誕生(sheng)于延安(an)窯洞里的(de)新(xin)華書(shu)(shu)店，如(ru)今已(yi)經走(zou)過了84個春秋。作為中國(guo)共產(chan)黨創(chuang)建并領導的(de)紅(hong)色文化(hua)企業，新(xin)華書(shu)(shu)店始終堅(jian)持傳承紅(hong)色基因、弘揚(yang)先進(jin)文化(hua)、踐行(xing)社會責任。根據中國(guo)新(xin)華書(shu)(shu)店協(xie)會發布的(de)2016年—2019年《中國(guo)新(xin)華書(shu)(shu)店社會責任報告(gao)書(shu)(shu)》（以下(xia)簡稱《報告(gao)書(shu)(shu)》），以及(ji)《中國(guo)新(xin)聞出版(ban)廣電報》記者近年來對行(xing)業的(de)觀察，我們梳理了“十三五”期間新(xin)華書(shu)(shu)店履行(xing)社會責任的(de)主要做法和成就經驗(yan)，試圖(tu)從中得到(dao)一(yi)些啟示。

履行職責使命 做好發行工作

“十三五(wu)”期間，新華書店(dian)積極發(fa)揮國(guo)有主渠道、主陣地優(you)勢(shi)，承擔文化(hua)傳播(bo)使命，全力以赴做好重要(yao)文件文獻、重點(dian)主題出版(ban)物、優(you)秀(xiu)大眾讀物等相關發(fa)行工(gong)作。

這5年(nian)(nian)中(zhong)，全國(guo)(guo)各地新華書(shu)(shu)店在門店突出位置(zhi)設立(li)專(zhuan)柜專(zhuan)架(jia)，開(kai)展(zhan)(zhan)(zhan)重點出版(ban)物展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)(xiao)和(he)宣傳征(zheng)訂(ding)活(huo)動(dong)，對讀者購書(shu)(shu)給予優惠，取得(de)了顯著成效。2016年(nian)(nian)，新華書(shu)(shu)店開(kai)展(zhan)(zhan)(zhan)“習近平總(zong)書(shu)(shu)記系列重要講話”“慶(qing)祝中(zhong)國(guo)(guo)共產黨成立(li)95周(zhou)年(nian)(nian)”“紀念長征(zheng)勝(sheng)利80周(zhou)年(nian)(nian)”等主題(ti)展(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)；2017年(nian)(nian)，設立(li)黨的(de)十九(jiu)大文獻展(zhan)(zhan)(zhan)銷(xiao)(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架(jia)；2018年(nian)(nian)，舉辦以“習近平新時代中(zhong)國(guo)(guo)特色社會主義思想”“馬克(ke)思誕辰200周(zhou)年(nian)(nian)”“改(gai)革開(kai)放(fang)40周(zhou)年(nian)(nian)”等為主題(ti)的(de)專(zhuan)題(ti)展(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)；2019年(nian)(nian)，舉辦“慶(qing)祝新中(zhong)國(guo)(guo)成立(li)70周(zhou)年(nian)(nian)”主題(ti)出版(ban)物展(zhan)(zhan)(zhan)。

“課前(qian)到書，人(ren)手一冊”是(shi)黨和(he)國家對教材發行(xing)工作(zuo)(zuo)提出的(de)要求(qiu)，是(shi)中小學開展正常(chang)教育(yu)活(huo)動的(de)基本保障。“十三五”期(qi)間，新(xin)華書店將“課前(qian)到書”作(zuo)(zuo)為重要的(de)政治任(ren)務和(he)社會責任(ren)，精心(xin)組織，精細(xi)操作(zuo)(zuo)，以長期(qi)積淀的(de)專業(ye)服務能力圓(yuan)滿完成每季教材的(de)征訂發行(xing)工作(zuo)(zuo)。

“課前到(dao)(dao)(dao)(dao)(dao)書(shu)(shu)”的(de)服務(wu)水平在(zai)“十三五(wu)”期間得到(dao)(dao)(dao)(dao)(dao)提升(sheng)，安(an)徽新(xin)華在(zai)這方面領全國風氣(qi)之先。2014年秋季學期，安(an)徽新(xin)華將教材配送從“送書(shu)(shu)到(dao)(dao)(dao)(dao)(dao)校(xiao)”延伸到(dao)(dao)(dao)(dao)(dao)“分(fen)書(shu)(shu)到(dao)(dao)(dao)(dao)(dao)班(ban)”，2016年又開始(shi)試(shi)點“服務(wu)到(dao)(dao)(dao)(dao)(dao)生(sheng)”。在(zai)榜樣的(de)示范和帶動下，河(he)南、河(he)北(bei)、云南等地(di)的(de)新(xin)華書(shu)(shu)店，紛紛嘗試(shi)“分(fen)書(shu)(shu)到(dao)(dao)(dao)(dao)(dao)班(ban)”。

這(zhe)5年(nian)(nian)中，有兩個特殊的(de)年(nian)(nian)份值得銘記。2017年(nian)(nian)秋季學(xue)期，歷(li)經5年(nian)(nian)完成(cheng)編審的(de)統編三(san)科教(jiao)材(cai)(cai)正式啟(qi)用。由于三(san)科教(jiao)材(cai)(cai)編審、評議教(jiao)輔重(zhong)新申報定(ding)價(jia)、印刷業減(jian)產限排等原因，這(zhe)一年(nian)(nian)新華人(ren)“課前到書”的(de)時間空前緊(jin)迫，工(gong)作尤其艱苦。

2020年(nian)，新(xin)冠肺炎疫情來襲(xi)，南方多地(di)遭遇洪澇災(zai)害(hai)，教材(cai)教輔發運工作形勢更加嚴(yan)峻。各地(di)新(xin)華人兌現(xian)一份承諾，堅守一份初心(xin)，以堅實行動兌現(xian)“課(ke)前(qian)到書”錚(zheng)錚(zheng)誓言。

承辦地方書展(zhan)  推動全民閱(yue)讀

承辦(ban)或協辦(ban)各種書(shu)展，舉辦(ban)各種文化活動，是“十三五”期間新(xin)華書(shu)店推動全民閱(yue)讀工作的一個重(zhong)要方(fang)面(mian)。

各地(di)(di)新華連續多年承辦(ban)或協辦(ban)地(di)(di)方書展(zhan)，如上海書展(zhan)、江(jiang)蘇書展(zhan)、南國(guo)書香(xiang)(xiang)節、深圳讀(du)書月、黃山書會、山東(dong)書展(zhan)、河北省惠民(min)(min)書市(shi)、海南書香(xiang)(xiang)節、書香(xiang)(xiang)彩云南惠民(min)(min)書市(shi)、重慶(qing)讀(du)書月惠民(min)(min)書展(zhan)、書香(xiang)(xiang)龍江(jiang)讀(du)書節、遼寧(ning)省全民(min)(min)閱讀(du)節、廣西書展(zhan)、寧(ning)波書展(zhan)、海峽讀(du)書節、天(tian)府書展(zhan)等(deng)。還有的新華走出當地(di)(di)舉(ju)辦(ban)書展(zhan)，如福(fu)(fu)建新華赴臺舉(ju)辦(ban)金(jin)門(men)書展(zhan)，赴俄(e)羅斯、瑞典、挪威、美(mei)國(guo)、日(ri)本等(deng)國(guo)家舉(ju)辦(ban)中國(guo)（福(fu)(fu)建）圖書展(zhan)銷會。

這些書(shu)展大(da)大(da)推動了(le)當(dang)地的全民(min)閱(yue)讀(du)(du)(du)。如(ru)(ru)福建新(xin)華2016年承辦的第(di)二屆“世界讀(du)(du)(du)書(shu)日·海峽讀(du)(du)(du)書(shu)節”，實(shi)現銷(xiao)售(shou)碼洋3530萬(wan)元(yuan)(yuan)，成為福州參展規模最大(da)、入場人次最多(duo)、銷(xiao)售(shou)收(shou)入最高、宣傳(chuan)效果(guo)最好的一(yi)次群眾性閱(yue)讀(du)(du)(du)活動。再如(ru)(ru)2020河北省惠民(min)書(shu)市(shi)，在7天時間里，166家(jia)新(xin)華書(shu)店上下(xia)聯(lian)動，發放260萬(wan)元(yuan)(yuan)優惠券，累計銷(xiao)售(shou)各類出版(ban)物41.17萬(wan)冊、1896萬(wan)元(yuan)(yuan)，讓利800萬(wan)元(yuan)(yuan)。

除了(le)承辦當地書展，各(ge)地新(xin)(xin)(xin)華(hua)還組(zu)織(zhi)策(ce)劃了(le)豐(feng)富多樣的(de)(de)品(pin)(pin)牌(pai)(pai)閱(yue)(yue)讀(du)活動(dong)(dong)(dong)，形成(cheng)一道(dao)道(dao)全(quan)(quan)(quan)(quan)民閱(yue)(yue)讀(du)的(de)(de)亮麗風(feng)景線。歷年(nian)的(de)(de)《報告書》對此(ci)進行(xing)了(le)記(ji)錄(lu)。例如，新(xin)(xin)(xin)華(hua)書店總店的(de)(de)“出版界(jie)圖書館界(jie)全(quan)(quan)(quan)(quan)民閱(yue)(yue)讀(du)年(nian)會(hui)”“全(quan)(quan)(quan)(quan)國(guo)館社(she)高(gao)層論(lun)壇(tan)”“全(quan)(quan)(quan)(quan)國(guo)少(shao)兒(er)閱(yue)(yue)讀(du)峰會(hui)”，江(jiang)西新(xin)(xin)(xin)華(hua)的(de)(de)“朗(lang)讀(du)者”“美麗中國(guo)·精(jing)彩江(jiang)西”等(deng)誦讀(du)活動(dong)(dong)(dong)，已成(cheng)品(pin)(pin)牌(pai)(pai)活動(dong)(dong)(dong)。海南(nan)新(xin)(xin)(xin)華(hua)開設的(de)(de)數(shu)十個“新(xin)(xin)(xin)時(shi)代(dai)(dai)經(jing)典傳(chuan)習所”，搭建起新(xin)(xin)(xin)時(shi)代(dai)(dai)傳(chuan)播新(xin)(xin)(xin)思(si)想(xiang)的(de)(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣地、新(xin)(xin)(xin)機(ji)制(zhi)”。內(nei)蒙(meng)古新(xin)(xin)(xin)華(hua)利(li)用旗下(xia)發(fa)行(xing)網點，通(tong)過鴻(hong)(hong)雁(yan)傳(chuan)書（文化扶貧活動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)使者（草原文化志愿者活動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)校園(yuan)（場景閱(yue)(yue)讀(du)實踐課堂）、鴻(hong)(hong)雁(yan)之家（“學習強國(guo)”積分兌書）、鴻(hong)(hong)雁(yan)誦讀(du)（講(jiang)我的(de)(de)故(gu)事）和鴻(hong)(hong)雁(yan)書店（在(zai)你(ni)身邊的(de)(de)流動(dong)(dong)(dong)書房）的(de)(de)方式，推動(dong)(dong)(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深入全(quan)(quan)(quan)(quan)區各(ge)地。

投(tou)入人力物力  助力精準扶貧

2021年2月25日，習近平(ping)總(zong)書記(ji)在全國(guo)脫貧(pin)(pin)攻堅(jian)總(zong)結表(biao)彰大會上莊嚴宣告：我(wo)國(guo)脫貧(pin)(pin)攻堅(jian)戰取得了全面勝(sheng)利！“十三五”期間，各地新(xin)華(hua)書店投(tou)入大量資金和物資，派出(chu)一(yi)線(xian)扶貧(pin)(pin)干部，通過開(kai)展(zhan)產業幫(bang)扶、教育文化幫(bang)扶等方式(shi)幫(bang)助扶貧(pin)(pin)村脫貧(pin)(pin)，在國(guo)家脫貧(pin)(pin)攻堅(jian)的時(shi)代(dai)畫卷上寫下(xia)了一(yi)筆。歷年的《報(bao)告書》記(ji)錄了這些(xie)數據。

2017年(nian)，甘肅新(xin)(xin)(xin)華、深(shen)圳新(xin)(xin)(xin)華、重慶(qing)新(xin)(xin)(xin)華分別向對(dui)口幫扶村捐(juan)贈240萬(wan)元(yuan)、220萬(wan)元(yuan)、110萬(wan)元(yuan)。河南新(xin)(xin)(xin)華云書網(wang)成立扶貧(pin)團隊，提供農副產品網(wang)上銷售服務，探索電商扶貧(pin)新(xin)(xin)(xin)模式(shi)。

2018年，江西新(xin)華對(dui)138個扶(fu)(fu)貧(pin)點(dian)(dian)開展幫(bang)扶(fu)(fu)，累(lei)計捐贈約500萬(wan)元；湖南新(xin)華參與建(jian)設扶(fu)(fu)貧(pin)點(dian)(dian)上百個，派(pai)駐(zhu)蹲點(dian)(dian)的人(ren)(ren)員200多人(ren)(ren)，對(dui)口扶(fu)(fu)貧(pin)人(ren)(ren)數達753人(ren)(ren)；甘肅(su)新(xin)華為(wei)扶(fu)(fu)貧(pin)村學校援建(jian)圖書室折合(he)人(ren)(ren)民(min)幣267萬(wan)元，為(wei)貧(pin)困(kun)戶捐資捐物90多萬(wan)元；河北新(xin)華向貧(pin)困(kun)村派(pai)駐(zhu)干部黨員20余人(ren)(ren)，為(wei)貧(pin)困(kun)地(di)區捐贈物資共計232萬(wan)元。

2019年，山西新(xin)華118人(ren)駐(zhu)村幫扶(fu)、486人(ren)結對幫扶(fu)，年投入資金(jin)千余(yu)萬(wan)元(yuan)；內(nei)蒙古新(xin)華脫貧(pin)攻堅(jian)戰斗隊加入了12個貧(pin)困村的駐(zhu)村工作，投入資金(jin)、財(cai)物百余(yu)萬(wan)元(yuan)；甘肅新(xin)華198人(ren)參(can)與精準扶(fu)貧(pin)，投入扶(fu)貧(pin)資金(jin)68萬(wan)余(yu)元(yuan)，為貧(pin)困地(di)區捐錢、捐物、捐贈圖書超(chao)過(guo)360萬(wan)元(yuan)。

對(dui)(dui)于援(yuan)(yuan)藏、援(yuan)(yuan)疆、援(yuan)(yuan)青(qing)的(de)(de)國(guo)家重(zhong)(zhong)點項目，新華(hua)書(shu)(shu)店(dian)更是高度重(zhong)(zhong)視，落實到位。2018年(nian)(nian)，新華(hua)書(shu)(shu)店(dian)總(zong)店(dian)派員參加青(qing)海扶(fu)貧工作，籌(chou)措資金500余萬(wan)元，修建一條27公里長的(de)(de)砂(sha)石路和一座44米長的(de)(de)涵橋；2017年(nian)(nian)，江蘇新華(hua)對(dui)(dui)口援(yuan)(yuan)藏、援(yuan)(yuan)疆圖書(shu)(shu)近200萬(wan)元；福建新華(hua)2017年(nian)(nian)捐贈(zeng)(zeng)的(de)(de)1000萬(wan)元圖書(shu)(shu)中(zhong)，相(xiang)當一部(bu)分(fen)是對(dui)(dui)口支援(yuan)(yuan)西藏的(de)(de)；北(bei)京新華(hua)2017年(nian)(nian)捐贈(zeng)(zeng)的(de)(de)91萬(wan)元圖書(shu)(shu)中(zhong)，援(yuan)(yuan)藏占(zhan)了相(xiang)當比重(zhong)(zhong)。

“十(shi)三五”新華(hua)系實體書店發展六大風標

“十(shi)三五”期(qi)間(jian)(jian)，在中(zhong)(zhong)(zhong)宣(xuan)部(bu)(bu)等11部(bu)(bu)委《關于(yu)支(zhi)持實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)的(de)指導(dao)意見(jian)》等利好政(zheng)策推動(dong)下，實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)得到快速發(fa)(fa)(fa)展(zhan)。根據中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)(dian)協(xie)會發(fa)(fa)(fa)布的(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)(dian)社會責任(ren)報(bao)告書(shu)(shu)》（以下簡稱(cheng)《報(bao)告書(shu)(shu)》），以及《中(zhong)(zhong)(zhong)國(guo)新(xin)(xin)聞(wen)出版廣電(dian)報(bao)》記(ji)者近年(nian)來對行業的(de)觀察，我們(men)梳理和盤(pan)點(dian)出“十(shi)三五”期(qi)間(jian)(jian)新(xin)(xin)華系實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)發(fa)(fa)(fa)展(zhan)的(de)六(liu)大(da)風標。從中(zhong)(zhong)(zhong)可見(jian)，“十(shi)三五”期(qi)間(jian)(jian)，各地新(xin)(xin)華書(shu)(shu)店(dian)(dian)(dian)(dian)分別(bie)從大(da)書(shu)(shu)城、標志性(xing)門店(dian)(dian)(dian)(dian)、特(te)色書(shu)(shu)店(dian)(dian)(dian)(dian)、社區網點(dian)等多層面進(jin)行規(gui)劃，形成“大(da)中(zhong)(zhong)(zhong)小特(te)”書(shu)(shu)店(dian)(dian)(dian)(dian)并舉的(de)圖書(shu)(shu)發(fa)(fa)(fa)行體(ti)(ti)系，創(chuang)新(xin)(xin)了實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)發(fa)(fa)(fa)展(zhan)之路。

門店(dian)(dian)(dian)升(sheng)級(ji)改造(zao)(zao)(zao)持(chi)續進(jin)行。從歷年的(de)《報告書(shu)(shu)(shu)(shu)》可見，“十三五”期間，各地新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)繼續加大門店(dian)(dian)(dian)升(sheng)級(ji)改造(zao)(zao)(zao)力度，為(wei)讀(du)(du)者提供(gong)綜(zong)合(he)性文化(hua)消費終端體驗，使得新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)以(yi)全新(xin)(xin)面貌出現(xian)在(zai)公眾面前。以(yi)2017年為(wei)例，廣(guang)東(dong)新(xin)(xin)華(hua)(hua)、浙江(jiang)新(xin)(xin)華(hua)(hua)、山(shan)東(dong)新(xin)(xin)華(hua)(hua)、湖南新(xin)(xin)華(hua)(hua)升(sheng)級(ji)改造(zao)(zao)(zao)書(shu)(shu)(shu)(shu)城(cheng)(cheng)、門店(dian)(dian)(dian)的(de)數量分別(bie)為(wei) 73處(chu)(chu)、26處(chu)(chu)、23處(chu)(chu)、23處(chu)(chu)。浙江(jiang)新(xin)(xin)華(hua)(hua)2016年新(xin)(xin)開(kai)業(ye)了(le)黃巖書(shu)(shu)(shu)(shu)城(cheng)(cheng)，全新(xin)(xin)改造(zao)(zao)(zao)升(sheng)級(ji)麗水書(shu)(shu)(shu)(shu)城(cheng)(cheng)、柯橋書(shu)(shu)(shu)(shu)城(cheng)(cheng)、余杭文化(hua)廣(guang)場等設(she)計感強、時尚潮(chao)流的(de)閱讀(du)(du)文化(hua)空間。福建新(xin)(xin)華(hua)(hua)2016年完成(cheng)總部鰲(ao)峰(feng)坊書(shu)(shu)(shu)(shu)城(cheng)(cheng)、福州金山(shan)圖書(shu)(shu)(shu)(shu)城(cheng)(cheng)等15家賣場的(de)新(xin)(xin)建或升(sheng)級(ji)改造(zao)(zao)(zao)。江(jiang)蘇新(xin)(xin)華(hua)(hua)2017年全省(sheng)網點同(tong)比上年增(zeng)加376處(chu)(chu)，打(da)造(zao)(zao)(zao)了(le)一批品種齊全、業(ye)態豐富的(de)城(cheng)(cheng)市文化(hua)綜(zong)合(he)體。天津新(xin)(xin)華(hua)(hua)2019年完成(cheng)全部200個(ge)閱讀(du)(du)新(xin)(xin)空間建設(she)，改造(zao)(zao)(zao)后(hou)的(de)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)年銷(xiao)售額提升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)成風潮。從(cong)(cong)2014年(nian)(nian)北京三(san)聯韜(tao)奮書(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時(shi)(shi)(shi)不(bu)打烊之后，全國各地掀起24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)建(jian)(jian)設(she)風潮，從(cong)(cong)當年(nian)(nian)一(yi)直(zhi)延(yan)續到(dao)“十(shi)三(san)五”時(shi)(shi)(shi)期。這其中不(bu)少(shao)是新(xin)華(hua)書(shu)(shu)店(dian)(dian)創(chuang)辦的(de)(de)(de)(de)(de)(de)(de)，如遼寧盤錦新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)深(shen)柳讀(du)書(shu)(shu)堂、杭州新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)悅覽(lan)樹(shu)、青島新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)明(ming)閱島、湖北新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)九丘書(shu)(shu)館(guan)、安徽新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)三(san)孝口(kou)書(shu)(shu)店(dian)(dian)、四川新(xin)華(hua)的(de)(de)(de)(de)(de)(de)(de)軒客會鏜(tang)鈀街店(dian)(dian)等。這些(xie)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)成為夜幕(mu)降臨后當地不(bu)可(ke)多得的(de)(de)(de)(de)(de)(de)(de)公共閱讀(du)空間，也以一(yi)種地標(biao)式的(de)(de)(de)(de)(de)(de)(de)存在彰顯著一(yi)個城(cheng)市的(de)(de)(de)(de)(de)(de)(de)文化底蘊。新(xin)華(hua)系(xi)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)建(jian)(jian)設(she)數量(liang)，從(cong)(cong)歷年(nian)(nian)《報告(gao)書(shu)(shu)》可(ke)見一(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)華(hua)系(xi)統開設(she)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)20余家；2016年(nian)(nian)，僅江(jiang)蘇新(xin)華(hua)就開設(she)6家24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新(xin)華(hua)系(xi)的(de)(de)(de)(de)(de)(de)(de)24小(xiao)(xiao)時(shi)(shi)(shi)書(shu)(shu)店(dian)(dian)新(xin)增13家。

新(xin)華書(shu)(shu)(shu)(shu)店(dian)(dian)子(zi)品牌(pai)集群形成。安徽(hui)新(xin)華打造出以(yi)“閱生活”“前言后記”“讀(du)書(shu)(shu)(shu)(shu)會(hui)(hui)”為(wei)(wei)代表(biao)的(de)文(wen)化商(shang)業品牌(pai)，廣東(dong)新(xin)華擁有“四閱”“書(shu)(shu)(shu)(shu)笙(sheng)”“渡”“泊(bo)”“吾悅”等(deng)書(shu)(shu)(shu)(shu)店(dian)(dian)品牌(pai)，四川新(xin)華面對(dui)不(bu)同消(xiao)費(fei)群體(ti)(ti)(ti)形成“新(xin)華文(wen)軒”“軒客會(hui)(hui)”“文(wen)軒兒童書(shu)(shu)(shu)(shu)店(dian)(dian)”“讀(du)讀(du)書(shu)(shu)(shu)(shu)吧”多特(te)色經營格(ge)局，還有云南新(xin)華的(de)“云上鄉愁書(shu)(shu)(shu)(shu)院(yuan)”、河南新(xin)華的(de)“尚書(shu)(shu)(shu)(shu)房”等(deng)。這些新(xin)興書(shu)(shu)(shu)(shu)店(dian)(dian)很多采用(yong)連鎖形式，它們(men)在為(wei)(wei)廣大(da)讀(du)者提供(gong)圖書(shu)(shu)(shu)(shu)和(he)音像(xiang)制(zhi)品的(de)同時，通過引(yin)入教育培訓、手工體(ti)(ti)(ti)驗(yan)、特(te)色文(wen)創、多元文(wen)化產品、餐(can)飲(yin)服務等(deng)手段，提升客戶黏性，發掘流(liu)量價值(zhi)，逐步構建以(yi)文(wen)化消(xiao)費(fei)為(wei)(wei)核心、以(yi)文(wen)化體(ti)(ti)(ti)驗(yan)為(wei)(wei)品質的(de)新(xin)零售體(ti)(ti)(ti)系(xi)。

紅(hong)色與特色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成獨特風景。“十三五”期間，新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建(jian)設了(le)不(bu)少(shao)“小而美”的(de)特色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大(da)大(da)改變了(le)人們對新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)刻板(ban)印象(xiang)。以(yi)(yi)紅(hong)色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至今建(jian)成的(de)有(you)江西(xi)新(xin)華(hua)(hua)(hua)的(de)井岡山(shan)紅(hong)色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河北(bei)新(xin)華(hua)(hua)(hua)的(de)涿州紅(hong)色文化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)色主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)華(hua)(hua)(hua)的(de)紅(hong)安七里坪(ping)紅(hong)色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)(hua)的(de)延安中國紅(hong)色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不(bu)少(shao)特色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有(you)“跨界”特征。例如，江蘇新(xin)華(hua)(hua)(hua)開(kai)辟了(le)數十家(jia)(jia)“書(shu)(shu)(shu)香建(jian)行”，在常州把(ba)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)進汽車美容(rong)店(dian)(dian)(dian)(dian)和連鎖(suo)藥店(dian)(dian)(dian)(dian)，在鎮江創新(xin)發展多家(jia)(jia)“紅(hong)領巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海南(nan)新(xin)華(hua)(hua)(hua)以(yi)(yi)“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產”等模式建(jian)設特色書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)華(hua)(hua)(hua)把(ba)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)到(dao)景區(qu)和軍營，山(shan)西(xi)新(xin)華(hua)(hua)(hua)推進機關書(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)華(hua)(hua)(hua)援(yuan)建(jian)農牧區(qu)家(jia)(jia)庭書(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設(she)獲政策強力推(tui)動。在2019年教育部辦(ban)公廳發布(bu)的(de)(de)《關于進一(yi)步(bu)支持高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)實體(ti)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展(zhan)的(de)(de)指導意(yi)(yi)見(jian)(jian)》等(deng)利好政策的(de)(de)推(tui)動下，校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)得到加(jia)強。在《意(yi)(yi)見(jian)(jian)》發布(bu)的(de)(de)當年，多家新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設(she)的(de)(de)高(gao)(gao)校(xiao)(xiao)校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總(zong)店(dian)(dian)(dian)(dian)與中國傳(chuan)媒大(da)學聯合(he)營建(jian)(jian)(jian)的(de)(de)“中傳(chuan)知行書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)(xin)(xin)華(hua)(hua)爾雅書(shu)(shu)(shu)房”，武漢新(xin)(xin)(xin)(xin)華(hua)(hua)投資興建(jian)(jian)(jian)的(de)(de)江漢大(da)學清源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜(shan)西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)在西(xi)(xi)安電子科(ke)技大(da)學打造的(de)(de)充滿(man)年代感的(de)(de)“新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西(xi)(xi)電1931”等(deng)。各地(di)也在加(jia)緊各類校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)。例如，河南新(xin)(xin)(xin)(xin)華(hua)(hua)在多家高(gao)(gao)校(xiao)(xiao)建(jian)(jian)(jian)設(she)“時(shi)間的(de)(de)顏色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)(de)“新(xin)(xin)(xin)(xin)華(hua)(hua)壹品”校(xiao)(xiao)園(yuan)文化綜合(he)服(fu)務平臺遍(bian)布(bu)數百家學校(xiao)(xiao)，湖北新(xin)(xin)(xin)(xin)華(hua)(hua)創(chuang)立了“倍閱”校(xiao)(xiao)園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)實現“借”“賣”一(yi)體(ti)化(hua)。國內較早開展館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)服務(wu)的(de)(de)(de)是內蒙古。2015年(nian)，內蒙古圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當(dang)(dang)地(di)新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)合作(zuo)，通(tong)過(guo)開展以“讀(du)(du)者(zhe)在新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征的(de)(de)(de)“彩云服務(wu)”，使得內蒙古圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當(dang)(dang)年(nian)新(xin)書(shu)(shu)(shu)流通(tong)率達(da)到100%。此(ci)舉(ju)經媒體(ti)報(bao)道后(hou)，全國各(ge)地(di)紛紛效仿(fang)。此(ci)后(hou)，各(ge)地(di)圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)合作(zuo)逐步(bu)深化(hua)，館(guan)(guan)(guan)店(dian)(dian)(dian)一(yi)體(ti)的(de)(de)(de)新(xin)型公共讀(du)(du)書(shu)(shu)(shu)空間(jian)(jian)(jian)建設(she)形成風潮，比(bi)如四川(chuan)省圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)(yu)新(xin)華(hua)(hua)(hua)文軒合作(zuo)的(de)(de)(de)“館(guan)(guan)(guan)中(zhong)店(dian)(dian)(dian)”——文軒讀(du)(du)讀(du)(du)書(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)(yu)新(xin)華(hua)(hua)(hua)文軒合作(zuo)的(de)(de)(de)“店(dian)(dian)(dian)中(zhong)館(guan)(guan)(guan)”——城市閱讀(du)(du)空間(jian)(jian)(jian)，安(an)(an)徽新(xin)華(hua)(hua)(hua)與(yu)(yu)安(an)(an)徽銅陵市圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)(an)徽職(zhi)業學(xue)院圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一(yi)體(ti)的(de)(de)(de)“綜合閱讀(du)(du)文化(hua)空間(jian)(jian)(jian)”等。館(guan)(guan)(guan)店(dian)(dian)(dian)互通(tong)打破了讀(du)(du)者(zhe)、書(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)(jian)(jian)的(de)(de)(de)壁壘，實現了統籌整(zheng)合、多方共贏，有力推動(dong)了全民閱讀(du)(du)。