誕生(sheng)于延安窯洞里的(de)新華書(shu)店(dian)(dian)，如今已經(jing)走過了(le)84個春(chun)秋。作為(wei)中國共產黨創建并領導的(de)紅(hong)色(se)文化企業(ye)，新華書(shu)店(dian)(dian)始終(zhong)堅持傳(chuan)承紅(hong)色(se)基因(yin)、弘揚先進文化、踐行(xing)社會(hui)(hui)責(ze)任(ren)。根據中國新華書(shu)店(dian)(dian)協會(hui)(hui)發布的(de)2016年—2019年《中國新華書(shu)店(dian)(dian)社會(hui)(hui)責(ze)任(ren)報告書(shu)》（以下簡(jian)稱《報告書(shu)》），以及《中國新聞出(chu)版(ban)廣電報》記者(zhe)近年來對行(xing)業(ye)的(de)觀察，我們梳(shu)理了(le)“十(shi)三五”期間(jian)新華書(shu)店(dian)(dian)履行(xing)社會(hui)(hui)責(ze)任(ren)的(de)主要(yao)做(zuo)法和(he)成就經(jing)驗，試圖從中得到一些(xie)啟示。

履行職責使命 做好發行工作

“十三五(wu)”期間，新(xin)華(hua)書店積(ji)極發揮國有(you)主(zhu)渠(qu)道、主(zhu)陣地優(you)勢，承擔文(wen)化傳播(bo)使(shi)命(ming)，全力以赴做(zuo)好重(zhong)要文(wen)件文(wen)獻、重(zhong)點(dian)主(zhu)題出版(ban)物(wu)、優(you)秀大眾(zhong)讀物(wu)等相關發行工(gong)作。

這5年(nian)(nian)中，全國(guo)(guo)各(ge)地新華書(shu)店在門店突出位置設立(li)專(zhuan)(zhuan)(zhuan)柜專(zhuan)(zhuan)(zhuan)架，開展(zhan)(zhan)(zhan)重(zhong)點出版(ban)物展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷和宣傳征訂活(huo)(huo)動(dong)，對讀者購書(shu)給(gei)予(yu)優惠，取(qu)得了顯著成(cheng)效(xiao)。2016年(nian)(nian)，新華書(shu)店開展(zhan)(zhan)(zhan)“習近平總書(shu)記(ji)系(xi)列重(zhong)要講話”“慶(qing)祝中國(guo)(guo)共產黨(dang)成(cheng)立(li)95周年(nian)(nian)”“紀念長征勝利(li)80周年(nian)(nian)”等(deng)主(zhu)(zhu)題展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷活(huo)(huo)動(dong)；2017年(nian)(nian)，設立(li)黨(dang)的十九大文獻展(zhan)(zhan)(zhan)銷專(zhuan)(zhuan)(zhuan)區(qu)、專(zhuan)(zhuan)(zhuan)臺、專(zhuan)(zhuan)(zhuan)架；2018年(nian)(nian)，舉(ju)辦(ban)以“習近平新時代中國(guo)(guo)特(te)色社會主(zhu)(zhu)義思想”“馬克思誕辰200周年(nian)(nian)”“改(gai)革開放40周年(nian)(nian)”等(deng)為主(zhu)(zhu)題的專(zhuan)(zhuan)(zhuan)題展(zhan)(zhan)(zhan)銷活(huo)(huo)動(dong)；2019年(nian)(nian)，舉(ju)辦(ban)“慶(qing)祝新中國(guo)(guo)成(cheng)立(li)70周年(nian)(nian)”主(zhu)(zhu)題出版(ban)物展(zhan)(zhan)(zhan)。

“課前到(dao)書(shu)，人手一冊”是黨和國家對教(jiao)材發(fa)行(xing)(xing)工作(zuo)(zuo)提出的要(yao)求，是中小學開(kai)展正常教(jiao)育(yu)活動的基(ji)本保障(zhang)。“十三(san)五”期間，新華書(shu)店將(jiang)“課前到(dao)書(shu)”作(zuo)(zuo)為重要(yao)的政治(zhi)任務和社(she)會責任，精心組織，精細操作(zuo)(zuo)，以長期積(ji)淀的專業服(fu)務能力(li)圓(yuan)滿完成每季(ji)教(jiao)材的征訂發(fa)行(xing)(xing)工作(zuo)(zuo)。

“課前到(dao)書(shu)”的服務(wu)水平(ping)在(zai)“十(shi)三五(wu)”期間(jian)得到(dao)提升(sheng)，安徽(hui)新華在(zai)這方面領全國(guo)風氣之先。2014年秋(qiu)季學期，安徽(hui)新華將教材配(pei)送從“送書(shu)到(dao)校”延伸到(dao)“分(fen)書(shu)到(dao)班”，2016年又開始試(shi)點“服務(wu)到(dao)生”。在(zai)榜樣的示范和(he)帶動下，河南、河北、云南等(deng)地(di)的新華書(shu)店(dian)，紛紛嘗試(shi)“分(fen)書(shu)到(dao)班”。

這5年(nian)(nian)中，有兩個特殊的年(nian)(nian)份值得銘記。2017年(nian)(nian)秋(qiu)季學期(qi)，歷經5年(nian)(nian)完成(cheng)編審的統編三科(ke)教材正式啟用。由于三科(ke)教材編審、評議教輔重新申報定價(jia)、印刷業減產限排(pai)等原(yuan)因，這一年(nian)(nian)新華人“課前到書(shu)”的時間空(kong)前緊迫(po)，工(gong)作尤其艱苦。

2020年，新(xin)冠(guan)肺炎疫情來(lai)襲，南方多(duo)地(di)(di)遭遇洪(hong)澇災害，教材教輔發運工(gong)作形勢更(geng)加嚴峻(jun)。各地(di)(di)新(xin)華人兌現一份承(cheng)諾，堅守一份初心(xin)，以堅實(shi)行動兌現“課前到(dao)書(shu)”錚錚誓言。

承(cheng)辦地方書展(zhan)  推動全(quan)民閱讀

承辦或協辦各種書展，舉辦各種文化活動，是“十(shi)三五”期間新華書店推動全民閱讀工作的一(yi)個重要方(fang)面。

各地新華連續多年(nian)承辦(ban)(ban)或(huo)協辦(ban)(ban)地方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)上(shang)海(hai)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江(jiang)(jiang)蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省(sheng)惠民書(shu)(shu)(shu)(shu)(shu)(shu)市、海(hai)南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)香節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香彩(cai)云(yun)南(nan)惠民書(shu)(shu)(shu)(shu)(shu)(shu)市、重慶讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月惠民書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香龍(long)江(jiang)(jiang)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼(liao)寧(ning)省(sheng)全民閱讀(du)節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海(hai)峽讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還有的新華走出當地舉辦(ban)(ban)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)福建新華赴臺(tai)舉辦(ban)(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞典(dian)、挪威、美國(guo)(guo)、日本(ben)等(deng)國(guo)(guo)家舉辦(ban)(ban)中國(guo)(guo)（福建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷(xiao)會。

這些書展大(da)大(da)推(tui)動(dong)(dong)(dong)了當地的全民閱讀(du)。如福(fu)建新(xin)華2016年(nian)承辦(ban)的第二屆“世界讀(du)書日·海峽(xia)讀(du)書節”，實(shi)現(xian)銷售(shou)碼洋3530萬(wan)(wan)元(yuan)，成為福(fu)州(zhou)參(can)展規模最(zui)大(da)、入場(chang)人次(ci)最(zui)多(duo)、銷售(shou)收入最(zui)高、宣(xuan)傳(chuan)效果最(zui)好(hao)的一次(ci)群(qun)眾(zhong)性(xing)閱讀(du)活動(dong)(dong)(dong)。再如2020河北省惠(hui)民書市，在7天(tian)時間(jian)里，166家新(xin)華書店上下聯動(dong)(dong)(dong)，發放260萬(wan)(wan)元(yuan)優惠(hui)券，累(lei)計銷售(shou)各類出(chu)版物41.17萬(wan)(wan)冊、1896萬(wan)(wan)元(yuan)，讓利800萬(wan)(wan)元(yuan)。

除(chu)了承辦當地(di)書(shu)展，各地(di)新(xin)(xin)華還(huan)組(zu)織策劃(hua)了豐富多樣的(de)(de)(de)品牌閱讀(du)活(huo)動(dong)(dong)(dong)，形成(cheng)一(yi)道道全(quan)民閱讀(du)的(de)(de)(de)亮麗(li)風景(jing)線。歷年的(de)(de)(de)《報告書(shu)》對此進行了記錄(lu)。例(li)如，新(xin)(xin)華書(shu)店(dian)(dian)總店(dian)(dian)的(de)(de)(de)“出版界(jie)圖書(shu)館界(jie)全(quan)民閱讀(du)年會”“全(quan)國(guo)館社高層(ceng)論壇”“全(quan)國(guo)少兒閱讀(du)峰會”，江西新(xin)(xin)華的(de)(de)(de)“朗讀(du)者(zhe)”“美麗(li)中國(guo)·精(jing)彩江西”等誦讀(du)活(huo)動(dong)(dong)(dong)，已成(cheng)品牌活(huo)動(dong)(dong)(dong)。海南新(xin)(xin)華開設的(de)(de)(de)數(shu)十個“新(xin)(xin)時代(dai)經(jing)典傳習(xi)所”，搭建起(qi)新(xin)(xin)時代(dai)傳播新(xin)(xin)思(si)想的(de)(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣地(di)、新(xin)(xin)機制”。內(nei)蒙(meng)古(gu)新(xin)(xin)華利用(yong)旗下(xia)發行網(wang)點，通過鴻(hong)雁(yan)(yan)(yan)傳書(shu)（文(wen)化(hua)(hua)扶(fu)貧活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)(yan)使(shi)者(zhe)（草原文(wen)化(hua)(hua)志愿者(zhe)活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)(yan)(yan)校園（場景(jing)閱讀(du)實踐課堂）、鴻(hong)雁(yan)(yan)(yan)之家（“學習(xi)強國(guo)”積分兌書(shu)）、鴻(hong)雁(yan)(yan)(yan)誦讀(du)（講我的(de)(de)(de)故事）和鴻(hong)雁(yan)(yan)(yan)書(shu)店(dian)(dian)（在你身邊的(de)(de)(de)流(liu)動(dong)(dong)(dong)書(shu)房）的(de)(de)(de)方式(shi)，推(tui)動(dong)(dong)(dong)“鴻(hong)雁(yan)(yan)(yan)悅(yue)讀(du)”深(shen)入全(quan)區各地(di)。

投入人力物力  助(zhu)力精準(zhun)扶貧

2021年(nian)2月25日，習近平(ping)總書(shu)(shu)記在全國脫(tuo)(tuo)貧(pin)攻(gong)堅(jian)總結表彰大會上莊(zhuang)嚴宣告：我國脫(tuo)(tuo)貧(pin)攻(gong)堅(jian)戰取得了全面勝利！“十三(san)五”期間，各地新(xin)華書(shu)(shu)店投(tou)入大量(liang)資(zi)金和物資(zi)，派出一線扶貧(pin)干部，通過(guo)開展產業幫扶、教育文化幫扶等(deng)方式幫助(zhu)扶貧(pin)村脫(tuo)(tuo)貧(pin)，在國家脫(tuo)(tuo)貧(pin)攻(gong)堅(jian)的(de)時代(dai)畫卷上寫下了一筆(bi)。歷年(nian)的(de)《報(bao)告書(shu)(shu)》記錄了這(zhe)些數據(ju)。

2017年(nian)，甘(gan)肅新(xin)華、深圳新(xin)華、重慶新(xin)華分別向(xiang)對(dui)口幫扶村捐(juan)贈(zeng)240萬(wan)元、220萬(wan)元、110萬(wan)元。河(he)南新(xin)華云書網成立扶貧團(tuan)隊(dui)，提供農副(fu)產品網上銷售服務，探索電商扶貧新(xin)模(mo)式。

2018年(nian)，江西新華對(dui)138個扶貧(pin)點開展幫扶，累計捐贈約(yue)500萬(wan)(wan)元(yuan)；湖南新華參與建設(she)扶貧(pin)點上(shang)百個，派(pai)駐蹲點的(de)人(ren)員200多人(ren)，對(dui)口扶貧(pin)人(ren)數達753人(ren)；甘肅新華為扶貧(pin)村(cun)學校援建圖書室折合人(ren)民幣267萬(wan)(wan)元(yuan)，為貧(pin)困戶(hu)捐資(zi)捐物90多萬(wan)(wan)元(yuan)；河北新華向貧(pin)困村(cun)派(pai)駐干部黨員20余人(ren)，為貧(pin)困地區捐贈物資(zi)共(gong)計232萬(wan)(wan)元(yuan)。

2019年，山(shan)西新華(hua)118人駐村(cun)幫(bang)扶、486人結對幫(bang)扶，年投入(ru)資金千余(yu)萬(wan)(wan)元(yuan)(yuan)；內(nei)蒙(meng)古新華(hua)脫貧攻堅戰斗隊加入(ru)了(le)12個(ge)貧困村(cun)的(de)駐村(cun)工作，投入(ru)資金、財物(wu)百余(yu)萬(wan)(wan)元(yuan)(yuan)；甘肅新華(hua)198人參與精準扶貧，投入(ru)扶貧資金68萬(wan)(wan)余(yu)元(yuan)(yuan)，為貧困地區(qu)捐(juan)錢、捐(juan)物(wu)、捐(juan)贈圖書(shu)超過360萬(wan)(wan)元(yuan)(yuan)。

對(dui)于援(yuan)藏、援(yuan)疆、援(yuan)青(qing)的(de)(de)國家重(zhong)點(dian)項(xiang)目(mu)，新華(hua)(hua)書店(dian)更是(shi)高度重(zhong)視，落實(shi)到(dao)位。2018年(nian)(nian)，新華(hua)(hua)書店(dian)總(zong)店(dian)派員參加青(qing)海扶貧工作，籌措(cuo)資金500余萬(wan)(wan)元(yuan)(yuan)(yuan)，修(xiu)建(jian)(jian)一條27公里長的(de)(de)砂石路(lu)和(he)一座44米(mi)長的(de)(de)涵橋；2017年(nian)(nian)，江(jiang)蘇新華(hua)(hua)對(dui)口(kou)援(yuan)藏、援(yuan)疆圖書近(jin)200萬(wan)(wan)元(yuan)(yuan)(yuan)；福建(jian)(jian)新華(hua)(hua)2017年(nian)(nian)捐(juan)(juan)贈的(de)(de)1000萬(wan)(wan)元(yuan)(yuan)(yuan)圖書中，相(xiang)當(dang)一部分是(shi)對(dui)口(kou)支援(yuan)西藏的(de)(de)；北(bei)京(jing)新華(hua)(hua)2017年(nian)(nian)捐(juan)(juan)贈的(de)(de)91萬(wan)(wan)元(yuan)(yuan)(yuan)圖書中，援(yuan)藏占了相(xiang)當(dang)比重(zhong)。

“十三五”新華系實體書店(dian)發展六大(da)風標(biao)

“十(shi)三(san)五”期(qi)間，在中宣部(bu)等11部(bu)委《關于支持(chi)實體(ti)書(shu)店發(fa)展的指(zhi)導意見》等利(li)好政策(ce)推動下，實體(ti)書(shu)店得到快速發(fa)展。根據(ju)中國(guo)新(xin)(xin)(xin)華(hua)書(shu)店協會發(fa)布(bu)的2016年—2019年《中國(guo)新(xin)(xin)(xin)華(hua)書(shu)店社(she)會責任報告(gao)書(shu)》（以(yi)下簡(jian)稱《報告(gao)書(shu)》），以(yi)及(ji)《中國(guo)新(xin)(xin)(xin)聞(wen)出(chu)版(ban)廣電報》記(ji)者近年來對行業的觀察，我(wo)們梳理和盤點出(chu)“十(shi)三(san)五”期(qi)間新(xin)(xin)(xin)華(hua)系(xi)實體(ti)書(shu)店發(fa)展的六大(da)風標。從(cong)中可見，“十(shi)三(san)五”期(qi)間，各地新(xin)(xin)(xin)華(hua)書(shu)店分別(bie)從(cong)大(da)書(shu)城、標志(zhi)性門店、特色書(shu)店、社(she)區網(wang)點等多層面進(jin)行規劃，形成“大(da)中小特”書(shu)店并(bing)舉的圖書(shu)發(fa)行體(ti)系(xi)，創新(xin)(xin)(xin)了實體(ti)書(shu)店的發(fa)展之路(lu)。

門(men)店(dian)升(sheng)級(ji)(ji)改(gai)(gai)造(zao)(zao)持續進行(xing)。從(cong)歷年(nian)的(de)《報告書(shu)(shu)》可見，“十三(san)五”期間，各(ge)地(di)新華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)繼續加(jia)大門(men)店(dian)升(sheng)級(ji)(ji)改(gai)(gai)造(zao)(zao)力度，為讀(du)(du)者(zhe)提(ti)供(gong)綜(zong)(zong)合性文(wen)化(hua)消費(fei)終端體驗，使得新華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)以(yi)(yi)全(quan)新面貌出現在公眾面前。以(yi)(yi)2017年(nian)為例(li)，廣東新華(hua)(hua)(hua)(hua)、浙江新華(hua)(hua)(hua)(hua)、山(shan)東新華(hua)(hua)(hua)(hua)、湖(hu)南新華(hua)(hua)(hua)(hua)升(sheng)級(ji)(ji)改(gai)(gai)造(zao)(zao)書(shu)(shu)城(cheng)(cheng)、門(men)店(dian)的(de)數(shu)量(liang)分別為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新華(hua)(hua)(hua)(hua)2016年(nian)新開業了黃(huang)巖書(shu)(shu)城(cheng)(cheng)，全(quan)新改(gai)(gai)造(zao)(zao)升(sheng)級(ji)(ji)麗(li)水書(shu)(shu)城(cheng)(cheng)、柯橋書(shu)(shu)城(cheng)(cheng)、余杭文(wen)化(hua)廣場等(deng)設(she)計(ji)感強(qiang)、時尚(shang)潮流(liu)的(de)閱(yue)(yue)讀(du)(du)文(wen)化(hua)空間。福建新華(hua)(hua)(hua)(hua)2016年(nian)完成總部鰲峰坊書(shu)(shu)城(cheng)(cheng)、福州金山(shan)圖(tu)書(shu)(shu)城(cheng)(cheng)等(deng)15家(jia)賣場的(de)新建或升(sheng)級(ji)(ji)改(gai)(gai)造(zao)(zao)。江蘇新華(hua)(hua)(hua)(hua)2017年(nian)全(quan)省網點同比上(shang)年(nian)增加(jia)376處(chu)，打(da)造(zao)(zao)了一(yi)批品種齊全(quan)、業態(tai)豐(feng)富的(de)城(cheng)(cheng)市(shi)文(wen)化(hua)綜(zong)(zong)合體。天津新華(hua)(hua)(hua)(hua)2019年(nian)完成全(quan)部200個閱(yue)(yue)讀(du)(du)新空間建設(she)，改(gai)(gai)造(zao)(zao)后(hou)的(de)書(shu)(shu)店(dian)年(nian)銷售(shou)額提(ti)升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)建(jian)設(she)(she)成(cheng)風潮。從(cong)(cong)2014年北京三(san)聯韜奮(fen)書(shu)(shu)(shu)(shu)店(dian)運行(xing)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)不(bu)打烊之后，全國各地掀起24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)的(de)建(jian)設(she)(she)風潮，從(cong)(cong)當年一直延續到“十三(san)五”時(shi)(shi)(shi)(shi)期(qi)。這其中不(bu)少(shao)是(shi)新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)創辦的(de)，如遼寧(ning)盤錦新(xin)華(hua)(hua)的(de)深柳(liu)讀書(shu)(shu)(shu)(shu)堂、杭州新(xin)華(hua)(hua)的(de)悅覽樹、青島(dao)新(xin)華(hua)(hua)的(de)明閱島(dao)、湖(hu)北新(xin)華(hua)(hua)的(de)九丘書(shu)(shu)(shu)(shu)館、安徽新(xin)華(hua)(hua)的(de)三(san)孝口書(shu)(shu)(shu)(shu)店(dian)、四川新(xin)華(hua)(hua)的(de)軒客會鏜鈀街店(dian)等。這些24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)成(cheng)為夜幕(mu)降(jiang)臨后當地不(bu)可多得的(de)公共閱讀空間，也以一種地標式的(de)存在彰顯著一個城市的(de)文(wen)化底蘊。新(xin)華(hua)(hua)系(xi)(xi)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)的(de)建(jian)設(she)(she)數(shu)量，從(cong)(cong)歷年《報告書(shu)(shu)(shu)(shu)》可見一斑：2013年—2015年，全國新(xin)華(hua)(hua)系(xi)(xi)統開設(she)(she)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)20余家(jia)；2016年，僅江(jiang)蘇新(xin)華(hua)(hua)就開設(she)(she)6家(jia)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)；2017年，新(xin)華(hua)(hua)系(xi)(xi)的(de)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)新(xin)增13家(jia)。

新(xin)華書(shu)(shu)店(dian)(dian)子品(pin)(pin)牌(pai)(pai)集群(qun)形(xing)成。安徽新(xin)華打造(zao)出以“閱(yue)(yue)生活”“前言(yan)后記”“讀書(shu)(shu)會”為代表的(de)文(wen)化商業品(pin)(pin)牌(pai)(pai)，廣東新(xin)華擁(yong)有“四閱(yue)(yue)”“書(shu)(shu)笙”“渡”“泊”“吾(wu)悅”等書(shu)(shu)店(dian)(dian)品(pin)(pin)牌(pai)(pai)，四川新(xin)華面對不同(tong)消費群(qun)體(ti)形(xing)成“新(xin)華文(wen)軒(xuan)”“軒(xuan)客(ke)會”“文(wen)軒(xuan)兒童書(shu)(shu)店(dian)(dian)”“讀讀書(shu)(shu)吧(ba)”多特(te)色(se)經營(ying)格(ge)局(ju)，還有云南新(xin)華的(de)“云上鄉(xiang)愁書(shu)(shu)院”、河南新(xin)華的(de)“尚書(shu)(shu)房”等。這些新(xin)興書(shu)(shu)店(dian)(dian)很(hen)多采(cai)用連鎖形(xing)式(shi)，它們在為廣大(da)讀者提供圖書(shu)(shu)和音像制品(pin)(pin)的(de)同(tong)時(shi)，通過引入教育培訓、手工體(ti)驗、特(te)色(se)文(wen)創、多元文(wen)化產(chan)品(pin)(pin)、餐飲服務等手段，提升客(ke)戶(hu)黏性，發掘流量價(jia)值(zhi)，逐步構(gou)建以文(wen)化消費為核(he)心、以文(wen)化體(ti)驗為品(pin)(pin)質的(de)新(xin)零售體(ti)系。

紅(hong)(hong)(hong)色(se)(se)與特(te)(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)(te)風(feng)景(jing)。“十(shi)三五”期間，新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設(she)了不(bu)少(shao)“小而美”的(de)(de)(de)(de)特(te)(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了人們(men)對新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)刻(ke)板印象。以紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年(nian)至今(jin)建(jian)成的(de)(de)(de)(de)有江(jiang)西(xi)新(xin)華(hua)(hua)的(de)(de)(de)(de)井岡山紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)(bei)新(xin)華(hua)(hua)的(de)(de)(de)(de)涿州(zhou)紅(hong)(hong)(hong)色(se)(se)文(wen)化(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)涉縣紅(hong)(hong)(hong)色(se)(se)主(zhu)題書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)(bei)新(xin)華(hua)(hua)的(de)(de)(de)(de)紅(hong)(hong)(hong)安七里坪紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜(shan)西(xi)新(xin)華(hua)(hua)的(de)(de)(de)(de)延安中國紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少(shao)特(te)(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)(te)征(zheng)。例如(ru)，江(jiang)蘇新(xin)華(hua)(hua)開(kai)辟了數十(shi)家“書(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州(zhou)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進(jin)汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)發(fa)展(zhan)多家“紅(hong)(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南(nan)新(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)設(she)特(te)(te)色(se)(se)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)(bei)新(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)和(he)軍營，山西(xi)新(xin)華(hua)(hua)推進(jin)機關書(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古(gu)新(xin)華(hua)(hua)援建(jian)農牧區(qu)家庭(ting)書(shu)(shu)(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)獲政策(ce)強(qiang)力(li)推(tui)(tui)動。在(zai)2019年(nian)教育部辦(ban)公(gong)廳發(fa)(fa)布的《關于進一步(bu)支持高(gao)(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園實(shi)體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)(fa)展(zhan)的指導意見》等利(li)好政策(ce)的推(tui)(tui)動下(xia)，校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)店(dian)(dian)的建設(she)得(de)到加(jia)強(qiang)。在(zai)《意見》發(fa)(fa)布的當年(nian)，多家新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)的高(gao)(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)店(dian)(dian)亮相，如新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)總店(dian)(dian)與中國傳媒大學(xue)(xue)聯合營建的“中傳知行書(shu)(shu)(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)爾雅書(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)華(hua)投資興建的江漢大學(xue)(xue)清(qing)源書(shu)(shu)(shu)(shu)店(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)在(zai)西(xi)安電(dian)子(zi)科(ke)技大學(xue)(xue)打造的充滿年(nian)代感的“新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)·西(xi)電(dian)1931”等。各地(di)也在(zai)加(jia)緊各類校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)店(dian)(dian)的建設(she)。例(li)如，河南新(xin)(xin)華(hua)在(zai)多家高(gao)(gao)校(xiao)(xiao)(xiao)(xiao)建設(she)“時(shi)間(jian)的顏(yan)色”書(shu)(shu)(shu)(shu)店(dian)(dian)，江西(xi)新(xin)(xin)華(hua)的“新(xin)(xin)華(hua)壹品(pin)”校(xiao)(xiao)(xiao)(xiao)園文化綜(zong)合服務平臺遍(bian)布數百家學(xue)(xue)校(xiao)(xiao)(xiao)(xiao)，湖北(bei)新(xin)(xin)華(hua)創立了“倍閱(yue)”校(xiao)(xiao)(xiao)(xiao)園書(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)實(shi)(shi)現“借”“賣”一體化(hua)(hua)。國(guo)內較(jiao)早(zao)開展館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)服務的(de)(de)是內蒙(meng)(meng)古(gu)。2015年(nian)，內蒙(meng)(meng)古(gu)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和(he)當(dang)(dang)地(di)新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)合(he)(he)作(zuo)，通(tong)過開展以“讀(du)者(zhe)在新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)選(xuan)書(shu)(shu)(shu)(shu)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征(zheng)的(de)(de)“彩云(yun)服務”，使得內蒙(meng)(meng)古(gu)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)當(dang)(dang)年(nian)新(xin)書(shu)(shu)(shu)(shu)流(liu)通(tong)率(lv)達到100%。此舉經(jing)媒體報道后(hou)，全國(guo)各(ge)地(di)紛紛效仿。此后(hou)，各(ge)地(di)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和(he)新(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)合(he)(he)作(zuo)逐(zhu)步深化(hua)(hua)，館(guan)(guan)(guan)店(dian)(dian)(dian)一體的(de)(de)新(xin)型公共(gong)(gong)讀(du)書(shu)(shu)(shu)(shu)空(kong)間建設形成風(feng)潮，比如四川省圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)華(hua)文(wen)軒合(he)(he)作(zuo)的(de)(de)“館(guan)(guan)(guan)中店(dian)(dian)(dian)”——文(wen)軒讀(du)讀(du)書(shu)(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)華(hua)文(wen)軒合(he)(he)作(zuo)的(de)(de)“店(dian)(dian)(dian)中館(guan)(guan)(guan)”——城市(shi)閱讀(du)空(kong)間，安徽新(xin)華(hua)與安徽銅陵(ling)市(shi)圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)、安徽職業學院圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)融為一體的(de)(de)“綜合(he)(he)閱讀(du)文(wen)化(hua)(hua)空(kong)間”等(deng)。館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)打破了讀(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)之間的(de)(de)壁壘，實(shi)(shi)現了統籌整合(he)(he)、多方共(gong)(gong)贏，有力(li)推動了全民閱讀(du)。