誕生于延(yan)安窯洞(dong)里的新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)，如今(jin)已經(jing)走過了84個春秋。作為中(zhong)國共(gong)產黨創建并領導的紅(hong)色文(wen)化企業，新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)始終堅持(chi)傳承紅(hong)色基因、弘揚(yang)先進文(wen)化、踐行(xing)社(she)會責任。根據(ju)中(zhong)國新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)協會發布的2016年—2019年《中(zhong)國新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)社(she)會責任報(bao)告書(shu)》（以(yi)(yi)下簡稱(cheng)《報(bao)告書(shu)》），以(yi)(yi)及《中(zhong)國新(xin)(xin)(xin)聞出版廣電報(bao)》記者(zhe)近年來對行(xing)業的觀察，我們梳理了“十三(san)五”期間新(xin)(xin)(xin)華(hua)(hua)書(shu)店(dian)履行(xing)社(she)會責任的主要做(zuo)法和成就經(jing)驗，試圖從中(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新(xin)華書店積極發揮國(guo)有主渠道、主陣地優勢，承擔文(wen)化(hua)傳(chuan)播使命，全力以赴做(zuo)好重(zhong)要(yao)文(wen)件文(wen)獻、重(zhong)點(dian)主題出版物(wu)、優秀大眾讀物(wu)等相(xiang)關發行工(gong)作(zuo)。

這5年(nian)(nian)中(zhong)，全(quan)國(guo)(guo)各地新華(hua)書(shu)店在門店突(tu)出(chu)位置設立(li)(li)專(zhuan)(zhuan)柜專(zhuan)(zhuan)架(jia)，開展(zhan)(zhan)重(zhong)點出(chu)版物(wu)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷和宣傳(chuan)征(zheng)訂活(huo)動，對讀者購書(shu)給予優惠，取得(de)了顯著(zhu)成效(xiao)。2016年(nian)(nian)，新華(hua)書(shu)店開展(zhan)(zhan)“習近平(ping)總書(shu)記系(xi)列重(zhong)要講話(hua)”“慶祝(zhu)中(zhong)國(guo)(guo)共產(chan)黨成立(li)(li)95周(zhou)年(nian)(nian)”“紀念長征(zheng)勝利(li)80周(zhou)年(nian)(nian)”等主題(ti)展(zhan)(zhan)示(shi)展(zhan)(zhan)銷活(huo)動；2017年(nian)(nian)，設立(li)(li)黨的(de)十九大文獻展(zhan)(zhan)銷專(zhuan)(zhuan)區(qu)、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架(jia)；2018年(nian)(nian)，舉辦以“習近平(ping)新時代中(zhong)國(guo)(guo)特色(se)社會主義思想(xiang)”“馬克思誕辰200周(zhou)年(nian)(nian)”“改革(ge)開放40周(zhou)年(nian)(nian)”等為主題(ti)的(de)專(zhuan)(zhuan)題(ti)展(zhan)(zhan)銷活(huo)動；2019年(nian)(nian)，舉辦“慶祝(zhu)新中(zhong)國(guo)(guo)成立(li)(li)70周(zhou)年(nian)(nian)”主題(ti)出(chu)版物(wu)展(zhan)(zhan)。

“課前(qian)到書(shu)，人(ren)手一冊(ce)”是黨和國家對教(jiao)材(cai)發行工作(zuo)(zuo)提出(chu)的要(yao)求(qiu)，是中小學開展正(zheng)常教(jiao)育(yu)活動的基本保障。“十三五”期(qi)間，新華書(shu)店將“課前(qian)到書(shu)”作(zuo)(zuo)為重要(yao)的政(zheng)治任務和社(she)會責(ze)任，精心組織，精細操作(zuo)(zuo)，以長期(qi)積淀(dian)的專業服務能力圓(yuan)滿完成每季(ji)教(jiao)材(cai)的征訂發行工作(zuo)(zuo)。

“課前到(dao)書(shu)(shu)”的(de)服務(wu)水(shui)平在“十(shi)三五(wu)”期(qi)間(jian)得到(dao)提(ti)升，安(an)徽新(xin)華在這方面領全(quan)國(guo)風氣(qi)之先。2014年秋季學期(qi)，安(an)徽新(xin)華將教材配送從“送書(shu)(shu)到(dao)校”延伸到(dao)“分書(shu)(shu)到(dao)班(ban)”，2016年又(you)開始試(shi)點“服務(wu)到(dao)生(sheng)”。在榜樣的(de)示(shi)范和(he)帶動下(xia)，河南(nan)、河北、云(yun)南(nan)等地的(de)新(xin)華書(shu)(shu)店(dian)，紛(fen)紛(fen)嘗試(shi)“分書(shu)(shu)到(dao)班(ban)”。

這5年(nian)中(zhong)，有兩個特殊的年(nian)份值(zhi)得銘(ming)記。2017年(nian)秋季(ji)學期，歷經(jing)5年(nian)完(wan)成編審(shen)(shen)的統編三科教材正(zheng)式啟用。由于三科教材編審(shen)(shen)、評議教輔重新申報定價(jia)、印(yin)刷業減產限排等原因，這一年(nian)新華人“課前到書”的時間空前緊(jin)迫，工(gong)作尤(you)其艱(jian)苦。

2020年，新冠肺炎(yan)疫情來襲，南方(fang)多(duo)地遭遇(yu)洪澇災害，教材教輔(fu)發運工作形勢更加嚴(yan)峻。各地新華(hua)人兌現一份承(cheng)諾，堅守一份初心，以(yi)堅實(shi)行動兌現“課(ke)前到書(shu)”錚錚誓(shi)言。

承(cheng)辦地方書(shu)展  推動全民閱讀

承辦(ban)(ban)或(huo)協辦(ban)(ban)各(ge)種(zhong)書(shu)展，舉(ju)辦(ban)(ban)各(ge)種(zhong)文化活動(dong)(dong)，是“十三(san)五”期間新華書(shu)店推(tui)動(dong)(dong)全民閱讀工(gong)作的一個重(zhong)要方面。

各地(di)(di)新華連續多年(nian)承(cheng)辦(ban)或協辦(ban)地(di)(di)方(fang)書(shu)(shu)展(zhan)(zhan)，如(ru)上海(hai)書(shu)(shu)展(zhan)(zhan)、江蘇書(shu)(shu)展(zhan)(zhan)、南(nan)國(guo)書(shu)(shu)香(xiang)(xiang)節(jie)、深圳讀(du)(du)(du)書(shu)(shu)月(yue)、黃山(shan)書(shu)(shu)會、山(shan)東書(shu)(shu)展(zhan)(zhan)、河北省惠民(min)書(shu)(shu)市(shi)(shi)、海(hai)南(nan)書(shu)(shu)香(xiang)(xiang)節(jie)、書(shu)(shu)香(xiang)(xiang)彩云(yun)南(nan)惠民(min)書(shu)(shu)市(shi)(shi)、重慶(qing)讀(du)(du)(du)書(shu)(shu)月(yue)惠民(min)書(shu)(shu)展(zhan)(zhan)、書(shu)(shu)香(xiang)(xiang)龍江讀(du)(du)(du)書(shu)(shu)節(jie)、遼寧省全民(min)閱讀(du)(du)(du)節(jie)、廣西書(shu)(shu)展(zhan)(zhan)、寧波書(shu)(shu)展(zhan)(zhan)、海(hai)峽讀(du)(du)(du)書(shu)(shu)節(jie)、天府書(shu)(shu)展(zhan)(zhan)等。還有的新華走(zou)出當(dang)地(di)(di)舉辦(ban)書(shu)(shu)展(zhan)(zhan)，如(ru)福(fu)建(jian)新華赴(fu)臺舉辦(ban)金門書(shu)(shu)展(zhan)(zhan)，赴(fu)俄羅斯、瑞(rui)典、挪威、美國(guo)、日本(ben)等國(guo)家(jia)舉辦(ban)中國(guo)（福(fu)建(jian)）圖書(shu)(shu)展(zhan)(zhan)銷會。

這些書(shu)(shu)展(zhan)大(da)大(da)推動了當(dang)地的全民(min)閱讀。如(ru)福(fu)建新華2016年承(cheng)辦(ban)的第二屆“世界讀書(shu)(shu)日·海峽讀書(shu)(shu)節”，實現銷售碼(ma)洋3530萬(wan)(wan)(wan)元(yuan)，成為福(fu)州參(can)展(zhan)規(gui)模最(zui)大(da)、入(ru)場人(ren)次最(zui)多、銷售收入(ru)最(zui)高、宣傳效果最(zui)好的一次群眾(zhong)性閱讀活動。再如(ru)2020河北(bei)省惠民(min)書(shu)(shu)市，在(zai)7天時間里，166家新華書(shu)(shu)店(dian)上下聯(lian)動，發放260萬(wan)(wan)(wan)元(yuan)優(you)惠券，累計銷售各類出版物41.17萬(wan)(wan)(wan)冊、1896萬(wan)(wan)(wan)元(yuan)，讓利800萬(wan)(wan)(wan)元(yuan)。

除了(le)承辦當地書(shu)展(zhan)，各(ge)(ge)地新(xin)(xin)(xin)華還組織(zhi)策劃了(le)豐富多樣的(de)(de)(de)品(pin)牌閱讀活動(dong)(dong)(dong)(dong)，形成(cheng)一道道全(quan)(quan)民(min)閱讀的(de)(de)(de)亮麗(li)風景(jing)線。歷年(nian)的(de)(de)(de)《報告書(shu)》對(dui)此進行(xing)了(le)記錄(lu)。例如，新(xin)(xin)(xin)華書(shu)店總店的(de)(de)(de)“出版界圖書(shu)館(guan)界全(quan)(quan)民(min)閱讀年(nian)會(hui)”“全(quan)(quan)國(guo)館(guan)社高層論壇”“全(quan)(quan)國(guo)少(shao)兒(er)閱讀峰(feng)會(hui)”，江西新(xin)(xin)(xin)華的(de)(de)(de)“朗讀者(zhe)”“美(mei)麗(li)中國(guo)·精彩江西”等誦(song)(song)讀活動(dong)(dong)(dong)(dong)，已(yi)成(cheng)品(pin)牌活動(dong)(dong)(dong)(dong)。海南新(xin)(xin)(xin)華開設(she)的(de)(de)(de)數十(shi)個“新(xin)(xin)(xin)時(shi)代經典傳(chuan)(chuan)習(xi)(xi)所(suo)”，搭建起新(xin)(xin)(xin)時(shi)代傳(chuan)(chuan)播新(xin)(xin)(xin)思想的(de)(de)(de)“新(xin)(xin)(xin)平臺、新(xin)(xin)(xin)陣地、新(xin)(xin)(xin)機(ji)制”。內蒙(meng)古新(xin)(xin)(xin)華利用旗下發行(xing)網(wang)點，通過鴻(hong)(hong)(hong)(hong)(hong)雁(yan)傳(chuan)(chuan)書(shu)（文(wen)化扶貧活動(dong)(dong)(dong)(dong)）、鴻(hong)(hong)(hong)(hong)(hong)雁(yan)使者(zhe)（草原文(wen)化志愿者(zhe)活動(dong)(dong)(dong)(dong)）、鴻(hong)(hong)(hong)(hong)(hong)雁(yan)校園（場景(jing)閱讀實踐課堂）、鴻(hong)(hong)(hong)(hong)(hong)雁(yan)之家(jia)（“學習(xi)(xi)強國(guo)”積分兌書(shu)）、鴻(hong)(hong)(hong)(hong)(hong)雁(yan)誦(song)(song)讀（講我的(de)(de)(de)故事）和鴻(hong)(hong)(hong)(hong)(hong)雁(yan)書(shu)店（在你身邊的(de)(de)(de)流動(dong)(dong)(dong)(dong)書(shu)房）的(de)(de)(de)方式，推(tui)動(dong)(dong)(dong)(dong)“鴻(hong)(hong)(hong)(hong)(hong)雁(yan)悅讀”深入全(quan)(quan)區各(ge)(ge)地。

投(tou)入人(ren)力(li)物力(li)  助力(li)精準扶(fu)貧

2021年(nian)2月(yue)25日，習(xi)近(jin)平總書(shu)記在(zai)全國(guo)脫(tuo)貧(pin)攻堅(jian)總結表彰大(da)會上莊嚴宣(xuan)告：我國(guo)脫(tuo)貧(pin)攻堅(jian)戰取(qu)得了全面勝(sheng)利！“十三五”期間，各(ge)地(di)新華書(shu)店投入大(da)量資金和物資，派出一(yi)(yi)線扶(fu)貧(pin)干部(bu)，通過開(kai)展產業幫(bang)扶(fu)、教育文化(hua)幫(bang)扶(fu)等方式幫(bang)助扶(fu)貧(pin)村脫(tuo)貧(pin)，在(zai)國(guo)家脫(tuo)貧(pin)攻堅(jian)的(de)時代畫卷(juan)上寫下了一(yi)(yi)筆。歷年(nian)的(de)《報告書(shu)》記錄了這(zhe)些數據(ju)。

2017年，甘肅新(xin)(xin)華(hua)、深圳(zhen)新(xin)(xin)華(hua)、重慶新(xin)(xin)華(hua)分別(bie)向對口幫扶村捐贈(zeng)240萬元(yuan)(yuan)、220萬元(yuan)(yuan)、110萬元(yuan)(yuan)。河南新(xin)(xin)華(hua)云書網(wang)成立扶貧團隊，提供農副產品網(wang)上(shang)銷(xiao)售服(fu)務，探索電商扶貧新(xin)(xin)模(mo)式(shi)。

2018年，江西(xi)新(xin)華(hua)(hua)對138個(ge)扶(fu)貧(pin)點開展幫扶(fu)，累(lei)計捐贈約500萬(wan)元(yuan)；湖南新(xin)華(hua)(hua)參與(yu)建設扶(fu)貧(pin)點上百個(ge)，派駐(zhu)(zhu)蹲點的人(ren)員(yuan)200多人(ren)，對口(kou)扶(fu)貧(pin)人(ren)數達753人(ren)；甘肅新(xin)華(hua)(hua)為扶(fu)貧(pin)村(cun)學校援建圖書室折合人(ren)民(min)幣267萬(wan)元(yuan)，為貧(pin)困戶(hu)捐資捐物(wu)90多萬(wan)元(yuan)；河北(bei)新(xin)華(hua)(hua)向(xiang)貧(pin)困村(cun)派駐(zhu)(zhu)干部(bu)黨員(yuan)20余(yu)人(ren)，為貧(pin)困地區捐贈物(wu)資共計232萬(wan)元(yuan)。

2019年，山西新(xin)華118人駐村幫扶、486人結對幫扶，年投(tou)入(ru)(ru)資金千余萬(wan)(wan)元(yuan)(yuan)；內蒙古新(xin)華脫(tuo)貧(pin)(pin)攻堅戰斗隊(dui)加(jia)入(ru)(ru)了12個貧(pin)(pin)困(kun)村的駐村工作(zuo)，投(tou)入(ru)(ru)資金、財(cai)物百余萬(wan)(wan)元(yuan)(yuan)；甘肅新(xin)華198人參與精準扶貧(pin)(pin)，投(tou)入(ru)(ru)扶貧(pin)(pin)資金68萬(wan)(wan)余元(yuan)(yuan)，為貧(pin)(pin)困(kun)地區捐(juan)錢、捐(juan)物、捐(juan)贈圖書超過(guo)360萬(wan)(wan)元(yuan)(yuan)。

對(dui)于援(yuan)(yuan)藏、援(yuan)(yuan)疆、援(yuan)(yuan)青的(de)(de)(de)國家重點項(xiang)目，新(xin)(xin)華(hua)書(shu)店(dian)更是高度重視，落實到位。2018年(nian)(nian)，新(xin)(xin)華(hua)書(shu)店(dian)總店(dian)派員參加青海(hai)扶(fu)貧(pin)工作，籌措資金500余萬(wan)(wan)元，修建一(yi)條(tiao)27公(gong)里長(chang)(chang)的(de)(de)(de)砂石路(lu)和(he)一(yi)座(zuo)44米長(chang)(chang)的(de)(de)(de)涵橋；2017年(nian)(nian)，江(jiang)蘇(su)新(xin)(xin)華(hua)對(dui)口援(yuan)(yuan)藏、援(yuan)(yuan)疆圖(tu)書(shu)近200萬(wan)(wan)元；福建新(xin)(xin)華(hua)2017年(nian)(nian)捐(juan)贈(zeng)的(de)(de)(de)1000萬(wan)(wan)元圖(tu)書(shu)中，相當一(yi)部分是對(dui)口支援(yuan)(yuan)西藏的(de)(de)(de)；北京新(xin)(xin)華(hua)2017年(nian)(nian)捐(juan)贈(zeng)的(de)(de)(de)91萬(wan)(wan)元圖(tu)書(shu)中，援(yuan)(yuan)藏占(zhan)了(le)相當比重。

“十三五”新華系實體書店發展六(liu)大風標

“十(shi)三(san)(san)五”期(qi)間(jian)，在中(zhong)(zhong)宣部(bu)等(deng)11部(bu)委《關(guan)于支(zhi)持(chi)實(shi)(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展的(de)指導意(yi)見》等(deng)利好政策推動下，實(shi)(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)得到快速發(fa)展。根據中(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)協會(hui)發(fa)布的(de)2016年—2019年《中(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)社(she)會(hui)責任報告書(shu)(shu)(shu)》（以下簡稱《報告書(shu)(shu)(shu)》），以及《中(zhong)(zhong)國(guo)新(xin)聞出(chu)版廣電(dian)報》記者近(jin)年來對行(xing)業的(de)觀察(cha)，我們(men)梳(shu)理和盤(pan)點出(chu)“十(shi)三(san)(san)五”期(qi)間(jian)新(xin)華(hua)系實(shi)(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展的(de)六大(da)風標。從中(zhong)(zhong)可見，“十(shi)三(san)(san)五”期(qi)間(jian)，各(ge)地新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)分別(bie)從大(da)書(shu)(shu)(shu)城、標志(zhi)性門店(dian)(dian)(dian)、特(te)色書(shu)(shu)(shu)店(dian)(dian)(dian)、社(she)區網點等(deng)多層(ceng)面進行(xing)規劃，形成“大(da)中(zhong)(zhong)小特(te)”書(shu)(shu)(shu)店(dian)(dian)(dian)并舉的(de)圖(tu)書(shu)(shu)(shu)發(fa)行(xing)體系，創(chuang)新(xin)了實(shi)(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)發(fa)展之路。

門(men)店(dian)(dian)(dian)升(sheng)級(ji)改造(zao)(zao)(zao)(zao)持續進行。從(cong)歷年(nian)的(de)《報告書(shu)(shu)(shu)》可見，“十三五”期間，各地新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)繼續加大門(men)店(dian)(dian)(dian)升(sheng)級(ji)改造(zao)(zao)(zao)(zao)力度(du)，為讀(du)者(zhe)提(ti)供綜合(he)性文化消(xiao)費終端體驗，使得新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)以(yi)全(quan)(quan)新(xin)面貌出現在公眾(zhong)面前。以(yi)2017年(nian)為例，廣東新(xin)華(hua)(hua)、浙江新(xin)華(hua)(hua)、山東新(xin)華(hua)(hua)、湖(hu)南新(xin)華(hua)(hua)升(sheng)級(ji)改造(zao)(zao)(zao)(zao)書(shu)(shu)(shu)城(cheng)、門(men)店(dian)(dian)(dian)的(de)數量分別為 73處、26處、23處、23處。浙江新(xin)華(hua)(hua)2016年(nian)新(xin)開業(ye)了(le)黃巖(yan)書(shu)(shu)(shu)城(cheng)，全(quan)(quan)新(xin)改造(zao)(zao)(zao)(zao)升(sheng)級(ji)麗水書(shu)(shu)(shu)城(cheng)、柯橋書(shu)(shu)(shu)城(cheng)、余杭文化廣場(chang)等(deng)設計(ji)感強、時(shi)尚(shang)潮流的(de)閱(yue)讀(du)文化空間。福建(jian)新(xin)華(hua)(hua)2016年(nian)完成總部鰲峰(feng)坊書(shu)(shu)(shu)城(cheng)、福州金(jin)山圖書(shu)(shu)(shu)城(cheng)等(deng)15家賣場(chang)的(de)新(xin)建(jian)或升(sheng)級(ji)改造(zao)(zao)(zao)(zao)。江蘇新(xin)華(hua)(hua)2017年(nian)全(quan)(quan)省網點同比(bi)上年(nian)增(zeng)加376處，打造(zao)(zao)(zao)(zao)了(le)一批品種齊(qi)全(quan)(quan)、業(ye)態豐富的(de)城(cheng)市文化綜合(he)體。天津新(xin)華(hua)(hua)2019年(nian)完成全(quan)(quan)部200個閱(yue)讀(du)新(xin)空間建(jian)設，改造(zao)(zao)(zao)(zao)后的(de)書(shu)(shu)(shu)店(dian)(dian)(dian)年(nian)銷售額提(ti)升(sheng)10%。

24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)設(she)成風潮。從2014年(nian)北(bei)京三(san)聯韜(tao)奮書(shu)(shu)(shu)店(dian)(dian)(dian)運行24小(xiao)時(shi)(shi)(shi)(shi)不打烊之(zhi)后(hou)，全國各(ge)地(di)掀(xian)起24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)風潮，從當(dang)年(nian)一(yi)直延續到“十三(san)五(wu)”時(shi)(shi)(shi)(shi)期。這其(qi)中不少是(shi)新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)創辦的(de)(de)(de)，如遼寧盤錦新(xin)(xin)華(hua)(hua)的(de)(de)(de)深(shen)柳讀書(shu)(shu)(shu)堂、杭州新(xin)(xin)華(hua)(hua)的(de)(de)(de)悅(yue)覽樹、青島(dao)(dao)新(xin)(xin)華(hua)(hua)的(de)(de)(de)明閱島(dao)(dao)、湖北(bei)新(xin)(xin)華(hua)(hua)的(de)(de)(de)九(jiu)丘書(shu)(shu)(shu)館、安徽新(xin)(xin)華(hua)(hua)的(de)(de)(de)三(san)孝口(kou)書(shu)(shu)(shu)店(dian)(dian)(dian)、四川新(xin)(xin)華(hua)(hua)的(de)(de)(de)軒客會鏜鈀街店(dian)(dian)(dian)等。這些(xie)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)成為夜幕降臨后(hou)當(dang)地(di)不可多得的(de)(de)(de)公共閱讀空間，也以一(yi)種地(di)標(biao)式的(de)(de)(de)存在彰顯著一(yi)個城市的(de)(de)(de)文(wen)化底蘊(yun)。新(xin)(xin)華(hua)(hua)系(xi)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)數(shu)量，從歷年(nian)《報(bao)告書(shu)(shu)(shu)》可見一(yi)斑：2013年(nian)—2015年(nian)，全國新(xin)(xin)華(hua)(hua)系(xi)統開設(she)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)20余家(jia)；2016年(nian)，僅江蘇新(xin)(xin)華(hua)(hua)就開設(she)6家(jia)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)；2017年(nian)，新(xin)(xin)華(hua)(hua)系(xi)的(de)(de)(de)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)增13家(jia)。

新(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)子品(pin)牌集群形(xing)成(cheng)(cheng)。安(an)徽(hui)新(xin)華(hua)(hua)(hua)打造出以“閱(yue)生活(huo)”“前(qian)言后記”“讀(du)書(shu)(shu)會”為(wei)代表的(de)(de)文(wen)化商業品(pin)牌，廣東新(xin)華(hua)(hua)(hua)擁有“四(si)閱(yue)”“書(shu)(shu)笙”“渡”“泊(bo)”“吾悅”等書(shu)(shu)店(dian)品(pin)牌，四(si)川新(xin)華(hua)(hua)(hua)面對不同消費(fei)群體形(xing)成(cheng)(cheng)“新(xin)華(hua)(hua)(hua)文(wen)軒”“軒客會”“文(wen)軒兒童(tong)書(shu)(shu)店(dian)”“讀(du)讀(du)書(shu)(shu)吧”多特(te)(te)色(se)經營格(ge)局(ju)，還有云南(nan)新(xin)華(hua)(hua)(hua)的(de)(de)“云上(shang)鄉愁書(shu)(shu)院(yuan)”、河南(nan)新(xin)華(hua)(hua)(hua)的(de)(de)“尚書(shu)(shu)房”等。這些(xie)新(xin)興書(shu)(shu)店(dian)很多采用連鎖形(xing)式(shi)，它(ta)們(men)在(zai)為(wei)廣大(da)讀(du)者提(ti)供圖書(shu)(shu)和(he)音像制品(pin)的(de)(de)同時(shi)，通過引入(ru)教育(yu)培訓(xun)、手工(gong)體驗、特(te)(te)色(se)文(wen)創、多元文(wen)化產品(pin)、餐(can)飲服務(wu)等手段，提(ti)升客戶黏性(xing)，發(fa)掘流(liu)量價(jia)值，逐步構建(jian)以文(wen)化消費(fei)為(wei)核心、以文(wen)化體驗為(wei)品(pin)質的(de)(de)新(xin)零售體系。

紅(hong)色與特(te)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨特(te)風景(jing)。“十三五”期間，新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設了不(bu)少(shao)“小而美”的(de)特(te)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改(gai)變了人們對新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻(ke)板印象。以(yi)紅(hong)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為(wei)例(li)，2015年至今建(jian)成的(de)有江西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)井(jing)岡山紅(hong)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)涿州紅(hong)色文化書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)色主題(ti)書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)紅(hong)安七里(li)坪紅(hong)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)的(de)延安中國紅(hong)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等。不(bu)少(shao)特(te)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)如，江蘇新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)開(kai)辟了數十家“書(shu)香建(jian)行”，在(zai)常州把書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開(kai)進汽車美容店(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江創新(xin)(xin)(xin)(xin)發展多家“紅(hong)領巾書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)以(yi)“書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)設特(te)色書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)把書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開(kai)到(dao)景(jing)區和軍(jun)營，山西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)推進機關書(shu)屋(wu)、醫院書(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)(hua)援(yuan)建(jian)農(nong)牧(mu)區家庭書(shu)屋(wu)。

校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)店(dian)建(jian)設(she)獲(huo)政(zheng)(zheng)策(ce)強力(li)推動(dong)。在(zai)2019年教育部辦(ban)公廳(ting)發布(bu)的(de)(de)(de)(de)《關(guan)于進(jin)一步支持高(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)實體書(shu)店(dian)發展的(de)(de)(de)(de)指導意(yi)見》等(deng)利好政(zheng)(zheng)策(ce)的(de)(de)(de)(de)推動(dong)下，校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)店(dian)的(de)(de)(de)(de)建(jian)設(she)得到加(jia)強。在(zai)《意(yi)見》發布(bu)的(de)(de)(de)(de)當年，多(duo)(duo)家(jia)(jia)(jia)新(xin)華(hua)書(shu)店(dian)建(jian)設(she)的(de)(de)(de)(de)高(gao)校(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)店(dian)亮相，如(ru)新(xin)華(hua)書(shu)店(dian)總(zong)店(dian)與中國傳(chuan)媒大(da)學(xue)(xue)(xue)聯(lian)合(he)營建(jian)的(de)(de)(de)(de)“中傳(chuan)知行書(shu)店(dian)-新(xin)華(hua)爾雅書(shu)房”，武漢(han)新(xin)華(hua)投資(zi)興建(jian)的(de)(de)(de)(de)江漢(han)大(da)學(xue)(xue)(xue)清源(yuan)書(shu)店(dian)，陜西新(xin)華(hua)在(zai)西安電子科技大(da)學(xue)(xue)(xue)打造的(de)(de)(de)(de)充滿年代感(gan)的(de)(de)(de)(de)“新(xin)華(hua)書(shu)店(dian)·西電1931”等(deng)。各地(di)也(ye)在(zai)加(jia)緊(jin)各類校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)店(dian)的(de)(de)(de)(de)建(jian)設(she)。例如(ru)，河南新(xin)華(hua)在(zai)多(duo)(duo)家(jia)(jia)(jia)高(gao)校(xiao)(xiao)(xiao)(xiao)建(jian)設(she)“時(shi)間的(de)(de)(de)(de)顏色(se)”書(shu)店(dian)，江西新(xin)華(hua)的(de)(de)(de)(de)“新(xin)華(hua)壹品”校(xiao)(xiao)(xiao)(xiao)園(yuan)文化綜合(he)服務平(ping)臺遍布(bu)數百家(jia)(jia)(jia)學(xue)(xue)(xue)校(xiao)(xiao)(xiao)(xiao)，湖北新(xin)華(hua)創立(li)了“倍閱”校(xiao)(xiao)(xiao)(xiao)園(yuan)書(shu)店(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)實現(xian)“借”“賣”一(yi)體化。國內較早開展(zhan)館(guan)(guan)(guan)店(dian)(dian)互通(tong)服(fu)務的(de)是內蒙(meng)古。2015年(nian)，內蒙(meng)古圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)和當地新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)合(he)作(zuo)，通(tong)過開展(zhan)以“讀(du)(du)(du)者(zhe)(zhe)在新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)選書(shu)(shu)、圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)買單(dan)”為特征的(de)“彩云服(fu)務”，使得內蒙(meng)古圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)當年(nian)新(xin)(xin)(xin)書(shu)(shu)流(liu)通(tong)率達到100%。此(ci)舉經(jing)媒(mei)體報道后，全(quan)國各地紛紛效仿。此(ci)后，各地圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)(dian)的(de)合(he)作(zuo)逐步(bu)深化，館(guan)(guan)(guan)店(dian)(dian)一(yi)體的(de)新(xin)(xin)(xin)型(xing)公共讀(du)(du)(du)書(shu)(shu)空(kong)間建設形(xing)成風潮，比(bi)如四川省(sheng)圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)(xin)華(hua)(hua)文(wen)(wen)軒(xuan)合(he)作(zuo)的(de)“館(guan)(guan)(guan)中(zhong)店(dian)(dian)”——文(wen)(wen)軒(xuan)讀(du)(du)(du)讀(du)(du)(du)書(shu)(shu)吧，成都圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)(xin)華(hua)(hua)文(wen)(wen)軒(xuan)合(he)作(zuo)的(de)“店(dian)(dian)中(zhong)館(guan)(guan)(guan)”——城市(shi)閱讀(du)(du)(du)空(kong)間，安(an)徽(hui)新(xin)(xin)(xin)華(hua)(hua)與安(an)徽(hui)銅陵(ling)市(shi)圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)、安(an)徽(hui)職(zhi)業學院(yuan)圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)融為一(yi)體的(de)“綜(zong)合(he)閱讀(du)(du)(du)文(wen)(wen)化空(kong)間”等(deng)。館(guan)(guan)(guan)店(dian)(dian)互通(tong)打破了(le)讀(du)(du)(du)者(zhe)(zhe)、書(shu)(shu)店(dian)(dian)、圖(tu)(tu)書(shu)(shu)館(guan)(guan)(guan)之間的(de)壁壘，實現(xian)了(le)統籌整(zheng)合(he)、多方共贏，有力推動了(le)全(quan)民閱讀(du)(du)(du)。