電報(bao)》記者近年(nian)來對行業(ye)的(de)觀察，我們梳理了“十(shi)三五”期間新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)履(lv)行社(she)會責(ze)任(ren)的(de)主(zhu)要做法和成就經(jing)驗，試圖(tu)從中(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期(qi)間，新(xin)華書店積極發揮國有主渠(qu)道、主陣(zhen)地優(you)勢(shi)，承擔(dan)文化傳播使命，全(quan)力以赴做好重要(yao)文件(jian)文獻、重點主題出(chu)版物、優(you)秀大眾讀物等相關(guan)發行(xing)工作(zuo)。

這5年(nian)中(zhong)，全國(guo)各地新華書(shu)店在門店突出位置設立(li)專(zhuan)(zhuan)(zhuan)柜(ju)專(zhuan)(zhuan)(zhuan)架，開(kai)展(zhan)重點出版(ban)物(wu)(wu)展(zhan)示(shi)展(zhan)銷(xiao)和宣傳征訂活動，對讀者購書(shu)給予優惠，取得了顯(xian)著成(cheng)效。2016年(nian)，新華書(shu)店開(kai)展(zhan)“習近平(ping)總書(shu)記系列重要講話”“慶(qing)祝中(zhong)國(guo)共(gong)產黨成(cheng)立(li)95周年(nian)”“紀念(nian)長征勝利80周年(nian)”等主(zhu)題展(zhan)示(shi)展(zhan)銷(xiao)活動；2017年(nian)，設立(li)黨的(de)(de)十九(jiu)大文獻展(zhan)銷(xiao)專(zhuan)(zhuan)(zhuan)區(qu)、專(zhuan)(zhuan)(zhuan)臺(tai)、專(zhuan)(zhuan)(zhuan)架；2018年(nian)，舉辦(ban)(ban)以“習近平(ping)新時代中(zhong)國(guo)特色社會(hui)主(zhu)義思想”“馬克(ke)思誕辰200周年(nian)”“改(gai)革開(kai)放40周年(nian)”等為主(zhu)題的(de)(de)專(zhuan)(zhuan)(zhuan)題展(zhan)銷(xiao)活動；2019年(nian)，舉辦(ban)(ban)“慶(qing)祝新中(zhong)國(guo)成(cheng)立(li)70周年(nian)”主(zhu)題出版(ban)物(wu)(wu)展(zhan)。

“課前(qian)到書，人(ren)手一冊”是(shi)(shi)黨和國家對教材發行工作(zuo)提出的要(yao)求(qiu)，是(shi)(shi)中小學開展正(zheng)常(chang)教育活動的基本(ben)保障(zhang)。“十(shi)三五(wu)”期(qi)間，新華書店將“課前(qian)到書”作(zuo)為重(zhong)要(yao)的政治任務和社會責任，精心組織，精細操作(zuo)，以長期(qi)積淀的專(zhuan)業(ye)服(fu)務能力圓滿完(wan)成每季教材的征訂發行工作(zuo)。

“課前到(dao)(dao)書(shu)(shu)(shu)”的服務(wu)水平在“十(shi)三五”期間得到(dao)(dao)提升，安徽(hui)新華(hua)在這方(fang)面領(ling)全國風(feng)氣之先(xian)。2014年(nian)秋季學期，安徽(hui)新華(hua)將教材(cai)配(pei)送從(cong)“送書(shu)(shu)(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)(shu)(shu)到(dao)(dao)班”，2016年(nian)又開始試點“服務(wu)到(dao)(dao)生”。在榜樣的示范和(he)帶動(dong)下，河南、河北、云南等地的新華(hua)書(shu)(shu)(shu)店，紛紛嘗試“分書(shu)(shu)(shu)到(dao)(dao)班”。

這(zhe)5年中，有(you)兩個特殊的(de)年份(fen)值得銘記。2017年秋季學期，歷經5年完成編審(shen)(shen)的(de)統編三科(ke)教材正式啟用。由于(yu)三科(ke)教材編審(shen)(shen)、評議教輔重新申(shen)報定價、印刷業減產限排(pai)等原(yuan)因，這(zhe)一年新華(hua)人(ren)“課前(qian)到書”的(de)時間空前(qian)緊迫，工作(zuo)尤其(qi)艱苦。

2020年，新冠肺炎疫情(qing)來襲，南方多地遭遇洪(hong)澇(lao)災(zai)害(hai)，教(jiao)材教(jiao)輔(fu)發運工(gong)作形勢(shi)更加嚴(yan)峻。各地新華人兌現一份承諾，堅守一份初心，以堅實行(xing)動兌現“課前到書”錚錚誓言。

承(cheng)辦地方書展(zhan)  推(tui)動全民閱讀

承辦(ban)或協辦(ban)各種書(shu)展，舉(ju)辦(ban)各種文化活動，是(shi)“十三五”期間新華書(shu)店推(tui)動全民(min)閱讀工作的一個重要方(fang)面。

各地新華連續多年承辦(ban)或協(xie)辦(ban)地方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)上海書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、深(shen)圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月(yue)(yue)、黃山(shan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南(nan)惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月(yue)(yue)惠民書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧省全(quan)民閱讀(du)節(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海峽讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等(deng)。還有的新華走出當(dang)地舉辦(ban)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如(ru)福建(jian)新華赴(fu)臺舉辦(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴(fu)俄羅斯(si)、瑞(rui)典(dian)、挪威、美國(guo)、日本等(deng)國(guo)家舉辦(ban)中國(guo)（福建(jian)）圖書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會。

這些(xie)書展大大推動(dong)(dong)了當地的全民閱(yue)讀。如福(fu)建新(xin)華2016年承辦的第二屆“世界讀書日(ri)·海(hai)峽讀書節”，實現銷售碼洋3530萬(wan)元，成為福(fu)州參展規模最(zui)大、入(ru)場人次最(zui)多、銷售收入(ru)最(zui)高、宣傳效果最(zui)好的一次群眾性(xing)閱(yue)讀活動(dong)(dong)。再如2020河北省惠(hui)民書市(shi)，在7天時(shi)間里，166家(jia)新(xin)華書店上(shang)下聯動(dong)(dong)，發(fa)放260萬(wan)元優惠(hui)券，累(lei)計銷售各(ge)類出版物41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了(le)承辦當(dang)地(di)書(shu)展，各地(di)新(xin)(xin)(xin)(xin)華還組(zu)織策劃了(le)豐(feng)富多樣(yang)的品牌(pai)閱讀(du)(du)(du)(du)活(huo)動，形(xing)成一道(dao)道(dao)全(quan)民閱讀(du)(du)(du)(du)的亮麗(li)風景線。歷年的《報告(gao)書(shu)》對(dui)此進行了(le)記(ji)錄。例如，新(xin)(xin)(xin)(xin)華書(shu)店(dian)總店(dian)的“出版界(jie)(jie)圖書(shu)館(guan)界(jie)(jie)全(quan)民閱讀(du)(du)(du)(du)年會”“全(quan)國(guo)館(guan)社高層論壇(tan)”“全(quan)國(guo)少兒閱讀(du)(du)(du)(du)峰會”，江(jiang)西(xi)(xi)新(xin)(xin)(xin)(xin)華的“朗讀(du)(du)(du)(du)者”“美麗(li)中國(guo)·精(jing)彩江(jiang)西(xi)(xi)”等誦讀(du)(du)(du)(du)活(huo)動，已成品牌(pai)活(huo)動。海南(nan)新(xin)(xin)(xin)(xin)華開設的數十(shi)個(ge)“新(xin)(xin)(xin)(xin)時代經典傳(chuan)習所”，搭(da)建起新(xin)(xin)(xin)(xin)時代傳(chuan)播新(xin)(xin)(xin)(xin)思想的“新(xin)(xin)(xin)(xin)平(ping)臺、新(xin)(xin)(xin)(xin)陣地(di)、新(xin)(xin)(xin)(xin)機制”。內蒙古新(xin)(xin)(xin)(xin)華利用旗下發(fa)行網點(dian)，通過鴻(hong)(hong)(hong)雁傳(chuan)書(shu)（文化(hua)扶(fu)貧活(huo)動）、鴻(hong)(hong)(hong)雁使者（草(cao)原(yuan)文化(hua)志愿者活(huo)動）、鴻(hong)(hong)(hong)雁校園（場景閱讀(du)(du)(du)(du)實(shi)踐課(ke)堂）、鴻(hong)(hong)(hong)雁之家（“學(xue)習強國(guo)”積分兌(dui)書(shu)）、鴻(hong)(hong)(hong)雁誦讀(du)(du)(du)(du)（講我的故事）和鴻(hong)(hong)(hong)雁書(shu)店(dian)（在你身邊的流動書(shu)房）的方(fang)式，推(tui)動“鴻(hong)(hong)(hong)雁悅(yue)讀(du)(du)(du)(du)”深入全(quan)區各地(di)。

投入人力物力  助力精準扶貧

2021年(nian)2月25日，習近平總書(shu)(shu)記在全國(guo)脫(tuo)貧(pin)攻(gong)堅總結表彰(zhang)大(da)會上莊嚴宣(xuan)告：我(wo)國(guo)脫(tuo)貧(pin)攻(gong)堅戰取得了全面勝利(li)！“十三五”期(qi)間，各地新(xin)華書(shu)(shu)店投入大(da)量資金(jin)和物資，派出(chu)一線扶貧(pin)干部，通過開(kai)展產業幫(bang)扶、教育(yu)文(wen)化幫(bang)扶等(deng)方(fang)式幫(bang)助扶貧(pin)村脫(tuo)貧(pin)，在國(guo)家脫(tuo)貧(pin)攻(gong)堅的時代(dai)畫卷上寫下(xia)了一筆。歷年(nian)的《報告書(shu)(shu)》記錄了這些數據。

2017年，甘(gan)肅(su)新華、深(shen)圳(zhen)新華、重慶新華分(fen)別向對(dui)口幫扶(fu)(fu)(fu)村捐(juan)贈240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河南新華云書(shu)網成立扶(fu)(fu)(fu)貧(pin)團隊，提供農(nong)副產(chan)品網上銷售服務，探(tan)索電商扶(fu)(fu)(fu)貧(pin)新模(mo)式。

2018年(nian)，江西(xi)新華(hua)對(dui)138個扶(fu)貧點開展幫扶(fu)，累計捐(juan)贈(zeng)約500萬元(yuan)(yuan)(yuan)；湖南新華(hua)參與建設扶(fu)貧點上百個，派駐蹲點的(de)人員200多人，對(dui)口扶(fu)貧人數達753人；甘肅新華(hua)為(wei)扶(fu)貧村學校援建圖書室(shi)折(zhe)合人民幣267萬元(yuan)(yuan)(yuan)，為(wei)貧困(kun)戶捐(juan)資捐(juan)物90多萬元(yuan)(yuan)(yuan)；河(he)北新華(hua)向貧困(kun)村派駐干(gan)部(bu)黨員20余人，為(wei)貧困(kun)地(di)區捐(juan)贈(zeng)物資共計232萬元(yuan)(yuan)(yuan)。

2019年(nian)，山西新華118人(ren)駐(zhu)(zhu)村幫(bang)扶(fu)、486人(ren)結對幫(bang)扶(fu)，年(nian)投入(ru)(ru)資(zi)金千余(yu)萬(wan)元(yuan)(yuan)(yuan)；內蒙古新華脫(tuo)貧(pin)(pin)攻堅(jian)戰斗隊(dui)加(jia)入(ru)(ru)了12個(ge)貧(pin)(pin)困村的駐(zhu)(zhu)村工(gong)作，投入(ru)(ru)資(zi)金、財物百余(yu)萬(wan)元(yuan)(yuan)(yuan)；甘肅新華198人(ren)參與精(jing)準扶(fu)貧(pin)(pin)，投入(ru)(ru)扶(fu)貧(pin)(pin)資(zi)金68萬(wan)余(yu)元(yuan)(yuan)(yuan)，為(wei)貧(pin)(pin)困地區捐錢、捐物、捐贈圖(tu)書超(chao)過(guo)360萬(wan)元(yuan)(yuan)(yuan)。

對于援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)、援(yuan)(yuan)青(qing)(qing)的(de)(de)(de)國家(jia)重點(dian)項目(mu)，新(xin)華(hua)書(shu)店(dian)更是(shi)(shi)高度重視，落實到位。2018年(nian)(nian)(nian)，新(xin)華(hua)書(shu)店(dian)總(zong)店(dian)派員(yuan)參(can)加(jia)青(qing)(qing)海(hai)扶(fu)貧工作，籌措資金(jin)500余(yu)萬(wan)元，修建(jian)一條(tiao)27公里長(chang)的(de)(de)(de)砂石路和一座44米(mi)長(chang)的(de)(de)(de)涵橋；2017年(nian)(nian)(nian)，江蘇新(xin)華(hua)對口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆(jiang)圖書(shu)近200萬(wan)元；福建(jian)新(xin)華(hua)2017年(nian)(nian)(nian)捐贈(zeng)(zeng)的(de)(de)(de)1000萬(wan)元圖書(shu)中，相(xiang)當一部分是(shi)(shi)對口支援(yuan)(yuan)西藏(zang)的(de)(de)(de)；北京新(xin)華(hua)2017年(nian)(nian)(nian)捐贈(zeng)(zeng)的(de)(de)(de)91萬(wan)元圖書(shu)中，援(yuan)(yuan)藏(zang)占了相(xiang)當比重。

“十三五”新華系實體書店發展六(liu)大風標

“十(shi)三(san)五(wu)”期(qi)間(jian)，在中(zhong)(zhong)宣部等(deng)11部委《關于支(zhi)持實體(ti)書(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)(de)指導意見》等(deng)利好政策推(tui)動下，實體(ti)書(shu)(shu)店(dian)(dian)(dian)得到快速發(fa)展(zhan)。根(gen)據(ju)中(zhong)(zhong)國新(xin)華書(shu)(shu)店(dian)(dian)(dian)協會發(fa)布(bu)的(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)華書(shu)(shu)店(dian)(dian)(dian)社會責(ze)任報(bao)告(gao)(gao)書(shu)(shu)》（以(yi)下簡稱《報(bao)告(gao)(gao)書(shu)(shu)》），以(yi)及《中(zhong)(zhong)國新(xin)聞出版廣電報(bao)》記(ji)者近年(nian)來對(dui)行(xing)(xing)業的(de)(de)觀察，我們(men)梳理和盤點(dian)出“十(shi)三(san)五(wu)”期(qi)間(jian)新(xin)華系(xi)實體(ti)書(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)(de)六大(da)風標。從中(zhong)(zhong)可(ke)見，“十(shi)三(san)五(wu)”期(qi)間(jian)，各地新(xin)華書(shu)(shu)店(dian)(dian)(dian)分別(bie)從大(da)書(shu)(shu)城(cheng)、標志性門(men)店(dian)(dian)(dian)、特(te)色書(shu)(shu)店(dian)(dian)(dian)、社區網點(dian)等(deng)多層(ceng)面進行(xing)(xing)規(gui)劃，形成“大(da)中(zhong)(zhong)小特(te)”書(shu)(shu)店(dian)(dian)(dian)并舉(ju)的(de)(de)圖書(shu)(shu)發(fa)行(xing)(xing)體(ti)系(xi)，創(chuang)新(xin)了實體(ti)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)發(fa)展(zhan)之(zhi)路。

門(men)店(dian)升(sheng)級(ji)改(gai)造(zao)持續進(jin)行。從歷年(nian)(nian)(nian)的(de)《報告(gao)書(shu)》可見，“十(shi)三五”期間，各(ge)地新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)繼續加(jia)大門(men)店(dian)升(sheng)級(ji)改(gai)造(zao)力度，為讀者(zhe)提(ti)供(gong)綜合(he)性文化(hua)消費終(zhong)端體驗，使得新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)以全(quan)新(xin)(xin)(xin)面(mian)貌出現在(zai)公眾面(mian)前(qian)。以2017年(nian)(nian)(nian)為例(li)，廣東(dong)新(xin)(xin)(xin)華(hua)(hua)、浙江(jiang)新(xin)(xin)(xin)華(hua)(hua)、山東(dong)新(xin)(xin)(xin)華(hua)(hua)、湖南(nan)新(xin)(xin)(xin)華(hua)(hua)升(sheng)級(ji)改(gai)造(zao)書(shu)城、門(men)店(dian)的(de)數量分(fen)別為 73處、26處、23處、23處。浙江(jiang)新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)(nian)新(xin)(xin)(xin)開業了(le)(le)黃巖書(shu)城，全(quan)新(xin)(xin)(xin)改(gai)造(zao)升(sheng)級(ji)麗水書(shu)城、柯橋書(shu)城、余杭文化(hua)廣場等設計(ji)感(gan)強、時(shi)尚潮(chao)流(liu)的(de)閱讀文化(hua)空間。福(fu)建新(xin)(xin)(xin)華(hua)(hua)2016年(nian)(nian)(nian)完成總部鰲峰坊書(shu)城、福(fu)州金山圖書(shu)城等15家賣場的(de)新(xin)(xin)(xin)建或升(sheng)級(ji)改(gai)造(zao)。江(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)2017年(nian)(nian)(nian)全(quan)省網點(dian)同比上年(nian)(nian)(nian)增加(jia)376處，打造(zao)了(le)(le)一批品種齊(qi)全(quan)、業態豐富(fu)的(de)城市(shi)文化(hua)綜合(he)體。天津新(xin)(xin)(xin)華(hua)(hua)2019年(nian)(nian)(nian)完成全(quan)部200個閱讀新(xin)(xin)(xin)空間建設，改(gai)造(zao)后的(de)書(shu)店(dian)年(nian)(nian)(nian)銷售額提(ti)升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)成風(feng)潮(chao)。從(cong)2014年(nian)(nian)北京三(san)聯(lian)韜奮書(shu)(shu)(shu)店(dian)(dian)(dian)運行24小(xiao)(xiao)時(shi)(shi)不(bu)打烊之后，全國(guo)各地掀起(qi)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建設(she)風(feng)潮(chao)，從(cong)當年(nian)(nian)一(yi)直延續到(dao)“十三(san)五”時(shi)(shi)期(qi)。這其(qi)中不(bu)少(shao)是新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)創(chuang)辦(ban)的(de)(de)，如(ru)遼寧盤錦新(xin)(xin)華(hua)(hua)的(de)(de)深柳讀(du)書(shu)(shu)(shu)堂、杭州新(xin)(xin)華(hua)(hua)的(de)(de)悅覽樹、青(qing)島(dao)新(xin)(xin)華(hua)(hua)的(de)(de)明閱(yue)(yue)島(dao)、湖北新(xin)(xin)華(hua)(hua)的(de)(de)九丘書(shu)(shu)(shu)館、安徽新(xin)(xin)華(hua)(hua)的(de)(de)三(san)孝口書(shu)(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)華(hua)(hua)的(de)(de)軒客會鏜鈀街店(dian)(dian)(dian)等(deng)。這些24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)成為夜(ye)幕降臨后當地不(bu)可多得的(de)(de)公(gong)共閱(yue)(yue)讀(du)空(kong)間，也(ye)以一(yi)種地標式的(de)(de)存在彰顯著一(yi)個城市(shi)的(de)(de)文化底蘊。新(xin)(xin)華(hua)(hua)系24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)建設(she)數量，從(cong)歷年(nian)(nian)《報告書(shu)(shu)(shu)》可見一(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國(guo)新(xin)(xin)華(hua)(hua)系統開設(she)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)20余家；2016年(nian)(nian)，僅(jin)江蘇新(xin)(xin)華(hua)(hua)就開設(she)6家24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)華(hua)(hua)系的(de)(de)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)增13家。

新(xin)(xin)(xin)華書(shu)(shu)(shu)店子品(pin)(pin)牌集群形成。安徽新(xin)(xin)(xin)華打造出以“閱生活”“前言后記”“讀(du)書(shu)(shu)(shu)會(hui)”為代(dai)表的(de)文(wen)化商(shang)業品(pin)(pin)牌，廣東(dong)新(xin)(xin)(xin)華擁(yong)有“四(si)閱”“書(shu)(shu)(shu)笙”“渡”“泊”“吾悅”等(deng)書(shu)(shu)(shu)店品(pin)(pin)牌，四(si)川新(xin)(xin)(xin)華面對不同(tong)消(xiao)費(fei)群體形成“新(xin)(xin)(xin)華文(wen)軒”“軒客會(hui)”“文(wen)軒兒(er)童書(shu)(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)(shu)吧”多特(te)色經(jing)營(ying)格(ge)局，還有云南新(xin)(xin)(xin)華的(de)“云上(shang)鄉愁書(shu)(shu)(shu)院(yuan)”、河南新(xin)(xin)(xin)華的(de)“尚書(shu)(shu)(shu)房”等(deng)。這些新(xin)(xin)(xin)興(xing)書(shu)(shu)(shu)店很多采用連(lian)鎖形式，它們(men)在為廣大讀(du)者(zhe)提供(gong)圖書(shu)(shu)(shu)和(he)音像(xiang)制品(pin)(pin)的(de)同(tong)時，通過(guo)引入教育培訓(xun)、手工體驗、特(te)色文(wen)創(chuang)、多元文(wen)化產品(pin)(pin)、餐(can)飲服(fu)務(wu)等(deng)手段，提升客戶黏性，發掘流量(liang)價值(zhi)，逐步(bu)構建以文(wen)化消(xiao)費(fei)為核心、以文(wen)化體驗為品(pin)(pin)質的(de)新(xin)(xin)(xin)零售體系。

紅(hong)(hong)(hong)色(se)與(yu)特(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)風(feng)景(jing)。“十三(san)五(wu)”期間，新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統建(jian)設(she)(she)了(le)不(bu)少“小而美”的(de)(de)特(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變(bian)了(le)人們對新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板(ban)印象。以(yi)(yi)紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)成的(de)(de)有(you)江西新(xin)(xin)(xin)華(hua)(hua)的(de)(de)井岡(gang)山紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河(he)北新(xin)(xin)(xin)華(hua)(hua)的(de)(de)涿州紅(hong)(hong)(hong)色(se)文(wen)化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和(he)涉(she)縣紅(hong)(hong)(hong)色(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)華(hua)(hua)的(de)(de)紅(hong)(hong)(hong)安(an)七里坪紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)華(hua)(hua)的(de)(de)延安(an)中國紅(hong)(hong)(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等(deng)。不(bu)少特(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有(you)“跨界”特(te)(te)征。例如，江蘇新(xin)(xin)(xin)華(hua)(hua)開辟了(le)數十家(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開進汽車美容店(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥店(dian)(dian)(dian)(dian)(dian)，在鎮江創新(xin)(xin)(xin)發展多家(jia)“紅(hong)(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)華(hua)(hua)以(yi)(yi)“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)設(she)(she)特(te)(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開到景(jing)區(qu)和(he)軍(jun)營，山西新(xin)(xin)(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)(she)，內蒙古新(xin)(xin)(xin)華(hua)(hua)援建(jian)農牧區(qu)家(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)獲政(zheng)策(ce)(ce)強(qiang)力推動。在(zai)(zai)2019年教育部辦公廳發布(bu)(bu)的(de)(de)(de)(de)(de)《關于進一步支(zhi)持(chi)高(gao)(gao)校校園(yuan)實體書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)發展的(de)(de)(de)(de)(de)指導意見》等利好(hao)政(zheng)策(ce)(ce)的(de)(de)(de)(de)(de)推動下，校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)建(jian)設(she)得(de)到(dao)加強(qiang)。在(zai)(zai)《意見》發布(bu)(bu)的(de)(de)(de)(de)(de)當(dang)年，多(duo)家新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)的(de)(de)(de)(de)(de)高(gao)(gao)校校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)亮相，如新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)(dian)與中(zhong)國傳(chuan)媒大學(xue)(xue)聯(lian)合營建(jian)的(de)(de)(de)(de)(de)“中(zhong)傳(chuan)知行書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)-新(xin)華(hua)(hua)爾雅書(shu)(shu)(shu)房(fang)”，武漢(han)新(xin)華(hua)(hua)投資興建(jian)的(de)(de)(de)(de)(de)江(jiang)漢(han)大學(xue)(xue)清源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)在(zai)(zai)西(xi)安(an)電(dian)子科技大學(xue)(xue)打造的(de)(de)(de)(de)(de)充滿(man)年代(dai)感的(de)(de)(de)(de)(de)“新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)·西(xi)電(dian)1931”等。各地也在(zai)(zai)加緊各類校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)(de)建(jian)設(she)。例如，河(he)南新(xin)華(hua)(hua)在(zai)(zai)多(duo)家高(gao)(gao)校建(jian)設(she)“時(shi)間的(de)(de)(de)(de)(de)顏色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，江(jiang)西(xi)新(xin)華(hua)(hua)的(de)(de)(de)(de)(de)“新(xin)華(hua)(hua)壹(yi)品(pin)”校園(yuan)文化綜合服務平臺(tai)遍布(bu)(bu)數百(bai)家學(xue)(xue)校，湖北新(xin)華(hua)(hua)創(chuang)立(li)了“倍閱”校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)實(shi)現(xian)“借”“賣”一(yi)體(ti)化(hua)(hua)。國內較早開展(zhan)館(guan)(guan)(guan)店(dian)(dian)互通(tong)服務(wu)的(de)(de)是內蒙古。2015年，內蒙古圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當地(di)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)合作，通(tong)過開展(zhan)以“讀(du)者(zhe)在新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單(dan)”為特征的(de)(de)“彩云服務(wu)”，使得內蒙古圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當年新(xin)(xin)書(shu)(shu)(shu)流通(tong)率達到100%。此舉(ju)經媒體(ti)報(bao)道(dao)后(hou)(hou)，全國各地(di)紛紛效仿。此后(hou)(hou)，各地(di)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)合作逐步深(shen)化(hua)(hua)，館(guan)(guan)(guan)店(dian)(dian)一(yi)體(ti)的(de)(de)新(xin)(xin)型(xing)公(gong)共讀(du)書(shu)(shu)(shu)空間(jian)(jian)(jian)建設形成風潮，比(bi)如(ru)四川(chuan)省(sheng)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)華(hua)(hua)文軒(xuan)(xuan)合作的(de)(de)“館(guan)(guan)(guan)中(zhong)店(dian)(dian)”——文軒(xuan)(xuan)讀(du)讀(du)書(shu)(shu)(shu)吧，成都圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)華(hua)(hua)文軒(xuan)(xuan)合作的(de)(de)“店(dian)(dian)中(zhong)館(guan)(guan)(guan)”——城(cheng)市閱(yue)讀(du)空間(jian)(jian)(jian)，安徽新(xin)(xin)華(hua)(hua)與安徽銅(tong)陵市圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安徽職業學院圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一(yi)體(ti)的(de)(de)“綜合閱(yue)讀(du)文化(hua)(hua)空間(jian)(jian)(jian)”等。館(guan)(guan)(guan)店(dian)(dian)互通(tong)打破(po)了讀(du)者(zhe)、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)(jian)(jian)的(de)(de)壁壘，實(shi)現(xian)了統籌(chou)整(zheng)合、多方共贏(ying)，有力推動了全民閱(yue)讀(du)。