誕生于延(yan)安窯(yao)洞(dong)里的新華書(shu)店(dian)，如今(jin)已經走過了84個春秋。作為(wei)中(zhong)國共產黨創(chuang)建(jian)并(bing)領導的紅(hong)色文(wen)化企業，新華書(shu)店(dian)始終堅持傳承紅(hong)色基(ji)因、弘揚先進文(wen)化、踐行(xing)社(she)會責(ze)(ze)任(ren)(ren)。根據中(zhong)國新華書(shu)店(dian)協會發(fa)布的2016年(nian)—2019年(nian)《中(zhong)國新華書(shu)店(dian)社(she)會責(ze)(ze)任(ren)(ren)報告(gao)書(shu)》（以(yi)下簡稱《報告(gao)書(shu)》），以(yi)及《中(zhong)國新聞出版廣電(dian)報》記者近年(nian)來對行(xing)業的觀察(cha)，我們(men)梳理了“十三五(wu)”期間新華書(shu)店(dian)履行(xing)社(she)會責(ze)(ze)任(ren)(ren)的主要做法和成就經驗，試圖從中(zhong)得(de)到一些啟示。

履行職責使命 做好發行工作

“十(shi)三五”期間(jian)，新(xin)華書(shu)店積極發揮國有主(zhu)渠道、主(zhu)陣地(di)優勢，承擔文化傳播使命，全(quan)力以赴做好重(zhong)要文件文獻、重(zhong)點主(zhu)題(ti)出版物(wu)(wu)、優秀大眾讀物(wu)(wu)等(deng)相(xiang)關發行(xing)工(gong)作。

這5年(nian)(nian)(nian)(nian)中，全國各地新(xin)華書店(dian)(dian)在(zai)門店(dian)(dian)突出位置設立(li)(li)專(zhuan)柜(ju)專(zhuan)架(jia)，開(kai)展(zhan)(zhan)重點出版物展(zhan)(zhan)示(shi)展(zhan)(zhan)銷(xiao)(xiao)和(he)宣(xuan)傳征(zheng)訂(ding)活(huo)動，對讀(du)者(zhe)購書給(gei)予優惠(hui)，取(qu)得了(le)顯著(zhu)成效。2016年(nian)(nian)(nian)(nian)，新(xin)華書店(dian)(dian)開(kai)展(zhan)(zhan)“習(xi)近(jin)平(ping)總書記系(xi)列重要講話”“慶(qing)祝(zhu)(zhu)中國共產黨成立(li)(li)95周(zhou)年(nian)(nian)(nian)(nian)”“紀(ji)念長征(zheng)勝利80周(zhou)年(nian)(nian)(nian)(nian)”等主題展(zhan)(zhan)示(shi)展(zhan)(zhan)銷(xiao)(xiao)活(huo)動；2017年(nian)(nian)(nian)(nian)，設立(li)(li)黨的(de)十九大文獻展(zhan)(zhan)銷(xiao)(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架(jia)；2018年(nian)(nian)(nian)(nian)，舉辦(ban)以“習(xi)近(jin)平(ping)新(xin)時代中國特色社會(hui)主義思(si)想(xiang)”“馬(ma)克思(si)誕辰200周(zhou)年(nian)(nian)(nian)(nian)”“改革開(kai)放40周(zhou)年(nian)(nian)(nian)(nian)”等為主題的(de)專(zhuan)題展(zhan)(zhan)銷(xiao)(xiao)活(huo)動；2019年(nian)(nian)(nian)(nian)，舉辦(ban)“慶(qing)祝(zhu)(zhu)新(xin)中國成立(li)(li)70周(zhou)年(nian)(nian)(nian)(nian)”主題出版物展(zhan)(zhan)。

“課前(qian)到書，人手一冊”是(shi)黨和(he)(he)國家(jia)對教材發(fa)行(xing)工作(zuo)提出(chu)的(de)要求，是(shi)中小學開展正常教育活動的(de)基本保障。“十三五”期間，新華書店將“課前(qian)到書”作(zuo)為重要的(de)政治(zhi)任(ren)務(wu)和(he)(he)社會(hui)責任(ren)，精心組(zu)織，精細(xi)操(cao)作(zuo)，以(yi)長期積淀(dian)的(de)專業服務(wu)能力(li)圓滿完成每季教材的(de)征訂發(fa)行(xing)工作(zuo)。

“課前到(dao)書(shu)(shu)”的服(fu)務水平(ping)在(zai)(zai)“十三(san)五”期(qi)間得到(dao)提升，安徽新華(hua)在(zai)(zai)這方面領全國風(feng)氣之先。2014年秋季學期(qi)，安徽新華(hua)將教材配送(song)(song)從“送(song)(song)書(shu)(shu)到(dao)校(xiao)”延伸(shen)到(dao)“分(fen)書(shu)(shu)到(dao)班”，2016年又(you)開(kai)始(shi)試(shi)點(dian)“服(fu)務到(dao)生”。在(zai)(zai)榜(bang)樣的示范(fan)和帶(dai)動下，河南、河北、云南等地的新華(hua)書(shu)(shu)店，紛紛嘗試(shi)“分(fen)書(shu)(shu)到(dao)班”。

這5年(nian)中，有兩個特殊的年(nian)份值得(de)銘記。2017年(nian)秋季學期，歷(li)經(jing)5年(nian)完成編(bian)審(shen)的統編(bian)三(san)科(ke)教(jiao)(jiao)材(cai)正(zheng)式(shi)啟(qi)用。由于三(san)科(ke)教(jiao)(jiao)材(cai)編(bian)審(shen)、評議教(jiao)(jiao)輔重(zhong)新(xin)申報定價、印(yin)刷(shua)業減產限排等原因，這一年(nian)新(xin)華人“課前到書”的時間空前緊迫，工作尤其艱苦。

2020年，新(xin)冠(guan)肺炎疫情來(lai)襲，南方多地(di)遭遇洪澇災害，教材(cai)教輔發運工(gong)作形勢更加嚴(yan)峻(jun)。各地(di)新(xin)華人兌(dui)現一份承諾，堅守(shou)一份初心，以堅實行動兌(dui)現“課(ke)前(qian)到書”錚錚誓言。

承辦地方書展  推動全民閱讀

承辦(ban)或協辦(ban)各(ge)種書展，舉(ju)辦(ban)各(ge)種文化活動，是“十三五”期間新(xin)華書店推(tui)動全民閱讀工作的一(yi)個重(zhong)要方面。

各地(di)新(xin)華(hua)連續多年承辦或協(xie)辦地(di)方書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海(hai)(hai)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、深圳讀書(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省惠民書(shu)(shu)(shu)(shu)市、海(hai)(hai)南書(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)香(xiang)彩云南惠民書(shu)(shu)(shu)(shu)市、重慶讀書(shu)(shu)(shu)(shu)月惠民書(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍江讀書(shu)(shu)(shu)(shu)節(jie)(jie)、遼(liao)寧省全(quan)民閱讀節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)(zhan)、海(hai)(hai)峽讀書(shu)(shu)(shu)(shu)節(jie)(jie)、天府(fu)書(shu)(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還(huan)有(you)的新(xin)華(hua)走出當地(di)舉(ju)辦書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福(fu)建新(xin)華(hua)赴臺舉(ju)辦金門書(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄(e)羅斯、瑞典(dian)、挪威(wei)、美(mei)國(guo)、日本等(deng)國(guo)家舉(ju)辦中國(guo)（福(fu)建）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些(xie)書(shu)展大大推動了當地的全民閱讀。如(ru)福(fu)建新(xin)華2016年承辦的第二屆“世界讀書(shu)日·海峽讀書(shu)節(jie)”，實(shi)現銷(xiao)售(shou)碼洋3530萬(wan)(wan)元(yuan)(yuan)，成為福(fu)州(zhou)參(can)展規模最大、入場(chang)人次最多、銷(xiao)售(shou)收(shou)入最高(gao)、宣(xuan)傳效(xiao)果最好(hao)的一次群(qun)眾性閱讀活動。再(zai)如(ru)2020河北省惠民書(shu)市，在7天時間里，166家新(xin)華書(shu)店上下聯(lian)動，發放260萬(wan)(wan)元(yuan)(yuan)優(you)惠券，累計銷(xiao)售(shou)各類(lei)出版(ban)物41.17萬(wan)(wan)冊、1896萬(wan)(wan)元(yuan)(yuan)，讓利(li)800萬(wan)(wan)元(yuan)(yuan)。

除了(le)承辦當地(di)書(shu)(shu)(shu)展，各地(di)新(xin)華(hua)(hua)(hua)還組織策(ce)劃(hua)了(le)豐富多樣的(de)品牌閱(yue)(yue)(yue)讀活動(dong)(dong)，形成一道道全(quan)(quan)民閱(yue)(yue)(yue)讀的(de)亮麗風(feng)景線(xian)。歷年(nian)的(de)《報(bao)告書(shu)(shu)(shu)》對此進行了(le)記錄(lu)。例如，新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)總店(dian)的(de)“出版界(jie)圖書(shu)(shu)(shu)館(guan)界(jie)全(quan)(quan)民閱(yue)(yue)(yue)讀年(nian)會(hui)(hui)”“全(quan)(quan)國(guo)館(guan)社高層論壇”“全(quan)(quan)國(guo)少兒閱(yue)(yue)(yue)讀峰(feng)會(hui)(hui)”，江(jiang)西(xi)新(xin)華(hua)(hua)(hua)的(de)“朗讀者(zhe)”“美麗中(zhong)國(guo)·精彩江(jiang)西(xi)”等誦(song)(song)讀活動(dong)(dong)，已成品牌活動(dong)(dong)。海南新(xin)華(hua)(hua)(hua)開(kai)設的(de)數十個“新(xin)時(shi)代經(jing)典(dian)傳習所”，搭建起新(xin)時(shi)代傳播新(xin)思想的(de)“新(xin)平臺(tai)、新(xin)陣地(di)、新(xin)機制”。內蒙古新(xin)華(hua)(hua)(hua)利用旗下(xia)發行網點，通過鴻(hong)雁傳書(shu)(shu)(shu)（文(wen)化扶貧活動(dong)(dong)）、鴻(hong)雁使者(zhe)（草原文(wen)化志愿者(zhe)活動(dong)(dong)）、鴻(hong)雁校園(yuan)（場景閱(yue)(yue)(yue)讀實踐(jian)課(ke)堂）、鴻(hong)雁之家（“學(xue)習強國(guo)”積(ji)分(fen)兌書(shu)(shu)(shu)）、鴻(hong)雁誦(song)(song)讀（講我的(de)故事）和(he)鴻(hong)雁書(shu)(shu)(shu)店(dian)（在你身邊的(de)流動(dong)(dong)書(shu)(shu)(shu)房）的(de)方式，推(tui)動(dong)(dong)“鴻(hong)雁悅讀”深入全(quan)(quan)區各地(di)。

投入人(ren)力(li)物(wu)力(li)  助力(li)精準扶貧

2021年2月25日，習近平總書記在(zai)全國(guo)脫貧(pin)(pin)攻堅(jian)總結表彰大會上莊嚴宣告(gao)：我國(guo)脫貧(pin)(pin)攻堅(jian)戰取得了(le)全面勝利！“十三五”期間，各地新華書店投入大量資(zi)金和物資(zi)，派出一(yi)線扶(fu)貧(pin)(pin)干部，通(tong)過開展產(chan)業幫(bang)扶(fu)、教(jiao)育(yu)文(wen)化幫(bang)扶(fu)等方式(shi)幫(bang)助扶(fu)貧(pin)(pin)村脫貧(pin)(pin)，在(zai)國(guo)家脫貧(pin)(pin)攻堅(jian)的時代(dai)畫卷上寫下了(le)一(yi)筆。歷年的《報告(gao)書》記錄了(le)這些數據(ju)。

2017年，甘肅(su)新(xin)(xin)華、深(shen)圳(zhen)新(xin)(xin)華、重慶新(xin)(xin)華分別向對口幫扶(fu)村捐贈240萬元(yuan)(yuan)、220萬元(yuan)(yuan)、110萬元(yuan)(yuan)。河南新(xin)(xin)華云(yun)書(shu)網成(cheng)立扶(fu)貧團隊，提供農副產品網上銷售服(fu)務，探索電商(shang)扶(fu)貧新(xin)(xin)模式。

2018年，江西新華(hua)(hua)對138個扶(fu)(fu)貧(pin)(pin)(pin)點開展幫扶(fu)(fu)，累計捐(juan)贈(zeng)約500萬元(yuan)；湖(hu)南新華(hua)(hua)參與建設扶(fu)(fu)貧(pin)(pin)(pin)點上百個，派駐(zhu)蹲點的人(ren)員(yuan)200多人(ren)，對口(kou)扶(fu)(fu)貧(pin)(pin)(pin)人(ren)數達(da)753人(ren)；甘肅新華(hua)(hua)為扶(fu)(fu)貧(pin)(pin)(pin)村(cun)學校援(yuan)建圖書室(shi)折合人(ren)民幣(bi)267萬元(yuan)，為貧(pin)(pin)(pin)困戶捐(juan)資捐(juan)物(wu)90多萬元(yuan)；河北新華(hua)(hua)向貧(pin)(pin)(pin)困村(cun)派駐(zhu)干部(bu)黨員(yuan)20余(yu)人(ren)，為貧(pin)(pin)(pin)困地區捐(juan)贈(zeng)物(wu)資共(gong)計232萬元(yuan)。

2019年，山西新(xin)華(hua)(hua)118人駐村(cun)幫(bang)扶(fu)(fu)、486人結對幫(bang)扶(fu)(fu)，年投入資(zi)金(jin)(jin)千(qian)余萬(wan)元(yuan)(yuan)；內蒙古(gu)新(xin)華(hua)(hua)脫貧攻堅戰斗隊加入了12個貧困(kun)村(cun)的駐村(cun)工作，投入資(zi)金(jin)(jin)、財物百余萬(wan)元(yuan)(yuan)；甘(gan)肅(su)新(xin)華(hua)(hua)198人參與精準(zhun)扶(fu)(fu)貧，投入扶(fu)(fu)貧資(zi)金(jin)(jin)68萬(wan)余元(yuan)(yuan)，為貧困(kun)地區捐錢、捐物、捐贈圖書超過360萬(wan)元(yuan)(yuan)。

對于援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆(jiang)、援(yuan)(yuan)(yuan)青的(de)(de)國(guo)家重點項目，新華(hua)書(shu)(shu)店(dian)更是(shi)高度重視，落(luo)實到位。2018年，新華(hua)書(shu)(shu)店(dian)總(zong)店(dian)派員(yuan)參加青海扶貧工作(zuo)，籌措(cuo)資金(jin)500余(yu)萬元(yuan)，修建一(yi)條27公里長的(de)(de)砂(sha)石路和一(yi)座44米長的(de)(de)涵橋；2017年，江蘇新華(hua)對口(kou)援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆(jiang)圖(tu)(tu)書(shu)(shu)近(jin)200萬元(yuan)；福建新華(hua)2017年捐(juan)贈的(de)(de)1000萬元(yuan)圖(tu)(tu)書(shu)(shu)中，相當一(yi)部(bu)分是(shi)對口(kou)支援(yuan)(yuan)(yuan)西藏的(de)(de)；北(bei)京新華(hua)2017年捐(juan)贈的(de)(de)91萬元(yuan)圖(tu)(tu)書(shu)(shu)中，援(yuan)(yuan)(yuan)藏占了相當比(bi)重。

“十三五”新華系實體(ti)書店發展(zhan)六大風標

“十(shi)三五”期(qi)間(jian)(jian)，在中宣部等(deng)(deng)11部委《關于支持實體(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)展的(de)(de)指導(dao)意見》等(deng)(deng)利好政策推動下，實體(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)得到快速發(fa)展。根據中國新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)協(xie)會發(fa)布的(de)(de)2016年(nian)—2019年(nian)《中國新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)社會責任報(bao)告書(shu)(shu)(shu)》（以(yi)下簡(jian)稱《報(bao)告書(shu)(shu)(shu)》），以(yi)及(ji)《中國新(xin)聞出版廣電報(bao)》記者(zhe)近年(nian)來對行業的(de)(de)觀察(cha)，我們梳理(li)和盤(pan)點出“十(shi)三五”期(qi)間(jian)(jian)新(xin)華(hua)系(xi)實體(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)發(fa)展的(de)(de)六大(da)風(feng)標(biao)(biao)。從中可見，“十(shi)三五”期(qi)間(jian)(jian)，各地新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)分別(bie)從大(da)書(shu)(shu)(shu)城(cheng)、標(biao)(biao)志性門店(dian)(dian)(dian)(dian)(dian)、特色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)、社區網點等(deng)(deng)多層面進行規劃，形(xing)成“大(da)中小特”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)并舉的(de)(de)圖書(shu)(shu)(shu)發(fa)行體(ti)系(xi)，創新(xin)了實體(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)發(fa)展之路(lu)。

門(men)(men)店升(sheng)級改(gai)造(zao)持續(xu)進行。從歷年(nian)的《報(bao)告書(shu)(shu)》可見，“十(shi)三(san)五”期間(jian)，各地新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店繼續(xu)加(jia)大(da)門(men)(men)店升(sheng)級改(gai)造(zao)力(li)度，為(wei)讀(du)(du)者提供(gong)綜(zong)合性文(wen)化消費終端體驗，使得新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店以全(quan)新(xin)(xin)(xin)面貌出(chu)現在公眾面前。以2017年(nian)為(wei)例(li)，廣東新(xin)(xin)(xin)華(hua)(hua)、浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)、山(shan)東新(xin)(xin)(xin)華(hua)(hua)、湖(hu)南新(xin)(xin)(xin)華(hua)(hua)升(sheng)級改(gai)造(zao)書(shu)(shu)城、門(men)(men)店的數量分別為(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙(zhe)江新(xin)(xin)(xin)華(hua)(hua)2016年(nian)新(xin)(xin)(xin)開業了黃巖書(shu)(shu)城，全(quan)新(xin)(xin)(xin)改(gai)造(zao)升(sheng)級麗水書(shu)(shu)城、柯橋書(shu)(shu)城、余杭文(wen)化廣場(chang)等設計感強、時尚潮(chao)流的閱讀(du)(du)文(wen)化空(kong)間(jian)。福建(jian)新(xin)(xin)(xin)華(hua)(hua)2016年(nian)完成總(zong)部(bu)鰲峰坊書(shu)(shu)城、福州金(jin)山(shan)圖(tu)書(shu)(shu)城等15家(jia)賣場(chang)的新(xin)(xin)(xin)建(jian)或升(sheng)級改(gai)造(zao)。江蘇新(xin)(xin)(xin)華(hua)(hua)2017年(nian)全(quan)省(sheng)網點同比上年(nian)增加(jia)376處(chu)(chu)，打造(zao)了一批品種齊全(quan)、業態豐富(fu)的城市文(wen)化綜(zong)合體。天津新(xin)(xin)(xin)華(hua)(hua)2019年(nian)完成全(quan)部(bu)200個(ge)閱讀(du)(du)新(xin)(xin)(xin)空(kong)間(jian)建(jian)設，改(gai)造(zao)后的書(shu)(shu)店年(nian)銷(xiao)售額(e)提升(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)建設成風(feng)潮(chao)。從2014年(nian)(nian)北(bei)京三(san)聯韜奮書(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時(shi)不(bu)(bu)打烊之(zhi)后(hou)(hou)，全國各地掀起(qi)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)建設風(feng)潮(chao)，從當年(nian)(nian)一(yi)直(zhi)延續到“十三(san)五”時(shi)期。這(zhe)其中不(bu)(bu)少是新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)(dian)創辦的(de)(de)(de)(de)，如遼寧(ning)盤(pan)錦新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)深柳(liu)讀(du)(du)書(shu)(shu)堂、杭(hang)州新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)悅(yue)覽樹、青島(dao)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)明閱島(dao)、湖(hu)北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)九丘(qiu)書(shu)(shu)館、安(an)徽新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)三(san)孝口書(shu)(shu)店(dian)(dian)、四(si)川新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)軒客會鏜鈀街(jie)店(dian)(dian)等。這(zhe)些24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)成為(wei)夜幕(mu)降臨(lin)后(hou)(hou)當地不(bu)(bu)可(ke)多(duo)得的(de)(de)(de)(de)公共閱讀(du)(du)空間，也(ye)以一(yi)種地標式的(de)(de)(de)(de)存在彰顯著一(yi)個城市(shi)的(de)(de)(de)(de)文化底(di)蘊。新(xin)(xin)(xin)華(hua)(hua)(hua)系24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)建設數(shu)量，從歷年(nian)(nian)《報告書(shu)(shu)》可(ke)見(jian)一(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)(xin)華(hua)(hua)(hua)系統開設24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)20余(yu)家(jia)；2016年(nian)(nian)，僅江蘇(su)新(xin)(xin)(xin)華(hua)(hua)(hua)就開設6家(jia)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)華(hua)(hua)(hua)系的(de)(de)(de)(de)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)增13家(jia)。

新華書(shu)店子品(pin)(pin)牌集群(qun)形成。安徽(hui)新華打造出以(yi)“閱生活”“前(qian)言后(hou)記”“讀(du)(du)(du)書(shu)會(hui)”為代(dai)表的文化商業品(pin)(pin)牌，廣(guang)東新華擁有(you)(you)“四閱”“書(shu)笙”“渡”“泊”“吾(wu)悅”等書(shu)店品(pin)(pin)牌，四川新華面(mian)對(dui)不(bu)同(tong)消(xiao)費(fei)群(qun)體(ti)形成“新華文軒”“軒客會(hui)”“文軒兒童書(shu)店”“讀(du)(du)(du)讀(du)(du)(du)書(shu)吧(ba)”多特(te)色(se)經(jing)營格局，還有(you)(you)云南(nan)新華的“云上鄉愁書(shu)院”、河(he)南(nan)新華的“尚書(shu)房(fang)”等。這(zhe)些新興書(shu)店很(hen)多采用(yong)連鎖(suo)形式(shi)，它們在(zai)為廣(guang)大讀(du)(du)(du)者提供圖書(shu)和(he)音像制品(pin)(pin)的同(tong)時(shi)，通過引入教育培(pei)訓(xun)、手工體(ti)驗(yan)、特(te)色(se)文創、多元文化產品(pin)(pin)、餐飲服務等手段，提升(sheng)客戶(hu)黏性，發掘(jue)流量價值(zhi)，逐步構建以(yi)文化消(xiao)費(fei)為核心、以(yi)文化體(ti)驗(yan)為品(pin)(pin)質的新零售體(ti)系。

紅(hong)色(se)(se)與特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景。“十(shi)三五”期間，新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設了(le)(le)不(bu)少“小而美”的(de)特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了(le)(le)人們對新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板印象。以紅(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今建(jian)成的(de)有江西新(xin)華(hua)(hua)的(de)井岡山紅(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)華(hua)(hua)的(de)涿州(zhou)紅(hong)色(se)(se)文(wen)化(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉(she)縣紅(hong)色(se)(se)主題(ti)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)的(de)紅(hong)安七(qi)里坪紅(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)華(hua)(hua)的(de)延(yan)安中國(guo)紅(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界(jie)”特(te)征。例(li)如(ru)，江蘇新(xin)華(hua)(hua)開(kai)辟了(le)(le)數十(shi)家(jia)“書(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在(zai)常(chang)州(zhou)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江創新(xin)發展多家(jia)“紅(hong)領(ling)巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地(di)產”等模式建(jian)設特(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景區和軍營，山西新(xin)華(hua)(hua)推(tui)進機關書(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)華(hua)(hua)援建(jian)農(nong)牧區家(jia)庭書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)建設獲政(zheng)策強力(li)推動(dong)(dong)。在(zai)(zai)(zai)2019年教育部(bu)辦(ban)公(gong)廳發布(bu)的(de)《關于(yu)進一步支持高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實(shi)體(ti)書(shu)(shu)(shu)店(dian)(dian)發展(zhan)的(de)指(zhi)導意見》等利好政(zheng)策的(de)推動(dong)(dong)下，校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)的(de)建設得到加(jia)強。在(zai)(zai)(zai)《意見》發布(bu)的(de)當年，多家(jia)新(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)建設的(de)高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)亮相，如新(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)總店(dian)(dian)與(yu)中國傳媒大(da)(da)學聯(lian)合營(ying)建的(de)“中傳知行書(shu)(shu)(shu)店(dian)(dian)-新(xin)華(hua)(hua)(hua)(hua)爾雅書(shu)(shu)(shu)房”，武漢(han)新(xin)華(hua)(hua)(hua)(hua)投資興建的(de)江(jiang)(jiang)漢(han)大(da)(da)學清(qing)源書(shu)(shu)(shu)店(dian)(dian)，陜(shan)西(xi)(xi)新(xin)華(hua)(hua)(hua)(hua)在(zai)(zai)(zai)西(xi)(xi)安電子科(ke)技大(da)(da)學打造(zao)的(de)充滿(man)年代感的(de)“新(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)·西(xi)(xi)電1931”等。各地也(ye)在(zai)(zai)(zai)加(jia)緊各類(lei)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)的(de)建設。例如，河南新(xin)華(hua)(hua)(hua)(hua)在(zai)(zai)(zai)多家(jia)高(gao)(gao)校(xiao)(xiao)建設“時間的(de)顏色”書(shu)(shu)(shu)店(dian)(dian)，江(jiang)(jiang)西(xi)(xi)新(xin)華(hua)(hua)(hua)(hua)的(de)“新(xin)華(hua)(hua)(hua)(hua)壹品”校(xiao)(xiao)園(yuan)(yuan)文化綜(zong)合服務平臺(tai)遍(bian)布(bu)數百家(jia)學校(xiao)(xiao)，湖北新(xin)華(hua)(hua)(hua)(hua)創立了“倍閱”校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)品牌。

館(guan)(guan)店(dian)(dian)(dian)互(hu)(hu)通實(shi)現(xian)“借”“賣”一(yi)體(ti)化(hua)。國內(nei)(nei)較早(zao)開展館(guan)(guan)店(dian)(dian)(dian)互(hu)(hu)通服(fu)務的(de)(de)是內(nei)(nei)蒙古(gu)。2015年，內(nei)(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和當(dang)地(di)(di)新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)合(he)(he)(he)作，通過開展以“讀(du)(du)者在新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)買單”為(wei)特征的(de)(de)“彩云服(fu)務”，使得內(nei)(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)當(dang)年新書(shu)(shu)(shu)(shu)流通率(lv)達到100%。此舉(ju)經媒體(ti)報道后(hou)，全國各(ge)地(di)(di)紛(fen)紛(fen)效仿(fang)。此后(hou)，各(ge)地(di)(di)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)和新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)合(he)(he)(he)作逐步深化(hua)，館(guan)(guan)店(dian)(dian)(dian)一(yi)體(ti)的(de)(de)新型公共(gong)讀(du)(du)書(shu)(shu)(shu)(shu)空(kong)間(jian)建設形成風潮，比如四川省圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與(yu)(yu)新華(hua)(hua)文軒合(he)(he)(he)作的(de)(de)“館(guan)(guan)中店(dian)(dian)(dian)”——文軒讀(du)(du)讀(du)(du)書(shu)(shu)(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)與(yu)(yu)新華(hua)(hua)文軒合(he)(he)(he)作的(de)(de)“店(dian)(dian)(dian)中館(guan)(guan)”——城市閱讀(du)(du)空(kong)間(jian)，安(an)徽新華(hua)(hua)與(yu)(yu)安(an)徽銅(tong)陵市圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)、安(an)徽職(zhi)業學(xue)院圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)融(rong)為(wei)一(yi)體(ti)的(de)(de)“綜合(he)(he)(he)閱讀(du)(du)文化(hua)空(kong)間(jian)”等。館(guan)(guan)店(dian)(dian)(dian)互(hu)(hu)通打(da)破了(le)讀(du)(du)者、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)之間(jian)的(de)(de)壁(bi)壘(lei)，實(shi)現(xian)了(le)統籌(chou)整合(he)(he)(he)、多方共(gong)贏(ying)，有力(li)推(tui)動了(le)全民閱讀(du)(du)。