誕生(sheng)于延安窯洞里(li)的新華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)，如今(jin)已經走(zou)過了(le)84個春秋。作為(wei)中國(guo)共產黨創建并(bing)領導的紅(hong)色(se)文(wen)化企業，新華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)始終堅持傳承(cheng)紅(hong)色(se)基因、弘揚先進文(wen)化、踐行社(she)會責任。根據中國(guo)新華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)協會發布的2016年(nian)—2019年(nian)《中國(guo)新華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)社(she)會責任報(bao)告(gao)書(shu)(shu)(shu)》（以(yi)下(xia)簡稱《報(bao)告(gao)書(shu)(shu)(shu)》），以(yi)及《中國(guo)新聞出(chu)版廣電報(bao)》記者近年(nian)來對行業的觀(guan)察(cha)，我們(men)梳理了(le)“十三五”期間新華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)履(lv)行社(she)會責任的主(zhu)要做法和成就(jiu)經驗，試圖從中得到一(yi)些啟示。

履行職責使命 做好發行工作

“十三(san)五”期間，新華書店積極(ji)發(fa)揮國有主(zhu)渠道(dao)、主(zhu)陣地優勢，承擔(dan)文(wen)化傳播使命(ming)，全力以赴做好重要(yao)文(wen)件文(wen)獻(xian)、重點主(zhu)題出版(ban)物、優秀大(da)眾讀物等(deng)相關發(fa)行工作。

這5年(nian)(nian)(nian)中，全國(guo)各地新華書(shu)(shu)(shu)(shu)店(dian)在門店(dian)突出位(wei)置設立專(zhuan)柜專(zhuan)架，開展(zhan)(zhan)重點出版物(wu)展(zhan)(zhan)示展(zhan)(zhan)銷和宣傳征訂活(huo)動(dong)(dong)，對(dui)讀(du)者(zhe)購(gou)書(shu)(shu)(shu)(shu)給予優惠(hui)，取得了(le)顯著成(cheng)(cheng)效(xiao)。2016年(nian)(nian)(nian)，新華書(shu)(shu)(shu)(shu)店(dian)開展(zhan)(zhan)“習(xi)(xi)近(jin)平總書(shu)(shu)(shu)(shu)記系列重要講話”“慶祝中國(guo)共(gong)產黨成(cheng)(cheng)立95周(zhou)(zhou)年(nian)(nian)(nian)”“紀念長征勝利80周(zhou)(zhou)年(nian)(nian)(nian)”等主(zhu)(zhu)(zhu)題展(zhan)(zhan)示展(zhan)(zhan)銷活(huo)動(dong)(dong)；2017年(nian)(nian)(nian)，設立黨的十九大(da)文獻展(zhan)(zhan)銷專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)(nian)，舉辦以“習(xi)(xi)近(jin)平新時代(dai)中國(guo)特色社會主(zhu)(zhu)(zhu)義思想(xiang)”“馬(ma)克思誕辰(chen)200周(zhou)(zhou)年(nian)(nian)(nian)”“改革(ge)開放40周(zhou)(zhou)年(nian)(nian)(nian)”等為主(zhu)(zhu)(zhu)題的專(zhuan)題展(zhan)(zhan)銷活(huo)動(dong)(dong)；2019年(nian)(nian)(nian)，舉辦“慶祝新中國(guo)成(cheng)(cheng)立70周(zhou)(zhou)年(nian)(nian)(nian)”主(zhu)(zhu)(zhu)題出版物(wu)展(zhan)(zhan)。

“課前(qian)到(dao)書，人手一(yi)冊”是(shi)黨和國家對教(jiao)(jiao)材發行(xing)(xing)工(gong)作(zuo)提出的(de)要求，是(shi)中小學(xue)開展(zhan)正常教(jiao)(jiao)育活動的(de)基本(ben)保障。“十三(san)五”期(qi)間，新(xin)華書店將“課前(qian)到(dao)書”作(zuo)為重要的(de)政治任務和社會責(ze)任，精心組織，精細(xi)操作(zuo)，以長期(qi)積淀的(de)專業服(fu)務能力圓滿完成每(mei)季(ji)教(jiao)(jiao)材的(de)征訂發行(xing)(xing)工(gong)作(zuo)。

“課前到書(shu)(shu)”的(de)服務(wu)水(shui)平在(zai)“十(shi)三五”期間得到提升，安徽新(xin)華(hua)(hua)在(zai)這(zhe)方面領全國風氣之(zhi)先。2014年秋季(ji)學期，安徽新(xin)華(hua)(hua)將教材(cai)配送從(cong)“送書(shu)(shu)到校”延伸(shen)到“分書(shu)(shu)到班”，2016年又開(kai)始(shi)試點“服務(wu)到生(sheng)”。在(zai)榜樣的(de)示(shi)范(fan)和帶動(dong)下，河南、河北、云南等地的(de)新(xin)華(hua)(hua)書(shu)(shu)店(dian)，紛紛嘗試“分書(shu)(shu)到班”。

這5年(nian)中，有(you)兩個特殊(shu)的(de)年(nian)份值得銘記。2017年(nian)秋季學期，歷經(jing)5年(nian)完成編審的(de)統(tong)編三科(ke)教材(cai)正式啟用。由(you)于三科(ke)教材(cai)編審、評議教輔重(zhong)新(xin)申報定價、印(yin)刷業減產限(xian)排等原因，這一年(nian)新(xin)華人“課前(qian)(qian)到書”的(de)時間空前(qian)(qian)緊迫，工作尤其艱苦。

2020年，新冠肺炎疫情來襲，南方(fang)多地(di)遭(zao)遇洪澇災(zai)害，教(jiao)材教(jiao)輔發運(yun)工作形勢更(geng)加嚴(yan)峻。各地(di)新華人兌現一(yi)(yi)份承諾，堅守一(yi)(yi)份初心，以(yi)堅實(shi)行(xing)動兌現“課前到書”錚(zheng)錚(zheng)誓(shi)言。

承辦地方書展  推動全(quan)民閱讀(du)

承(cheng)辦或協辦各(ge)種書(shu)展，舉辦各(ge)種文化活(huo)動，是(shi)“十三五”期間新華書(shu)店(dian)推動全民閱讀工作的一個(ge)重(zhong)要方面。

各地新華(hua)(hua)連續多年承辦(ban)或(huo)協辦(ban)地方(fang)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如上海(hai)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江(jiang)蘇(su)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)(shu)香節(jie)、深圳(zhen)讀(du)(du)書(shu)(shu)(shu)(shu)月(yue)、黃(huang)山書(shu)(shu)(shu)(shu)會(hui)、山東書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省惠民(min)書(shu)(shu)(shu)(shu)市、海(hai)南(nan)書(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)香彩云南(nan)惠民(min)書(shu)(shu)(shu)(shu)市、重慶讀(du)(du)書(shu)(shu)(shu)(shu)月(yue)惠民(min)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)香龍江(jiang)讀(du)(du)書(shu)(shu)(shu)(shu)節(jie)、遼(liao)寧省全民(min)閱讀(du)(du)節(jie)、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海(hai)峽(xia)讀(du)(du)書(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還(huan)有的新華(hua)(hua)走出當地舉辦(ban)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如福建(jian)(jian)新華(hua)(hua)赴(fu)臺(tai)舉辦(ban)金門(men)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴(fu)俄羅斯、瑞典、挪威、美國(guo)、日(ri)本等國(guo)家舉辦(ban)中(zhong)國(guo)（福建(jian)(jian)）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷(xiao)會(hui)。

這些書(shu)展(zhan)大(da)大(da)推動了當地的(de)(de)全民閱讀(du)(du)(du)。如福建新華2016年(nian)承辦的(de)(de)第二(er)屆“世界讀(du)(du)(du)書(shu)日·海峽讀(du)(du)(du)書(shu)節”，實現(xian)銷(xiao)售碼洋3530萬(wan)(wan)(wan)元，成為福州(zhou)參展(zhan)規模最(zui)大(da)、入場(chang)人(ren)次最(zui)多(duo)、銷(xiao)售收入最(zui)高、宣傳效果最(zui)好的(de)(de)一(yi)次群眾(zhong)性閱讀(du)(du)(du)活動。再如2020河北(bei)省(sheng)惠民書(shu)市(shi)，在7天時間(jian)里(li)，166家新華書(shu)店上(shang)下聯(lian)動，發放260萬(wan)(wan)(wan)元優惠券，累計(ji)銷(xiao)售各類出(chu)版物41.17萬(wan)(wan)(wan)冊、1896萬(wan)(wan)(wan)元，讓利800萬(wan)(wan)(wan)元。

除了承辦當地書(shu)展，各地新(xin)(xin)(xin)(xin)(xin)華(hua)還組(zu)織策(ce)劃了豐富(fu)多樣(yang)的(de)(de)(de)品(pin)牌(pai)閱(yue)(yue)讀(du)活(huo)動(dong)(dong)(dong)，形成(cheng)一(yi)道道全(quan)民(min)閱(yue)(yue)讀(du)的(de)(de)(de)亮麗風景線。歷年的(de)(de)(de)《報告書(shu)》對此進(jin)行(xing)(xing)了記錄。例如，新(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)店(dian)總店(dian)的(de)(de)(de)“出版(ban)界圖(tu)書(shu)館界全(quan)民(min)閱(yue)(yue)讀(du)年會(hui)”“全(quan)國館社高層論壇”“全(quan)國少兒(er)閱(yue)(yue)讀(du)峰會(hui)”，江西新(xin)(xin)(xin)(xin)(xin)華(hua)的(de)(de)(de)“朗讀(du)者(zhe)”“美(mei)麗中國·精彩江西”等誦(song)讀(du)活(huo)動(dong)(dong)(dong)，已成(cheng)品(pin)牌(pai)活(huo)動(dong)(dong)(dong)。海南新(xin)(xin)(xin)(xin)(xin)華(hua)開(kai)設的(de)(de)(de)數十(shi)個“新(xin)(xin)(xin)(xin)(xin)時代經典傳習所”，搭(da)建起新(xin)(xin)(xin)(xin)(xin)時代傳播新(xin)(xin)(xin)(xin)(xin)思想的(de)(de)(de)“新(xin)(xin)(xin)(xin)(xin)平(ping)臺、新(xin)(xin)(xin)(xin)(xin)陣地、新(xin)(xin)(xin)(xin)(xin)機制”。內蒙古(gu)新(xin)(xin)(xin)(xin)(xin)華(hua)利(li)用(yong)旗下發行(xing)(xing)網點，通(tong)過鴻(hong)(hong)雁(yan)(yan)(yan)(yan)傳書(shu)（文化(hua)(hua)扶貧(pin)活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)使者(zhe)（草(cao)原(yuan)文化(hua)(hua)志愿者(zhe)活(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)校園（場景閱(yue)(yue)讀(du)實踐課堂）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)之(zhi)家（“學習強國”積(ji)分兌書(shu)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)誦(song)讀(du)（講(jiang)我的(de)(de)(de)故事）和鴻(hong)(hong)雁(yan)(yan)(yan)(yan)書(shu)店(dian)（在你身邊(bian)的(de)(de)(de)流動(dong)(dong)(dong)書(shu)房(fang)）的(de)(de)(de)方式，推(tui)動(dong)(dong)(dong)“鴻(hong)(hong)雁(yan)(yan)(yan)(yan)悅讀(du)”深入(ru)全(quan)區各地。

投入(ru)人力(li)物力(li)  助(zhu)力(li)精準扶貧

2021年2月25日，習(xi)近(jin)平總(zong)書(shu)(shu)記在(zai)全(quan)國(guo)脫(tuo)貧(pin)攻(gong)堅(jian)總(zong)結(jie)表彰大會上(shang)莊嚴宣告(gao)：我國(guo)脫(tuo)貧(pin)攻(gong)堅(jian)戰取得了全(quan)面勝利！“十三五(wu)”期間，各地新華書(shu)(shu)店投入大量資(zi)金(jin)和物資(zi)，派出一線扶(fu)(fu)貧(pin)干部(bu)，通(tong)過開展產業幫扶(fu)(fu)、教育文化(hua)幫扶(fu)(fu)等方式(shi)幫助扶(fu)(fu)貧(pin)村脫(tuo)貧(pin)，在(zai)國(guo)家脫(tuo)貧(pin)攻(gong)堅(jian)的(de)(de)時代畫卷上(shang)寫(xie)下了一筆(bi)。歷(li)年的(de)(de)《報告(gao)書(shu)(shu)》記錄了這些數據。

2017年，甘(gan)肅新(xin)(xin)華(hua)(hua)、深圳新(xin)(xin)華(hua)(hua)、重慶新(xin)(xin)華(hua)(hua)分別向對口幫扶(fu)村捐贈(zeng)240萬元(yuan)、220萬元(yuan)、110萬元(yuan)。河南(nan)新(xin)(xin)華(hua)(hua)云書網成(cheng)立扶(fu)貧團隊，提供(gong)農副(fu)產品網上銷售服務，探(tan)索電(dian)商扶(fu)貧新(xin)(xin)模式(shi)。

2018年，江(jiang)西(xi)新(xin)華(hua)對(dui)138個扶貧點(dian)開(kai)展幫扶，累計捐贈約500萬元(yuan)；湖南新(xin)華(hua)參與建設扶貧點(dian)上百個，派(pai)(pai)駐(zhu)蹲點(dian)的人(ren)(ren)員(yuan)200多(duo)人(ren)(ren)，對(dui)口扶貧人(ren)(ren)數達753人(ren)(ren)；甘肅新(xin)華(hua)為(wei)扶貧村(cun)學校援建圖書室折合人(ren)(ren)民(min)幣267萬元(yuan)，為(wei)貧困(kun)戶捐資捐物90多(duo)萬元(yuan)；河(he)北(bei)新(xin)華(hua)向貧困(kun)村(cun)派(pai)(pai)駐(zhu)干部(bu)黨(dang)員(yuan)20余(yu)人(ren)(ren)，為(wei)貧困(kun)地區捐贈物資共計232萬元(yuan)。

2019年，山西新華118人(ren)駐村(cun)幫扶(fu)、486人(ren)結對幫扶(fu)，年投入(ru)(ru)資(zi)金千余萬(wan)元；內蒙古新華脫貧(pin)攻堅戰(zhan)斗隊(dui)加入(ru)(ru)了12個貧(pin)困(kun)村(cun)的駐村(cun)工作，投入(ru)(ru)資(zi)金、財物百余萬(wan)元；甘肅新華198人(ren)參與精準扶(fu)貧(pin)，投入(ru)(ru)扶(fu)貧(pin)資(zi)金68萬(wan)余元，為貧(pin)困(kun)地區(qu)捐(juan)錢、捐(juan)物、捐(juan)贈圖(tu)書超過360萬(wan)元。

對(dui)于援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)的國家重(zhong)(zhong)點項目(mu)，新華書店(dian)更是高(gao)度重(zhong)(zhong)視，落(luo)實到位。2018年，新華書店(dian)總(zong)店(dian)派員參加青(qing)海(hai)扶(fu)貧工作，籌(chou)措資金(jin)500余萬(wan)元，修建(jian)一條27公里長的砂石路和一座(zuo)44米長的涵橋；2017年，江蘇新華對(dui)口援(yuan)(yuan)藏(zang)、援(yuan)(yuan)疆圖(tu)書近(jin)200萬(wan)元；福建(jian)新華2017年捐贈(zeng)的1000萬(wan)元圖(tu)書中，相(xiang)當一部分是對(dui)口支援(yuan)(yuan)西(xi)藏(zang)的；北京新華2017年捐贈(zeng)的91萬(wan)元圖(tu)書中，援(yuan)(yuan)藏(zang)占了(le)相(xiang)當比重(zhong)(zhong)。

“十三五”新(xin)華系實(shi)體書店(dian)發展六大風標

“十三五(wu)”期(qi)(qi)間(jian)，在中宣部(bu)等(deng)11部(bu)委《關于支持實(shi)體書(shu)(shu)(shu)(shu)店(dian)發展的指導意見》等(deng)利好政(zheng)策推動下(xia)，實(shi)體書(shu)(shu)(shu)(shu)店(dian)得到快(kuai)速發展。根(gen)據中國新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)協會(hui)發布的2016年—2019年《中國新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)社(she)會(hui)責任(ren)報告(gao)書(shu)(shu)(shu)(shu)》（以下(xia)簡稱《報告(gao)書(shu)(shu)(shu)(shu)》），以及《中國新(xin)聞出版(ban)廣電報》記(ji)者近年來(lai)對行業的觀(guan)察，我們梳理和盤點(dian)出“十三五(wu)”期(qi)(qi)間(jian)新(xin)華(hua)系實(shi)體書(shu)(shu)(shu)(shu)店(dian)發展的六大風標(biao)。從中可見，“十三五(wu)”期(qi)(qi)間(jian)，各地新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)分別從大書(shu)(shu)(shu)(shu)城、標(biao)志性(xing)門店(dian)、特色書(shu)(shu)(shu)(shu)店(dian)、社(she)區(qu)網點(dian)等(deng)多(duo)層面進行規(gui)劃，形成“大中小特”書(shu)(shu)(shu)(shu)店(dian)并舉(ju)的圖書(shu)(shu)(shu)(shu)發行體系，創新(xin)了實(shi)體書(shu)(shu)(shu)(shu)店(dian)的發展之路。

門店升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)(zao)持(chi)續進行。從歷年(nian)的(de)《報告書(shu)(shu)(shu)》可見，“十三五(wu)”期間，各地新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店繼續加(jia)大門店升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)(zao)力度，為(wei)(wei)讀(du)者提(ti)供綜合(he)(he)性文(wen)化(hua)消費終端體(ti)驗，使得新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店以全(quan)新(xin)(xin)(xin)(xin)面(mian)貌出現在公眾面(mian)前(qian)。以2017年(nian)為(wei)(wei)例(li)，廣(guang)(guang)東(dong)新(xin)(xin)(xin)(xin)華(hua)(hua)、浙江新(xin)(xin)(xin)(xin)華(hua)(hua)、山(shan)(shan)東(dong)新(xin)(xin)(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)(xin)(xin)華(hua)(hua)升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)(zao)書(shu)(shu)(shu)城、門店的(de)數量分別為(wei)(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)新(xin)(xin)(xin)(xin)開業了黃巖書(shu)(shu)(shu)城，全(quan)新(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)(zao)(zao)升(sheng)級(ji)(ji)麗水書(shu)(shu)(shu)城、柯橋書(shu)(shu)(shu)城、余杭文(wen)化(hua)廣(guang)(guang)場等設(she)計感強、時尚潮流的(de)閱(yue)讀(du)文(wen)化(hua)空間。福(fu)建(jian)新(xin)(xin)(xin)(xin)華(hua)(hua)2016年(nian)完(wan)成總部鰲峰坊書(shu)(shu)(shu)城、福(fu)州金山(shan)(shan)圖書(shu)(shu)(shu)城等15家賣場的(de)新(xin)(xin)(xin)(xin)建(jian)或升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)2017年(nian)全(quan)省網(wang)點同比上年(nian)增加(jia)376處(chu)(chu)，打造(zao)(zao)(zao)(zao)了一(yi)批(pi)品種齊全(quan)、業態(tai)豐富的(de)城市文(wen)化(hua)綜合(he)(he)體(ti)。天津新(xin)(xin)(xin)(xin)華(hua)(hua)2019年(nian)完(wan)成全(quan)部200個閱(yue)讀(du)新(xin)(xin)(xin)(xin)空間建(jian)設(she)，改(gai)造(zao)(zao)(zao)(zao)后的(de)書(shu)(shu)(shu)店年(nian)銷售額提(ti)升(sheng)10%。

24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)成(cheng)風潮(chao)。從(cong)2014年(nian)北(bei)京(jing)三(san)(san)聯(lian)韜(tao)奮書(shu)(shu)店(dian)(dian)(dian)運行24小時(shi)(shi)不(bu)打烊之后，全(quan)國(guo)各地(di)掀起24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設(she)風潮(chao)，從(cong)當(dang)年(nian)一(yi)直延續(xu)到(dao)“十三(san)(san)五”時(shi)(shi)期。這其中不(bu)少是新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)創辦的(de)(de)，如遼(liao)寧(ning)盤錦新(xin)華(hua)的(de)(de)深(shen)柳(liu)讀(du)書(shu)(shu)堂、杭州新(xin)華(hua)的(de)(de)悅覽樹、青島新(xin)華(hua)的(de)(de)明閱島、湖北(bei)新(xin)華(hua)的(de)(de)九丘書(shu)(shu)館、安徽新(xin)華(hua)的(de)(de)三(san)(san)孝口書(shu)(shu)店(dian)(dian)(dian)、四(si)川新(xin)華(hua)的(de)(de)軒客會鏜鈀街(jie)店(dian)(dian)(dian)等。這些24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)成(cheng)為夜幕(mu)降臨后當(dang)地(di)不(bu)可多得的(de)(de)公(gong)共閱讀(du)空間，也(ye)以一(yi)種地(di)標式的(de)(de)存在彰顯著一(yi)個城市的(de)(de)文化底蘊。新(xin)華(hua)系24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設(she)數量，從(cong)歷年(nian)《報告書(shu)(shu)》可見一(yi)斑：2013年(nian)—2015年(nian)，全(quan)國(guo)新(xin)華(hua)系統開設(she)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)20余家；2016年(nian)，僅江蘇新(xin)華(hua)就開設(she)6家24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)；2017年(nian)，新(xin)華(hua)系的(de)(de)24小時(shi)(shi)書(shu)(shu)店(dian)(dian)(dian)新(xin)增13家。

新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)子品(pin)牌(pai)集群(qun)形(xing)成。安(an)徽新(xin)(xin)華(hua)(hua)打(da)造出以(yi)“閱(yue)生活”“前言后記”“讀書(shu)(shu)會”為(wei)代表的文(wen)(wen)(wen)化商(shang)業品(pin)牌(pai)，廣東新(xin)(xin)華(hua)(hua)擁有“四閱(yue)”“書(shu)(shu)笙”“渡(du)”“泊”“吾(wu)悅(yue)”等(deng)書(shu)(shu)店(dian)(dian)品(pin)牌(pai)，四川新(xin)(xin)華(hua)(hua)面對不同消費群(qun)體形(xing)成“新(xin)(xin)華(hua)(hua)文(wen)(wen)(wen)軒”“軒客(ke)會”“文(wen)(wen)(wen)軒兒童書(shu)(shu)店(dian)(dian)”“讀讀書(shu)(shu)吧”多特(te)色經(jing)營格局(ju)，還有云南(nan)新(xin)(xin)華(hua)(hua)的“云上鄉愁書(shu)(shu)院(yuan)”、河南(nan)新(xin)(xin)華(hua)(hua)的“尚書(shu)(shu)房”等(deng)。這些(xie)新(xin)(xin)興(xing)書(shu)(shu)店(dian)(dian)很多采用連鎖形(xing)式，它們在為(wei)廣大讀者提供圖書(shu)(shu)和音像制(zhi)品(pin)的同時，通過引入教育培訓、手工體驗、特(te)色文(wen)(wen)(wen)創(chuang)、多元文(wen)(wen)(wen)化產品(pin)、餐飲服務等(deng)手段，提升客(ke)戶黏性，發掘流量(liang)價值(zhi)，逐步(bu)構(gou)建以(yi)文(wen)(wen)(wen)化消費為(wei)核心、以(yi)文(wen)(wen)(wen)化體驗為(wei)品(pin)質(zhi)的新(xin)(xin)零售體系。

紅(hong)(hong)色(se)(se)(se)與特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)(te)風景(jing)。“十三五”期間，新華書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)(jian)設(she)了(le)不少“小而美(mei)”的(de)特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改(gai)變了(le)人(ren)們對(dui)新華書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印象。以紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為例(li)(li)，2015年至今建(jian)(jian)成的(de)有(you)(you)江西(xi)新華的(de)井(jing)岡山紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新華的(de)涿州(zhou)紅(hong)(hong)色(se)(se)(se)文化(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)主題(ti)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新華的(de)紅(hong)(hong)安(an)七(qi)里坪(ping)紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新華的(de)延安(an)中國紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有(you)(you)“跨(kua)界”特(te)(te)(te)征。例(li)(li)如(ru)，江蘇(su)新華開(kai)辟(pi)了(le)數十家(jia)(jia)“書(shu)(shu)(shu)(shu)(shu)香建(jian)(jian)行(xing)”，在常州(zhou)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美(mei)容店(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江創新發展多家(jia)(jia)“紅(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南新華以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)(jian)設(she)特(te)(te)(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新華把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)和軍營，山西(xi)新華推進機(ji)關書(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)，內蒙(meng)古新華援建(jian)(jian)農(nong)牧區(qu)家(jia)(jia)庭(ting)書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)(she)(she)(she)獲政策強力推(tui)動。在(zai)2019年教育部辦公廳發(fa)(fa)布(bu)的(de)(de)《關于進一步(bu)支持高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實(shi)體(ti)書(shu)(shu)(shu)店(dian)(dian)發(fa)(fa)展的(de)(de)指導意(yi)見(jian)》等利好政策的(de)(de)推(tui)動下(xia)，校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)建(jian)(jian)設(she)(she)(she)(she)得到加強。在(zai)《意(yi)見(jian)》發(fa)(fa)布(bu)的(de)(de)當年，多家(jia)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)(she)(she)(she)的(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)亮(liang)相，如新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)總(zong)店(dian)(dian)與中國傳媒大學(xue)聯合(he)營(ying)建(jian)(jian)的(de)(de)“中傳知行書(shu)(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)爾(er)雅書(shu)(shu)(shu)房”，武(wu)漢新(xin)(xin)華(hua)投資興(xing)建(jian)(jian)的(de)(de)江(jiang)漢大學(xue)清源書(shu)(shu)(shu)店(dian)(dian)，陜(shan)西(xi)新(xin)(xin)華(hua)在(zai)西(xi)安電子(zi)科技大學(xue)打造的(de)(de)充滿年代感的(de)(de)“新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)·西(xi)電1931”等。各地(di)也在(zai)加緊各類(lei)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)建(jian)(jian)設(she)(she)(she)(she)。例如，河(he)南(nan)新(xin)(xin)華(hua)在(zai)多家(jia)高校(xiao)(xiao)建(jian)(jian)設(she)(she)(she)(she)“時間的(de)(de)顏(yan)色”書(shu)(shu)(shu)店(dian)(dian)，江(jiang)西(xi)新(xin)(xin)華(hua)的(de)(de)“新(xin)(xin)華(hua)壹品”校(xiao)(xiao)園(yuan)(yuan)文(wen)化(hua)綜合(he)服務(wu)平臺遍(bian)布(bu)數(shu)百家(jia)學(xue)校(xiao)(xiao)，湖(hu)北新(xin)(xin)華(hua)創立了“倍閱”校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)品牌。

館(guan)(guan)店(dian)互(hu)通(tong)(tong)實現(xian)(xian)“借(jie)”“賣”一(yi)(yi)體(ti)(ti)化(hua)。國(guo)內(nei)較早開(kai)展館(guan)(guan)店(dian)互(hu)通(tong)(tong)服務的是內(nei)蒙古(gu)。2015年(nian)，內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和(he)當地(di)新華書(shu)(shu)(shu)(shu)店(dian)合作(zuo)(zuo)，通(tong)(tong)過開(kai)展以“讀(du)(du)(du)者在新華書(shu)(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)買單”為特(te)征的“彩云服務”，使得(de)內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)當年(nian)新書(shu)(shu)(shu)(shu)流(liu)通(tong)(tong)率達到(dao)100%。此(ci)舉(ju)經媒體(ti)(ti)報(bao)道后(hou)，全國(guo)各地(di)紛紛效(xiao)仿。此(ci)后(hou)，各地(di)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和(he)新華書(shu)(shu)(shu)(shu)店(dian)的合作(zuo)(zuo)逐步(bu)深化(hua)，館(guan)(guan)店(dian)一(yi)(yi)體(ti)(ti)的新型(xing)公共讀(du)(du)(du)書(shu)(shu)(shu)(shu)空(kong)(kong)間建設形成(cheng)風潮，比(bi)如四川(chuan)省(sheng)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新華文軒(xuan)(xuan)合作(zuo)(zuo)的“館(guan)(guan)中店(dian)”——文軒(xuan)(xuan)讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)(shu)(shu)吧(ba)，成(cheng)都圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與新華文軒(xuan)(xuan)合作(zuo)(zuo)的“店(dian)中館(guan)(guan)”——城市閱讀(du)(du)(du)空(kong)(kong)間，安徽(hui)新華與安徽(hui)銅陵市圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)、安徽(hui)職業學院圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)融為一(yi)(yi)體(ti)(ti)的“綜合閱讀(du)(du)(du)文化(hua)空(kong)(kong)間”等。館(guan)(guan)店(dian)互(hu)通(tong)(tong)打破了(le)讀(du)(du)(du)者、書(shu)(shu)(shu)(shu)店(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)之間的壁壘，實現(xian)(xian)了(le)統籌整合、多(duo)方共贏，有力推(tui)動了(le)全民閱讀(du)(du)(du)。