誕生于(yu)延安窯洞(dong)里的(de)新(xin)華(hua)書(shu)(shu)(shu)店，如今已經走(zou)過了(le)84個春秋。作(zuo)為中(zhong)國共產黨創建并領導的(de)紅色文化企業(ye)，新(xin)華(hua)書(shu)(shu)(shu)店始終堅持(chi)傳承紅色基因、弘揚先進文化、踐(jian)行(xing)社會(hui)(hui)責任(ren)。根據(ju)中(zhong)國新(xin)華(hua)書(shu)(shu)(shu)店協會(hui)(hui)發布的(de)2016年—2019年《中(zhong)國新(xin)華(hua)書(shu)(shu)(shu)店社會(hui)(hui)責任(ren)報告書(shu)(shu)(shu)》（以下(xia)簡稱《報告書(shu)(shu)(shu)》），以及《中(zhong)國新(xin)聞出版廣電(dian)報》記者近年來對行(xing)業(ye)的(de)觀察，我們梳理了(le)“十三五”期間新(xin)華(hua)書(shu)(shu)(shu)店履行(xing)社會(hui)(hui)責任(ren)的(de)主要(yao)做(zuo)法(fa)和成(cheng)就(jiu)經驗(yan)，試圖從中(zhong)得到一(yi)些啟示。

履行職責使命 做好發行工作

“十(shi)三(san)五”期間，新華書店積極發(fa)揮國有主渠道、主陣地優勢，承擔文化傳播(bo)使命，全力以赴做好重(zhong)(zhong)要(yao)文件文獻(xian)、重(zhong)(zhong)點(dian)主題出版物(wu)、優秀大(da)眾(zhong)讀物(wu)等相關發(fa)行(xing)工作。

這5年中(zhong)，全(quan)國(guo)各地新(xin)華書店在門(men)店突出(chu)(chu)位(wei)置(zhi)設立(li)(li)專柜(ju)專架(jia)，開展(zhan)(zhan)(zhan)重點出(chu)(chu)版物展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)和宣傳(chuan)征訂(ding)活動，對(dui)讀(du)者(zhe)購書給予優惠，取(qu)得了顯著成(cheng)效(xiao)。2016年，新(xin)華書店開展(zhan)(zhan)(zhan)“習近平總書記系列(lie)重要講話”“慶祝中(zhong)國(guo)共產(chan)黨(dang)成(cheng)立(li)(li)95周年”“紀念長征勝利(li)80周年”等主(zhu)題(ti)展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)活動；2017年，設立(li)(li)黨(dang)的十九大文獻展(zhan)(zhan)(zhan)銷(xiao)專區、專臺、專架(jia)；2018年，舉辦以“習近平新(xin)時代中(zhong)國(guo)特色社會主(zhu)義思想”“馬克思誕辰(chen)200周年”“改(gai)革開放40周年”等為主(zhu)題(ti)的專題(ti)展(zhan)(zhan)(zhan)銷(xiao)活動；2019年，舉辦“慶祝新(xin)中(zhong)國(guo)成(cheng)立(li)(li)70周年”主(zhu)題(ti)出(chu)(chu)版物展(zhan)(zhan)(zhan)。

“課(ke)前到(dao)書，人(ren)手一冊”是黨(dang)和國家對教材發行工作(zuo)(zuo)提出的要求，是中(zhong)小學開展正(zheng)常教育活動的基(ji)本保障(zhang)。“十三五”期間，新華書店(dian)將“課(ke)前到(dao)書”作(zuo)(zuo)為重要的政(zheng)治(zhi)任(ren)務(wu)和社會責任(ren)，精心(xin)組織，精細(xi)操作(zuo)(zuo)，以長(chang)期積淀的專業(ye)服務(wu)能力圓滿(man)完成每(mei)季教材的征訂(ding)發行工作(zuo)(zuo)。

“課前到(dao)(dao)書(shu)”的(de)服務水平在“十(shi)三五”期(qi)間得到(dao)(dao)提升，安(an)徽新(xin)(xin)華在這方(fang)面領全國風氣之先。2014年秋季學期(qi)，安(an)徽新(xin)(xin)華將教材配送從“送書(shu)到(dao)(dao)校(xiao)”延伸(shen)到(dao)(dao)“分(fen)書(shu)到(dao)(dao)班”，2016年又開(kai)始試(shi)點“服務到(dao)(dao)生(sheng)”。在榜樣的(de)示范和(he)帶動下，河(he)(he)南、河(he)(he)北、云南等地的(de)新(xin)(xin)華書(shu)店，紛紛嘗試(shi)“分(fen)書(shu)到(dao)(dao)班”。

這(zhe)5年中，有兩個(ge)特殊的年份值得(de)銘(ming)記。2017年秋季學(xue)期，歷經5年完成編(bian)審的統編(bian)三(san)科教材正式啟用。由(you)于三(san)科教材編(bian)審、評議(yi)教輔重新(xin)申報定價(jia)、印刷業(ye)減(jian)產限排等(deng)原因，這(zhe)一年新(xin)華人“課(ke)前(qian)到(dao)書(shu)”的時間空前(qian)緊迫，工(gong)作尤其艱苦。

2020年，新(xin)冠肺(fei)炎疫情來(lai)襲，南方多地遭(zao)遇洪澇災害，教材教輔發運工(gong)作形勢更加嚴峻(jun)。各地新(xin)華人兌現(xian)一份承諾，堅守一份初心，以堅實行動兌現(xian)“課前(qian)到書(shu)”錚錚誓言。

承辦地方書展  推動(dong)全民(min)閱(yue)讀(du)

承辦(ban)或協(xie)辦(ban)各種(zhong)(zhong)書展，舉辦(ban)各種(zhong)(zhong)文化活動，是“十三五”期間新華書店推(tui)動全民閱讀工作的一個重要方面(mian)。

各地(di)(di)新(xin)(xin)華(hua)連續多年承辦或(huo)協辦地(di)(di)方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、江(jiang)蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香節、深圳讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)(shu)(shu)會(hui)、山(shan)東(dong)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、河北省(sheng)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、海南書(shu)(shu)(shu)(shu)(shu)(shu)香節、書(shu)(shu)(shu)(shu)(shu)(shu)香彩(cai)云(yun)南惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)月惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香龍江(jiang)讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)節、遼寧省(sheng)全民閱(yue)讀(du)(du)節、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、寧波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)等。還有的新(xin)(xin)華(hua)走出(chu)當地(di)(di)舉(ju)(ju)辦書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如福(fu)建新(xin)(xin)華(hua)赴(fu)臺舉(ju)(ju)辦金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，赴(fu)俄羅斯(si)、瑞典(dian)、挪(nuo)威、美(mei)國(guo)、日(ri)本(ben)等國(guo)家舉(ju)(ju)辦中(zhong)國(guo)（福(fu)建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)銷會(hui)。

這些(xie)書(shu)(shu)展大(da)(da)大(da)(da)推動(dong)了當地的(de)全民(min)閱(yue)讀(du)(du)(du)。如福建新(xin)華2016年承辦的(de)第二(er)屆(jie)“世界讀(du)(du)(du)書(shu)(shu)日·海峽讀(du)(du)(du)書(shu)(shu)節”，實(shi)現銷(xiao)售碼洋3530萬(wan)元(yuan)，成為(wei)福州參展規(gui)模最(zui)大(da)(da)、入(ru)場(chang)人次最(zui)多、銷(xiao)售收入(ru)最(zui)高、宣傳效果最(zui)好的(de)一次群眾性閱(yue)讀(du)(du)(du)活(huo)動(dong)。再(zai)如2020河北(bei)省(sheng)惠民(min)書(shu)(shu)市，在7天時間里，166家新(xin)華書(shu)(shu)店上下聯動(dong)，發放260萬(wan)元(yuan)優惠券，累計銷(xiao)售各類出(chu)版物41.17萬(wan)冊、1896萬(wan)元(yuan)，讓(rang)利(li)800萬(wan)元(yuan)。

除了(le)承辦(ban)當地(di)(di)書展(zhan)，各地(di)(di)新(xin)(xin)華(hua)(hua)還(huan)組織策劃了(le)豐富多(duo)樣的(de)品牌(pai)閱(yue)(yue)讀(du)(du)活(huo)動(dong)(dong)，形成(cheng)一(yi)道(dao)道(dao)全(quan)民(min)閱(yue)(yue)讀(du)(du)的(de)亮麗風(feng)景(jing)線。歷年(nian)的(de)《報告書》對此進行(xing)了(le)記(ji)錄。例如(ru)，新(xin)(xin)華(hua)(hua)書店(dian)總店(dian)的(de)“出版(ban)界(jie)圖書館界(jie)全(quan)民(min)閱(yue)(yue)讀(du)(du)年(nian)會”“全(quan)國館社高層(ceng)論壇”“全(quan)國少兒閱(yue)(yue)讀(du)(du)峰會”，江(jiang)西新(xin)(xin)華(hua)(hua)的(de)“朗(lang)讀(du)(du)者(zhe)(zhe)”“美麗中國·精彩江(jiang)西”等誦讀(du)(du)活(huo)動(dong)(dong)，已成(cheng)品牌(pai)活(huo)動(dong)(dong)。海南(nan)新(xin)(xin)華(hua)(hua)開設(she)的(de)數十個“新(xin)(xin)時代經(jing)典(dian)傳(chuan)習所”，搭建(jian)起新(xin)(xin)時代傳(chuan)播(bo)新(xin)(xin)思想的(de)“新(xin)(xin)平臺(tai)、新(xin)(xin)陣地(di)(di)、新(xin)(xin)機(ji)制”。內蒙古新(xin)(xin)華(hua)(hua)利(li)用旗下發(fa)行(xing)網點，通過鴻(hong)雁(yan)傳(chuan)書（文(wen)化扶貧(pin)活(huo)動(dong)(dong)）、鴻(hong)雁(yan)使者(zhe)(zhe)（草原文(wen)化志(zhi)愿者(zhe)(zhe)活(huo)動(dong)(dong)）、鴻(hong)雁(yan)校園（場(chang)景(jing)閱(yue)(yue)讀(du)(du)實(shi)踐課堂）、鴻(hong)雁(yan)之家（“學習強國”積分兌(dui)書）、鴻(hong)雁(yan)誦讀(du)(du)（講(jiang)我的(de)故事）和(he)鴻(hong)雁(yan)書店(dian)（在(zai)你(ni)身邊(bian)的(de)流動(dong)(dong)書房(fang)）的(de)方式，推動(dong)(dong)“鴻(hong)雁(yan)悅(yue)讀(du)(du)”深入全(quan)區各地(di)(di)。

投入人力(li)物力(li)  助力(li)精準扶(fu)貧

2021年2月25日(ri)，習(xi)近平總書(shu)(shu)記在全國(guo)脫貧(pin)攻堅總結表彰大(da)會(hui)上莊嚴(yan)宣告：我國(guo)脫貧(pin)攻堅戰取得(de)了(le)全面勝(sheng)利！“十三五(wu)”期間，各地新華書(shu)(shu)店投入大(da)量資(zi)(zi)金和物資(zi)(zi)，派出(chu)一線(xian)扶(fu)貧(pin)干部(bu)，通過開展產業(ye)幫扶(fu)、教育文化幫扶(fu)等方式幫助扶(fu)貧(pin)村脫貧(pin)，在國(guo)家脫貧(pin)攻堅的(de)時(shi)代畫卷上寫下了(le)一筆。歷年的(de)《報告書(shu)(shu)》記錄了(le)這些數(shu)據。

2017年，甘肅新(xin)(xin)華(hua)、深圳新(xin)(xin)華(hua)、重慶新(xin)(xin)華(hua)分別(bie)向對口幫扶村(cun)捐贈240萬(wan)(wan)元(yuan)、220萬(wan)(wan)元(yuan)、110萬(wan)(wan)元(yuan)。河南新(xin)(xin)華(hua)云書網(wang)成(cheng)立扶貧團隊，提供農(nong)副產品網(wang)上銷售服務，探(tan)索(suo)電商扶貧新(xin)(xin)模式。

2018年，江西新華(hua)對138個(ge)扶貧(pin)點(dian)開展(zhan)幫扶，累計捐贈(zeng)約500萬元(yuan)；湖(hu)南新華(hua)參與建(jian)設(she)扶貧(pin)點(dian)上百個(ge)，派(pai)(pai)駐蹲點(dian)的人(ren)員200多人(ren)，對口扶貧(pin)人(ren)數達753人(ren)；甘(gan)肅新華(hua)為扶貧(pin)村學校(xiao)援建(jian)圖(tu)書(shu)室折(zhe)合人(ren)民幣267萬元(yuan)，為貧(pin)困戶捐資捐物(wu)90多萬元(yuan)；河北(bei)新華(hua)向(xiang)貧(pin)困村派(pai)(pai)駐干部黨員20余(yu)人(ren)，為貧(pin)困地區捐贈(zeng)物(wu)資共(gong)計232萬元(yuan)。

2019年(nian)(nian)，山西新(xin)華118人駐村幫(bang)(bang)扶(fu)(fu)、486人結對幫(bang)(bang)扶(fu)(fu)，年(nian)(nian)投入資金(jin)(jin)千余(yu)萬(wan)元；內蒙(meng)古新(xin)華脫(tuo)貧(pin)攻堅戰斗隊(dui)加(jia)入了(le)12個貧(pin)困村的(de)駐村工作(zuo)，投入資金(jin)(jin)、財物百余(yu)萬(wan)元；甘(gan)肅新(xin)華198人參與精準扶(fu)(fu)貧(pin)，投入扶(fu)(fu)貧(pin)資金(jin)(jin)68萬(wan)余(yu)元，為貧(pin)困地(di)區捐錢、捐物、捐贈圖(tu)書超(chao)過(guo)360萬(wan)元。

對于(yu)援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆、援(yuan)(yuan)(yuan)青的國家(jia)重點項目(mu)，新華(hua)書(shu)店更是高(gao)度重視，落實到位。2018年(nian)，新華(hua)書(shu)店總(zong)店派員參加青海扶貧(pin)工作，籌措資金500余萬元，修建一條27公里長的砂石路(lu)和(he)一座44米長的涵(han)橋；2017年(nian)，江(jiang)蘇新華(hua)對口援(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)疆圖書(shu)近200萬元；福(fu)建新華(hua)2017年(nian)捐贈的1000萬元圖書(shu)中(zhong)(zhong)，相(xiang)當(dang)(dang)一部分(fen)是對口支援(yuan)(yuan)(yuan)西藏的；北京新華(hua)2017年(nian)捐贈的91萬元圖書(shu)中(zhong)(zhong)，援(yuan)(yuan)(yuan)藏占了相(xiang)當(dang)(dang)比重。

“十三五”新華系(xi)實體書店發展六(liu)大(da)風(feng)標(biao)

“十(shi)三(san)五”期(qi)間(jian)，在中(zhong)宣(xuan)部(bu)等(deng)11部(bu)委《關于支持實體(ti)書(shu)店發(fa)(fa)展的(de)指導意見(jian)》等(deng)利好(hao)政策推動下，實體(ti)書(shu)店得到(dao)快速發(fa)(fa)展。根據中(zhong)國(guo)新(xin)(xin)(xin)(xin)華(hua)書(shu)店協(xie)會發(fa)(fa)布(bu)的(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)(xin)(xin)(xin)華(hua)書(shu)店社會責任報(bao)(bao)(bao)告書(shu)》（以下簡稱(cheng)《報(bao)(bao)(bao)告書(shu)》），以及《中(zhong)國(guo)新(xin)(xin)(xin)(xin)聞(wen)出版廣電報(bao)(bao)(bao)》記者近年(nian)來(lai)對行(xing)業的(de)觀察，我們梳理和盤點出“十(shi)三(san)五”期(qi)間(jian)新(xin)(xin)(xin)(xin)華(hua)系實體(ti)書(shu)店發(fa)(fa)展的(de)六大(da)(da)風標。從(cong)中(zhong)可見(jian)，“十(shi)三(san)五”期(qi)間(jian)，各地新(xin)(xin)(xin)(xin)華(hua)書(shu)店分別從(cong)大(da)(da)書(shu)城、標志性門(men)店、特(te)色書(shu)店、社區網點等(deng)多層(ceng)面進行(xing)規劃，形成“大(da)(da)中(zhong)小特(te)”書(shu)店并舉的(de)圖書(shu)發(fa)(fa)行(xing)體(ti)系，創新(xin)(xin)(xin)(xin)了實體(ti)書(shu)店的(de)發(fa)(fa)展之路。

門(men)店(dian)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)持續進行。從歷年的《報告書(shu)(shu)(shu)》可見，“十三五”期間(jian)，各地(di)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)繼續加(jia)(jia)大(da)門(men)店(dian)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)力度(du)，為讀者提(ti)供綜合性文化消費(fei)終端體驗，使得新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)以(yi)全(quan)新(xin)(xin)(xin)(xin)(xin)面貌(mao)出現在公眾面前。以(yi)2017年為例，廣東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)、浙江新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)、山東新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)書(shu)(shu)(shu)城、門(men)店(dian)的數量分(fen)別為 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)2016年新(xin)(xin)(xin)(xin)(xin)開業(ye)了(le)黃巖書(shu)(shu)(shu)城，全(quan)新(xin)(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)麗(li)水書(shu)(shu)(shu)城、柯(ke)橋書(shu)(shu)(shu)城、余杭(hang)文化廣場(chang)等設(she)(she)計(ji)感強、時尚潮(chao)流(liu)的閱讀文化空(kong)間(jian)。福建(jian)(jian)新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)2016年完(wan)成總部(bu)鰲峰坊書(shu)(shu)(shu)城、福州(zhou)金(jin)山圖書(shu)(shu)(shu)城等15家(jia)賣場(chang)的新(xin)(xin)(xin)(xin)(xin)建(jian)(jian)或(huo)升(sheng)(sheng)(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)2017年全(quan)省網點同比上年增加(jia)(jia)376處(chu)(chu)，打造(zao)(zao)了(le)一批(pi)品(pin)種齊全(quan)、業(ye)態豐(feng)富的城市文化綜合體。天津新(xin)(xin)(xin)(xin)(xin)華(hua)(hua)2019年完(wan)成全(quan)部(bu)200個閱讀新(xin)(xin)(xin)(xin)(xin)空(kong)間(jian)建(jian)(jian)設(she)(she)，改(gai)造(zao)(zao)后的書(shu)(shu)(shu)店(dian)年銷售額提(ti)升(sheng)(sheng)(sheng)10%。

24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)建(jian)設成風潮(chao)。從(cong)2014年(nian)(nian)北京三聯韜奮書(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)(xiao)時(shi)(shi)不打烊之后，全國各地(di)掀起24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)設風潮(chao)，從(cong)當(dang)年(nian)(nian)一(yi)(yi)直延續到(dao)“十三五”時(shi)(shi)期。這(zhe)其中不少是新華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)創辦(ban)的(de)(de)(de)，如(ru)遼(liao)寧(ning)盤錦新華(hua)(hua)(hua)(hua)的(de)(de)(de)深柳讀(du)書(shu)(shu)(shu)堂、杭州(zhou)新華(hua)(hua)(hua)(hua)的(de)(de)(de)悅覽樹、青(qing)島(dao)新華(hua)(hua)(hua)(hua)的(de)(de)(de)明閱(yue)島(dao)、湖北新華(hua)(hua)(hua)(hua)的(de)(de)(de)九(jiu)丘(qiu)書(shu)(shu)(shu)館、安(an)徽新華(hua)(hua)(hua)(hua)的(de)(de)(de)三孝口書(shu)(shu)(shu)店(dian)(dian)、四川(chuan)新華(hua)(hua)(hua)(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)(dian)等。這(zhe)些24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)成為夜幕降臨后當(dang)地(di)不可多得的(de)(de)(de)公共閱(yue)讀(du)空間，也以(yi)一(yi)(yi)種地(di)標式的(de)(de)(de)存在彰顯(xian)著(zhu)一(yi)(yi)個(ge)城市(shi)的(de)(de)(de)文化底(di)蘊。新華(hua)(hua)(hua)(hua)系24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)設數(shu)量，從(cong)歷年(nian)(nian)《報告書(shu)(shu)(shu)》可見一(yi)(yi)斑(ban)：2013年(nian)(nian)—2015年(nian)(nian)，全國新華(hua)(hua)(hua)(hua)系統開設24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)20余家(jia)；2016年(nian)(nian)，僅(jin)江蘇新華(hua)(hua)(hua)(hua)就開設6家(jia)24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新華(hua)(hua)(hua)(hua)系的(de)(de)(de)24小(xiao)(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)新增13家(jia)。

新(xin)華書(shu)(shu)(shu)店子品(pin)(pin)(pin)牌(pai)集群形成。安徽新(xin)華打造出以“閱生活”“前言(yan)后記”“讀(du)書(shu)(shu)(shu)會(hui)”為(wei)代(dai)表的(de)(de)文(wen)化(hua)商業(ye)品(pin)(pin)(pin)牌(pai)，廣東新(xin)華擁有“四(si)閱”“書(shu)(shu)(shu)笙”“渡”“泊”“吾悅”等書(shu)(shu)(shu)店品(pin)(pin)(pin)牌(pai)，四(si)川(chuan)新(xin)華面(mian)對不同(tong)(tong)消費群體(ti)(ti)(ti)(ti)形成“新(xin)華文(wen)軒”“軒客會(hui)”“文(wen)軒兒童書(shu)(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)(shu)吧”多(duo)特(te)色經營格局，還有云南新(xin)華的(de)(de)“云上鄉(xiang)愁書(shu)(shu)(shu)院”、河南新(xin)華的(de)(de)“尚書(shu)(shu)(shu)房”等。這些(xie)新(xin)興(xing)書(shu)(shu)(shu)店很(hen)多(duo)采用連鎖形式，它們在(zai)為(wei)廣大讀(du)者提供圖(tu)書(shu)(shu)(shu)和音像(xiang)制品(pin)(pin)(pin)的(de)(de)同(tong)(tong)時，通過引(yin)入(ru)教(jiao)育(yu)培訓、手(shou)工體(ti)(ti)(ti)(ti)驗、特(te)色文(wen)創、多(duo)元文(wen)化(hua)產品(pin)(pin)(pin)、餐飲服(fu)務等手(shou)段，提升客戶黏性，發掘流量價值(zhi)，逐步(bu)構建以文(wen)化(hua)消費為(wei)核(he)心(xin)、以文(wen)化(hua)體(ti)(ti)(ti)(ti)驗為(wei)品(pin)(pin)(pin)質的(de)(de)新(xin)零售(shou)體(ti)(ti)(ti)(ti)系。

紅(hong)色(se)與特(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成獨(du)特(te)風景。“十三五(wu)”期間，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系(xi)統建(jian)(jian)設了不(bu)少“小而(er)美”的特(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了人們對新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板印象。以(yi)紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)(li)，2015年至今(jin)建(jian)(jian)成的有江(jiang)西(xi)新(xin)(xin)華(hua)(hua)的井岡山紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新(xin)(xin)華(hua)(hua)的涿州紅(hong)色(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)色(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)華(hua)(hua)的紅(hong)安七里(li)坪紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)的延安中國紅(hong)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少特(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)(li)如，江(jiang)蘇(su)新(xin)(xin)華(hua)(hua)開(kai)辟(pi)了數(shu)十家(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)建(jian)(jian)行”，在常州把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連(lian)鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮(zhen)江(jiang)創新(xin)(xin)發展多家(jia)“紅(hong)領(ling)巾書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)以(yi)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)設特(te)色(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北(bei)新(xin)(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景區和軍營，山西(xi)新(xin)(xin)華(hua)(hua)推(tui)進機關(guan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫院書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)(jian)設，內(nei)蒙古新(xin)(xin)華(hua)(hua)援建(jian)(jian)農牧區家(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)獲(huo)政(zheng)策強(qiang)力(li)推動(dong)。在(zai)2019年教育部(bu)辦公(gong)廳(ting)發(fa)布(bu)的(de)(de)(de)(de)《關于進一步支持高(gao)校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)實體書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)(de)(de)(de)指導意見》等(deng)利好政(zheng)策的(de)(de)(de)(de)推動(dong)下，校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建(jian)設(she)得到加強(qiang)。在(zai)《意見》發(fa)布(bu)的(de)(de)(de)(de)當年，多家(jia)新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)設(she)的(de)(de)(de)(de)高(gao)校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與中國傳(chuan)媒大學聯合營建(jian)的(de)(de)(de)(de)“中傳(chuan)知行書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)(hua)(hua)爾雅書(shu)(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)(xin)華(hua)(hua)(hua)投(tou)資興建(jian)的(de)(de)(de)(de)江漢大學清源書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)西(xi)安(an)電子科技大學打造的(de)(de)(de)(de)充滿年代感的(de)(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·西(xi)電1931”等(deng)。各(ge)地也在(zai)加緊(jin)各(ge)類(lei)校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)(de)建(jian)設(she)。例如，河南新(xin)(xin)(xin)華(hua)(hua)(hua)在(zai)多家(jia)高(gao)校(xiao)(xiao)(xiao)建(jian)設(she)“時間的(de)(de)(de)(de)顏色(se)”書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，江西(xi)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)(de)“新(xin)(xin)(xin)華(hua)(hua)(hua)壹品”校(xiao)(xiao)(xiao)園(yuan)文化綜合服務平臺遍布(bu)數百家(jia)學校(xiao)(xiao)(xiao)，湖北(bei)新(xin)(xin)(xin)華(hua)(hua)(hua)創立(li)了“倍閱”校(xiao)(xiao)(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互(hu)(hu)通(tong)(tong)實現(xian)“借”“賣”一(yi)體(ti)(ti)化(hua)。國(guo)內較早開展館(guan)(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互(hu)(hu)通(tong)(tong)服(fu)務的(de)是內蒙古(gu)。2015年(nian)，內蒙古(gu)圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)和當地(di)(di)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)合(he)作，通(tong)(tong)過開展以“讀(du)(du)者(zhe)在(zai)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)選(xuan)書(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)買單(dan)”為特征的(de)“彩云(yun)服(fu)務”，使(shi)得內蒙古(gu)圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)當年(nian)新(xin)(xin)書(shu)(shu)(shu)流通(tong)(tong)率(lv)達到(dao)100%。此(ci)舉經媒體(ti)(ti)報道后，全(quan)國(guo)各地(di)(di)紛(fen)紛(fen)效仿。此(ci)后，各地(di)(di)圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)和新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)的(de)合(he)作逐步深化(hua)，館(guan)(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)一(yi)體(ti)(ti)的(de)新(xin)(xin)型公共讀(du)(du)書(shu)(shu)(shu)空(kong)間(jian)建設形成風潮，比如四川省圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)(wen)軒合(he)作的(de)“館(guan)(guan)(guan)(guan)(guan)(guan)(guan)中店(dian)(dian)”——文(wen)(wen)軒讀(du)(du)讀(du)(du)書(shu)(shu)(shu)吧(ba)，成都圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)(wen)軒合(he)作的(de)“店(dian)(dian)中館(guan)(guan)(guan)(guan)(guan)(guan)(guan)”——城市(shi)閱(yue)讀(du)(du)空(kong)間(jian)，安(an)徽新(xin)(xin)華與(yu)安(an)徽銅陵(ling)市(shi)圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)、安(an)徽職(zhi)業學院(yuan)圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)融為一(yi)體(ti)(ti)的(de)“綜合(he)閱(yue)讀(du)(du)文(wen)(wen)化(hua)空(kong)間(jian)”等。館(guan)(guan)(guan)(guan)(guan)(guan)(guan)店(dian)(dian)互(hu)(hu)通(tong)(tong)打(da)破了(le)(le)讀(du)(du)者(zhe)、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)(guan)(guan)(guan)(guan)之間(jian)的(de)壁壘，實現(xian)了(le)(le)統籌整(zheng)合(he)、多方共贏，有力推動了(le)(le)全(quan)民閱(yue)讀(du)(du)。