誕(dan)生于延安窯洞里的(de)(de)新(xin)華書(shu)(shu)(shu)店(dian)(dian)，如(ru)今(jin)已(yi)經走過了(le)(le)84個(ge)春秋(qiu)。作為中(zhong)國(guo)共產黨創(chuang)建并領導的(de)(de)紅色文化企(qi)業(ye)，新(xin)華書(shu)(shu)(shu)店(dian)(dian)始終堅(jian)持傳承紅色基因、弘揚先(xian)進文化、踐行社(she)會(hui)責任。根據中(zhong)國(guo)新(xin)華書(shu)(shu)(shu)店(dian)(dian)協會(hui)發布的(de)(de)2016年—2019年《中(zhong)國(guo)新(xin)華書(shu)(shu)(shu)店(dian)(dian)社(she)會(hui)責任報告書(shu)(shu)(shu)》（以下(xia)簡稱《報告書(shu)(shu)(shu)》），以及《中(zhong)國(guo)新(xin)聞出版(ban)廣電報》記(ji)者近(jin)年來(lai)對行業(ye)的(de)(de)觀察，我們(men)梳理了(le)(le)“十三五”期間新(xin)華書(shu)(shu)(shu)店(dian)(dian)履(lv)行社(she)會(hui)責任的(de)(de)主(zhu)要(yao)做法(fa)和成就經驗，試圖從中(zhong)得(de)到一些啟示(shi)。

履行職責使命 做好發行工作

“十三五”期間(jian)，新華(hua)書店積極發揮國有主渠道、主陣地優勢，承(cheng)擔文(wen)化傳播使命，全力以赴做好重(zhong)要文(wen)件文(wen)獻、重(zhong)點主題出版(ban)物、優秀(xiu)大眾讀(du)物等相關(guan)發行工作。

這5年(nian)(nian)(nian)中(zhong)，全國各地新(xin)(xin)華書(shu)店在(zai)門店突出位置設立(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架，開展(zhan)重點出版物展(zhan)示展(zhan)銷(xiao)和宣(xuan)傳征(zheng)訂(ding)活(huo)動，對(dui)讀者購(gou)書(shu)給予(yu)優惠，取得(de)了顯(xian)著成(cheng)效。2016年(nian)(nian)(nian)，新(xin)(xin)華書(shu)店開展(zhan)“習近(jin)平總書(shu)記(ji)系列(lie)重要講(jiang)話(hua)”“慶祝中(zhong)國共產(chan)黨成(cheng)立(li)95周(zhou)(zhou)年(nian)(nian)(nian)”“紀念長征(zheng)勝利(li)80周(zhou)(zhou)年(nian)(nian)(nian)”等主(zhu)題展(zhan)示展(zhan)銷(xiao)活(huo)動；2017年(nian)(nian)(nian)，設立(li)黨的(de)十九(jiu)大文獻展(zhan)銷(xiao)專(zhuan)(zhuan)區、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架；2018年(nian)(nian)(nian)，舉辦(ban)以(yi)“習近(jin)平新(xin)(xin)時代中(zhong)國特色社會主(zhu)義思(si)想(xiang)”“馬克(ke)思(si)誕辰(chen)200周(zhou)(zhou)年(nian)(nian)(nian)”“改革(ge)開放40周(zhou)(zhou)年(nian)(nian)(nian)”等為(wei)主(zhu)題的(de)專(zhuan)(zhuan)題展(zhan)銷(xiao)活(huo)動；2019年(nian)(nian)(nian)，舉辦(ban)“慶祝新(xin)(xin)中(zhong)國成(cheng)立(li)70周(zhou)(zhou)年(nian)(nian)(nian)”主(zhu)題出版物展(zhan)。

“課(ke)前(qian)到書(shu)，人手(shou)一冊”是黨和國家對教材(cai)發行(xing)工作提出的(de)要求，是中小(xiao)學開(kai)展正常教育活(huo)動(dong)的(de)基本(ben)保(bao)障(zhang)。“十(shi)三五”期(qi)(qi)間，新(xin)華書(shu)店將“課(ke)前(qian)到書(shu)”作為(wei)重要的(de)政治任務和社會責任，精(jing)心組織，精(jing)細操作，以長期(qi)(qi)積淀的(de)專業服務能力圓滿完成每季教材(cai)的(de)征(zheng)訂發行(xing)工作。

“課前到(dao)(dao)書(shu)”的服務水平在“十三(san)五”期(qi)間(jian)得到(dao)(dao)提升，安徽新華(hua)在這方面領全國風氣之先。2014年秋季學(xue)期(qi)，安徽新華(hua)將(jiang)教材配送從“送書(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)到(dao)(dao)班”，2016年又開始(shi)試點(dian)“服務到(dao)(dao)生(sheng)”。在榜樣的示范(fan)和帶動下，河(he)南、河(he)北、云南等地的新華(hua)書(shu)店，紛(fen)紛(fen)嘗(chang)試“分書(shu)到(dao)(dao)班”。

這5年(nian)(nian)中，有兩個特殊的年(nian)(nian)份(fen)值得(de)銘記。2017年(nian)(nian)秋季學期，歷(li)經5年(nian)(nian)完(wan)成編審的統編三科(ke)教材(cai)(cai)正式啟用。由于(yu)三科(ke)教材(cai)(cai)編審、評議(yi)教輔重新申報定(ding)價(jia)、印(yin)刷業減產限排等原因，這一年(nian)(nian)新華人“課(ke)前(qian)到書”的時間(jian)空(kong)前(qian)緊迫(po)，工作尤其艱苦。

2020年，新冠肺炎(yan)疫情(qing)來襲，南方(fang)多地遭遇洪澇災害，教材教輔(fu)發運工作形勢更(geng)加嚴峻。各地新華人兌現(xian)一份承諾，堅守一份初心，以堅實行動兌現(xian)“課前到書”錚錚誓言。

承辦地方書展(zhan)  推動全民(min)閱讀

承辦或協辦各(ge)種(zhong)書(shu)展，舉辦各(ge)種(zhong)文化活動，是“十三(san)五(wu)”期間新華(hua)書(shu)店推(tui)動全民閱讀(du)工作的一(yi)個重要(yao)方面(mian)。

各(ge)地(di)(di)新(xin)(xin)華連(lian)續(xu)多年承辦或協辦地(di)(di)方書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海(hai)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇(su)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、南國書(shu)(shu)(shu)(shu)香節、深圳讀(du)(du)書(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)展(zhan)(zhan)、河(he)北省惠民(min)(min)書(shu)(shu)(shu)(shu)市(shi)、海(hai)南書(shu)(shu)(shu)(shu)香節、書(shu)(shu)(shu)(shu)香彩云南惠民(min)(min)書(shu)(shu)(shu)(shu)市(shi)、重慶讀(du)(du)書(shu)(shu)(shu)(shu)月惠民(min)(min)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)香龍江讀(du)(du)書(shu)(shu)(shu)(shu)節、遼寧(ning)省全民(min)(min)閱讀(du)(du)節、廣西書(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)展(zhan)(zhan)、海(hai)峽讀(du)(du)書(shu)(shu)(shu)(shu)節、天府書(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的新(xin)(xin)華走出(chu)當(dang)地(di)(di)舉辦書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福建(jian)新(xin)(xin)華赴臺(tai)舉辦金門書(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄(e)羅斯、瑞典(dian)、挪威、美國、日本(ben)等國家舉辦中(zhong)國（福建(jian)）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這些書展(zhan)大大推動了當地(di)的(de)全民閱讀。如福(fu)建新華(hua)2016年承辦的(de)第二屆“世界讀書日·海峽讀書節”，實(shi)現銷(xiao)售(shou)(shou)碼洋3530萬(wan)(wan)元(yuan)，成為福(fu)州(zhou)參展(zhan)規模最(zui)大、入(ru)場人次最(zui)多(duo)、銷(xiao)售(shou)(shou)收(shou)入(ru)最(zui)高、宣傳(chuan)效果最(zui)好的(de)一(yi)次群眾性閱讀活動。再如2020河北省(sheng)惠民書市，在(zai)7天時間里，166家新華(hua)書店(dian)上下(xia)聯動，發放(fang)260萬(wan)(wan)元(yuan)優(you)惠券(quan)，累計(ji)銷(xiao)售(shou)(shou)各(ge)類出(chu)版物(wu)41.17萬(wan)(wan)冊、1896萬(wan)(wan)元(yuan)，讓利800萬(wan)(wan)元(yuan)。

除了承辦當(dang)地(di)書(shu)展，各地(di)新(xin)(xin)華還組(zu)織策劃了豐(feng)富多樣的(de)品牌(pai)閱讀(du)(du)活(huo)動(dong)(dong)，形成一道(dao)道(dao)全(quan)民閱讀(du)(du)的(de)亮麗風景線。歷(li)年(nian)的(de)《報告(gao)書(shu)》對此(ci)進行(xing)了記錄。例(li)如，新(xin)(xin)華書(shu)店總店的(de)“出(chu)版界(jie)圖書(shu)館(guan)界(jie)全(quan)民閱讀(du)(du)年(nian)會”“全(quan)國(guo)館(guan)社(she)高層論壇”“全(quan)國(guo)少(shao)兒(er)閱讀(du)(du)峰會”，江(jiang)西新(xin)(xin)華的(de)“朗讀(du)(du)者”“美麗中(zhong)國(guo)·精彩(cai)江(jiang)西”等誦(song)讀(du)(du)活(huo)動(dong)(dong)，已成品牌(pai)活(huo)動(dong)(dong)。海南(nan)新(xin)(xin)華開(kai)設的(de)數十個“新(xin)(xin)時代經典傳習(xi)所”，搭(da)建(jian)起新(xin)(xin)時代傳播新(xin)(xin)思想的(de)“新(xin)(xin)平臺(tai)、新(xin)(xin)陣地(di)、新(xin)(xin)機制”。內蒙古新(xin)(xin)華利用旗下發行(xing)網(wang)點(dian)，通(tong)過鴻(hong)(hong)雁(yan)傳書(shu)（文(wen)化(hua)扶貧活(huo)動(dong)(dong)）、鴻(hong)(hong)雁(yan)使者（草(cao)原文(wen)化(hua)志愿者活(huo)動(dong)(dong)）、鴻(hong)(hong)雁(yan)校(xiao)園（場景閱讀(du)(du)實踐(jian)課堂）、鴻(hong)(hong)雁(yan)之家（“學(xue)習(xi)強國(guo)”積分兌書(shu)）、鴻(hong)(hong)雁(yan)誦(song)讀(du)(du)（講我的(de)故(gu)事）和鴻(hong)(hong)雁(yan)書(shu)店（在(zai)你身邊的(de)流動(dong)(dong)書(shu)房）的(de)方式，推(tui)動(dong)(dong)“鴻(hong)(hong)雁(yan)悅讀(du)(du)”深入全(quan)區各地(di)。

投(tou)入人力(li)(li)(li)物力(li)(li)(li)  助力(li)(li)(li)精(jing)準扶(fu)貧

2021年2月25日，習近(jin)平總書(shu)記(ji)在(zai)全國(guo)脫(tuo)(tuo)貧(pin)(pin)攻堅(jian)總結表彰(zhang)大會上(shang)莊嚴宣(xuan)告：我國(guo)脫(tuo)(tuo)貧(pin)(pin)攻堅(jian)戰取得(de)了全面勝利！“十三五”期間，各(ge)地新華書(shu)店投入大量資金和(he)物資，派出一線扶貧(pin)(pin)干部，通過開展產業幫扶、教育(yu)文化幫扶等方式幫助(zhu)扶貧(pin)(pin)村脫(tuo)(tuo)貧(pin)(pin)，在(zai)國(guo)家脫(tuo)(tuo)貧(pin)(pin)攻堅(jian)的時代畫(hua)卷上(shang)寫下(xia)了一筆。歷年的《報告書(shu)》記(ji)錄了這些(xie)數據。

2017年，甘(gan)肅新(xin)華、深圳新(xin)華、重慶新(xin)華分別(bie)向對口(kou)幫(bang)扶村捐(juan)贈(zeng)240萬(wan)(wan)元、220萬(wan)(wan)元、110萬(wan)(wan)元。河南新(xin)華云書(shu)網成立扶貧團隊，提(ti)供農(nong)副(fu)產品網上(shang)銷(xiao)售服(fu)務(wu)，探索(suo)電商扶貧新(xin)模式。

2018年，江西新(xin)華(hua)對(dui)138個扶(fu)貧(pin)點開展幫(bang)扶(fu)，累(lei)計捐贈(zeng)約500萬元(yuan)；湖南新(xin)華(hua)參與建(jian)設扶(fu)貧(pin)點上百(bai)個，派駐蹲點的(de)人員200多人，對(dui)口扶(fu)貧(pin)人數(shu)達753人；甘肅新(xin)華(hua)為扶(fu)貧(pin)村(cun)學校援(yuan)建(jian)圖(tu)書室折合人民幣267萬元(yuan)，為貧(pin)困(kun)戶捐資(zi)捐物(wu)90多萬元(yuan)；河北(bei)新(xin)華(hua)向貧(pin)困(kun)村(cun)派駐干部黨員20余人，為貧(pin)困(kun)地區捐贈(zeng)物(wu)資(zi)共計232萬元(yuan)。

2019年，山(shan)西新華118人(ren)駐(zhu)村(cun)幫扶、486人(ren)結對幫扶，年投入資(zi)金(jin)千余(yu)萬(wan)元；內蒙古新華脫(tuo)貧攻堅戰(zhan)斗隊加入了12個(ge)貧困村(cun)的駐(zhu)村(cun)工作(zuo)，投入資(zi)金(jin)、財物(wu)(wu)百余(yu)萬(wan)元；甘肅新華198人(ren)參(can)與精(jing)準扶貧，投入扶貧資(zi)金(jin)68萬(wan)余(yu)元，為貧困地區(qu)捐錢、捐物(wu)(wu)、捐贈圖書超過360萬(wan)元。

對于(yu)援藏(zang)(zang)、援疆(jiang)、援青的(de)(de)國家重(zhong)點項目，新(xin)華書(shu)(shu)店更是(shi)高度(du)重(zhong)視(shi)，落實到位。2018年，新(xin)華書(shu)(shu)店總店派(pai)員參加青海扶貧工(gong)作，籌措資金500余萬元(yuan)，修(xiu)建一(yi)條27公(gong)里長的(de)(de)砂(sha)石路和一(yi)座(zuo)44米長的(de)(de)涵橋；2017年，江(jiang)蘇新(xin)華對口援藏(zang)(zang)、援疆(jiang)圖書(shu)(shu)近200萬元(yuan)；福建新(xin)華2017年捐(juan)贈的(de)(de)1000萬元(yuan)圖書(shu)(shu)中，相當一(yi)部分是(shi)對口支援西藏(zang)(zang)的(de)(de)；北京新(xin)華2017年捐(juan)贈的(de)(de)91萬元(yuan)圖書(shu)(shu)中，援藏(zang)(zang)占了相當比重(zhong)。

“十三(san)五”新華系(xi)實體書(shu)店(dian)發展六(liu)大風(feng)標

“十三(san)五”期間(jian)，在中(zhong)宣部等11部委《關于支持實體(ti)書(shu)店(dian)發(fa)(fa)展的(de)指(zhi)導意(yi)見(jian)》等利好(hao)政策(ce)推動下，實體(ti)書(shu)店(dian)得到快速(su)發(fa)(fa)展。根據(ju)中(zhong)國新華書(shu)店(dian)協會(hui)發(fa)(fa)布的(de)2016年—2019年《中(zhong)國新華書(shu)店(dian)社會(hui)責任報告書(shu)》（以(yi)下簡稱《報告書(shu)》），以(yi)及(ji)《中(zhong)國新聞出(chu)版廣電報》記(ji)者近年來對(dui)行業的(de)觀察，我們梳理和(he)盤(pan)點出(chu)“十三(san)五”期間(jian)新華系(xi)實體(ti)書(shu)店(dian)發(fa)(fa)展的(de)六(liu)大(da)(da)風標(biao)。從中(zhong)可見(jian)，“十三(san)五”期間(jian)，各地新華書(shu)店(dian)分(fen)別(bie)從大(da)(da)書(shu)城(cheng)、標(biao)志性門店(dian)、特色書(shu)店(dian)、社區網(wang)點等多層(ceng)面進行規劃，形成“大(da)(da)中(zhong)小特”書(shu)店(dian)并舉的(de)圖書(shu)發(fa)(fa)行體(ti)系(xi)，創新了實體(ti)書(shu)店(dian)的(de)發(fa)(fa)展之(zhi)路。

門店升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)持續進行。從歷(li)年的《報告書(shu)(shu)(shu)》可見(jian)，“十三(san)五”期間(jian)，各地新(xin)(xin)(xin)(xin)華書(shu)(shu)(shu)店繼續加大門店升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)力度，為(wei)讀者提供綜合性(xing)文(wen)化消費終端體驗(yan)，使(shi)得新(xin)(xin)(xin)(xin)華書(shu)(shu)(shu)店以全(quan)新(xin)(xin)(xin)(xin)面貌(mao)出現在公眾面前。以2017年為(wei)例，廣(guang)東新(xin)(xin)(xin)(xin)華、浙江新(xin)(xin)(xin)(xin)華、山(shan)東新(xin)(xin)(xin)(xin)華、湖南新(xin)(xin)(xin)(xin)華升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)書(shu)(shu)(shu)城(cheng)、門店的數量分別(bie)為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)(xin)(xin)華2016年新(xin)(xin)(xin)(xin)開業了(le)黃巖書(shu)(shu)(shu)城(cheng)，全(quan)新(xin)(xin)(xin)(xin)改(gai)(gai)(gai)造(zao)(zao)升(sheng)級(ji)麗(li)水書(shu)(shu)(shu)城(cheng)、柯橋書(shu)(shu)(shu)城(cheng)、余杭文(wen)化廣(guang)場等(deng)設計(ji)感強、時(shi)尚潮流(liu)的閱(yue)讀文(wen)化空(kong)間(jian)。福(fu)(fu)建新(xin)(xin)(xin)(xin)華2016年完(wan)成(cheng)(cheng)總部鰲(ao)峰坊書(shu)(shu)(shu)城(cheng)、福(fu)(fu)州金山(shan)圖書(shu)(shu)(shu)城(cheng)等(deng)15家賣場的新(xin)(xin)(xin)(xin)建或升(sheng)級(ji)改(gai)(gai)(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)華2017年全(quan)省網點同比上(shang)年增加376處(chu)，打造(zao)(zao)了(le)一批品種齊全(quan)、業態豐富的城(cheng)市文(wen)化綜合體。天津新(xin)(xin)(xin)(xin)華2019年完(wan)成(cheng)(cheng)全(quan)部200個閱(yue)讀新(xin)(xin)(xin)(xin)空(kong)間(jian)建設，改(gai)(gai)(gai)造(zao)(zao)后的書(shu)(shu)(shu)店年銷售額提升(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)成(cheng)風(feng)潮(chao)。從(cong)2014年(nian)(nian)北京三聯(lian)韜(tao)奮(fen)書(shu)(shu)(shu)店(dian)(dian)運行24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)不打烊之后，全國各地掀起24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)建(jian)(jian)設(she)風(feng)潮(chao)，從(cong)當年(nian)(nian)一(yi)直延續到(dao)“十三五”時(shi)(shi)(shi)(shi)(shi)期。這其(qi)中不少是新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)創辦(ban)的(de)，如遼寧盤(pan)錦新(xin)(xin)(xin)華(hua)的(de)深柳讀(du)書(shu)(shu)(shu)堂、杭州新(xin)(xin)(xin)華(hua)的(de)悅覽(lan)樹、青島(dao)(dao)新(xin)(xin)(xin)華(hua)的(de)明閱島(dao)(dao)、湖北新(xin)(xin)(xin)華(hua)的(de)九丘書(shu)(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)的(de)三孝(xiao)口(kou)書(shu)(shu)(shu)店(dian)(dian)、四川新(xin)(xin)(xin)華(hua)的(de)軒客會鏜鈀街店(dian)(dian)等。這些24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)成(cheng)為(wei)夜幕降臨后當地不可多得的(de)公共(gong)閱讀(du)空間，也(ye)以一(yi)種地標式的(de)存在彰顯著一(yi)個城市的(de)文(wen)化(hua)底蘊。新(xin)(xin)(xin)華(hua)系(xi)(xi)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)的(de)建(jian)(jian)設(she)數量，從(cong)歷年(nian)(nian)《報(bao)告書(shu)(shu)(shu)》可見一(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)(xin)華(hua)系(xi)(xi)統開(kai)設(she)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)20余家(jia)；2016年(nian)(nian)，僅(jin)江(jiang)蘇新(xin)(xin)(xin)華(hua)就(jiu)開(kai)設(she)6家(jia)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)華(hua)系(xi)(xi)的(de)24小(xiao)(xiao)時(shi)(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)新(xin)(xin)(xin)增13家(jia)。

新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)店子品(pin)牌集群(qun)形成。安徽新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)打(da)造出以(yi)“閱(yue)生活”“前言(yan)后記”“讀書(shu)(shu)(shu)會”為代(dai)表的文化(hua)商業(ye)品(pin)牌，廣東新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)擁有“四(si)閱(yue)”“書(shu)(shu)(shu)笙”“渡”“泊(bo)”“吾悅”等書(shu)(shu)(shu)店品(pin)牌，四(si)川新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)面對(dui)不(bu)同消費(fei)群(qun)體形成“新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)文軒(xuan)”“軒(xuan)客會”“文軒(xuan)兒童書(shu)(shu)(shu)店”“讀讀書(shu)(shu)(shu)吧”多特(te)色(se)經營格(ge)局，還有云南(nan)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的“云上鄉愁(chou)書(shu)(shu)(shu)院”、河(he)南(nan)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的“尚書(shu)(shu)(shu)房”等。這(zhe)些新(xin)(xin)(xin)(xin)興書(shu)(shu)(shu)店很(hen)多采用連鎖形式，它們在為廣大讀者提(ti)供圖書(shu)(shu)(shu)和(he)音(yin)像制品(pin)的同時，通過引(yin)入教(jiao)育(yu)培(pei)訓、手工體驗、特(te)色(se)文創、多元文化(hua)產品(pin)、餐飲服務等手段，提(ti)升客戶黏性(xing)，發掘(jue)流量價值，逐步構建以(yi)文化(hua)消費(fei)為核心、以(yi)文化(hua)體驗為品(pin)質(zhi)的新(xin)(xin)(xin)(xin)零售體系。

紅(hong)(hong)色(se)(se)(se)與特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨特風(feng)景。“十(shi)三(san)五”期間，新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)系(xi)統建設(she)(she)了(le)(le)不少(shao)“小而美”的特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)(le)人們(men)對新(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻(ke)板(ban)印象。以紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年(nian)至今建成(cheng)的有(you)江西新(xin)華(hua)的井岡(gang)山(shan)紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)華(hua)的涿州紅(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)的紅(hong)(hong)安(an)(an)七里坪紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)華(hua)的延安(an)(an)中國紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)(deng)。不少(shao)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)有(you)“跨界”特征。例如，江蘇(su)新(xin)華(hua)開(kai)辟了(le)(le)數十(shi)家(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)香建行”，在(zai)常州把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進(jin)(jin)汽(qi)車美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮(zhen)江創新(xin)發展(zhan)多家(jia)“紅(hong)(hong)領巾書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)華(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產(chan)”等(deng)(deng)模(mo)式建設(she)(she)特色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)華(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到景區(qu)和軍營，山(shan)西新(xin)華(hua)推進(jin)(jin)機關書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)、醫(yi)院書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)建設(she)(she)，內蒙古新(xin)華(hua)援建農(nong)牧(mu)區(qu)家(jia)庭書(shu)(shu)(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)獲政策強力推動。在(zai)(zai)2019年教(jiao)育部辦公廳發布(bu)的(de)(de)《關于進一步支持高(gao)(gao)校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)實(shi)體書(shu)(shu)(shu)(shu)店(dian)(dian)發展的(de)(de)指導意見》等利好政策的(de)(de)推動下，校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建設(she)得到加強。在(zai)(zai)《意見》發布(bu)的(de)(de)當年，多家(jia)(jia)新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)建設(she)的(de)(de)高(gao)(gao)校(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)亮相(xiang)，如新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)總店(dian)(dian)與中國(guo)傳(chuan)媒大(da)學(xue)聯合營建的(de)(de)“中傳(chuan)知行書(shu)(shu)(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)爾雅書(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)華(hua)投資興建的(de)(de)江(jiang)(jiang)漢大(da)學(xue)清源書(shu)(shu)(shu)(shu)店(dian)(dian)，陜西新(xin)(xin)華(hua)在(zai)(zai)西安電子科(ke)技大(da)學(xue)打造的(de)(de)充滿年代感的(de)(de)“新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)·西電1931”等。各(ge)地也在(zai)(zai)加緊各(ge)類(lei)校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)建設(she)。例如，河南新(xin)(xin)華(hua)在(zai)(zai)多家(jia)(jia)高(gao)(gao)校(xiao)(xiao)(xiao)建設(she)“時間的(de)(de)顏色”書(shu)(shu)(shu)(shu)店(dian)(dian)，江(jiang)(jiang)西新(xin)(xin)華(hua)的(de)(de)“新(xin)(xin)華(hua)壹(yi)品(pin)”校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)文化綜(zong)合服務平臺遍布(bu)數(shu)百(bai)家(jia)(jia)學(xue)校(xiao)(xiao)(xiao)，湖北(bei)新(xin)(xin)華(hua)創立了“倍(bei)閱”校(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)實現(xian)“借”“賣”一(yi)體化(hua)(hua)。國(guo)內(nei)較早開展館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)服(fu)務(wu)(wu)的(de)(de)是內(nei)蒙古(gu)。2015年，內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和(he)當(dang)地(di)新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)合作(zuo)，通(tong)過開展以“讀(du)(du)者(zhe)在新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)買(mai)單”為特征的(de)(de)“彩云(yun)服(fu)務(wu)(wu)”，使(shi)得內(nei)蒙古(gu)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)當(dang)年新書(shu)(shu)(shu)(shu)流(liu)通(tong)率(lv)達到(dao)100%。此(ci)舉經(jing)媒體報道(dao)后(hou)，全國(guo)各地(di)紛紛效仿。此(ci)后(hou)，各地(di)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和(he)新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)合作(zuo)逐(zhu)步深化(hua)(hua)，館(guan)(guan)(guan)店(dian)(dian)(dian)一(yi)體的(de)(de)新型公共讀(du)(du)書(shu)(shu)(shu)(shu)空間建設(she)形成風(feng)潮，比(bi)如四川(chuan)省(sheng)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新華(hua)(hua)文(wen)軒(xuan)(xuan)合作(zuo)的(de)(de)“館(guan)(guan)(guan)中(zhong)店(dian)(dian)(dian)”——文(wen)軒(xuan)(xuan)讀(du)(du)讀(du)(du)書(shu)(shu)(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新華(hua)(hua)文(wen)軒(xuan)(xuan)合作(zuo)的(de)(de)“店(dian)(dian)(dian)中(zhong)館(guan)(guan)(guan)”——城市(shi)閱(yue)讀(du)(du)空間，安徽(hui)新華(hua)(hua)與(yu)安徽(hui)銅(tong)陵市(shi)圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)、安徽(hui)職業學(xue)院圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)融為一(yi)體的(de)(de)“綜合閱(yue)讀(du)(du)文(wen)化(hua)(hua)空間”等。館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)打破(po)了讀(du)(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)之間的(de)(de)壁壘，實現(xian)了統籌(chou)整合、多(duo)方共贏，有(you)力推動了全民(min)閱(yue)讀(du)(du)。