誕生(sheng)于延(yan)安窯洞里的(de)新華(hua)(hua)(hua)書(shu)(shu)(shu)店，如今已經(jing)走過了(le)84個(ge)春秋。作為中(zhong)國(guo)共產黨創建并領導(dao)的(de)紅(hong)色文(wen)化企(qi)業，新華(hua)(hua)(hua)書(shu)(shu)(shu)店始終堅持傳承紅(hong)色基因、弘(hong)揚先進文(wen)化、踐(jian)行(xing)社(she)會(hui)(hui)責(ze)(ze)任(ren)。根據中(zhong)國(guo)新華(hua)(hua)(hua)書(shu)(shu)(shu)店協會(hui)(hui)發布(bu)的(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新華(hua)(hua)(hua)書(shu)(shu)(shu)店社(she)會(hui)(hui)責(ze)(ze)任(ren)報告書(shu)(shu)(shu)》（以下簡稱(cheng)《報告書(shu)(shu)(shu)》），以及《中(zhong)國(guo)新聞出版廣電報》記者近(jin)年(nian)來對行(xing)業的(de)觀察，我們(men)梳理了(le)“十三五(wu)”期(qi)間新華(hua)(hua)(hua)書(shu)(shu)(shu)店履行(xing)社(she)會(hui)(hui)責(ze)(ze)任(ren)的(de)主要做(zuo)法和成(cheng)就經(jing)驗(yan)，試(shi)圖從(cong)中(zhong)得到(dao)一(yi)些啟示。

履行職責使命 做好發行工作

“十三五”期間，新(xin)華(hua)書店積極發(fa)揮國有主(zhu)渠道、主(zhu)陣地優(you)勢，承擔文化傳(chuan)播使(shi)命(ming)，全(quan)力以赴做好重要文件文獻、重點主(zhu)題出(chu)版物、優(you)秀大眾讀物等相關發(fa)行(xing)工作。

這(zhe)5年(nian)中(zhong)(zhong)，全國(guo)各地新(xin)(xin)華書店在門店突出位(wei)置設(she)立(li)專(zhuan)柜專(zhuan)架(jia)，開(kai)(kai)展(zhan)(zhan)(zhan)(zhan)重點出版物展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)和宣傳征訂(ding)活動，對讀(du)者購書給予優惠，取得(de)了(le)顯著(zhu)成(cheng)效。2016年(nian)，新(xin)(xin)華書店開(kai)(kai)展(zhan)(zhan)(zhan)(zhan)“習近(jin)(jin)平總書記(ji)系列(lie)重要講(jiang)話(hua)”“慶祝中(zhong)(zhong)國(guo)共產黨(dang)成(cheng)立(li)95周(zhou)(zhou)年(nian)”“紀念長征勝利80周(zhou)(zhou)年(nian)”等主(zhu)題(ti)(ti)(ti)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)活動；2017年(nian)，設(she)立(li)黨(dang)的十九大文(wen)獻展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)專(zhuan)區、專(zhuan)臺(tai)、專(zhuan)架(jia)；2018年(nian)，舉辦(ban)以“習近(jin)(jin)平新(xin)(xin)時代中(zhong)(zhong)國(guo)特色社會主(zhu)義思想”“馬克思誕辰(chen)200周(zhou)(zhou)年(nian)”“改革開(kai)(kai)放40周(zhou)(zhou)年(nian)”等為主(zhu)題(ti)(ti)(ti)的專(zhuan)題(ti)(ti)(ti)展(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)活動；2019年(nian)，舉辦(ban)“慶祝新(xin)(xin)中(zhong)(zhong)國(guo)成(cheng)立(li)70周(zhou)(zhou)年(nian)”主(zhu)題(ti)(ti)(ti)出版物展(zhan)(zhan)(zhan)(zhan)。

“課前到書，人手一(yi)冊”是黨和國家對教(jiao)材發行(xing)工作提出(chu)的(de)(de)(de)要求(qiu)，是中小學開展正常(chang)教(jiao)育活動的(de)(de)(de)基本(ben)保障(zhang)。“十三五”期(qi)間，新華書店(dian)將“課前到書”作為重要的(de)(de)(de)政治任(ren)務(wu)(wu)和社會責任(ren)，精心組織，精細操作，以長期(qi)積淀的(de)(de)(de)專業服務(wu)(wu)能(neng)力圓(yuan)滿完成每(mei)季教(jiao)材的(de)(de)(de)征(zheng)訂發行(xing)工作。

“課前(qian)到(dao)(dao)(dao)書(shu)(shu)(shu)”的服務水平在“十三(san)五(wu)”期(qi)(qi)間得到(dao)(dao)(dao)提升，安(an)(an)徽新華在這方面領全國風氣之先。2014年(nian)秋季(ji)學期(qi)(qi)，安(an)(an)徽新華將教材配(pei)送從(cong)“送書(shu)(shu)(shu)到(dao)(dao)(dao)校”延伸到(dao)(dao)(dao)“分書(shu)(shu)(shu)到(dao)(dao)(dao)班”，2016年(nian)又(you)開始(shi)試點“服務到(dao)(dao)(dao)生”。在榜樣的示范和帶動下，河南、河北、云南等(deng)地的新華書(shu)(shu)(shu)店，紛紛嘗(chang)試“分書(shu)(shu)(shu)到(dao)(dao)(dao)班”。

這(zhe)5年(nian)中(zhong)，有(you)兩個(ge)特殊的(de)年(nian)份值得銘(ming)記。2017年(nian)秋季學(xue)期，歷經5年(nian)完(wan)成(cheng)編審的(de)統編三科(ke)教材正式(shi)啟用(yong)。由于三科(ke)教材編審、評(ping)議教輔重(zhong)新申(shen)報定價(jia)、印刷(shua)業減產限排等原(yuan)因，這(zhe)一年(nian)新華人(ren)“課前到(dao)書”的(de)時(shi)間空前緊迫，工作尤其艱苦。

2020年，新冠(guan)肺(fei)炎疫(yi)情來襲，南方多(duo)地遭遇洪澇災害，教材(cai)教輔發運工(gong)作形勢更加嚴峻。各地新華人兌(dui)現一(yi)份承諾，堅(jian)守(shou)一(yi)份初心，以堅(jian)實行(xing)動(dong)兌(dui)現“課前到書”錚錚誓言(yan)。

承辦(ban)地方書展  推動全民閱讀

承辦(ban)(ban)或協(xie)辦(ban)(ban)各種書展，舉辦(ban)(ban)各種文化活動，是“十(shi)三(san)五(wu)”期間新華書店推動全(quan)民閱讀工作(zuo)的一個重要方面。

各地新華(hua)連續多年承辦(ban)(ban)或協辦(ban)(ban)地方書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如上海書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江(jiang)蘇書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南(nan)(nan)國(guo)書(shu)(shu)香節、深圳讀(du)(du)書(shu)(shu)月(yue)、黃山(shan)書(shu)(shu)會、山(shan)東(dong)書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省(sheng)惠(hui)民書(shu)(shu)市(shi)、海南(nan)(nan)書(shu)(shu)香節、書(shu)(shu)香彩(cai)云南(nan)(nan)惠(hui)民書(shu)(shu)市(shi)、重慶(qing)讀(du)(du)書(shu)(shu)月(yue)惠(hui)民書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)香龍江(jiang)讀(du)(du)書(shu)(shu)節、遼寧(ning)省(sheng)全民閱(yue)讀(du)(du)節、廣西書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧(ning)波書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海峽讀(du)(du)書(shu)(shu)節、天府書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還有的(de)新華(hua)走出當(dang)地舉(ju)辦(ban)(ban)書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如福建新華(hua)赴(fu)(fu)臺舉(ju)辦(ban)(ban)金門書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴(fu)(fu)俄羅斯、瑞典、挪威、美國(guo)、日本等國(guo)家(jia)舉(ju)辦(ban)(ban)中國(guo)（福建）圖(tu)書(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會。

這(zhe)些書展大(da)大(da)推(tui)動(dong)了當(dang)地的(de)全民閱(yue)讀(du)。如福建(jian)新(xin)華(hua)2016年(nian)承辦的(de)第二(er)屆(jie)“世界(jie)讀(du)書日·海峽讀(du)書節”，實現銷(xiao)售碼洋3530萬(wan)元，成(cheng)為福州參展規模最大(da)、入(ru)(ru)場(chang)人次最多、銷(xiao)售收入(ru)(ru)最高、宣傳(chuan)效果最好的(de)一次群眾性(xing)閱(yue)讀(du)活(huo)動(dong)。再如2020河(he)北(bei)省惠(hui)民書市(shi)，在7天時(shi)間里，166家新(xin)華(hua)書店上下聯動(dong)，發放260萬(wan)元優惠(hui)券，累(lei)計銷(xiao)售各(ge)類(lei)出版物41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了承辦當(dang)地書(shu)(shu)展，各地新(xin)(xin)(xin)(xin)華(hua)還組織策劃了豐富(fu)多樣的(de)(de)(de)品牌閱(yue)讀(du)活動(dong)(dong)(dong)，形成(cheng)一道(dao)道(dao)全(quan)(quan)民(min)閱(yue)讀(du)的(de)(de)(de)亮麗風景(jing)線。歷(li)年的(de)(de)(de)《報告書(shu)(shu)》對此進(jin)行了記(ji)錄。例如，新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)總店(dian)的(de)(de)(de)“出(chu)版界(jie)圖書(shu)(shu)館界(jie)全(quan)(quan)民(min)閱(yue)讀(du)年會”“全(quan)(quan)國館社(she)高層論壇”“全(quan)(quan)國少兒閱(yue)讀(du)峰(feng)會”，江西新(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)“朗讀(du)者(zhe)”“美麗中(zhong)國·精彩江西”等誦(song)讀(du)活動(dong)(dong)(dong)，已成(cheng)品牌活動(dong)(dong)(dong)。海(hai)南(nan)新(xin)(xin)(xin)(xin)華(hua)開(kai)設的(de)(de)(de)數十個“新(xin)(xin)(xin)(xin)時代經典傳習(xi)所”，搭(da)建起(qi)新(xin)(xin)(xin)(xin)時代傳播新(xin)(xin)(xin)(xin)思想的(de)(de)(de)“新(xin)(xin)(xin)(xin)平臺、新(xin)(xin)(xin)(xin)陣地、新(xin)(xin)(xin)(xin)機制”。內蒙古(gu)新(xin)(xin)(xin)(xin)華(hua)利用旗下發行網點，通過鴻雁(yan)(yan)傳書(shu)(shu)（文化扶貧活動(dong)(dong)(dong)）、鴻雁(yan)(yan)使者(zhe)（草原文化志愿者(zhe)活動(dong)(dong)(dong)）、鴻雁(yan)(yan)校園(yuan)（場景(jing)閱(yue)讀(du)實踐課堂(tang)）、鴻雁(yan)(yan)之家(jia)（“學習(xi)強國”積分(fen)兌書(shu)(shu)）、鴻雁(yan)(yan)誦(song)讀(du)（講我的(de)(de)(de)故事(shi)）和鴻雁(yan)(yan)書(shu)(shu)店(dian)（在你身(shen)邊(bian)的(de)(de)(de)流動(dong)(dong)(dong)書(shu)(shu)房）的(de)(de)(de)方式，推(tui)動(dong)(dong)(dong)“鴻雁(yan)(yan)悅(yue)讀(du)”深入(ru)全(quan)(quan)區各地。

投入人力物力  助(zhu)力精準扶貧

2021年(nian)(nian)2月25日，習近平總書(shu)(shu)記(ji)(ji)在全國(guo)脫貧(pin)攻(gong)堅總結表彰大會上莊(zhuang)嚴宣告：我(wo)國(guo)脫貧(pin)攻(gong)堅戰(zhan)取得(de)了全面(mian)勝利！“十(shi)三五”期間(jian)，各地新華書(shu)(shu)店投入大量(liang)資金和物資，派出一線扶貧(pin)干部，通過(guo)開(kai)展產(chan)業(ye)幫(bang)(bang)扶、教(jiao)育文化(hua)幫(bang)(bang)扶等方式(shi)幫(bang)(bang)助扶貧(pin)村脫貧(pin)，在國(guo)家脫貧(pin)攻(gong)堅的(de)時代畫卷上寫下(xia)了一筆。歷年(nian)(nian)的(de)《報告書(shu)(shu)》記(ji)(ji)錄了這些數據(ju)。

2017年(nian)，甘肅新華(hua)、深圳新華(hua)、重慶新華(hua)分別向對口幫扶(fu)村(cun)捐贈240萬元(yuan)(yuan)、220萬元(yuan)(yuan)、110萬元(yuan)(yuan)。河南新華(hua)云(yun)書(shu)網(wang)成立扶(fu)貧團隊，提供農副產品(pin)網(wang)上銷售服務，探索電商扶(fu)貧新模式(shi)。

2018年(nian)，江西新(xin)華對(dui)138個(ge)扶貧(pin)點開展幫扶，累計捐贈約500萬元(yuan)；湖南新(xin)華參與建設(she)扶貧(pin)點上(shang)百(bai)個(ge)，派駐蹲點的人(ren)(ren)(ren)員200多人(ren)(ren)(ren)，對(dui)口扶貧(pin)人(ren)(ren)(ren)數達(da)753人(ren)(ren)(ren)；甘肅新(xin)華為扶貧(pin)村學校(xiao)援建圖書室折合人(ren)(ren)(ren)民幣267萬元(yuan)，為貧(pin)困(kun)戶捐資捐物(wu)90多萬元(yuan)；河北新(xin)華向貧(pin)困(kun)村派駐干部黨員20余(yu)人(ren)(ren)(ren)，為貧(pin)困(kun)地區捐贈物(wu)資共(gong)計232萬元(yuan)。

2019年，山西新(xin)(xin)華118人(ren)駐村(cun)幫(bang)(bang)扶(fu)、486人(ren)結對幫(bang)(bang)扶(fu)，年投(tou)入(ru)資金千余萬(wan)元；內蒙古新(xin)(xin)華脫貧(pin)攻堅戰斗隊加入(ru)了(le)12個(ge)貧(pin)困(kun)村(cun)的駐村(cun)工(gong)作，投(tou)入(ru)資金、財(cai)物(wu)百(bai)余萬(wan)元；甘肅新(xin)(xin)華198人(ren)參(can)與精(jing)準扶(fu)貧(pin)，投(tou)入(ru)扶(fu)貧(pin)資金68萬(wan)余元，為貧(pin)困(kun)地區捐錢、捐物(wu)、捐贈圖書超過360萬(wan)元。

對(dui)(dui)于援(yuan)藏(zang)、援(yuan)疆、援(yuan)青的(de)(de)國家(jia)重(zhong)點項目(mu)，新(xin)(xin)(xin)華(hua)書店更是(shi)高度重(zhong)視，落實到位。2018年，新(xin)(xin)(xin)華(hua)書店總店派員參加青海扶貧工(gong)作，籌措資金(jin)500余萬(wan)元(yuan)(yuan)，修建一(yi)條27公里長(chang)的(de)(de)砂石路和一(yi)座(zuo)44米長(chang)的(de)(de)涵橋；2017年，江蘇(su)新(xin)(xin)(xin)華(hua)對(dui)(dui)口(kou)援(yuan)藏(zang)、援(yuan)疆圖書近200萬(wan)元(yuan)(yuan)；福(fu)建新(xin)(xin)(xin)華(hua)2017年捐(juan)贈(zeng)的(de)(de)1000萬(wan)元(yuan)(yuan)圖書中，相(xiang)當一(yi)部分(fen)是(shi)對(dui)(dui)口(kou)支援(yuan)西藏(zang)的(de)(de)；北京新(xin)(xin)(xin)華(hua)2017年捐(juan)贈(zeng)的(de)(de)91萬(wan)元(yuan)(yuan)圖書中，援(yuan)藏(zang)占(zhan)了(le)相(xiang)當比(bi)重(zhong)。

“十三(san)五”新華系(xi)實體(ti)書店發展六大風標

“十三五(wu)”期(qi)間(jian)，在中(zhong)宣部等(deng)11部委《關于支持實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)展(zhan)(zhan)的(de)指導(dao)意見》等(deng)利(li)好政策推動下，實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)得到快速(su)發(fa)展(zhan)(zhan)。根據中(zhong)國(guo)新(xin)(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)協會(hui)發(fa)布的(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)社會(hui)責(ze)任報告書(shu)(shu)(shu)(shu)》（以下簡(jian)稱《報告書(shu)(shu)(shu)(shu)》），以及《中(zhong)國(guo)新(xin)(xin)聞出(chu)版廣電報》記者近年(nian)來對行業(ye)的(de)觀察，我們梳(shu)理和盤(pan)點出(chu)“十三五(wu)”期(qi)間(jian)新(xin)(xin)華系(xi)實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)展(zhan)(zhan)的(de)六(liu)大(da)風(feng)標。從中(zhong)可見，“十三五(wu)”期(qi)間(jian)，各地新(xin)(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)分別從大(da)書(shu)(shu)(shu)(shu)城、標志性(xing)門店(dian)(dian)(dian)(dian)(dian)、特色書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)、社區(qu)網(wang)點等(deng)多層面進(jin)行規劃(hua)，形成“大(da)中(zhong)小(xiao)特”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)并舉的(de)圖書(shu)(shu)(shu)(shu)發(fa)行體(ti)系(xi)，創新(xin)(xin)了(le)實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)發(fa)展(zhan)(zhan)之路。

門店(dian)升級改(gai)(gai)(gai)造持(chi)續進行。從(cong)歷(li)年(nian)(nian)(nian)的(de)《報(bao)告書(shu)》可見，“十三五”期間，各地新(xin)華(hua)(hua)(hua)書(shu)店(dian)繼(ji)續加大(da)門店(dian)升級改(gai)(gai)(gai)造力(li)度，為讀者提供綜合(he)性文(wen)化(hua)消費終端體驗，使得新(xin)華(hua)(hua)(hua)書(shu)店(dian)以全(quan)新(xin)面貌出現在公眾面前。以2017年(nian)(nian)(nian)為例，廣(guang)東新(xin)華(hua)(hua)(hua)、浙江(jiang)(jiang)新(xin)華(hua)(hua)(hua)、山東新(xin)華(hua)(hua)(hua)、湖南新(xin)華(hua)(hua)(hua)升級改(gai)(gai)(gai)造書(shu)城(cheng)、門店(dian)的(de)數(shu)量分別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江(jiang)(jiang)新(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)新(xin)開業了黃巖書(shu)城(cheng)，全(quan)新(xin)改(gai)(gai)(gai)造升級麗水(shui)書(shu)城(cheng)、柯橋(qiao)書(shu)城(cheng)、余杭文(wen)化(hua)廣(guang)場等設計感強、時尚潮流的(de)閱讀文(wen)化(hua)空間。福建新(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)完(wan)成總部鰲峰坊(fang)書(shu)城(cheng)、福州金山圖書(shu)城(cheng)等15家賣場的(de)新(xin)建或升級改(gai)(gai)(gai)造。江(jiang)(jiang)蘇新(xin)華(hua)(hua)(hua)2017年(nian)(nian)(nian)全(quan)省網點同比(bi)上年(nian)(nian)(nian)增加376處(chu)(chu)，打(da)造了一批品種齊全(quan)、業態豐(feng)富(fu)的(de)城(cheng)市文(wen)化(hua)綜合(he)體。天津新(xin)華(hua)(hua)(hua)2019年(nian)(nian)(nian)完(wan)成全(quan)部200個閱讀新(xin)空間建設，改(gai)(gai)(gai)造后的(de)書(shu)店(dian)年(nian)(nian)(nian)銷售額提升10%。

24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)(she)成風潮(chao)。從(cong)2014年(nian)北京三(san)聯韜奮書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)運行24小時(shi)(shi)不打烊之(zhi)后，全國(guo)各地(di)(di)掀起(qi)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的建(jian)設(she)(she)風潮(chao)，從(cong)當年(nian)一(yi)直延續到“十三(san)五”時(shi)(shi)期。這其中不少是新(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)創辦的，如(ru)遼寧(ning)盤錦新(xin)華(hua)(hua)的深柳(liu)讀(du)(du)書(shu)(shu)堂、杭(hang)州(zhou)新(xin)華(hua)(hua)的悅(yue)覽樹、青(qing)島(dao)新(xin)華(hua)(hua)的明閱島(dao)、湖北新(xin)華(hua)(hua)的九(jiu)丘書(shu)(shu)館、安徽新(xin)華(hua)(hua)的三(san)孝(xiao)口書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)、四川新(xin)華(hua)(hua)的軒客會鏜鈀街店(dian)(dian)(dian)(dian)(dian)(dian)等。這些(xie)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成為夜幕降臨后當地(di)(di)不可多(duo)得的公(gong)共閱讀(du)(du)空間，也以一(yi)種地(di)(di)標式的存在彰(zhang)顯著(zhu)一(yi)個城市的文化底(di)蘊(yun)。新(xin)華(hua)(hua)系(xi)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的建(jian)設(she)(she)數量，從(cong)歷(li)年(nian)《報告書(shu)(shu)》可見一(yi)斑：2013年(nian)—2015年(nian)，全國(guo)新(xin)華(hua)(hua)系(xi)統開(kai)設(she)(she)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)20余(yu)家(jia)；2016年(nian)，僅江蘇(su)新(xin)華(hua)(hua)就開(kai)設(she)(she)6家(jia)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)；2017年(nian)，新(xin)華(hua)(hua)系(xi)的24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)新(xin)增13家(jia)。

新(xin)華書(shu)店(dian)子(zi)品(pin)(pin)牌(pai)集群形成。安徽(hui)新(xin)華打造(zao)出以(yi)“閱生活”“前言后記”“讀(du)(du)書(shu)會”為(wei)代表的(de)文化商業品(pin)(pin)牌(pai)，廣東新(xin)華擁(yong)有“四閱”“書(shu)笙(sheng)”“渡”“泊(bo)”“吾悅(yue)”等(deng)書(shu)店(dian)品(pin)(pin)牌(pai)，四川新(xin)華面對不同(tong)消費群體(ti)(ti)形成“新(xin)華文軒(xuan)(xuan)”“軒(xuan)(xuan)客會”“文軒(xuan)(xuan)兒童書(shu)店(dian)”“讀(du)(du)讀(du)(du)書(shu)吧”多特色經(jing)營格局，還有云南新(xin)華的(de)“云上鄉愁書(shu)院”、河(he)南新(xin)華的(de)“尚書(shu)房”等(deng)。這些新(xin)興(xing)書(shu)店(dian)很多采用連鎖形式，它(ta)們(men)在為(wei)廣大讀(du)(du)者提供圖書(shu)和音像制品(pin)(pin)的(de)同(tong)時，通過引入(ru)教(jiao)育培訓、手工體(ti)(ti)驗、特色文創、多元文化產(chan)品(pin)(pin)、餐飲服(fu)務等(deng)手段，提升客戶(hu)黏性，發掘流(liu)量價值，逐步構建以(yi)文化消費為(wei)核心、以(yi)文化體(ti)(ti)驗為(wei)品(pin)(pin)質的(de)新(xin)零售體(ti)(ti)系。

紅(hong)(hong)色(se)(se)(se)(se)與(yu)特色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成獨特風景。“十三(san)五”期間(jian)，新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建設(she)了不少(shao)“小而(er)美”的(de)(de)特色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大(da)大(da)改變了人(ren)們對新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)刻板印象(xiang)。以紅(hong)(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至今建成的(de)(de)有(you)江西(xi)新(xin)(xin)華(hua)的(de)(de)井岡山紅(hong)(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河北(bei)新(xin)(xin)華(hua)的(de)(de)涿州(zhou)紅(hong)(hong)色(se)(se)(se)(se)文(wen)化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)(se)主(zhu)題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)華(hua)的(de)(de)紅(hong)(hong)安(an)七里坪紅(hong)(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)的(de)(de)延安(an)中國(guo)紅(hong)(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不少(shao)特色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有(you)“跨界”特征(zheng)。例如，江蘇新(xin)(xin)華(hua)開辟了數十家(jia)“書(shu)(shu)(shu)香建行”，在常州(zhou)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開進汽車美容店(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)，在鎮江創新(xin)(xin)發展(zhan)多(duo)家(jia)“紅(hong)(hong)領巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產”等模式建設(she)特色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)華(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開到(dao)景區(qu)和軍營(ying)，山西(xi)新(xin)(xin)華(hua)推進機關書(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建設(she)，內蒙古新(xin)(xin)華(hua)援建農牧區(qu)家(jia)庭書(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建設(she)獲(huo)政(zheng)策強(qiang)力推(tui)動(dong)。在2019年(nian)(nian)教育部辦公廳發(fa)布的(de)(de)(de)(de)《關于進一(yi)步支持高校(xiao)(xiao)校(xiao)(xiao)園(yuan)實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)展的(de)(de)(de)(de)指導意見》等利好政(zheng)策的(de)(de)(de)(de)推(tui)動(dong)下，校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)得到加(jia)強(qiang)。在《意見》發(fa)布的(de)(de)(de)(de)當年(nian)(nian)，多家新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建設(she)的(de)(de)(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)亮相，如新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)與(yu)中國傳媒大學(xue)聯合營建的(de)(de)(de)(de)“中傳知行(xing)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)-新(xin)華(hua)(hua)(hua)爾(er)雅書(shu)(shu)(shu)房(fang)”，武漢(han)新(xin)華(hua)(hua)(hua)投(tou)資(zi)興(xing)建的(de)(de)(de)(de)江漢(han)大學(xue)清源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)(xi)新(xin)華(hua)(hua)(hua)在西(xi)(xi)安(an)電子(zi)科(ke)技(ji)大學(xue)打造的(de)(de)(de)(de)充(chong)滿年(nian)(nian)代感的(de)(de)(de)(de)“新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)·西(xi)(xi)電1931”等。各地也(ye)在加(jia)緊各類校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)建設(she)。例(li)如，河(he)南新(xin)華(hua)(hua)(hua)在多家高校(xiao)(xiao)建設(she)“時間的(de)(de)(de)(de)顏色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，江西(xi)(xi)新(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)“新(xin)華(hua)(hua)(hua)壹品”校(xiao)(xiao)園(yuan)文化綜合服(fu)務平(ping)臺遍布數百家學(xue)校(xiao)(xiao)，湖(hu)北新(xin)華(hua)(hua)(hua)創(chuang)立了“倍閱”校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)品牌(pai)。

館(guan)店(dian)(dian)互通(tong)(tong)實現(xian)“借”“賣(mai)”一體(ti)化。國(guo)(guo)內(nei)(nei)(nei)較早開展(zhan)館(guan)店(dian)(dian)互通(tong)(tong)服務(wu)的(de)(de)是內(nei)(nei)(nei)蒙古(gu)。2015年，內(nei)(nei)(nei)蒙古(gu)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)和當(dang)地(di)(di)新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)合(he)作，通(tong)(tong)過(guo)開展(zhan)以(yi)“讀(du)者(zhe)在新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)買單”為特征的(de)(de)“彩云服務(wu)”，使得內(nei)(nei)(nei)蒙古(gu)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)當(dang)年新(xin)書(shu)(shu)(shu)(shu)(shu)流通(tong)(tong)率達(da)到(dao)100%。此舉經媒體(ti)報道后，全國(guo)(guo)各地(di)(di)紛紛效仿(fang)。此后，各地(di)(di)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)和新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)合(he)作逐(zhu)步深化，館(guan)店(dian)(dian)一體(ti)的(de)(de)新(xin)型公共(gong)讀(du)書(shu)(shu)(shu)(shu)(shu)空間建(jian)設形成(cheng)風潮(chao)，比如(ru)四川省(sheng)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)與(yu)(yu)新(xin)華(hua)文軒合(he)作的(de)(de)“館(guan)中(zhong)店(dian)(dian)”——文軒讀(du)讀(du)書(shu)(shu)(shu)(shu)(shu)吧，成(cheng)都圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)與(yu)(yu)新(xin)華(hua)文軒合(he)作的(de)(de)“店(dian)(dian)中(zhong)館(guan)”——城市閱(yue)讀(du)空間，安徽新(xin)華(hua)與(yu)(yu)安徽銅陵市圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)、安徽職業學院(yuan)圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)融(rong)為一體(ti)的(de)(de)“綜(zong)合(he)閱(yue)讀(du)文化空間”等(deng)。館(guan)店(dian)(dian)互通(tong)(tong)打破(po)了(le)讀(du)者(zhe)、書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)、圖(tu)書(shu)(shu)(shu)(shu)(shu)館(guan)之間的(de)(de)壁壘，實現(xian)了(le)統籌整合(he)、多(duo)方(fang)共(gong)贏，有力推動了(le)全民閱(yue)讀(du)。