誕生于延安窯(yao)洞里的(de)(de)新華(hua)書店(dian)，如(ru)今已經走過了84個春秋。作為中(zhong)(zhong)國(guo)(guo)共產黨創建并領(ling)導(dao)的(de)(de)紅色(se)文化企(qi)業(ye)，新華(hua)書店(dian)始終堅持傳承(cheng)紅色(se)基(ji)因、弘揚先(xian)進文化、踐行(xing)社(she)(she)會(hui)責任。根據中(zhong)(zhong)國(guo)(guo)新華(hua)書店(dian)協(xie)會(hui)發布(bu)的(de)(de)2016年—2019年《中(zhong)(zhong)國(guo)(guo)新華(hua)書店(dian)社(she)(she)會(hui)責任報告書》（以下簡稱《報告書》），以及《中(zhong)(zhong)國(guo)(guo)新聞出版(ban)廣(guang)電報》記者近年來對行(xing)業(ye)的(de)(de)觀察，我們梳理了“十三五”期間新華(hua)書店(dian)履行(xing)社(she)(she)會(hui)責任的(de)(de)主要做法和成(cheng)就(jiu)經驗，試圖從中(zhong)(zhong)得到一些(xie)啟示。

履行職責使命 做好發行工作

“十三(san)五”期間(jian)，新華書店積極發(fa)揮國有(you)主(zhu)渠(qu)道、主(zhu)陣地優(you)(you)勢，承(cheng)擔文化傳播使命，全力以赴做好重(zhong)要(yao)文件(jian)文獻、重(zhong)點主(zhu)題出版物(wu)、優(you)(you)秀大眾(zhong)讀物(wu)等相關(guan)發(fa)行工作。

這(zhe)5年(nian)(nian)(nian)中(zhong)，全國(guo)各地新華書店(dian)在門(men)店(dian)突出位置設(she)立(li)專(zhuan)柜專(zhuan)架(jia)，開(kai)展(zhan)(zhan)重點出版物展(zhan)(zhan)示展(zhan)(zhan)銷和宣(xuan)傳(chuan)征(zheng)(zheng)訂(ding)活(huo)動(dong)(dong)，對(dui)讀者(zhe)購書給(gei)予優惠，取(qu)得了顯著(zhu)成(cheng)效。2016年(nian)(nian)(nian)，新華書店(dian)開(kai)展(zhan)(zhan)“習近平(ping)總書記系列重要講(jiang)話(hua)”“慶祝中(zhong)國(guo)共產(chan)黨成(cheng)立(li)95周(zhou)年(nian)(nian)(nian)”“紀(ji)念長征(zheng)(zheng)勝(sheng)利80周(zhou)年(nian)(nian)(nian)”等主題(ti)展(zhan)(zhan)示展(zhan)(zhan)銷活(huo)動(dong)(dong)；2017年(nian)(nian)(nian)，設(she)立(li)黨的(de)(de)十(shi)九大文獻展(zhan)(zhan)銷專(zhuan)區、專(zhuan)臺、專(zhuan)架(jia)；2018年(nian)(nian)(nian)，舉辦(ban)以“習近平(ping)新時代(dai)中(zhong)國(guo)特色社會主義思想(xiang)”“馬克思誕辰200周(zhou)年(nian)(nian)(nian)”“改革開(kai)放40周(zhou)年(nian)(nian)(nian)”等為主題(ti)的(de)(de)專(zhuan)題(ti)展(zhan)(zhan)銷活(huo)動(dong)(dong)；2019年(nian)(nian)(nian)，舉辦(ban)“慶祝新中(zhong)國(guo)成(cheng)立(li)70周(zhou)年(nian)(nian)(nian)”主題(ti)出版物展(zhan)(zhan)。

“課(ke)前到書(shu)，人手(shou)一冊”是黨和國家對教(jiao)(jiao)材發行工作(zuo)(zuo)提出(chu)的要求，是中小學開(kai)展正常教(jiao)(jiao)育活動的基本保障。“十三(san)五”期(qi)間，新華(hua)書(shu)店將“課(ke)前到書(shu)”作(zuo)(zuo)為重(zhong)要的政治任務(wu)和社會責(ze)任，精(jing)心組織(zhi)，精(jing)細(xi)操作(zuo)(zuo)，以長期(qi)積淀的專業服務(wu)能力圓滿(man)完(wan)成每季教(jiao)(jiao)材的征訂發行工作(zuo)(zuo)。

“課前到(dao)(dao)(dao)書”的服務水平在(zai)(zai)“十三五”期(qi)間得到(dao)(dao)(dao)提升(sheng)，安徽新華(hua)(hua)在(zai)(zai)這方面領(ling)全國風(feng)氣之(zhi)先。2014年秋季學期(qi)，安徽新華(hua)(hua)將教材配(pei)送從“送書到(dao)(dao)(dao)校”延伸到(dao)(dao)(dao)“分書到(dao)(dao)(dao)班”，2016年又(you)開(kai)始試(shi)點“服務到(dao)(dao)(dao)生”。在(zai)(zai)榜(bang)樣(yang)的示范(fan)和帶(dai)動(dong)下，河(he)南(nan)、河(he)北、云南(nan)等(deng)地的新華(hua)(hua)書店，紛紛嘗試(shi)“分書到(dao)(dao)(dao)班”。

這5年(nian)(nian)中，有兩個特殊的年(nian)(nian)份值(zhi)得銘記。2017年(nian)(nian)秋季(ji)學(xue)期，歷(li)經5年(nian)(nian)完成(cheng)編審(shen)(shen)的統編三科教(jiao)材(cai)正(zheng)式(shi)啟用。由于(yu)三科教(jiao)材(cai)編審(shen)(shen)、評議教(jiao)輔重(zhong)新申報(bao)定價、印(yin)刷(shua)業(ye)減產(chan)限(xian)排等原(yuan)因，這一年(nian)(nian)新華人“課前(qian)到書”的時(shi)間(jian)空前(qian)緊迫，工作(zuo)尤其(qi)艱(jian)苦。

2020年，新冠肺炎(yan)疫(yi)情來(lai)襲，南(nan)方多地(di)遭遇洪澇(lao)災(zai)害，教材教輔(fu)發運工作形勢(shi)更(geng)加嚴峻(jun)。各地(di)新華人兌現一份承(cheng)諾，堅守一份初心(xin)，以堅實行動兌現“課前到書”錚錚誓言。

承辦地方書展  推(tui)動全民閱讀

承辦(ban)(ban)或協辦(ban)(ban)各種(zhong)書展，舉辦(ban)(ban)各種(zhong)文化活動(dong)，是“十三五”期間新華(hua)書店推動(dong)全民閱讀工作的一個重要方面。

各地(di)(di)(di)新華連(lian)續(xu)多年(nian)承辦(ban)或協辦(ban)地(di)(di)(di)方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上(shang)海書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)、深圳讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)會、山東(dong)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河(he)北省(sheng)惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)彩(cai)云南(nan)惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)月惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧(ning)省(sheng)全民(min)閱(yue)讀(du)(du)節(jie)、廣(guang)西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波(bo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還有(you)的(de)新華走出(chu)當地(di)(di)(di)舉辦(ban)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福建新華赴臺舉辦(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞典、挪(nuo)威、美國(guo)、日本等(deng)國(guo)家(jia)舉辦(ban)中國(guo)（福建）圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷(xiao)會。

這些書展大(da)大(da)推(tui)動了(le)當地的(de)(de)全(quan)民閱(yue)(yue)讀。如(ru)福(fu)建新華2016年承辦的(de)(de)第二屆“世界讀書日·海峽讀書節”，實(shi)現(xian)銷售(shou)碼洋3530萬元(yuan)(yuan)，成(cheng)為福(fu)州參展規模(mo)最大(da)、入場(chang)人次最多(duo)、銷售(shou)收入最高、宣(xuan)傳效(xiao)果最好的(de)(de)一次群眾性(xing)閱(yue)(yue)讀活動。再如(ru)2020河北省(sheng)惠民書市，在7天時間里，166家新華書店上下聯動，發放260萬元(yuan)(yuan)優惠券(quan)，累(lei)計銷售(shou)各類出版物41.17萬冊、1896萬元(yuan)(yuan)，讓利800萬元(yuan)(yuan)。

除了(le)承辦當地書(shu)(shu)展(zhan)，各(ge)地新(xin)(xin)(xin)(xin)華還(huan)組(zu)織策劃(hua)了(le)豐富(fu)多(duo)樣的(de)(de)(de)品牌閱(yue)(yue)(yue)(yue)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)，形成(cheng)一道道全民閱(yue)(yue)(yue)(yue)讀(du)(du)(du)的(de)(de)(de)亮麗風景線。歷年(nian)的(de)(de)(de)《報告書(shu)(shu)》對此進(jin)行了(le)記錄。例如，新(xin)(xin)(xin)(xin)華書(shu)(shu)店(dian)總店(dian)的(de)(de)(de)“出版界圖書(shu)(shu)館界全民閱(yue)(yue)(yue)(yue)讀(du)(du)(du)年(nian)會(hui)”“全國館社高層論壇”“全國少兒(er)閱(yue)(yue)(yue)(yue)讀(du)(du)(du)峰(feng)會(hui)”，江西新(xin)(xin)(xin)(xin)華的(de)(de)(de)“朗讀(du)(du)(du)者(zhe)”“美麗中國·精(jing)彩(cai)江西”等(deng)誦(song)讀(du)(du)(du)活(huo)動(dong)(dong)(dong)，已成(cheng)品牌活(huo)動(dong)(dong)(dong)。海南新(xin)(xin)(xin)(xin)華開設的(de)(de)(de)數十個“新(xin)(xin)(xin)(xin)時代經典傳習所”，搭建(jian)起(qi)新(xin)(xin)(xin)(xin)時代傳播新(xin)(xin)(xin)(xin)思想的(de)(de)(de)“新(xin)(xin)(xin)(xin)平臺(tai)、新(xin)(xin)(xin)(xin)陣地、新(xin)(xin)(xin)(xin)機制(zhi)”。內蒙古新(xin)(xin)(xin)(xin)華利用旗(qi)下發行網點，通過(guo)鴻(hong)雁(yan)(yan)傳書(shu)(shu)（文化扶貧活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)使者(zhe)（草原文化志愿(yuan)者(zhe)活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)校園（場景閱(yue)(yue)(yue)(yue)讀(du)(du)(du)實踐(jian)課堂）、鴻(hong)雁(yan)(yan)之家（“學習強(qiang)國”積分兌書(shu)(shu)）、鴻(hong)雁(yan)(yan)誦(song)讀(du)(du)(du)（講我的(de)(de)(de)故事(shi)）和鴻(hong)雁(yan)(yan)書(shu)(shu)店(dian)（在你身邊的(de)(de)(de)流動(dong)(dong)(dong)書(shu)(shu)房）的(de)(de)(de)方式，推動(dong)(dong)(dong)“鴻(hong)雁(yan)(yan)悅讀(du)(du)(du)”深入全區各(ge)地。

投入(ru)人力(li)物力(li)  助力(li)精準扶貧

2021年(nian)2月25日(ri)，習近平總書(shu)記(ji)在全國脫貧攻(gong)(gong)堅(jian)總結(jie)表(biao)彰大會上莊嚴宣告(gao)：我國脫貧攻(gong)(gong)堅(jian)戰取得了(le)全面勝利！“十(shi)三(san)五(wu)”期間，各地新華書(shu)店(dian)投入大量資(zi)金和物資(zi)，派出一線(xian)扶貧干(gan)部，通過開展產業(ye)幫(bang)(bang)扶、教育文化幫(bang)(bang)扶等方式(shi)幫(bang)(bang)助扶貧村脫貧，在國家脫貧攻(gong)(gong)堅(jian)的時(shi)代畫卷上寫下了(le)一筆。歷年(nian)的《報(bao)告(gao)書(shu)》記(ji)錄了(le)這(zhe)些數據。

2017年(nian)，甘肅新華(hua)、深(shen)圳新華(hua)、重慶新華(hua)分(fen)別(bie)向對口幫扶村捐贈240萬元(yuan)、220萬元(yuan)、110萬元(yuan)。河南新華(hua)云(yun)書(shu)網成立扶貧(pin)團隊，提供農(nong)副產品(pin)網上銷售服(fu)務，探索電商扶貧(pin)新模式。

2018年，江西新(xin)華(hua)對138個扶(fu)貧(pin)(pin)(pin)點(dian)開展幫扶(fu)，累計(ji)捐贈約500萬(wan)元；湖南新(xin)華(hua)參(can)與建設扶(fu)貧(pin)(pin)(pin)點(dian)上(shang)百(bai)個，派駐蹲點(dian)的(de)人(ren)員200多人(ren)，對口扶(fu)貧(pin)(pin)(pin)人(ren)數達753人(ren)；甘肅新(xin)華(hua)為扶(fu)貧(pin)(pin)(pin)村學校援(yuan)建圖(tu)書室折合(he)人(ren)民幣267萬(wan)元，為貧(pin)(pin)(pin)困(kun)戶捐資捐物90多萬(wan)元；河北(bei)新(xin)華(hua)向貧(pin)(pin)(pin)困(kun)村派駐干部黨員20余人(ren)，為貧(pin)(pin)(pin)困(kun)地區捐贈物資共計(ji)232萬(wan)元。

2019年，山西(xi)新華(hua)118人(ren)駐村(cun)幫扶(fu)(fu)、486人(ren)結對幫扶(fu)(fu)，年投入(ru)資金(jin)千(qian)余萬(wan)元(yuan)；內蒙古新華(hua)脫貧攻堅戰斗隊加入(ru)了(le)12個貧困村(cun)的(de)駐村(cun)工作(zuo)，投入(ru)資金(jin)、財物百(bai)余萬(wan)元(yuan)；甘肅(su)新華(hua)198人(ren)參(can)與精準扶(fu)(fu)貧，投入(ru)扶(fu)(fu)貧資金(jin)68萬(wan)余元(yuan)，為貧困地區捐(juan)錢、捐(juan)物、捐(juan)贈圖書超過360萬(wan)元(yuan)。

對于(yu)援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆、援(yuan)(yuan)(yuan)青(qing)的國家(jia)重點(dian)項目，新(xin)華(hua)(hua)書店(dian)(dian)更(geng)是高度重視，落(luo)實(shi)到(dao)位。2018年(nian)，新(xin)華(hua)(hua)書店(dian)(dian)總(zong)店(dian)(dian)派員參加青(qing)海扶貧工作，籌措資金(jin)500余(yu)萬元，修建一條27公里長(chang)(chang)的砂石路和一座44米長(chang)(chang)的涵橋；2017年(nian)，江蘇新(xin)華(hua)(hua)對口援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆圖書近200萬元；福建新(xin)華(hua)(hua)2017年(nian)捐贈的1000萬元圖書中(zhong)，相當(dang)一部分是對口支(zhi)援(yuan)(yuan)(yuan)西藏的；北京新(xin)華(hua)(hua)2017年(nian)捐贈的91萬元圖書中(zhong)，援(yuan)(yuan)(yuan)藏占了(le)相當(dang)比重。

“十(shi)三五”新華(hua)系實體(ti)書店(dian)發展六大風標

“十(shi)三(san)五”期(qi)間，在中宣部(bu)等11部(bu)委《關于支持實(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)展(zhan)的(de)(de)指導意見》等利好政策推動下(xia)，實(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)得到快速(su)發(fa)(fa)展(zhan)。根據中國新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)協會發(fa)(fa)布的(de)(de)2016年(nian)(nian)—2019年(nian)(nian)《中國新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)社會責任報(bao)告(gao)書(shu)(shu)(shu)》（以下(xia)簡稱《報(bao)告(gao)書(shu)(shu)(shu)》），以及《中國新(xin)(xin)聞出版廣電報(bao)》記者近年(nian)(nian)來(lai)對行業(ye)的(de)(de)觀察(cha)，我們梳理和盤點(dian)出“十(shi)三(san)五”期(qi)間新(xin)(xin)華(hua)系實(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)展(zhan)的(de)(de)六大(da)風標。從(cong)中可(ke)見，“十(shi)三(san)五”期(qi)間，各地新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)分別從(cong)大(da)書(shu)(shu)(shu)城、標志(zhi)性門店(dian)、特色(se)書(shu)(shu)(shu)店(dian)、社區網點(dian)等多層面進(jin)行規劃，形成“大(da)中小特”書(shu)(shu)(shu)店(dian)并舉的(de)(de)圖書(shu)(shu)(shu)發(fa)(fa)行體(ti)(ti)系，創(chuang)新(xin)(xin)了實(shi)體(ti)(ti)書(shu)(shu)(shu)店(dian)的(de)(de)發(fa)(fa)展(zhan)之路。

門(men)店(dian)升(sheng)級(ji)(ji)改造(zao)(zao)持(chi)續進(jin)行。從歷年(nian)的(de)(de)(de)《報告書(shu)(shu)(shu)》可(ke)見，“十(shi)三五”期間，各地新(xin)華(hua)書(shu)(shu)(shu)店(dian)繼續加大門(men)店(dian)升(sheng)級(ji)(ji)改造(zao)(zao)力度(du)，為讀(du)者提供綜合(he)性(xing)文(wen)(wen)化消(xiao)費終端體驗，使得新(xin)華(hua)書(shu)(shu)(shu)店(dian)以(yi)全(quan)(quan)(quan)新(xin)面(mian)(mian)貌出現(xian)在公眾(zhong)面(mian)(mian)前。以(yi)2017年(nian)為例(li)，廣東(dong)新(xin)華(hua)、浙江新(xin)華(hua)、山東(dong)新(xin)華(hua)、湖南新(xin)華(hua)升(sheng)級(ji)(ji)改造(zao)(zao)書(shu)(shu)(shu)城(cheng)(cheng)、門(men)店(dian)的(de)(de)(de)數量分別(bie)為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)華(hua)2016年(nian)新(xin)開業了黃巖書(shu)(shu)(shu)城(cheng)(cheng)，全(quan)(quan)(quan)新(xin)改造(zao)(zao)升(sheng)級(ji)(ji)麗水(shui)書(shu)(shu)(shu)城(cheng)(cheng)、柯橋(qiao)書(shu)(shu)(shu)城(cheng)(cheng)、余杭文(wen)(wen)化廣場(chang)等(deng)設(she)計感強、時(shi)尚潮流的(de)(de)(de)閱讀(du)文(wen)(wen)化空(kong)間。福(fu)建新(xin)華(hua)2016年(nian)完成總(zong)部鰲峰坊(fang)書(shu)(shu)(shu)城(cheng)(cheng)、福(fu)州金山圖書(shu)(shu)(shu)城(cheng)(cheng)等(deng)15家賣場(chang)的(de)(de)(de)新(xin)建或升(sheng)級(ji)(ji)改造(zao)(zao)。江蘇新(xin)華(hua)2017年(nian)全(quan)(quan)(quan)省(sheng)網(wang)點同比上年(nian)增(zeng)加376處(chu)，打造(zao)(zao)了一批品種齊全(quan)(quan)(quan)、業態豐(feng)富的(de)(de)(de)城(cheng)(cheng)市(shi)文(wen)(wen)化綜合(he)體。天(tian)津新(xin)華(hua)2019年(nian)完成全(quan)(quan)(quan)部200個(ge)閱讀(du)新(xin)空(kong)間建設(she)，改造(zao)(zao)后的(de)(de)(de)書(shu)(shu)(shu)店(dian)年(nian)銷售額提升(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)建設(she)成風(feng)潮。從(cong)2014年北京三聯韜(tao)奮書(shu)(shu)(shu)店(dian)運行24小(xiao)(xiao)時(shi)不打烊之后(hou)，全(quan)國各地(di)掀起24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)的(de)(de)建設(she)風(feng)潮，從(cong)當(dang)年一(yi)(yi)直延續到(dao)“十三五”時(shi)期(qi)。這(zhe)(zhe)其中不少是(shi)新(xin)華(hua)書(shu)(shu)(shu)店(dian)創(chuang)辦的(de)(de)，如遼寧盤錦新(xin)華(hua)的(de)(de)深柳(liu)讀書(shu)(shu)(shu)堂、杭州新(xin)華(hua)的(de)(de)悅覽樹、青島(dao)新(xin)華(hua)的(de)(de)明閱(yue)島(dao)、湖北新(xin)華(hua)的(de)(de)九丘書(shu)(shu)(shu)館、安徽(hui)新(xin)華(hua)的(de)(de)三孝口書(shu)(shu)(shu)店(dian)、四川新(xin)華(hua)的(de)(de)軒客會鏜(tang)鈀街店(dian)等。這(zhe)(zhe)些24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)成為夜幕降臨后(hou)當(dang)地(di)不可(ke)多得的(de)(de)公共閱(yue)讀空間，也以一(yi)(yi)種地(di)標式的(de)(de)存在彰(zhang)顯著一(yi)(yi)個城市(shi)的(de)(de)文化底(di)蘊。新(xin)華(hua)系24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)的(de)(de)建設(she)數量，從(cong)歷年《報告書(shu)(shu)(shu)》可(ke)見一(yi)(yi)斑(ban)：2013年—2015年，全(quan)國新(xin)華(hua)系統開設(she)24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)20余家；2016年，僅江蘇新(xin)華(hua)就開設(she)6家24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)；2017年，新(xin)華(hua)系的(de)(de)24小(xiao)(xiao)時(shi)書(shu)(shu)(shu)店(dian)新(xin)增13家。

新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)子品牌(pai)(pai)集(ji)群(qun)形(xing)成(cheng)。安徽新(xin)華(hua)(hua)打造出(chu)以(yi)“閱生活”“前言后記”“讀(du)書(shu)(shu)(shu)會”為代表的(de)(de)文(wen)(wen)(wen)化(hua)(hua)(hua)商業品牌(pai)(pai)，廣(guang)東(dong)新(xin)華(hua)(hua)擁有“四(si)閱”“書(shu)(shu)(shu)笙”“渡”“泊(bo)”“吾悅(yue)”等(deng)書(shu)(shu)(shu)店(dian)(dian)品牌(pai)(pai)，四(si)川新(xin)華(hua)(hua)面對不(bu)同(tong)消(xiao)(xiao)費群(qun)體形(xing)成(cheng)“新(xin)華(hua)(hua)文(wen)(wen)(wen)軒”“軒客會”“文(wen)(wen)(wen)軒兒(er)童書(shu)(shu)(shu)店(dian)(dian)”“讀(du)讀(du)書(shu)(shu)(shu)吧”多(duo)特色經營格(ge)局，還有云南(nan)新(xin)華(hua)(hua)的(de)(de)“云上鄉愁書(shu)(shu)(shu)院”、河(he)南(nan)新(xin)華(hua)(hua)的(de)(de)“尚書(shu)(shu)(shu)房(fang)”等(deng)。這些(xie)新(xin)興書(shu)(shu)(shu)店(dian)(dian)很多(duo)采用(yong)連鎖形(xing)式，它們在為廣(guang)大讀(du)者提供(gong)圖書(shu)(shu)(shu)和音像制品的(de)(de)同(tong)時，通過(guo)引入教(jiao)育(yu)培訓、手(shou)工體驗、特色文(wen)(wen)(wen)創、多(duo)元文(wen)(wen)(wen)化(hua)(hua)(hua)產品、餐飲服務等(deng)手(shou)段，提升客戶(hu)黏性，發掘流量價值，逐步構建以(yi)文(wen)(wen)(wen)化(hua)(hua)(hua)消(xiao)(xiao)費為核(he)心、以(yi)文(wen)(wen)(wen)化(hua)(hua)(hua)體驗為品質的(de)(de)新(xin)零售體系。

紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)與特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成獨特風(feng)景。“十三五(wu)”期間(jian)，新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建(jian)設(she)了(le)(le)不少“小而美”的(de)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大大改變了(le)(le)人們對新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)刻板印象。以紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至(zhi)今建(jian)成的(de)有(you)江(jiang)西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)井(jing)岡(gang)山紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河北(bei)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)涿州紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)主(zhu)題(ti)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)紅(hong)(hong)(hong)(hong)(hong)安七里坪紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的(de)延安中國紅(hong)(hong)(hong)(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不少特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有(you)“跨界”特征。例如(ru)，江(jiang)蘇(su)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)開辟了(le)(le)數十家(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)建(jian)行”，在常州把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開進汽車美容店(dian)(dian)(dian)(dian)和連鎖(suo)藥(yao)店(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)(xin)(xin)發展多家(jia)“紅(hong)(hong)(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海南新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產(chan)”等模(mo)式建(jian)設(she)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開到景區和軍營，山西新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)推(tui)進機關書(shu)(shu)(shu)(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)援建(jian)農(nong)牧區家(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)(she)獲政(zheng)策強力推(tui)動(dong)。在(zai)2019年(nian)教育(yu)部辦公廳發布的(de)(de)(de)《關(guan)于進一步支持高(gao)校(xiao)校(xiao)園(yuan)實體書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展的(de)(de)(de)指導(dao)意見》等(deng)利好(hao)政(zheng)策的(de)(de)(de)推(tui)動(dong)下，校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)得(de)到加(jia)強。在(zai)《意見》發布的(de)(de)(de)當年(nian)，多(duo)家(jia)(jia)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)(she)的(de)(de)(de)高(gao)校(xiao)校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如(ru)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中國傳媒大(da)學(xue)(xue)聯(lian)合(he)營建(jian)的(de)(de)(de)“中傳知行書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)華(hua)爾(er)雅書(shu)(shu)(shu)房”，武(wu)漢新(xin)(xin)華(hua)投資興建(jian)的(de)(de)(de)江漢大(da)學(xue)(xue)清源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)在(zai)西(xi)安電(dian)子科技大(da)學(xue)(xue)打造的(de)(de)(de)充(chong)滿年(nian)代感的(de)(de)(de)“新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西(xi)電(dian)1931”等(deng)。各地也在(zai)加(jia)緊各類校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)。例如(ru)，河南新(xin)(xin)華(hua)在(zai)多(duo)家(jia)(jia)高(gao)校(xiao)建(jian)設(she)(she)“時間(jian)的(de)(de)(de)顏(yan)色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江西(xi)新(xin)(xin)華(hua)的(de)(de)(de)“新(xin)(xin)華(hua)壹(yi)品(pin)”校(xiao)園(yuan)文化綜合(he)服務平(ping)臺遍布數百家(jia)(jia)學(xue)(xue)校(xiao)，湖北新(xin)(xin)華(hua)創立了“倍閱”校(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)互通(tong)實現(xian)“借”“賣”一體(ti)化。國內(nei)較早開展館(guan)(guan)(guan)店(dian)互通(tong)服(fu)(fu)務(wu)(wu)的(de)(de)是內(nei)蒙(meng)古。2015年(nian)，內(nei)蒙(meng)古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和(he)當(dang)地新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)合(he)作，通(tong)過開展以“讀者(zhe)在新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征的(de)(de)“彩云(yun)服(fu)(fu)務(wu)(wu)”，使得(de)內(nei)蒙(meng)古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當(dang)年(nian)新(xin)(xin)(xin)書(shu)(shu)(shu)流通(tong)率達到(dao)100%。此(ci)舉經(jing)媒(mei)體(ti)報道后(hou)，全國各地紛(fen)紛(fen)效仿(fang)。此(ci)后(hou)，各地圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和(he)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)的(de)(de)合(he)作逐(zhu)步(bu)深(shen)化，館(guan)(guan)(guan)店(dian)一體(ti)的(de)(de)新(xin)(xin)(xin)型(xing)公共讀書(shu)(shu)(shu)空間建設形成風潮，比如(ru)四川省(sheng)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)(xin)華(hua)文(wen)軒合(he)作的(de)(de)“館(guan)(guan)(guan)中店(dian)”——文(wen)軒讀讀書(shu)(shu)(shu)吧(ba)，成都(dou)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)(xin)華(hua)文(wen)軒合(he)作的(de)(de)“店(dian)中館(guan)(guan)(guan)”——城(cheng)市閱讀空間，安徽新(xin)(xin)(xin)華(hua)與(yu)安徽銅陵(ling)市圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安徽職業學院(yuan)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一體(ti)的(de)(de)“綜合(he)閱讀文(wen)化空間”等。館(guan)(guan)(guan)店(dian)互通(tong)打破(po)了讀者(zhe)、書(shu)(shu)(shu)店(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間的(de)(de)壁(bi)壘(lei)，實現(xian)了統籌整合(he)、多方共贏，有力(li)推動了全民閱讀。