誕生于(yu)延安(an)窯洞里(li)的(de)新(xin)華(hua)(hua)書(shu)(shu)店，如今已經(jing)走過了(le)84個春秋。作為(wei)中國(guo)共產(chan)黨創建并領導的(de)紅色文化企(qi)業，新(xin)華(hua)(hua)書(shu)(shu)店始終堅持傳承紅色基(ji)因(yin)、弘揚先(xian)進文化、踐(jian)行社(she)會責(ze)任。根據中國(guo)新(xin)華(hua)(hua)書(shu)(shu)店協會發布的(de)2016年(nian)(nian)—2019年(nian)(nian)《中國(guo)新(xin)華(hua)(hua)書(shu)(shu)店社(she)會責(ze)任報告(gao)書(shu)(shu)》（以下簡稱(cheng)《報告(gao)書(shu)(shu)》），以及《中國(guo)新(xin)聞出版廣電(dian)報》記者(zhe)近(jin)年(nian)(nian)來對行業的(de)觀察(cha)，我們梳理了(le)“十(shi)三五”期(qi)間新(xin)華(hua)(hua)書(shu)(shu)店履行社(she)會責(ze)任的(de)主要做法和成就經(jing)驗，試圖從中得(de)到一些啟示(shi)。

履行職責使命 做好發行工作

“十三五(wu)”期間，新華書店(dian)積(ji)極發(fa)揮(hui)國(guo)有主(zhu)渠(qu)道、主(zhu)陣地優勢，承擔文化傳播使命(ming)，全力以赴(fu)做好重要文件文獻、重點主(zhu)題出版物、優秀大眾讀物等相關發(fa)行工作。

這5年中，全國各(ge)地新(xin)華書店在門店突出位置設(she)立(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架，開展(zhan)(zhan)重點出版(ban)物展(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)銷和宣傳征(zheng)(zheng)訂活(huo)動，對讀者購書給予(yu)優惠，取得了顯著成效。2016年，新(xin)華書店開展(zhan)(zhan)“習近(jin)平(ping)總書記系列(lie)重要講話(hua)”“慶祝中國共產(chan)黨成立(li)95周年”“紀念(nian)長征(zheng)(zheng)勝利80周年”等主(zhu)(zhu)題展(zhan)(zhan)示(shi)(shi)展(zhan)(zhan)銷活(huo)動；2017年，設(she)立(li)黨的十(shi)九大文獻(xian)展(zhan)(zhan)銷專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架；2018年，舉辦以“習近(jin)平(ping)新(xin)時(shi)代中國特色社會主(zhu)(zhu)義思想”“馬克(ke)思誕辰200周年”“改(gai)革(ge)開放40周年”等為主(zhu)(zhu)題的專(zhuan)(zhuan)題展(zhan)(zhan)銷活(huo)動；2019年，舉辦“慶祝新(xin)中國成立(li)70周年”主(zhu)(zhu)題出版(ban)物展(zhan)(zhan)。

“課前到書(shu)(shu)(shu)，人手一冊(ce)”是(shi)黨(dang)和國家對教材發(fa)行工(gong)作(zuo)(zuo)提出的要(yao)求(qiu)，是(shi)中小學(xue)開展正常教育活動的基本保(bao)障。“十三(san)五”期間，新(xin)華書(shu)(shu)(shu)店(dian)將“課前到書(shu)(shu)(shu)”作(zuo)(zuo)為重要(yao)的政(zheng)治任務(wu)和社會責任，精心組(zu)織，精細操作(zuo)(zuo)，以長期積淀的專業(ye)服務(wu)能(neng)力圓滿(man)完成(cheng)每季教材的征訂發(fa)行工(gong)作(zuo)(zuo)。

“課前到(dao)書”的(de)(de)服(fu)(fu)務水平在(zai)“十三五(wu)”期間得到(dao)提升，安(an)徽(hui)新華在(zai)這(zhe)方(fang)面領全國(guo)風氣(qi)之先。2014年秋(qiu)季學期，安(an)徽(hui)新華將教材配送(song)從“送(song)書到(dao)校”延伸(shen)到(dao)“分(fen)書到(dao)班”，2016年又開始(shi)試點(dian)“服(fu)(fu)務到(dao)生(sheng)”。在(zai)榜樣的(de)(de)示范(fan)和(he)帶動下(xia)，河(he)南(nan)(nan)、河(he)北、云南(nan)(nan)等地的(de)(de)新華書店，紛(fen)紛(fen)嘗試“分(fen)書到(dao)班”。

這(zhe)5年(nian)(nian)中(zhong)，有兩個特殊的(de)年(nian)(nian)份值得銘記。2017年(nian)(nian)秋(qiu)季學期，歷經5年(nian)(nian)完(wan)成(cheng)編(bian)審的(de)統編(bian)三(san)科教(jiao)材正式啟用。由于三(san)科教(jiao)材編(bian)審、評議教(jiao)輔重新申報定價(jia)、印刷業減(jian)產限排(pai)等原因，這(zhe)一年(nian)(nian)新華人“課前到書”的(de)時間空前緊迫，工作尤其艱苦。

2020年，新冠肺炎疫情來襲，南(nan)方多(duo)地遭遇(yu)洪澇災害，教材教輔發運工(gong)作形(xing)勢更加嚴峻。各地新華人兌(dui)現一份(fen)承(cheng)諾(nuo)，堅守一份(fen)初心(xin)，以堅實(shi)行動兌(dui)現“課前到書”錚錚誓言。

承辦地方書展(zhan)  推動全民閱讀

承辦(ban)或(huo)協辦(ban)各(ge)種書展，舉辦(ban)各(ge)種文化活動，是“十三(san)五”期間新華書店推動全民閱讀工作的一個重(zhong)要(yao)方面。

各地新華連(lian)續(xu)多(duo)年承辦(ban)(ban)(ban)或協辦(ban)(ban)(ban)地方書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)香(xiang)節、深(shen)圳讀(du)書(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)會(hui)、山(shan)東(dong)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省惠(hui)民書(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)香(xiang)節、書(shu)(shu)(shu)(shu)香(xiang)彩云南惠(hui)民書(shu)(shu)(shu)(shu)市、重慶讀(du)書(shu)(shu)(shu)(shu)月惠(hui)民書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍江讀(du)書(shu)(shu)(shu)(shu)節、遼寧省全民閱讀(du)節、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海峽讀(du)書(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還(huan)有(you)的新華走出當地舉辦(ban)(ban)(ban)書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如福建(jian)新華赴臺舉辦(ban)(ban)(ban)金門書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴俄羅(luo)斯(si)、瑞典、挪威、美國(guo)、日本等國(guo)家(jia)舉辦(ban)(ban)(ban)中國(guo)（福建(jian)）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷會(hui)。

這些書(shu)(shu)展(zhan)大(da)大(da)推(tui)動了(le)當地(di)的全民閱讀。如福建新華(hua)2016年承辦的第二屆“世界讀書(shu)(shu)日·海(hai)峽讀書(shu)(shu)節”，實現銷售碼洋3530萬元(yuan)(yuan)，成為(wei)福州(zhou)參展(zhan)規模最(zui)大(da)、入場人次(ci)最(zui)多、銷售收(shou)入最(zui)高、宣傳效果(guo)最(zui)好的一次(ci)群眾性閱讀活動。再如2020河北(bei)省惠(hui)民書(shu)(shu)市，在(zai)7天時間里，166家新華(hua)書(shu)(shu)店上下聯動，發放260萬元(yuan)(yuan)優惠(hui)券，累計(ji)銷售各類出(chu)版物41.17萬冊、1896萬元(yuan)(yuan)，讓利800萬元(yuan)(yuan)。

除(chu)了承(cheng)辦當地書(shu)展，各(ge)地新(xin)(xin)華還組織策(ce)劃了豐富多樣的(de)(de)(de)(de)品(pin)牌閱(yue)讀(du)活(huo)動(dong)，形(xing)成(cheng)一道道全(quan)民(min)閱(yue)讀(du)的(de)(de)(de)(de)亮(liang)麗風景(jing)線。歷(li)年的(de)(de)(de)(de)《報告書(shu)》對此進行了記錄。例如，新(xin)(xin)華書(shu)店總店的(de)(de)(de)(de)“出版界(jie)圖書(shu)館界(jie)全(quan)民(min)閱(yue)讀(du)年會(hui)(hui)”“全(quan)國(guo)(guo)館社高層論(lun)壇”“全(quan)國(guo)(guo)少兒閱(yue)讀(du)峰(feng)會(hui)(hui)”，江(jiang)西新(xin)(xin)華的(de)(de)(de)(de)“朗讀(du)者”“美麗中(zhong)國(guo)(guo)·精彩江(jiang)西”等誦讀(du)活(huo)動(dong)，已(yi)成(cheng)品(pin)牌活(huo)動(dong)。海南新(xin)(xin)華開設的(de)(de)(de)(de)數十(shi)個“新(xin)(xin)時代經(jing)典(dian)傳(chuan)習所(suo)”，搭建起新(xin)(xin)時代傳(chuan)播新(xin)(xin)思想(xiang)的(de)(de)(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣地、新(xin)(xin)機制”。內(nei)蒙古新(xin)(xin)華利用旗下(xia)發行網點，通過(guo)鴻(hong)(hong)雁(yan)(yan)(yan)(yan)傳(chuan)書(shu)（文(wen)化(hua)扶(fu)貧活(huo)動(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)使者（草原文(wen)化(hua)志愿者活(huo)動(dong)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)校園(yuan)（場(chang)景(jing)閱(yue)讀(du)實踐課堂(tang)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)之(zhi)家（“學習強國(guo)(guo)”積分兌書(shu)）、鴻(hong)(hong)雁(yan)(yan)(yan)(yan)誦讀(du)（講我的(de)(de)(de)(de)故事）和鴻(hong)(hong)雁(yan)(yan)(yan)(yan)書(shu)店（在你身邊的(de)(de)(de)(de)流(liu)動(dong)書(shu)房）的(de)(de)(de)(de)方式，推(tui)動(dong)“鴻(hong)(hong)雁(yan)(yan)(yan)(yan)悅讀(du)”深入全(quan)區各(ge)地。

投入人(ren)力(li)物力(li)  助力(li)精準扶貧

2021年(nian)2月25日，習(xi)近(jin)平(ping)總書(shu)記(ji)(ji)在全(quan)國(guo)脫(tuo)貧攻(gong)堅總結表彰大會(hui)上(shang)莊嚴宣告：我(wo)國(guo)脫(tuo)貧攻(gong)堅戰取得了(le)全(quan)面勝利！“十三五(wu)”期間，各(ge)地新華書(shu)店投(tou)入大量(liang)資金和物資，派(pai)出一(yi)線扶貧干(gan)部，通過(guo)開展產業(ye)幫(bang)扶、教育(yu)文(wen)化幫(bang)扶等方式幫(bang)助扶貧村脫(tuo)貧，在國(guo)家脫(tuo)貧攻(gong)堅的(de)時代畫(hua)卷上(shang)寫下了(le)一(yi)筆。歷年(nian)的(de)《報告書(shu)》記(ji)(ji)錄了(le)這些數據(ju)。

2017年，甘肅新華(hua)、深圳新華(hua)、重慶新華(hua)分別向對口幫扶(fu)村(cun)捐(juan)贈240萬(wan)(wan)元(yuan)、220萬(wan)(wan)元(yuan)、110萬(wan)(wan)元(yuan)。河南(nan)新華(hua)云(yun)書網成(cheng)立扶(fu)貧(pin)團隊，提供農副產品網上銷(xiao)售服務，探索電商扶(fu)貧(pin)新模式。

2018年，江(jiang)西新華(hua)對138個扶(fu)(fu)貧(pin)(pin)點開展幫(bang)扶(fu)(fu)，累計捐(juan)贈約500萬元(yuan)；湖(hu)南新華(hua)參與建設扶(fu)(fu)貧(pin)(pin)點上(shang)百個，派(pai)駐蹲點的人員(yuan)200多人，對口扶(fu)(fu)貧(pin)(pin)人數達753人；甘(gan)肅新華(hua)為(wei)(wei)扶(fu)(fu)貧(pin)(pin)村學校援建圖書室折合(he)人民幣267萬元(yuan)，為(wei)(wei)貧(pin)(pin)困(kun)戶捐(juan)資(zi)捐(juan)物90多萬元(yuan)；河北新華(hua)向貧(pin)(pin)困(kun)村派(pai)駐干部黨(dang)員(yuan)20余(yu)人，為(wei)(wei)貧(pin)(pin)困(kun)地區捐(juan)贈物資(zi)共計232萬元(yuan)。

2019年，山(shan)西新(xin)華118人駐村(cun)(cun)幫扶(fu)(fu)(fu)(fu)、486人結(jie)對幫扶(fu)(fu)(fu)(fu)，年投(tou)入資(zi)金千余萬(wan)元(yuan)(yuan)；內蒙(meng)古新(xin)華脫貧(pin)(pin)攻堅戰斗隊加入了12個貧(pin)(pin)困(kun)村(cun)(cun)的駐村(cun)(cun)工作，投(tou)入資(zi)金、財物百余萬(wan)元(yuan)(yuan)；甘(gan)肅新(xin)華198人參與精(jing)準扶(fu)(fu)(fu)(fu)貧(pin)(pin)，投(tou)入扶(fu)(fu)(fu)(fu)貧(pin)(pin)資(zi)金68萬(wan)余元(yuan)(yuan)，為(wei)貧(pin)(pin)困(kun)地區(qu)捐錢、捐物、捐贈圖書超(chao)過(guo)360萬(wan)元(yuan)(yuan)。

對(dui)于援(yuan)藏(zang)(zang)、援(yuan)疆(jiang)、援(yuan)青的(de)國(guo)家(jia)重(zhong)點項目，新(xin)(xin)華(hua)(hua)(hua)書(shu)店(dian)更是高度(du)重(zhong)視(shi)，落(luo)實到位。2018年(nian)，新(xin)(xin)華(hua)(hua)(hua)書(shu)店(dian)總店(dian)派(pai)員(yuan)參加(jia)青海扶貧工作，籌措資金500余萬(wan)元，修(xiu)建(jian)一條27公里長的(de)砂石路和一座44米長的(de)涵(han)橋；2017年(nian)，江(jiang)蘇(su)新(xin)(xin)華(hua)(hua)(hua)對(dui)口(kou)援(yuan)藏(zang)(zang)、援(yuan)疆(jiang)圖(tu)書(shu)近200萬(wan)元；福建(jian)新(xin)(xin)華(hua)(hua)(hua)2017年(nian)捐贈(zeng)的(de)1000萬(wan)元圖(tu)書(shu)中(zhong)，相當(dang)一部(bu)分是對(dui)口(kou)支援(yuan)西藏(zang)(zang)的(de)；北京新(xin)(xin)華(hua)(hua)(hua)2017年(nian)捐贈(zeng)的(de)91萬(wan)元圖(tu)書(shu)中(zhong)，援(yuan)藏(zang)(zang)占了相當(dang)比重(zhong)。

“十三(san)五”新華系實體書(shu)店發展(zhan)六大風標(biao)

“十三五”期(qi)間(jian)，在(zai)中宣部(bu)等11部(bu)委《關于支持實體(ti)書(shu)店(dian)(dian)發(fa)(fa)展(zhan)(zhan)的(de)(de)指(zhi)導意見》等利好政策(ce)推動(dong)下，實體(ti)書(shu)店(dian)(dian)得到快速(su)發(fa)(fa)展(zhan)(zhan)。根據中國新(xin)華(hua)書(shu)店(dian)(dian)協會發(fa)(fa)布的(de)(de)2016年(nian)—2019年(nian)《中國新(xin)華(hua)書(shu)店(dian)(dian)社會責任報(bao)告書(shu)》（以下簡稱《報(bao)告書(shu)》），以及(ji)《中國新(xin)聞出版(ban)廣電報(bao)》記者近年(nian)來對行業(ye)的(de)(de)觀(guan)察，我們(men)梳理和盤點(dian)出“十三五”期(qi)間(jian)新(xin)華(hua)系實體(ti)書(shu)店(dian)(dian)發(fa)(fa)展(zhan)(zhan)的(de)(de)六大(da)(da)風標。從(cong)中可見，“十三五”期(qi)間(jian)，各(ge)地新(xin)華(hua)書(shu)店(dian)(dian)分別從(cong)大(da)(da)書(shu)城(cheng)、標志性門店(dian)(dian)、特(te)色書(shu)店(dian)(dian)、社區網點(dian)等多層面進(jin)行規劃，形(xing)成“大(da)(da)中小(xiao)特(te)”書(shu)店(dian)(dian)并舉的(de)(de)圖書(shu)發(fa)(fa)行體(ti)系，創新(xin)了實體(ti)書(shu)店(dian)(dian)的(de)(de)發(fa)(fa)展(zhan)(zhan)之路。

門店(dian)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)持(chi)續(xu)進行。從(cong)歷年(nian)(nian)(nian)的(de)(de)《報告書(shu)(shu)》可見，“十三五”期間(jian)，各地新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)繼續(xu)加大(da)門店(dian)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)力(li)度，為讀(du)者提(ti)供綜合性文(wen)化(hua)(hua)消費終(zhong)端體驗(yan)，使得新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)店(dian)以(yi)全(quan)新(xin)(xin)(xin)(xin)(xin)面貌出(chu)現在公(gong)眾面前。以(yi)2017年(nian)(nian)(nian)為例，廣(guang)東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、浙江新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、山東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)、湖南(nan)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)書(shu)(shu)城(cheng)、門店(dian)的(de)(de)數量(liang)分別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2016年(nian)(nian)(nian)新(xin)(xin)(xin)(xin)(xin)開業了(le)黃(huang)巖書(shu)(shu)城(cheng)，全(quan)新(xin)(xin)(xin)(xin)(xin)改(gai)(gai)造(zao)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)麗水書(shu)(shu)城(cheng)、柯橋書(shu)(shu)城(cheng)、余杭(hang)文(wen)化(hua)(hua)廣(guang)場等設計(ji)感強、時尚潮流的(de)(de)閱(yue)讀(du)文(wen)化(hua)(hua)空間(jian)。福建新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2016年(nian)(nian)(nian)完成總部鰲峰坊(fang)書(shu)(shu)城(cheng)、福州金山圖(tu)書(shu)(shu)城(cheng)等15家賣場的(de)(de)新(xin)(xin)(xin)(xin)(xin)建或升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)(gai)造(zao)。江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2017年(nian)(nian)(nian)全(quan)省(sheng)網點同比上年(nian)(nian)(nian)增加376處(chu)(chu)，打造(zao)了(le)一(yi)批品種齊全(quan)、業態豐富的(de)(de)城(cheng)市文(wen)化(hua)(hua)綜合體。天津(jin)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)2019年(nian)(nian)(nian)完成全(quan)部200個閱(yue)讀(du)新(xin)(xin)(xin)(xin)(xin)空間(jian)建設，改(gai)(gai)造(zao)后的(de)(de)書(shu)(shu)店(dian)年(nian)(nian)(nian)銷售(shou)額提(ti)升(sheng)(sheng)(sheng)10%。

24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)成(cheng)風潮。從2014年(nian)(nian)北京三聯韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)(xiao)時(shi)(shi)不(bu)打烊之(zhi)后(hou)，全國各地(di)(di)掀起24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建設(she)風潮，從當年(nian)(nian)一(yi)(yi)直(zhi)延續到(dao)“十三五”時(shi)(shi)期。這(zhe)其中(zhong)不(bu)少(shao)是新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)創辦的(de)(de)(de)，如(ru)遼寧盤錦(jin)新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)深柳讀(du)(du)書(shu)(shu)(shu)(shu)堂、杭(hang)州新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)悅覽樹(shu)、青(qing)島新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)明閱島、湖(hu)北新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)九丘書(shu)(shu)(shu)(shu)館、安徽新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)三孝口書(shu)(shu)(shu)(shu)店(dian)(dian)、四川(chuan)新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)軒客會(hui)鏜鈀街店(dian)(dian)等。這(zhe)些(xie)24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)成(cheng)為夜幕(mu)降臨后(hou)當地(di)(di)不(bu)可多得(de)的(de)(de)(de)公共閱讀(du)(du)空間，也以(yi)一(yi)(yi)種地(di)(di)標式的(de)(de)(de)存在(zai)彰顯著(zhu)一(yi)(yi)個(ge)城市的(de)(de)(de)文(wen)化底蘊。新(xin)(xin)華(hua)(hua)(hua)系24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建設(she)數量，從歷(li)年(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見一(yi)(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)華(hua)(hua)(hua)系統開設(she)24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)20余家；2016年(nian)(nian)，僅江蘇新(xin)(xin)華(hua)(hua)(hua)就開設(she)6家24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)華(hua)(hua)(hua)系的(de)(de)(de)24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)增13家。

新(xin)華(hua)書店子品(pin)牌(pai)集(ji)群(qun)形成。安(an)徽新(xin)華(hua)打造出以“閱(yue)生(sheng)活”“前言后記”“讀(du)(du)書會”為代(dai)表的文(wen)(wen)化商(shang)業(ye)品(pin)牌(pai)，廣東(dong)新(xin)華(hua)擁(yong)有“四閱(yue)”“書笙”“渡(du)”“泊(bo)”“吾(wu)悅”等(deng)書店品(pin)牌(pai)，四川(chuan)新(xin)華(hua)面對不同(tong)消費(fei)群(qun)體(ti)(ti)形成“新(xin)華(hua)文(wen)(wen)軒”“軒客(ke)會”“文(wen)(wen)軒兒(er)童書店”“讀(du)(du)讀(du)(du)書吧”多(duo)(duo)特(te)色經營格局，還有云南新(xin)華(hua)的“云上(shang)鄉愁書院”、河南新(xin)華(hua)的“尚書房”等(deng)。這些新(xin)興書店很多(duo)(duo)采用連鎖形式(shi)，它們在(zai)為廣大(da)讀(du)(du)者提(ti)供圖(tu)書和音像制品(pin)的同(tong)時，通過引入(ru)教(jiao)育培(pei)訓、手(shou)工體(ti)(ti)驗(yan)、特(te)色文(wen)(wen)創、多(duo)(duo)元文(wen)(wen)化產品(pin)、餐飲服務等(deng)手(shou)段，提(ti)升客(ke)戶黏(nian)性，發掘流量價值(zhi)，逐(zhu)步構建以文(wen)(wen)化消費(fei)為核心、以文(wen)(wen)化體(ti)(ti)驗(yan)為品(pin)質(zhi)的新(xin)零售(shou)體(ti)(ti)系(xi)。

紅(hong)色(se)(se)(se)(se)與(yu)特(te)(te)(te)(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨特(te)(te)(te)(te)風景(jing)。“十三五”期間，新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設了不(bu)少“小而美”的(de)(de)(de)特(te)(te)(te)(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改(gai)變了人們對新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)刻板印象。以紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)例，2015年(nian)至(zhi)今建(jian)成(cheng)的(de)(de)(de)有(you)(you)江西新(xin)華(hua)的(de)(de)(de)井(jing)岡山紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河(he)北新(xin)華(hua)的(de)(de)(de)涿州紅(hong)色(se)(se)(se)(se)文化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)色(se)(se)(se)(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)的(de)(de)(de)紅(hong)安(an)七里(li)坪紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)華(hua)的(de)(de)(de)延安(an)中(zhong)國紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少特(te)(te)(te)(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)(you)“跨(kua)界”特(te)(te)(te)(te)征。例如，江蘇新(xin)華(hua)開(kai)辟了數十家(jia)“書(shu)(shu)(shu)香(xiang)建(jian)行”，在常州把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進(jin)(jin)汽(qi)車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮(zhen)江創新(xin)發展多家(jia)“紅(hong)領(ling)巾(jin)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)華(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游(you)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)設特(te)(te)(te)(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區和軍營，山西新(xin)華(hua)推進(jin)(jin)機關書(shu)(shu)(shu)屋(wu)、醫院(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)華(hua)援建(jian)農牧區家(jia)庭書(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)獲政(zheng)(zheng)策強(qiang)力推動(dong)。在2019年教育部辦公廳發(fa)布(bu)的(de)(de)(de)《關于進一(yi)步支持高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實體(ti)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)發(fa)展的(de)(de)(de)指(zhi)導意(yi)見》等利好(hao)政(zheng)(zheng)策的(de)(de)(de)推動(dong)下，校(xiao)(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)得到加強(qiang)。在《意(yi)見》發(fa)布(bu)的(de)(de)(de)當(dang)年，多(duo)家新(xin)華(hua)(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設(she)的(de)(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)亮相，如(ru)新(xin)華(hua)(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)(dian)(dian)(dian)與中國傳媒大(da)(da)學聯合(he)營建(jian)(jian)的(de)(de)(de)“中傳知行(xing)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)-新(xin)華(hua)(hua)(hua)爾(er)雅書(shu)房”，武漢新(xin)華(hua)(hua)(hua)投資興建(jian)(jian)的(de)(de)(de)江漢大(da)(da)學清源書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)(hua)在西(xi)安電子科技大(da)(da)學打造(zao)的(de)(de)(de)充滿年代感(gan)的(de)(de)(de)“新(xin)華(hua)(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)·西(xi)電1931”等。各地(di)也在加緊各類校(xiao)(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)。例如(ru)，河南新(xin)華(hua)(hua)(hua)在多(duo)家高校(xiao)(xiao)建(jian)(jian)設(she)“時間的(de)(de)(de)顏(yan)色”書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，江西(xi)新(xin)華(hua)(hua)(hua)的(de)(de)(de)“新(xin)華(hua)(hua)(hua)壹(yi)品”校(xiao)(xiao)園(yuan)(yuan)文(wen)化綜合(he)服(fu)務平臺遍(bian)布(bu)數(shu)百家學校(xiao)(xiao)，湖(hu)北新(xin)華(hua)(hua)(hua)創立了“倍閱”校(xiao)(xiao)園(yuan)(yuan)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)品牌。

館(guan)店(dian)(dian)(dian)(dian)互(hu)通實現“借”“賣(mai)”一(yi)體(ti)(ti)化。國內(nei)較(jiao)早開(kai)展館(guan)店(dian)(dian)(dian)(dian)互(hu)通服務(wu)的(de)(de)(de)(de)是內(nei)蒙古。2015年，內(nei)蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)和(he)當地新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)合(he)作，通過開(kai)展以“讀(du)者(zhe)在新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)買單(dan)”為特征的(de)(de)(de)(de)“彩云(yun)服務(wu)”，使得內(nei)蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)當年新(xin)(xin)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)流通率達到100%。此舉經媒體(ti)(ti)報(bao)道后，全國各地紛(fen)紛(fen)效(xiao)仿。此后，各地圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)和(he)新(xin)(xin)華書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)(de)合(he)作逐步深化，館(guan)店(dian)(dian)(dian)(dian)一(yi)體(ti)(ti)的(de)(de)(de)(de)新(xin)(xin)型公共讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)空(kong)間建設形成風(feng)潮，比如四川省(sheng)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)華文(wen)軒(xuan)合(he)作的(de)(de)(de)(de)“館(guan)中店(dian)(dian)(dian)(dian)”——文(wen)軒(xuan)讀(du)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)吧，成都(dou)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)與(yu)新(xin)(xin)華文(wen)軒(xuan)合(he)作的(de)(de)(de)(de)“店(dian)(dian)(dian)(dian)中館(guan)”——城市閱讀(du)空(kong)間，安(an)徽新(xin)(xin)華與(yu)安(an)徽銅陵市圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)、安(an)徽職業學院圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)融為一(yi)體(ti)(ti)的(de)(de)(de)(de)“綜合(he)閱讀(du)文(wen)化空(kong)間”等。館(guan)店(dian)(dian)(dian)(dian)互(hu)通打破(po)了讀(du)者(zhe)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館(guan)之間的(de)(de)(de)(de)壁(bi)壘，實現了統籌整(zheng)合(he)、多方共贏，有力推動(dong)了全民閱讀(du)。