誕生于(yu)延(yan)安窯(yao)洞里的新(xin)華書(shu)(shu)店(dian)，如今(jin)已(yi)經走(zou)過了84個春秋。作(zuo)為中(zhong)國(guo)共產黨(dang)創建并領(ling)導的紅色文化(hua)企業(ye)，新(xin)華書(shu)(shu)店(dian)始終堅持傳(chuan)承(cheng)紅色基(ji)因、弘揚先進文化(hua)、踐行(xing)社(she)會(hui)(hui)(hui)責(ze)任(ren)。根據(ju)中(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)協會(hui)(hui)(hui)發布的2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)華書(shu)(shu)店(dian)社(she)會(hui)(hui)(hui)責(ze)任(ren)報告書(shu)(shu)》（以下簡(jian)稱(cheng)《報告書(shu)(shu)》），以及《中(zhong)國(guo)新(xin)聞出版廣(guang)電報》記(ji)者近(jin)年(nian)來對行(xing)業(ye)的觀(guan)察，我們梳理了“十(shi)三五”期間新(xin)華書(shu)(shu)店(dian)履行(xing)社(she)會(hui)(hui)(hui)責(ze)任(ren)的主(zhu)要做法(fa)和成就經驗，試(shi)圖從(cong)中(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書(shu)店積極發(fa)揮國有主(zhu)渠(qu)道、主(zhu)陣地優勢(shi)，承(cheng)擔文(wen)化傳播使命，全力(li)以赴做(zuo)好重要文(wen)件(jian)文(wen)獻、重點主(zhu)題出版物、優秀大(da)眾讀物等相關(guan)發(fa)行工作。

這5年(nian)(nian)(nian)中，全(quan)國(guo)各地新(xin)華(hua)(hua)書(shu)店(dian)在門(men)店(dian)突出(chu)位(wei)置設(she)立(li)(li)專(zhuan)柜(ju)專(zhuan)架，開展(zhan)(zhan)重點出(chu)版物展(zhan)(zhan)示展(zhan)(zhan)銷和宣傳征(zheng)訂活(huo)(huo)(huo)動，對(dui)讀(du)者(zhe)購書(shu)給予優惠，取得了顯著成效。2016年(nian)(nian)(nian)，新(xin)華(hua)(hua)書(shu)店(dian)開展(zhan)(zhan)“習近平總書(shu)記(ji)系列重要講(jiang)話”“慶祝(zhu)(zhu)中國(guo)共產黨成立(li)(li)95周(zhou)年(nian)(nian)(nian)”“紀念長征(zheng)勝利(li)80周(zhou)年(nian)(nian)(nian)”等主題展(zhan)(zhan)示展(zhan)(zhan)銷活(huo)(huo)(huo)動；2017年(nian)(nian)(nian)，設(she)立(li)(li)黨的十(shi)九大文獻展(zhan)(zhan)銷專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)(nian)，舉辦(ban)以(yi)“習近平新(xin)時代中國(guo)特色社會主義思想”“馬克思誕辰200周(zhou)年(nian)(nian)(nian)”“改革(ge)開放40周(zhou)年(nian)(nian)(nian)”等為(wei)主題的專(zhuan)題展(zhan)(zhan)銷活(huo)(huo)(huo)動；2019年(nian)(nian)(nian)，舉辦(ban)“慶祝(zhu)(zhu)新(xin)中國(guo)成立(li)(li)70周(zhou)年(nian)(nian)(nian)”主題出(chu)版物展(zhan)(zhan)。

“課前到書，人手一冊(ce)”是黨(dang)和(he)國家對教(jiao)材發(fa)行工作提出(chu)的要求，是中小學開展正(zheng)常教(jiao)育活動的基本保障。“十三(san)五”期(qi)間，新華書店將“課前到書”作為重(zhong)要的政治任務和(he)社會責任，精心(xin)組織，精細(xi)操作，以(yi)長期(qi)積淀的專業服務能力圓滿(man)完(wan)成每季教(jiao)材的征訂發(fa)行工作。

“課前到書”的服務(wu)水平(ping)在“十三五”期(qi)間(jian)得到提升，安徽新華在這方面領全國風氣(qi)之先。2014年(nian)秋季學期(qi)，安徽新華將教材配送從“送書到校”延伸(shen)到“分書到班”，2016年(nian)又開始試點“服務(wu)到生”。在榜樣的示(shi)范和帶動下，河南、河北、云南等(deng)地的新華書店，紛(fen)(fen)紛(fen)(fen)嘗試“分書到班”。

這5年中，有兩個(ge)特殊(shu)的年份值得銘記。2017年秋季學(xue)期，歷經5年完成編審的統編三科(ke)教(jiao)(jiao)(jiao)材(cai)正式啟用(yong)。由于三科(ke)教(jiao)(jiao)(jiao)材(cai)編審、評議教(jiao)(jiao)(jiao)輔重新申報定(ding)價(jia)、印刷業減產限(xian)排等原因，這一(yi)年新華人“課前到書”的時(shi)間空前緊迫，工作尤(you)其艱(jian)苦(ku)。

2020年(nian)，新冠肺(fei)炎疫情來襲(xi)，南方多地(di)遭(zao)遇洪澇災害，教材教輔(fu)發運(yun)工作(zuo)形勢(shi)更加嚴峻。各地(di)新華人兌現(xian)一(yi)份承諾(nuo)，堅守一(yi)份初心，以堅實行動兌現(xian)“課前(qian)到(dao)書”錚(zheng)錚(zheng)誓言。

承辦地方書展  推動全民閱讀

承辦(ban)(ban)或協辦(ban)(ban)各種(zhong)書(shu)展，舉辦(ban)(ban)各種(zhong)文化活動(dong)，是“十三五”期(qi)間新華書(shu)店推動(dong)全民閱讀工(gong)作的一個重要方面。

各地新(xin)華連續多年承辦(ban)(ban)或協辦(ban)(ban)地方(fang)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)上海書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省(sheng)惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)市、海南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩云南(nan)惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)市、重慶讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)月惠民(min)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧(ning)省(sheng)全民(min)閱讀(du)節(jie)、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有(you)的新(xin)華走(zou)出當(dang)地舉辦(ban)(ban)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)福(fu)建新(xin)華赴臺舉辦(ban)(ban)金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄(e)羅斯(si)、瑞典、挪威、美(mei)國(guo)(guo)、日本(ben)等國(guo)(guo)家舉辦(ban)(ban)中國(guo)(guo)（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些書(shu)展大(da)(da)大(da)(da)推動了當地的(de)全民(min)閱讀(du)。如福建新華(hua)2016年承辦的(de)第二屆“世界讀(du)書(shu)日·海峽讀(du)書(shu)節”，實現銷售(shou)碼洋3530萬(wan)元(yuan)(yuan)，成為福州(zhou)參展規模(mo)最大(da)(da)、入場(chang)人次最多、銷售(shou)收入最高、宣傳效果最好的(de)一(yi)次群眾性閱讀(du)活動。再如2020河北省惠民(min)書(shu)市，在7天(tian)時間里(li)，166家新華(hua)書(shu)店上下聯動，發放260萬(wan)元(yuan)(yuan)優惠券，累計(ji)銷售(shou)各類出(chu)版(ban)物41.17萬(wan)冊、1896萬(wan)元(yuan)(yuan)，讓利800萬(wan)元(yuan)(yuan)。

除了(le)承辦當地書(shu)(shu)(shu)(shu)展(zhan)，各(ge)地新(xin)華(hua)(hua)還組織策劃了(le)豐富多樣的(de)品牌(pai)閱讀(du)活(huo)動(dong)(dong)(dong)，形成一道道全民閱讀(du)的(de)亮麗(li)風景(jing)線。歷年的(de)《報告書(shu)(shu)(shu)(shu)》對此(ci)進(jin)行了(le)記錄。例如，新(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店總店的(de)“出版界(jie)圖書(shu)(shu)(shu)(shu)館界(jie)全民閱讀(du)年會(hui)”“全國館社高層論壇(tan)”“全國少兒閱讀(du)峰(feng)會(hui)”，江西(xi)新(xin)華(hua)(hua)的(de)“朗讀(du)者”“美麗(li)中(zhong)國·精彩江西(xi)”等誦讀(du)活(huo)動(dong)(dong)(dong)，已成品牌(pai)活(huo)動(dong)(dong)(dong)。海南新(xin)華(hua)(hua)開設的(de)數(shu)十(shi)個“新(xin)時代經(jing)典傳(chuan)(chuan)習所”，搭(da)建(jian)起新(xin)時代傳(chuan)(chuan)播新(xin)思(si)想的(de)“新(xin)平(ping)臺、新(xin)陣地、新(xin)機制”。內蒙古新(xin)華(hua)(hua)利用旗下發行網(wang)點，通過鴻(hong)雁(yan)傳(chuan)(chuan)書(shu)(shu)(shu)(shu)（文(wen)化扶貧活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)使者（草(cao)原文(wen)化志愿者活(huo)動(dong)(dong)(dong)）、鴻(hong)雁(yan)校園（場景(jing)閱讀(du)實(shi)踐課(ke)堂）、鴻(hong)雁(yan)之家（“學習強國”積分兌書(shu)(shu)(shu)(shu)）、鴻(hong)雁(yan)誦讀(du)（講我的(de)故事）和鴻(hong)雁(yan)書(shu)(shu)(shu)(shu)店（在你身邊的(de)流動(dong)(dong)(dong)書(shu)(shu)(shu)(shu)房）的(de)方式，推動(dong)(dong)(dong)“鴻(hong)雁(yan)悅讀(du)”深(shen)入全區各(ge)地。

投入人力物力  助力精(jing)準扶貧

2021年2月25日，習近平(ping)總(zong)書記在全國(guo)(guo)脫(tuo)貧(pin)(pin)攻(gong)堅總(zong)結表彰(zhang)大會(hui)上莊(zhuang)嚴宣告(gao)：我(wo)國(guo)(guo)脫(tuo)貧(pin)(pin)攻(gong)堅戰取(qu)得了(le)全面勝利(li)！“十三(san)五”期間，各地新(xin)華(hua)書店投入大量資(zi)金(jin)和物資(zi)，派出(chu)一(yi)線扶貧(pin)(pin)干部，通(tong)過(guo)開展產業幫扶、教育文化幫扶等方式幫助(zhu)扶貧(pin)(pin)村(cun)脫(tuo)貧(pin)(pin)，在國(guo)(guo)家(jia)脫(tuo)貧(pin)(pin)攻(gong)堅的時代畫卷上寫(xie)下(xia)了(le)一(yi)筆。歷(li)年的《報(bao)告(gao)書》記錄了(le)這些數據(ju)。

2017年，甘(gan)肅新華(hua)、深圳(zhen)新華(hua)、重慶(qing)新華(hua)分別向對口幫扶村捐贈(zeng)240萬(wan)(wan)元(yuan)、220萬(wan)(wan)元(yuan)、110萬(wan)(wan)元(yuan)。河南新華(hua)云書網(wang)成(cheng)立扶貧團隊(dui)，提供農副產(chan)品網(wang)上銷售服(fu)務，探(tan)索(suo)電商扶貧新模式。

2018年，江西(xi)新華對138個扶貧(pin)(pin)點開展幫扶，累計(ji)捐贈約500萬元(yuan)(yuan)(yuan)；湖南新華參與建(jian)設扶貧(pin)(pin)點上(shang)百個，派(pai)(pai)駐(zhu)蹲點的人(ren)員200多人(ren)，對口扶貧(pin)(pin)人(ren)數達(da)753人(ren)；甘肅新華為(wei)扶貧(pin)(pin)村學校援建(jian)圖(tu)書(shu)室(shi)折合人(ren)民(min)幣267萬元(yuan)(yuan)(yuan)，為(wei)貧(pin)(pin)困(kun)戶捐資(zi)(zi)捐物(wu)90多萬元(yuan)(yuan)(yuan)；河北(bei)新華向貧(pin)(pin)困(kun)村派(pai)(pai)駐(zhu)干部黨(dang)員20余人(ren)，為(wei)貧(pin)(pin)困(kun)地區(qu)捐贈物(wu)資(zi)(zi)共計(ji)232萬元(yuan)(yuan)(yuan)。

2019年(nian)，山西新(xin)華(hua)(hua)118人駐(zhu)村幫扶(fu)、486人結對幫扶(fu)，年(nian)投(tou)入(ru)資(zi)金千余(yu)萬(wan)(wan)元(yuan)；內蒙古新(xin)華(hua)(hua)脫貧攻(gong)堅戰斗隊加入(ru)了12個貧困村的(de)駐(zhu)村工作，投(tou)入(ru)資(zi)金、財物百余(yu)萬(wan)(wan)元(yuan)；甘肅新(xin)華(hua)(hua)198人參與(yu)精(jing)準扶(fu)貧，投(tou)入(ru)扶(fu)貧資(zi)金68萬(wan)(wan)余(yu)元(yuan)，為貧困地區(qu)捐錢、捐物、捐贈圖書(shu)超過360萬(wan)(wan)元(yuan)。

對于援(yuan)藏(zang)、援(yuan)疆、援(yuan)青的(de)(de)國家(jia)重點項目，新華書(shu)店(dian)更(geng)是高度重視，落(luo)實到(dao)位。2018年(nian)，新華書(shu)店(dian)總店(dian)派員參加青海扶(fu)貧工作(zuo)，籌措資金(jin)500余(yu)萬(wan)元(yuan)，修建一(yi)條27公里長的(de)(de)砂(sha)石(shi)路和一(yi)座(zuo)44米長的(de)(de)涵(han)橋；2017年(nian)，江蘇新華對口援(yuan)藏(zang)、援(yuan)疆圖書(shu)近200萬(wan)元(yuan)；福(fu)建新華2017年(nian)捐贈的(de)(de)1000萬(wan)元(yuan)圖書(shu)中，相當(dang)(dang)一(yi)部分是對口支(zhi)援(yuan)西藏(zang)的(de)(de)；北京新華2017年(nian)捐贈的(de)(de)91萬(wan)元(yuan)圖書(shu)中，援(yuan)藏(zang)占了相當(dang)(dang)比重。

“十三五(wu)”新華系(xi)實體書店發展六大風標

“十(shi)三五”期(qi)間，在中(zhong)宣部等11部委《關于支持實(shi)體(ti)(ti)書(shu)店(dian)(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)指導(dao)意見》等利好政策推動下(xia)，實(shi)體(ti)(ti)書(shu)店(dian)(dian)(dian)(dian)得到快(kuai)速發(fa)(fa)(fa)展(zhan)(zhan)。根(gen)據中(zhong)國新華(hua)書(shu)店(dian)(dian)(dian)(dian)協會發(fa)(fa)(fa)布的(de)(de)(de)2016年(nian)—2019年(nian)《中(zhong)國新華(hua)書(shu)店(dian)(dian)(dian)(dian)社(she)會責任報告(gao)書(shu)》（以下(xia)簡稱(cheng)《報告(gao)書(shu)》），以及《中(zhong)國新聞出(chu)版廣電報》記者近年(nian)來對行(xing)業(ye)的(de)(de)(de)觀(guan)察，我們梳理和盤點(dian)出(chu)“十(shi)三五”期(qi)間新華(hua)系實(shi)體(ti)(ti)書(shu)店(dian)(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)(zhan)的(de)(de)(de)六大(da)風標(biao)(biao)。從中(zhong)可見，“十(shi)三五”期(qi)間，各地(di)新華(hua)書(shu)店(dian)(dian)(dian)(dian)分別從大(da)書(shu)城、標(biao)(biao)志性門店(dian)(dian)(dian)(dian)、特色(se)書(shu)店(dian)(dian)(dian)(dian)、社(she)區(qu)網點(dian)等多層(ceng)面(mian)進行(xing)規劃，形成(cheng)“大(da)中(zhong)小(xiao)特”書(shu)店(dian)(dian)(dian)(dian)并舉(ju)的(de)(de)(de)圖書(shu)發(fa)(fa)(fa)行(xing)體(ti)(ti)系，創新了(le)實(shi)體(ti)(ti)書(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)發(fa)(fa)(fa)展(zhan)(zhan)之路。

門(men)店(dian)升級改(gai)造(zao)(zao)(zao)持續進行。從歷年(nian)的《報告書(shu)(shu)》可見，“十(shi)三五”期間(jian)，各地新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)繼續加(jia)大門(men)店(dian)升級改(gai)造(zao)(zao)(zao)力(li)度，為讀者(zhe)提(ti)供綜(zong)合性文(wen)(wen)化(hua)消費終端體驗，使得新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)以(yi)(yi)全新(xin)(xin)(xin)(xin)(xin)面貌出現在公眾面前(qian)。以(yi)(yi)2017年(nian)為例，廣東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、浙(zhe)江(jiang)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、山東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)、湖南新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)升級改(gai)造(zao)(zao)(zao)書(shu)(shu)城(cheng)、門(men)店(dian)的數量分別(bie)為 73處、26處、23處、23處。浙(zhe)江(jiang)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)新(xin)(xin)(xin)(xin)(xin)開業了黃(huang)巖書(shu)(shu)城(cheng)，全新(xin)(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)(zao)升級麗水(shui)書(shu)(shu)城(cheng)、柯橋(qiao)書(shu)(shu)城(cheng)、余杭文(wen)(wen)化(hua)廣場等設計(ji)感強、時尚潮流的閱(yue)讀文(wen)(wen)化(hua)空間(jian)。福建新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)完成總部鰲峰坊(fang)書(shu)(shu)城(cheng)、福州金山圖書(shu)(shu)城(cheng)等15家(jia)賣場的新(xin)(xin)(xin)(xin)(xin)建或升級改(gai)造(zao)(zao)(zao)。江(jiang)蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2017年(nian)全省網點同比(bi)上年(nian)增加(jia)376處，打造(zao)(zao)(zao)了一(yi)批品種齊全、業態(tai)豐富的城(cheng)市文(wen)(wen)化(hua)綜(zong)合體。天津(jin)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)(hua)2019年(nian)完成全部200個(ge)閱(yue)讀新(xin)(xin)(xin)(xin)(xin)空間(jian)建設，改(gai)造(zao)(zao)(zao)后的書(shu)(shu)店(dian)年(nian)銷(xiao)售(shou)額提(ti)升10%。

24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建設成風(feng)(feng)潮。從2014年北京(jing)三(san)聯韜(tao)奮書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)運行(xing)24小時(shi)(shi)(shi)不(bu)打烊(yang)之后(hou)，全國(guo)各地掀起24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建設風(feng)(feng)潮，從當年一直延(yan)續到“十三(san)五”時(shi)(shi)(shi)期。這其中不(bu)少(shao)是新(xin)華(hua)(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)創(chuang)辦的(de)(de)(de)，如遼寧盤錦新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)深柳讀書(shu)(shu)(shu)(shu)(shu)(shu)(shu)堂、杭州(zhou)新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)悅覽(lan)樹(shu)、青島新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)明(ming)閱(yue)島、湖北新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)九丘書(shu)(shu)(shu)(shu)(shu)(shu)(shu)館、安徽(hui)新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)三(san)孝口書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、四川新(xin)華(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)(dian)(dian)(dian)等。這些24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成為夜幕降臨后(hou)當地不(bu)可多得的(de)(de)(de)公共閱(yue)讀空(kong)間，也(ye)以(yi)一種(zhong)地標式的(de)(de)(de)存(cun)在彰顯(xian)著一個城市(shi)的(de)(de)(de)文(wen)化底蘊。新(xin)華(hua)(hua)(hua)(hua)(hua)系(xi)24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建設數量，從歷年《報告書(shu)(shu)(shu)(shu)(shu)(shu)(shu)》可見一斑：2013年—2015年，全國(guo)新(xin)華(hua)(hua)(hua)(hua)(hua)系(xi)統開設24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)20余家；2016年，僅江(jiang)蘇新(xin)華(hua)(hua)(hua)(hua)(hua)就(jiu)開設6家24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)；2017年，新(xin)華(hua)(hua)(hua)(hua)(hua)系(xi)的(de)(de)(de)24小時(shi)(shi)(shi)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)新(xin)增13家。

新(xin)(xin)華(hua)(hua)(hua)書店子(zi)品(pin)牌集群(qun)(qun)形(xing)成(cheng)。安(an)徽新(xin)(xin)華(hua)(hua)(hua)打造出以“閱(yue)生活”“前言后記”“讀(du)(du)書會”為(wei)代表的(de)文(wen)(wen)化商業(ye)品(pin)牌，廣東新(xin)(xin)華(hua)(hua)(hua)擁有(you)“四閱(yue)”“書笙”“渡”“泊”“吾(wu)悅”等書店品(pin)牌，四川新(xin)(xin)華(hua)(hua)(hua)面對不同消費(fei)群(qun)(qun)體形(xing)成(cheng)“新(xin)(xin)華(hua)(hua)(hua)文(wen)(wen)軒(xuan)”“軒(xuan)客(ke)會”“文(wen)(wen)軒(xuan)兒童書店”“讀(du)(du)讀(du)(du)書吧”多(duo)特色經營格局，還有(you)云(yun)南新(xin)(xin)華(hua)(hua)(hua)的(de)“云(yun)上(shang)鄉(xiang)愁書院”、河南新(xin)(xin)華(hua)(hua)(hua)的(de)“尚書房”等。這些新(xin)(xin)興書店很多(duo)采用連鎖形(xing)式，它們在為(wei)廣大讀(du)(du)者提(ti)供(gong)圖書和音像制品(pin)的(de)同時(shi)，通過(guo)引入教育培訓、手(shou)工體驗(yan)(yan)、特色文(wen)(wen)創、多(duo)元文(wen)(wen)化產品(pin)、餐(can)飲服(fu)務等手(shou)段，提(ti)升客(ke)戶黏性(xing)，發掘流量價(jia)值(zhi)，逐步(bu)構建以文(wen)(wen)化消費(fei)為(wei)核(he)心、以文(wen)(wen)化體驗(yan)(yan)為(wei)品(pin)質的(de)新(xin)(xin)零售體系。

紅(hong)色(se)(se)(se)與特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨(du)特(te)風景。“十三五”期間，新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建設(she)(she)了不少(shao)“小而美(mei)”的特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人(ren)們(men)對新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板(ban)印象(xiang)。以(yi)紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今(jin)建成的有江西(xi)新華(hua)(hua)的井岡山(shan)紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新華(hua)(hua)的涿州(zhou)紅(hong)色(se)(se)(se)文(wen)化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新華(hua)(hua)的紅(hong)安七里(li)坪(ping)紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新華(hua)(hua)的延安中國紅(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少(shao)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨(kua)界(jie)”特(te)征。例(li)如，江蘇(su)新華(hua)(hua)開辟了數十家“書(shu)(shu)(shu)(shu)香建行”，在常州(zhou)把(ba)(ba)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進汽車美(mei)容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江創新發展(zhan)多家“紅(hong)領巾書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新華(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模(mo)式建設(she)(she)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新華(hua)(hua)把(ba)(ba)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景區和軍營(ying)，山(shan)西(xi)新華(hua)(hua)推進機關書(shu)(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設(she)(she)，內蒙(meng)古新華(hua)(hua)援建農牧區家庭書(shu)(shu)(shu)(shu)屋。

校園(yuan)書(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)獲政(zheng)策(ce)強(qiang)力推動。在(zai)2019年教育(yu)部辦公廳發布(bu)的(de)(de)《關于進一步支(zhi)持高校校園(yuan)實體書(shu)(shu)店(dian)(dian)(dian)發展的(de)(de)指導(dao)意(yi)見(jian)》等利好政(zheng)策(ce)的(de)(de)推動下，校園(yuan)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設(she)得到加強(qiang)。在(zai)《意(yi)見(jian)》發布(bu)的(de)(de)當年，多家(jia)新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)的(de)(de)高校校園(yuan)書(shu)(shu)店(dian)(dian)(dian)亮相，如新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與中國傳(chuan)媒大(da)學聯合營建(jian)的(de)(de)“中傳(chuan)知行書(shu)(shu)店(dian)(dian)(dian)-新(xin)華(hua)爾雅書(shu)(shu)房”，武漢新(xin)華(hua)投資興建(jian)的(de)(de)江漢大(da)學清源書(shu)(shu)店(dian)(dian)(dian)，陜(shan)西(xi)新(xin)華(hua)在(zai)西(xi)安電子科技大(da)學打(da)造的(de)(de)充滿年代感的(de)(de)“新(xin)華(hua)書(shu)(shu)店(dian)(dian)(dian)·西(xi)電1931”等。各地也在(zai)加緊(jin)各類校園(yuan)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)建(jian)設(she)。例如，河南新(xin)華(hua)在(zai)多家(jia)高校建(jian)設(she)“時間的(de)(de)顏色”書(shu)(shu)店(dian)(dian)(dian)，江西(xi)新(xin)華(hua)的(de)(de)“新(xin)華(hua)壹品”校園(yuan)文(wen)化(hua)綜合服務平(ping)臺遍布(bu)數百(bai)家(jia)學校，湖(hu)北(bei)新(xin)華(hua)創立了(le)“倍(bei)閱”校園(yuan)書(shu)(shu)店(dian)(dian)(dian)品牌(pai)。

館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)(tong)(tong)實現“借(jie)”“賣”一體(ti)化(hua)。國內(nei)較早(zao)開展館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)(tong)(tong)服務的是內(nei)蒙古(gu)。2015年(nian)，內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和當地新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)合(he)(he)作，通(tong)(tong)(tong)過(guo)開展以(yi)“讀者在(zai)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)買單(dan)”為(wei)特征的“彩云服務”，使得內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)當年(nian)新(xin)(xin)書(shu)(shu)(shu)流通(tong)(tong)(tong)率達到100%。此舉經媒體(ti)報(bao)道后(hou)(hou)，全國各地紛紛效仿。此后(hou)(hou)，各地圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的合(he)(he)作逐步深化(hua)，館(guan)(guan)店(dian)(dian)(dian)(dian)一體(ti)的新(xin)(xin)型公共讀書(shu)(shu)(shu)空(kong)(kong)間(jian)建設(she)形成風潮，比如四川(chuan)省圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)(xin)華(hua)文軒(xuan)合(he)(he)作的“館(guan)(guan)中店(dian)(dian)(dian)(dian)”——文軒(xuan)讀讀書(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)(xin)華(hua)文軒(xuan)合(he)(he)作的“店(dian)(dian)(dian)(dian)中館(guan)(guan)”——城市(shi)閱讀空(kong)(kong)間(jian)，安(an)徽新(xin)(xin)華(hua)與安(an)徽銅陵市(shi)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)、安(an)徽職業(ye)學院圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)融(rong)為(wei)一體(ti)的“綜合(he)(he)閱讀文化(hua)空(kong)(kong)間(jian)”等(deng)。館(guan)(guan)店(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)(tong)(tong)打破(po)了(le)讀者、書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)之間(jian)的壁壘，實現了(le)統(tong)籌整合(he)(he)、多方共贏，有力推動了(le)全民閱讀。