誕生于延安窯(yao)洞里的新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)，如(ru)今已經走過了(le)84個(ge)春秋。作為中(zhong)(zhong)(zhong)(zhong)國(guo)共(gong)產黨創建并領導的紅色文化(hua)(hua)企業，新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)始終堅持傳承紅色基因、弘揚先進(jin)文化(hua)(hua)、踐(jian)行(xing)社會責(ze)(ze)任。根據中(zhong)(zhong)(zhong)(zhong)國(guo)新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)協會發布的2016年—2019年《中(zhong)(zhong)(zhong)(zhong)國(guo)新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)社會責(ze)(ze)任報(bao)告書(shu)(shu)》（以(yi)下簡稱《報(bao)告書(shu)(shu)》），以(yi)及《中(zhong)(zhong)(zhong)(zhong)國(guo)新(xin)(xin)(xin)聞出(chu)版廣電報(bao)》記者(zhe)近年來對行(xing)業的觀察(cha)，我們梳理了(le)“十三五”期(qi)間新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)履(lv)行(xing)社會責(ze)(ze)任的主要做法和成就經驗，試圖從中(zhong)(zhong)(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期(qi)間，新華書店積(ji)極發(fa)揮國有(you)主(zhu)渠道、主(zhu)陣地(di)優勢，承擔文(wen)化傳播使命，全(quan)力以(yi)赴做(zuo)好重(zhong)要(yao)文(wen)件文(wen)獻、重(zhong)點(dian)主(zhu)題出版(ban)物(wu)、優秀大眾讀(du)物(wu)等相(xiang)關發(fa)行工作。

這5年(nian)(nian)中，全國(guo)各(ge)地新(xin)華書店(dian)在門店(dian)突出位置設立專(zhuan)柜(ju)專(zhuan)架，開(kai)展(zhan)(zhan)重(zhong)點出版(ban)物展(zhan)(zhan)示(shi)展(zhan)(zhan)銷和宣傳征(zheng)訂活(huo)動，對讀者購書給(gei)予優惠，取得了顯著成(cheng)效(xiao)。2016年(nian)(nian)，新(xin)華書店(dian)開(kai)展(zhan)(zhan)“習近(jin)平(ping)總書記系列重(zhong)要講(jiang)話”“慶祝(zhu)(zhu)中國(guo)共產黨成(cheng)立95周年(nian)(nian)”“紀念長征(zheng)勝利80周年(nian)(nian)”等主題(ti)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷活(huo)動；2017年(nian)(nian)，設立黨的十九大文獻(xian)展(zhan)(zhan)銷專(zhuan)區(qu)、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)，舉辦以“習近(jin)平(ping)新(xin)時代中國(guo)特色社會主義(yi)思想”“馬克思誕辰200周年(nian)(nian)”“改(gai)革開(kai)放40周年(nian)(nian)”等為主題(ti)的專(zhuan)題(ti)展(zhan)(zhan)銷活(huo)動；2019年(nian)(nian)，舉辦“慶祝(zhu)(zhu)新(xin)中國(guo)成(cheng)立70周年(nian)(nian)”主題(ti)出版(ban)物展(zhan)(zhan)。

“課(ke)前(qian)到書，人手一冊”是黨和國家對教材發(fa)行工作(zuo)提出的要(yao)求，是中(zhong)小學開展(zhan)正常教育活(huo)動的基本保障。“十三五”期(qi)間(jian)，新華書店(dian)將“課(ke)前(qian)到書”作(zuo)為重要(yao)的政治任務和社(she)會責任，精(jing)心組織，精(jing)細(xi)操作(zuo)，以長期(qi)積(ji)淀的專業服(fu)務能力圓滿完成每(mei)季教材的征訂發(fa)行工作(zuo)。

“課前到(dao)書”的(de)(de)服(fu)務水平在“十三五”期間(jian)得到(dao)提(ti)升，安徽新(xin)華在這方面領全國風氣之先(xian)。2014年秋季學期，安徽新(xin)華將教材(cai)配送從(cong)“送書到(dao)校”延(yan)伸到(dao)“分(fen)(fen)書到(dao)班”，2016年又(you)開始試點(dian)“服(fu)務到(dao)生”。在榜樣(yang)的(de)(de)示范和(he)帶動下，河南、河北(bei)、云南等地的(de)(de)新(xin)華書店，紛紛嘗試“分(fen)(fen)書到(dao)班”。

這(zhe)5年中(zhong)，有(you)兩個特(te)殊的年份值得銘(ming)記。2017年秋季(ji)學期(qi)，歷經5年完成(cheng)編審的統編三科教(jiao)材正式啟用。由于三科教(jiao)材編審、評議教(jiao)輔重(zhong)新申報定價、印刷業減(jian)產限排等(deng)原因，這(zhe)一年新華人“課前(qian)到書”的時間空前(qian)緊迫，工(gong)作尤其艱苦。

2020年，新冠肺炎疫情來襲，南方多地遭遇(yu)洪澇災害，教材教輔發運工作形(xing)勢(shi)更加嚴(yan)峻。各(ge)地新華人兌現一份承(cheng)諾，堅守一份初心，以堅實行(xing)動兌現“課前到書”錚錚誓言。

承(cheng)辦(ban)地方書展  推動全(quan)民閱讀(du)

承辦(ban)(ban)或(huo)協辦(ban)(ban)各種書展，舉辦(ban)(ban)各種文化活動(dong)，是“十(shi)三五”期間新華書店推動(dong)全(quan)民閱讀(du)工作的一個(ge)重要方面。

各(ge)地(di)新(xin)華連(lian)續多年承(cheng)辦或協辦地(di)方書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)上海(hai)(hai)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)(nan)國(guo)(guo)書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)(jie)、深圳讀書(shu)(shu)(shu)(shu)(shu)月、黃(huang)山(shan)書(shu)(shu)(shu)(shu)(shu)會、山(shan)東書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北省惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)市、海(hai)(hai)南(nan)(nan)書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)彩(cai)云南(nan)(nan)惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)市、重慶(qing)讀書(shu)(shu)(shu)(shu)(shu)月惠(hui)民(min)書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)龍江讀書(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼寧(ning)省全民(min)閱讀節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)、海(hai)(hai)峽(xia)讀書(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)等(deng)。還有的新(xin)華走出(chu)當地(di)舉(ju)辦書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，如(ru)福建(jian)新(xin)華赴臺舉(ju)辦金門書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅(luo)斯、瑞典、挪威、美國(guo)(guo)、日本等(deng)國(guo)(guo)家舉(ju)辦中(zhong)國(guo)(guo)（福建(jian)）圖書(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)銷(xiao)會。

這些書展(zhan)大(da)(da)大(da)(da)推動了當(dang)地的(de)全民(min)閱(yue)讀(du)(du)。如福(fu)(fu)建新華(hua)(hua)2016年承辦的(de)第(di)二屆“世界讀(du)(du)書日·海峽讀(du)(du)書節(jie)”，實(shi)現銷售(shou)碼洋3530萬(wan)元(yuan)，成(cheng)為(wei)福(fu)(fu)州參展(zhan)規模(mo)最(zui)(zui)大(da)(da)、入場人(ren)次最(zui)(zui)多、銷售(shou)收入最(zui)(zui)高、宣傳效(xiao)果最(zui)(zui)好的(de)一(yi)次群(qun)眾性閱(yue)讀(du)(du)活動。再如2020河(he)北省(sheng)惠(hui)民(min)書市，在7天時間里，166家新華(hua)(hua)書店(dian)上下聯動，發放260萬(wan)元(yuan)優(you)惠(hui)券(quan)，累計銷售(shou)各類(lei)出版(ban)物(wu)41.17萬(wan)冊(ce)、1896萬(wan)元(yuan)，讓利(li)800萬(wan)元(yuan)。

除了(le)承(cheng)辦(ban)當地書(shu)(shu)(shu)展，各地新(xin)(xin)華(hua)還組織(zhi)策劃了(le)豐富(fu)多樣的(de)品(pin)牌閱(yue)讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)，形成一道(dao)道(dao)全(quan)(quan)民閱(yue)讀(du)的(de)亮(liang)麗風景線。歷年的(de)《報告(gao)書(shu)(shu)(shu)》對此(ci)進行了(le)記錄。例如，新(xin)(xin)華(hua)書(shu)(shu)(shu)店總店的(de)“出(chu)版界圖書(shu)(shu)(shu)館界全(quan)(quan)民閱(yue)讀(du)年會”“全(quan)(quan)國(guo)館社高層(ceng)論壇”“全(quan)(quan)國(guo)少兒閱(yue)讀(du)峰會”，江西新(xin)(xin)華(hua)的(de)“朗讀(du)者”“美麗中國(guo)·精彩江西”等誦讀(du)活(huo)(huo)(huo)動(dong)(dong)(dong)，已成品(pin)牌活(huo)(huo)(huo)動(dong)(dong)(dong)。海南新(xin)(xin)華(hua)開設的(de)數十個“新(xin)(xin)時代(dai)經典傳(chuan)習所”，搭建起(qi)新(xin)(xin)時代(dai)傳(chuan)播(bo)新(xin)(xin)思想(xiang)的(de)“新(xin)(xin)平臺、新(xin)(xin)陣地、新(xin)(xin)機制”。內蒙古新(xin)(xin)華(hua)利用旗下發行網點，通過(guo)鴻(hong)(hong)雁(yan)傳(chuan)書(shu)(shu)(shu)（文化(hua)扶貧活(huo)(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)使(shi)者（草(cao)原文化(hua)志愿者活(huo)(huo)(huo)動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)校園（場景閱(yue)讀(du)實踐課堂(tang)）、鴻(hong)(hong)雁(yan)之家(jia)（“學習強國(guo)”積分兌書(shu)(shu)(shu)）、鴻(hong)(hong)雁(yan)誦讀(du)（講我(wo)的(de)故事）和鴻(hong)(hong)雁(yan)書(shu)(shu)(shu)店（在(zai)你身邊的(de)流動(dong)(dong)(dong)書(shu)(shu)(shu)房）的(de)方式(shi)，推動(dong)(dong)(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深入全(quan)(quan)區各地。

投(tou)入人力物力  助力精準扶貧

2021年2月25日(ri)，習近平(ping)總(zong)書記在全(quan)國(guo)脫(tuo)貧(pin)(pin)攻堅(jian)(jian)總(zong)結表彰大會(hui)上莊嚴(yan)宣告：我國(guo)脫(tuo)貧(pin)(pin)攻堅(jian)(jian)戰取得(de)了(le)全(quan)面勝利(li)！“十三五(wu)”期間，各地新華書店(dian)投入(ru)大量資金和物資，派出一線扶(fu)貧(pin)(pin)干部，通過開展產業(ye)幫(bang)扶(fu)、教育文化幫(bang)扶(fu)等方式(shi)幫(bang)助扶(fu)貧(pin)(pin)村脫(tuo)貧(pin)(pin)，在國(guo)家脫(tuo)貧(pin)(pin)攻堅(jian)(jian)的時代畫(hua)卷上寫下(xia)了(le)一筆。歷(li)年的《報(bao)告書》記錄了(le)這些數(shu)據。

2017年，甘肅新(xin)(xin)華、深圳新(xin)(xin)華、重慶新(xin)(xin)華分(fen)別向對口幫扶(fu)村(cun)捐贈240萬(wan)(wan)元(yuan)(yuan)、220萬(wan)(wan)元(yuan)(yuan)、110萬(wan)(wan)元(yuan)(yuan)。河南新(xin)(xin)華云(yun)書網成立(li)扶(fu)貧團隊(dui)，提供(gong)農(nong)副產品網上(shang)銷售服務(wu)，探索電商扶(fu)貧新(xin)(xin)模式。

2018年，江西新(xin)華對(dui)138個(ge)扶貧(pin)(pin)(pin)點(dian)(dian)開展幫扶，累計(ji)捐贈約500萬(wan)(wan)元；湖(hu)南新(xin)華參與建設扶貧(pin)(pin)(pin)點(dian)(dian)上百個(ge)，派駐蹲點(dian)(dian)的人員200多(duo)人，對(dui)口(kou)扶貧(pin)(pin)(pin)人數(shu)達753人；甘肅新(xin)華為(wei)扶貧(pin)(pin)(pin)村(cun)學校援建圖書(shu)室折(zhe)合人民幣267萬(wan)(wan)元，為(wei)貧(pin)(pin)(pin)困(kun)(kun)戶捐資捐物(wu)90多(duo)萬(wan)(wan)元；河北(bei)新(xin)華向貧(pin)(pin)(pin)困(kun)(kun)村(cun)派駐干部(bu)黨員20余人，為(wei)貧(pin)(pin)(pin)困(kun)(kun)地區(qu)捐贈物(wu)資共計(ji)232萬(wan)(wan)元。

2019年，山西(xi)新(xin)(xin)華118人駐村幫扶、486人結(jie)對(dui)幫扶，年投(tou)(tou)入資(zi)金(jin)千余萬(wan)元(yuan)(yuan)；內蒙古新(xin)(xin)華脫貧攻堅戰(zhan)斗隊加入了12個貧困村的駐村工作(zuo)，投(tou)(tou)入資(zi)金(jin)、財(cai)物百余萬(wan)元(yuan)(yuan)；甘肅(su)新(xin)(xin)華198人參與精準扶貧，投(tou)(tou)入扶貧資(zi)金(jin)68萬(wan)余元(yuan)(yuan)，為(wei)貧困地區捐(juan)錢、捐(juan)物、捐(juan)贈圖(tu)書超過(guo)360萬(wan)元(yuan)(yuan)。

對(dui)于援藏(zang)、援疆(jiang)、援青的(de)(de)(de)國家重(zhong)點(dian)項目，新(xin)華書(shu)店更是(shi)高度重(zhong)視，落實(shi)到位。2018年(nian)，新(xin)華書(shu)店總(zong)店派員參(can)加青海(hai)扶貧(pin)工作，籌措(cuo)資金500余萬(wan)元(yuan)(yuan)，修建一條(tiao)27公里長的(de)(de)(de)砂石路(lu)和一座44米長的(de)(de)(de)涵橋；2017年(nian)，江蘇新(xin)華對(dui)口援藏(zang)、援疆(jiang)圖書(shu)近200萬(wan)元(yuan)(yuan)；福建新(xin)華2017年(nian)捐贈(zeng)的(de)(de)(de)1000萬(wan)元(yuan)(yuan)圖書(shu)中，相當一部分是(shi)對(dui)口支(zhi)援西藏(zang)的(de)(de)(de)；北京新(xin)華2017年(nian)捐贈(zeng)的(de)(de)(de)91萬(wan)元(yuan)(yuan)圖書(shu)中，援藏(zang)占了相當比重(zhong)。

“十三五”新(xin)華系(xi)實體書店發展六(liu)大風標(biao)

“十三五(wu)(wu)”期間，在中(zhong)(zhong)宣部(bu)等(deng)11部(bu)委《關于支持實體(ti)書(shu)(shu)(shu)(shu)店發(fa)(fa)展(zhan)的指導(dao)意見(jian)》等(deng)利好政策推(tui)動(dong)下(xia)，實體(ti)書(shu)(shu)(shu)(shu)店得到快(kuai)速發(fa)(fa)展(zhan)。根(gen)據中(zhong)(zhong)國新(xin)(xin)華書(shu)(shu)(shu)(shu)店協會(hui)發(fa)(fa)布的2016年—2019年《中(zhong)(zhong)國新(xin)(xin)華書(shu)(shu)(shu)(shu)店社會(hui)責任報告(gao)(gao)書(shu)(shu)(shu)(shu)》（以下(xia)簡稱《報告(gao)(gao)書(shu)(shu)(shu)(shu)》），以及《中(zhong)(zhong)國新(xin)(xin)聞出版廣電報》記者近年來對行業的觀(guan)察，我(wo)們梳(shu)理和盤(pan)點出“十三五(wu)(wu)”期間新(xin)(xin)華系實體(ti)書(shu)(shu)(shu)(shu)店發(fa)(fa)展(zhan)的六(liu)大(da)風(feng)標(biao)。從中(zhong)(zhong)可見(jian)，“十三五(wu)(wu)”期間，各(ge)地新(xin)(xin)華書(shu)(shu)(shu)(shu)店分(fen)別(bie)從大(da)書(shu)(shu)(shu)(shu)城、標(biao)志性門店、特色書(shu)(shu)(shu)(shu)店、社區(qu)網點等(deng)多層面進行規劃，形成“大(da)中(zhong)(zhong)小特”書(shu)(shu)(shu)(shu)店并舉的圖書(shu)(shu)(shu)(shu)發(fa)(fa)行體(ti)系，創(chuang)新(xin)(xin)了實體(ti)書(shu)(shu)(shu)(shu)店的發(fa)(fa)展(zhan)之(zhi)路。

門(men)店(dian)升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)持續進行。從歷年(nian)(nian)的(de)(de)《報告書(shu)》可見，“十三五(wu)”期(qi)間(jian)，各地新(xin)華(hua)(hua)(hua)書(shu)店(dian)繼續加大(da)門(men)店(dian)升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)力度，為讀(du)者提(ti)供綜合性(xing)文化消(xiao)費終端體驗，使得(de)新(xin)華(hua)(hua)(hua)書(shu)店(dian)以(yi)全(quan)新(xin)面(mian)貌出現在公眾面(mian)前。以(yi)2017年(nian)(nian)為例，廣(guang)東新(xin)華(hua)(hua)(hua)、浙江(jiang)新(xin)華(hua)(hua)(hua)、山東新(xin)華(hua)(hua)(hua)、湖南新(xin)華(hua)(hua)(hua)升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)書(shu)城(cheng)、門(men)店(dian)的(de)(de)數量分別為 73處、26處、23處、23處。浙江(jiang)新(xin)華(hua)(hua)(hua)2016年(nian)(nian)新(xin)開業了(le)黃巖書(shu)城(cheng)，全(quan)新(xin)改(gai)造(zao)(zao)(zao)升(sheng)級(ji)(ji)麗水書(shu)城(cheng)、柯橋(qiao)書(shu)城(cheng)、余杭文化廣(guang)場等設計感強、時尚潮流的(de)(de)閱讀(du)文化空(kong)(kong)間(jian)。福建(jian)新(xin)華(hua)(hua)(hua)2016年(nian)(nian)完(wan)成(cheng)總部(bu)鰲峰(feng)坊書(shu)城(cheng)、福州金山圖(tu)書(shu)城(cheng)等15家賣場的(de)(de)新(xin)建(jian)或升(sheng)級(ji)(ji)改(gai)造(zao)(zao)(zao)。江(jiang)蘇(su)新(xin)華(hua)(hua)(hua)2017年(nian)(nian)全(quan)省網點同(tong)比上年(nian)(nian)增加376處，打造(zao)(zao)(zao)了(le)一批品種齊全(quan)、業態豐富的(de)(de)城(cheng)市文化綜合體。天(tian)津(jin)新(xin)華(hua)(hua)(hua)2019年(nian)(nian)完(wan)成(cheng)全(quan)部(bu)200個閱讀(du)新(xin)空(kong)(kong)間(jian)建(jian)設，改(gai)造(zao)(zao)(zao)后的(de)(de)書(shu)店(dian)年(nian)(nian)銷售額提(ti)升(sheng)10%。

24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)成風(feng)潮。從2014年(nian)(nian)(nian)北(bei)京(jing)三(san)(san)聯韜奮(fen)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)運行24小(xiao)(xiao)時(shi)不打烊之后，全國各(ge)地(di)(di)掀起24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)風(feng)潮，從當(dang)年(nian)(nian)(nian)一直(zhi)延續到(dao)“十三(san)(san)五”時(shi)期(qi)。這(zhe)其(qi)中(zhong)不少是新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)創(chuang)辦的(de)(de)，如遼寧盤錦(jin)新(xin)(xin)華(hua)(hua)的(de)(de)深柳讀書(shu)(shu)堂、杭州新(xin)(xin)華(hua)(hua)的(de)(de)悅覽樹、青島(dao)新(xin)(xin)華(hua)(hua)的(de)(de)明閱島(dao)、湖北(bei)新(xin)(xin)華(hua)(hua)的(de)(de)九丘書(shu)(shu)館、安(an)徽新(xin)(xin)華(hua)(hua)的(de)(de)三(san)(san)孝口書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)、四川新(xin)(xin)華(hua)(hua)的(de)(de)軒(xuan)客會鏜鈀街(jie)店(dian)(dian)(dian)(dian)(dian)等(deng)。這(zhe)些24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成為(wei)夜(ye)幕降(jiang)臨后當(dang)地(di)(di)不可(ke)多得(de)的(de)(de)公共閱讀空(kong)間，也以一種地(di)(di)標(biao)式的(de)(de)存在(zai)彰顯著(zhu)一個(ge)城(cheng)市的(de)(de)文化(hua)底蘊。新(xin)(xin)華(hua)(hua)系24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)建(jian)設(she)數量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)》可(ke)見(jian)一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全國新(xin)(xin)華(hua)(hua)系統(tong)開設(she)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)20余家(jia)(jia)；2016年(nian)(nian)(nian)，僅江蘇新(xin)(xin)華(hua)(hua)就開設(she)6家(jia)(jia)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)華(hua)(hua)系的(de)(de)24小(xiao)(xiao)時(shi)書(shu)(shu)店(dian)(dian)(dian)(dian)(dian)新(xin)(xin)增13家(jia)(jia)。

新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)子品(pin)牌集群形成。安(an)徽新(xin)(xin)華(hua)(hua)打造出(chu)以“閱生(sheng)活”“前言后(hou)記”“讀(du)書(shu)(shu)會”為代表的文(wen)(wen)化商(shang)業品(pin)牌，廣東新(xin)(xin)華(hua)(hua)擁有“四閱”“書(shu)(shu)笙(sheng)”“渡”“泊”“吾悅(yue)”等(deng)(deng)書(shu)(shu)店(dian)(dian)品(pin)牌，四川新(xin)(xin)華(hua)(hua)面(mian)對(dui)不同(tong)消費(fei)群體(ti)形成“新(xin)(xin)華(hua)(hua)文(wen)(wen)軒(xuan)”“軒(xuan)客會”“文(wen)(wen)軒(xuan)兒童書(shu)(shu)店(dian)(dian)”“讀(du)讀(du)書(shu)(shu)吧”多特(te)色經營格(ge)局，還有云南新(xin)(xin)華(hua)(hua)的“云上(shang)鄉愁書(shu)(shu)院”、河(he)南新(xin)(xin)華(hua)(hua)的“尚(shang)書(shu)(shu)房”等(deng)(deng)。這些(xie)新(xin)(xin)興書(shu)(shu)店(dian)(dian)很多采用連鎖形式，它們(men)在為廣大讀(du)者提供圖書(shu)(shu)和(he)音像制品(pin)的同(tong)時，通過引入教(jiao)育培訓、手工體(ti)驗(yan)、特(te)色文(wen)(wen)創、多元文(wen)(wen)化產品(pin)、餐飲(yin)服務等(deng)(deng)手段，提升客戶黏性，發掘流(liu)量價(jia)值，逐步(bu)構建以文(wen)(wen)化消費(fei)為核心、以文(wen)(wen)化體(ti)驗(yan)為品(pin)質(zhi)的新(xin)(xin)零(ling)售體(ti)系。

紅(hong)色(se)(se)(se)(se)與特(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十三五(wu)”期間，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統建(jian)設(she)了(le)不少(shao)“小而美”的(de)(de)特(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人們對新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)刻(ke)板印(yin)象。以紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)成的(de)(de)有江(jiang)西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)井岡山紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)的(de)(de)涿州紅(hong)色(se)(se)(se)(se)文化書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和(he)涉縣紅(hong)色(se)(se)(se)(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)的(de)(de)紅(hong)安七里坪紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)延安中國紅(hong)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等。不少(shao)特(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨(kua)界(jie)”特(te)征。例如，江(jiang)蘇新(xin)(xin)華(hua)(hua)開(kai)(kai)辟了(le)數十家(jia)“書(shu)(shu)(shu)香建(jian)行(xing)”，在(zai)常州把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)(kai)進汽車美容店(dian)(dian)(dian)(dian)(dian)和(he)連鎖藥(yao)店(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江(jiang)創新(xin)(xin)發(fa)展多(duo)家(jia)“紅(hong)領(ling)巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等模式(shi)建(jian)設(she)特(te)色(se)(se)(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)(kai)到(dao)景(jing)區和(he)軍營，山西(xi)新(xin)(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古新(xin)(xin)華(hua)(hua)援建(jian)農牧區家(jia)庭(ting)書(shu)(shu)(shu)屋。

校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設(she)獲政策強力推動。在(zai)2019年(nian)教育部(bu)辦公廳發(fa)布(bu)的(de)(de)《關于進(jin)一步(bu)支持高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)實體書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發(fa)展的(de)(de)指導意見(jian)》等利好政策的(de)(de)推動下，校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)得到加(jia)強。在(zai)《意見(jian)》發(fa)布(bu)的(de)(de)當年(nian)，多家(jia)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設(she)的(de)(de)高校(xiao)(xiao)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相(xiang)，如(ru)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中國(guo)傳媒(mei)大學(xue)聯合(he)營(ying)建(jian)(jian)(jian)的(de)(de)“中傳知行書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)華(hua)爾雅書(shu)(shu)(shu)房”，武漢新(xin)華(hua)投資興建(jian)(jian)(jian)的(de)(de)江漢大學(xue)清源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西新(xin)華(hua)在(zai)西安電子(zi)科技大學(xue)打造的(de)(de)充滿(man)年(nian)代感的(de)(de)“新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西電1931”等。各地(di)也在(zai)加(jia)緊(jin)各類(lei)校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)(jian)(jian)設(she)。例(li)如(ru)，河(he)南新(xin)華(hua)在(zai)多家(jia)高校(xiao)(xiao)建(jian)(jian)(jian)設(she)“時間的(de)(de)顏色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江西新(xin)華(hua)的(de)(de)“新(xin)華(hua)壹品(pin)”校(xiao)(xiao)園(yuan)(yuan)文化綜合(he)服務平臺遍布(bu)數百家(jia)學(xue)校(xiao)(xiao)，湖北新(xin)華(hua)創(chuang)立(li)了(le)“倍閱”校(xiao)(xiao)園(yuan)(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)互通實現(xian)“借”“賣”一體(ti)化。國內(nei)較早開(kai)展館(guan)(guan)(guan)店(dian)互通服務(wu)的(de)(de)是內(nei)蒙古(gu)。2015年(nian)，內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當(dang)地(di)新(xin)(xin)華書(shu)(shu)(shu)店(dian)合(he)作，通過開(kai)展以(yi)“讀(du)(du)者(zhe)在新(xin)(xin)華書(shu)(shu)(shu)店(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買(mai)單”為特征的(de)(de)“彩云服務(wu)”，使得內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當(dang)年(nian)新(xin)(xin)書(shu)(shu)(shu)流(liu)通率達到100%。此(ci)舉經媒體(ti)報道后，全(quan)(quan)國各地(di)紛紛效(xiao)仿。此(ci)后，各地(di)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華書(shu)(shu)(shu)店(dian)的(de)(de)合(he)作逐步深化，館(guan)(guan)(guan)店(dian)一體(ti)的(de)(de)新(xin)(xin)型公共讀(du)(du)書(shu)(shu)(shu)空(kong)間(jian)建設(she)形成風潮，比如四川省(sheng)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)華文軒合(he)作的(de)(de)“館(guan)(guan)(guan)中店(dian)”——文軒讀(du)(du)讀(du)(du)書(shu)(shu)(shu)吧，成都圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)華文軒合(he)作的(de)(de)“店(dian)中館(guan)(guan)(guan)”——城市閱讀(du)(du)空(kong)間(jian)，安(an)徽新(xin)(xin)華與安(an)徽銅陵市圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)徽職業(ye)學院圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一體(ti)的(de)(de)“綜合(he)閱讀(du)(du)文化空(kong)間(jian)”等。館(guan)(guan)(guan)店(dian)互通打破(po)了讀(du)(du)者(zhe)、書(shu)(shu)(shu)店(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)的(de)(de)壁壘(lei)，實現(xian)了統籌整合(he)、多方(fang)共贏，有力(li)推動了全(quan)(quan)民閱讀(du)(du)。