誕生于延安窯(yao)洞里(li)的新華(hua)書(shu)店(dian)，如今(jin)已經(jing)走過了84個春秋。作為中(zhong)(zhong)國(guo)共產黨創建并領導的紅色文(wen)化(hua)企業(ye)，新華(hua)書(shu)店(dian)始(shi)終堅持傳承紅色基因、弘揚先進(jin)文(wen)化(hua)、踐(jian)行(xing)社(she)會責(ze)任(ren)。根(gen)據中(zhong)(zhong)國(guo)新華(hua)書(shu)店(dian)協會發布的2016年(nian)—2019年(nian)《中(zhong)(zhong)國(guo)新華(hua)書(shu)店(dian)社(she)會責(ze)任(ren)報告(gao)書(shu)》（以下簡稱《報告(gao)書(shu)》），以及《中(zhong)(zhong)國(guo)新聞(wen)出版(ban)廣(guang)電報》記者近年(nian)來對(dui)行(xing)業(ye)的觀察(cha)，我(wo)們梳理了“十(shi)三五”期間新華(hua)書(shu)店(dian)履行(xing)社(she)會責(ze)任(ren)的主(zhu)要做法(fa)和成就經(jing)驗，試(shi)圖(tu)從中(zhong)(zhong)得(de)到(dao)一(yi)些(xie)啟示。

履行職責使命 做好發行工作

“十(shi)三五”期(qi)間(jian)，新華書店積極發(fa)揮(hui)國有(you)主渠(qu)道、主陣(zhen)地優勢，承擔文化(hua)傳播使命，全力以(yi)赴做好重要文件(jian)文獻(xian)、重點(dian)主題出版物、優秀(xiu)大眾讀物等(deng)相關發(fa)行工作(zuo)。

這5年(nian)(nian)(nian)中(zhong)，全國各地新(xin)(xin)華(hua)書(shu)(shu)店在門店突出(chu)位置設立專柜(ju)專架(jia)，開(kai)展(zhan)(zhan)(zhan)重(zhong)點出(chu)版(ban)物展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷(xiao)(xiao)和宣傳征訂(ding)活(huo)動(dong)(dong)，對讀者購書(shu)(shu)給予優惠，取(qu)得了顯著成(cheng)效。2016年(nian)(nian)(nian)，新(xin)(xin)華(hua)書(shu)(shu)店開(kai)展(zhan)(zhan)(zhan)“習近(jin)平總書(shu)(shu)記系列重(zhong)要講話”“慶祝中(zhong)國共產黨(dang)(dang)成(cheng)立95周年(nian)(nian)(nian)”“紀念長征勝(sheng)利(li)80周年(nian)(nian)(nian)”等主題(ti)(ti)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)(dong)；2017年(nian)(nian)(nian)，設立黨(dang)(dang)的(de)十九大文獻展(zhan)(zhan)(zhan)銷(xiao)(xiao)專區、專臺(tai)、專架(jia)；2018年(nian)(nian)(nian)，舉(ju)辦以“習近(jin)平新(xin)(xin)時代中(zhong)國特(te)色社(she)會主義思想”“馬克思誕辰200周年(nian)(nian)(nian)”“改革開(kai)放40周年(nian)(nian)(nian)”等為主題(ti)(ti)的(de)專題(ti)(ti)展(zhan)(zhan)(zhan)銷(xiao)(xiao)活(huo)動(dong)(dong)；2019年(nian)(nian)(nian)，舉(ju)辦“慶祝新(xin)(xin)中(zhong)國成(cheng)立70周年(nian)(nian)(nian)”主題(ti)(ti)出(chu)版(ban)物展(zhan)(zhan)(zhan)。

“課前(qian)到書(shu)(shu)，人手一冊”是黨和國家對教材發(fa)行工(gong)作(zuo)提出(chu)的(de)(de)要求，是中小學開展正(zheng)常教育活動的(de)(de)基本保障。“十三五”期間，新華書(shu)(shu)店將“課前(qian)到書(shu)(shu)”作(zuo)為(wei)重要的(de)(de)政(zheng)治任(ren)務(wu)和社(she)會責任(ren)，精(jing)心組織(zhi)，精(jing)細操作(zuo)，以(yi)長期積淀的(de)(de)專業(ye)服(fu)務(wu)能力圓滿完成(cheng)每季教材的(de)(de)征訂(ding)發(fa)行工(gong)作(zuo)。

“課前到書(shu)”的服(fu)(fu)務水平在(zai)“十三五”期(qi)間得到提升，安徽新(xin)華(hua)(hua)在(zai)這(zhe)方面領全國風氣之先(xian)。2014年(nian)秋季學期(qi)，安徽新(xin)華(hua)(hua)將教材配送(song)從(cong)“送(song)書(shu)到校”延伸到“分(fen)書(shu)到班(ban)”，2016年(nian)又開始(shi)試點“服(fu)(fu)務到生(sheng)”。在(zai)榜樣(yang)的示范和帶動下，河(he)南(nan)(nan)、河(he)北、云南(nan)(nan)等地的新(xin)華(hua)(hua)書(shu)店，紛(fen)紛(fen)嘗(chang)試“分(fen)書(shu)到班(ban)”。

這(zhe)5年(nian)中，有(you)兩(liang)個特(te)殊的(de)年(nian)份值得銘記。2017年(nian)秋季學(xue)期，歷經5年(nian)完成(cheng)編(bian)(bian)審(shen)的(de)統編(bian)(bian)三科(ke)教材(cai)(cai)正(zheng)式啟用。由(you)于三科(ke)教材(cai)(cai)編(bian)(bian)審(shen)、評議教輔(fu)重新申報定價、印刷業減產限排等原因，這(zhe)一年(nian)新華人“課前(qian)到書”的(de)時間空前(qian)緊(jin)迫，工作尤其艱苦。

2020年(nian)，新冠肺炎疫(yi)情來襲，南方多(duo)地遭遇洪澇災害(hai)，教(jiao)材教(jiao)輔發運工作形勢更(geng)加嚴峻。各地新華人兌(dui)現一份(fen)承諾(nuo)，堅(jian)守一份(fen)初心，以堅(jian)實行動(dong)兌(dui)現“課前到書”錚錚誓言(yan)。

承辦地方書展  推動全(quan)民閱讀

承(cheng)辦或協辦各(ge)種(zhong)書展，舉(ju)辦各(ge)種(zhong)文化活(huo)動(dong)，是“十三(san)五”期間新(xin)華書店推(tui)動(dong)全民閱(yue)讀工作的一(yi)個重要(yao)方面。

各地(di)新華(hua)連(lian)續多年(nian)承(cheng)辦或(huo)協辦地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如上(shang)海(hai)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、南國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、深(shen)圳讀書(shu)(shu)(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、河北省(sheng)惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)市、海(hai)南書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)彩(cai)云(yun)南惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)市、重慶讀書(shu)(shu)(shu)(shu)(shu)(shu)月惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)龍江讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼寧(ning)省(sheng)全(quan)民(min)閱讀節(jie)(jie)、廣西(xi)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、寧(ning)波書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)、海(hai)峽讀書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)等。還有的新華(hua)走出當地(di)舉辦書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，如福建新華(hua)赴臺舉辦金門書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)，赴俄羅斯、瑞典、挪威、美國(guo)、日本(ben)等國(guo)家舉辦中國(guo)（福建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)(zhan)銷(xiao)會。

這些書展大(da)(da)大(da)(da)推動了(le)當(dang)地的(de)(de)全(quan)民閱(yue)讀(du)。如福(fu)建新華(hua)2016年承(cheng)辦(ban)的(de)(de)第二屆“世界讀(du)書日·海峽讀(du)書節”，實現銷售(shou)碼(ma)洋3530萬元(yuan)，成為(wei)福(fu)州參展規模最(zui)(zui)大(da)(da)、入場人次(ci)最(zui)(zui)多、銷售(shou)收入最(zui)(zui)高(gao)、宣傳效果(guo)最(zui)(zui)好的(de)(de)一次(ci)群眾性閱(yue)讀(du)活動。再如2020河北省惠民書市(shi)，在7天時間里(li)，166家新華(hua)書店(dian)上下聯動，發(fa)放260萬元(yuan)優惠券，累計銷售(shou)各類出(chu)版物41.17萬冊、1896萬元(yuan)，讓利(li)800萬元(yuan)。

除了(le)承(cheng)辦(ban)當地(di)書(shu)(shu)展，各(ge)地(di)新(xin)(xin)華(hua)(hua)還組織策劃了(le)豐富(fu)多樣的(de)品牌閱(yue)讀(du)(du)(du)活動，形成一道道全民閱(yue)讀(du)(du)(du)的(de)亮麗(li)風(feng)景線。歷年(nian)的(de)《報告書(shu)(shu)》對此(ci)進行(xing)了(le)記錄。例如，新(xin)(xin)華(hua)(hua)書(shu)(shu)店(dian)總(zong)店(dian)的(de)“出版界圖書(shu)(shu)館界全民閱(yue)讀(du)(du)(du)年(nian)會(hui)(hui)”“全國(guo)館社高層論壇”“全國(guo)少兒閱(yue)讀(du)(du)(du)峰(feng)會(hui)(hui)”，江西新(xin)(xin)華(hua)(hua)的(de)“朗讀(du)(du)(du)者(zhe)(zhe)”“美麗(li)中國(guo)·精彩江西”等誦(song)讀(du)(du)(du)活動，已成品牌活動。海(hai)南新(xin)(xin)華(hua)(hua)開設的(de)數十個(ge)“新(xin)(xin)時代(dai)經(jing)典傳習所”，搭建起新(xin)(xin)時代(dai)傳播新(xin)(xin)思(si)想的(de)“新(xin)(xin)平臺、新(xin)(xin)陣地(di)、新(xin)(xin)機制”。內蒙古新(xin)(xin)華(hua)(hua)利用旗下發行(xing)網點(dian)，通過鴻(hong)(hong)雁傳書(shu)(shu)（文(wen)化(hua)(hua)扶貧活動）、鴻(hong)(hong)雁使者(zhe)(zhe)（草(cao)原文(wen)化(hua)(hua)志愿者(zhe)(zhe)活動）、鴻(hong)(hong)雁校園（場景閱(yue)讀(du)(du)(du)實踐課(ke)堂）、鴻(hong)(hong)雁之家（“學習強(qiang)國(guo)”積分兌書(shu)(shu)）、鴻(hong)(hong)雁誦(song)讀(du)(du)(du)（講我的(de)故事）和鴻(hong)(hong)雁書(shu)(shu)店(dian)（在(zai)你身(shen)邊的(de)流(liu)動書(shu)(shu)房）的(de)方式，推動“鴻(hong)(hong)雁悅讀(du)(du)(du)”深入(ru)全區(qu)各(ge)地(di)。

投入人力物力  助(zhu)力精準扶(fu)貧

2021年2月25日，習近平總書記在全國(guo)脫(tuo)(tuo)(tuo)貧(pin)(pin)(pin)攻(gong)(gong)堅(jian)總結表彰大(da)會上(shang)莊嚴宣告(gao)：我國(guo)脫(tuo)(tuo)(tuo)貧(pin)(pin)(pin)攻(gong)(gong)堅(jian)戰取得了全面勝利(li)！“十(shi)三(san)五”期間，各地新華書店投(tou)入大(da)量資金和物資，派出一線扶貧(pin)(pin)(pin)干部，通過(guo)開展產業幫(bang)扶、教育文化幫(bang)扶等(deng)方式(shi)幫(bang)助扶貧(pin)(pin)(pin)村(cun)脫(tuo)(tuo)(tuo)貧(pin)(pin)(pin)，在國(guo)家脫(tuo)(tuo)(tuo)貧(pin)(pin)(pin)攻(gong)(gong)堅(jian)的(de)時代畫(hua)卷(juan)上(shang)寫下了一筆。歷年的(de)《報告(gao)書》記錄了這些數據。

2017年(nian)，甘肅新華、深圳(zhen)新華、重慶(qing)新華分別向對口(kou)幫扶村捐贈(zeng)240萬(wan)元、220萬(wan)元、110萬(wan)元。河南新華云書網成立扶貧(pin)團隊(dui)，提供農(nong)副產(chan)品(pin)網上銷售(shou)服務(wu)，探索電(dian)商扶貧(pin)新模式。

2018年(nian)，江西新華(hua)對(dui)138個扶貧(pin)點開展幫扶，累計捐贈(zeng)約500萬(wan)元；湖南新華(hua)參(can)與建(jian)設扶貧(pin)點上百個，派(pai)駐蹲點的人(ren)(ren)員200多人(ren)(ren)，對(dui)口(kou)扶貧(pin)人(ren)(ren)數達753人(ren)(ren)；甘肅新華(hua)為扶貧(pin)村學校援(yuan)建(jian)圖書室(shi)折合人(ren)(ren)民幣267萬(wan)元，為貧(pin)困戶捐資捐物(wu)90多萬(wan)元；河(he)北新華(hua)向貧(pin)困村派(pai)駐干部黨員20余人(ren)(ren)，為貧(pin)困地區捐贈(zeng)物(wu)資共計232萬(wan)元。

2019年(nian)，山(shan)西新華118人駐(zhu)村幫(bang)扶(fu)(fu)、486人結對幫(bang)扶(fu)(fu)，年(nian)投(tou)入(ru)資金(jin)千余萬元(yuan)；內(nei)蒙古新華脫貧(pin)攻堅戰(zhan)斗隊加入(ru)了12個貧(pin)困村的(de)駐(zhu)村工作，投(tou)入(ru)資金(jin)、財物(wu)百余萬元(yuan)；甘肅新華198人參(can)與(yu)精準扶(fu)(fu)貧(pin)，投(tou)入(ru)扶(fu)(fu)貧(pin)資金(jin)68萬余元(yuan)，為貧(pin)困地(di)區捐(juan)錢、捐(juan)物(wu)、捐(juan)贈圖書超過(guo)360萬元(yuan)。

對于援(yuan)藏、援(yuan)疆(jiang)、援(yuan)青的(de)(de)國家重點項目，新(xin)(xin)華(hua)書(shu)店(dian)更是高度重視，落實到位(wei)。2018年，新(xin)(xin)華(hua)書(shu)店(dian)總(zong)店(dian)派員參加青海扶貧工作，籌(chou)措資金500余萬(wan)(wan)元(yuan)(yuan)，修(xiu)建(jian)一(yi)(yi)(yi)條(tiao)27公里長的(de)(de)砂石路(lu)和(he)一(yi)(yi)(yi)座44米長的(de)(de)涵橋；2017年，江蘇新(xin)(xin)華(hua)對口援(yuan)藏、援(yuan)疆(jiang)圖書(shu)近200萬(wan)(wan)元(yuan)(yuan)；福建(jian)新(xin)(xin)華(hua)2017年捐(juan)贈的(de)(de)1000萬(wan)(wan)元(yuan)(yuan)圖書(shu)中(zhong)，相當(dang)一(yi)(yi)(yi)部分是對口支援(yuan)西藏的(de)(de)；北京新(xin)(xin)華(hua)2017年捐(juan)贈的(de)(de)91萬(wan)(wan)元(yuan)(yuan)圖書(shu)中(zhong)，援(yuan)藏占了相當(dang)比重。

“十三五(wu)”新華系實體(ti)書(shu)店發(fa)展(zhan)六(liu)大(da)風標(biao)

“十三(san)五(wu)”期間，在(zai)中宣(xuan)部等(deng)11部委《關于支(zhi)持實(shi)體書(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)指導意見(jian)》等(deng)利好(hao)政策推動下(xia)，實(shi)體書(shu)店(dian)(dian)(dian)得(de)到快速(su)發展(zhan)(zhan)。根(gen)據中國(guo)新(xin)(xin)華書(shu)店(dian)(dian)(dian)協(xie)會發布的(de)2016年—2019年《中國(guo)新(xin)(xin)華書(shu)店(dian)(dian)(dian)社會責任(ren)報(bao)(bao)告書(shu)》（以下(xia)簡稱《報(bao)(bao)告書(shu)》），以及《中國(guo)新(xin)(xin)聞出版廣電報(bao)(bao)》記者近(jin)年來對行業的(de)觀察(cha)，我(wo)們梳(shu)理和盤點出“十三(san)五(wu)”期間新(xin)(xin)華系(xi)實(shi)體書(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)六大(da)風標。從(cong)(cong)中可見(jian)，“十三(san)五(wu)”期間，各地(di)新(xin)(xin)華書(shu)店(dian)(dian)(dian)分(fen)別從(cong)(cong)大(da)書(shu)城、標志性門店(dian)(dian)(dian)、特色書(shu)店(dian)(dian)(dian)、社區網點等(deng)多(duo)層面進行規劃(hua)，形成“大(da)中小(xiao)特”書(shu)店(dian)(dian)(dian)并(bing)舉(ju)的(de)圖書(shu)發行體系(xi)，創新(xin)(xin)了實(shi)體書(shu)店(dian)(dian)(dian)的(de)發展(zhan)(zhan)之(zhi)路。

門(men)店(dian)升級(ji)(ji)改造(zao)持續進行。從歷年的(de)《報(bao)告書(shu)(shu)(shu)》可見，“十(shi)三(san)五”期間(jian)，各地新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)繼(ji)續加大門(men)店(dian)升級(ji)(ji)改造(zao)力(li)度，為(wei)讀者(zhe)提供(gong)綜合性文(wen)化(hua)消費(fei)終(zhong)端體驗，使得新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)以全(quan)新(xin)(xin)面貌出現在公眾面前。以2017年為(wei)例(li)，廣東(dong)新(xin)(xin)華(hua)、浙江新(xin)(xin)華(hua)、山東(dong)新(xin)(xin)華(hua)、湖南新(xin)(xin)華(hua)升級(ji)(ji)改造(zao)書(shu)(shu)(shu)城(cheng)(cheng)、門(men)店(dian)的(de)數量分別為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)華(hua)2016年新(xin)(xin)開業了(le)(le)黃巖書(shu)(shu)(shu)城(cheng)(cheng)，全(quan)新(xin)(xin)改造(zao)升級(ji)(ji)麗水書(shu)(shu)(shu)城(cheng)(cheng)、柯橋書(shu)(shu)(shu)城(cheng)(cheng)、余(yu)杭文(wen)化(hua)廣場(chang)等(deng)設計感強、時(shi)尚潮流的(de)閱(yue)讀文(wen)化(hua)空間(jian)。福建(jian)新(xin)(xin)華(hua)2016年完(wan)(wan)成(cheng)總部鰲(ao)峰坊書(shu)(shu)(shu)城(cheng)(cheng)、福州金山圖書(shu)(shu)(shu)城(cheng)(cheng)等(deng)15家賣場(chang)的(de)新(xin)(xin)建(jian)或升級(ji)(ji)改造(zao)。江蘇新(xin)(xin)華(hua)2017年全(quan)省網點同(tong)比上年增加376處(chu)，打造(zao)了(le)(le)一批品(pin)種(zhong)齊(qi)全(quan)、業態豐富的(de)城(cheng)(cheng)市(shi)文(wen)化(hua)綜合體。天(tian)津新(xin)(xin)華(hua)2019年完(wan)(wan)成(cheng)全(quan)部200個閱(yue)讀新(xin)(xin)空間(jian)建(jian)設，改造(zao)后的(de)書(shu)(shu)(shu)店(dian)年銷售額(e)提升10%。

24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)建(jian)(jian)設成風潮。從2014年(nian)(nian)(nian)北京三(san)聯(lian)韜(tao)奮書店(dian)(dian)(dian)運行24小(xiao)時(shi)(shi)(shi)不打(da)烊之后(hou)，全國(guo)各(ge)地(di)掀起24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)的建(jian)(jian)設風潮，從當年(nian)(nian)(nian)一直延續到“十三(san)五”時(shi)(shi)(shi)期(qi)。這(zhe)(zhe)其(qi)中(zhong)不少是新(xin)(xin)華(hua)書店(dian)(dian)(dian)創(chuang)辦(ban)的，如遼寧盤錦新(xin)(xin)華(hua)的深柳(liu)讀書堂、杭州新(xin)(xin)華(hua)的悅覽樹、青島新(xin)(xin)華(hua)的明(ming)閱島、湖北新(xin)(xin)華(hua)的九丘書館(guan)、安(an)徽新(xin)(xin)華(hua)的三(san)孝(xiao)口(kou)書店(dian)(dian)(dian)、四川新(xin)(xin)華(hua)的軒(xuan)客(ke)會(hui)鏜鈀街店(dian)(dian)(dian)等。這(zhe)(zhe)些24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)成為夜幕降臨后(hou)當地(di)不可多(duo)得的公共閱讀空間，也以一種地(di)標式的存在(zai)彰(zhang)顯著一個(ge)城市的文化底(di)蘊。新(xin)(xin)華(hua)系(xi)24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)的建(jian)(jian)設數量，從歷年(nian)(nian)(nian)《報告(gao)書》可見一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全國(guo)新(xin)(xin)華(hua)系(xi)統開(kai)設24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)20余(yu)家；2016年(nian)(nian)(nian)，僅江蘇新(xin)(xin)華(hua)就開(kai)設6家24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)華(hua)系(xi)的24小(xiao)時(shi)(shi)(shi)書店(dian)(dian)(dian)新(xin)(xin)增13家。

新(xin)(xin)華(hua)(hua)書(shu)(shu)店子品(pin)(pin)(pin)牌集群形(xing)成。安徽新(xin)(xin)華(hua)(hua)打造(zao)出以“閱生(sheng)活(huo)”“前言后記”“讀(du)書(shu)(shu)會”為代(dai)表的(de)文(wen)化商業品(pin)(pin)(pin)牌，廣東新(xin)(xin)華(hua)(hua)擁有“四閱”“書(shu)(shu)笙(sheng)”“渡”“泊”“吾悅”等書(shu)(shu)店品(pin)(pin)(pin)牌，四川(chuan)新(xin)(xin)華(hua)(hua)面對不同消費群體形(xing)成“新(xin)(xin)華(hua)(hua)文(wen)軒”“軒客會”“文(wen)軒兒童書(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)吧”多特色(se)經營格局，還(huan)有云(yun)南新(xin)(xin)華(hua)(hua)的(de)“云(yun)上鄉愁書(shu)(shu)院(yuan)”、河南新(xin)(xin)華(hua)(hua)的(de)“尚書(shu)(shu)房”等。這些新(xin)(xin)興書(shu)(shu)店很多采用連鎖形(xing)式(shi)，它(ta)們在為廣大讀(du)者提供(gong)圖(tu)書(shu)(shu)和(he)音像制品(pin)(pin)(pin)的(de)同時，通過(guo)引入教育(yu)培(pei)訓、手工體驗、特色(se)文(wen)創、多元文(wen)化產(chan)品(pin)(pin)(pin)、餐(can)飲服務等手段，提升客戶黏性，發(fa)掘流量(liang)價值，逐步構建以文(wen)化消費為核(he)心、以文(wen)化體驗為品(pin)(pin)(pin)質的(de)新(xin)(xin)零售體系。

紅(hong)(hong)(hong)色(se)(se)與特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)成獨(du)特風景。“十三(san)五(wu)”期間(jian)，新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設了(le)不少“小而(er)美(mei)”的(de)(de)(de)(de)特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人(ren)們對新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)的(de)(de)(de)(de)刻板印(yin)象。以紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)成的(de)(de)(de)(de)有江(jiang)(jiang)西新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)井岡(gang)山紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)涿(zhuo)州紅(hong)(hong)(hong)色(se)(se)文化(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)和涉縣(xian)紅(hong)(hong)(hong)色(se)(se)主(zhu)題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)紅(hong)(hong)(hong)安(an)七里坪紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)延(yan)安(an)中國紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特征。例如，江(jiang)(jiang)蘇新(xin)(xin)華(hua)(hua)開辟了(le)數十家“書(shu)(shu)(shu)香建(jian)行”，在(zai)常(chang)州把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開進汽車美(mei)容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮江(jiang)(jiang)創新(xin)(xin)發展多(duo)家“紅(hong)(hong)(hong)領(ling)巾(jin)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)”。海南新(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)+地產(chan)”等(deng)模式建(jian)設特色(se)(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華(hua)(hua)把書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)開到(dao)景區(qu)(qu)和軍營，山西新(xin)(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙古(gu)新(xin)(xin)華(hua)(hua)援建(jian)農(nong)牧區(qu)(qu)家庭書(shu)(shu)(shu)屋。

校(xiao)園書店(dian)(dian)(dian)建設(she)獲政策(ce)強力推動(dong)。在(zai)(zai)2019年教育部(bu)辦(ban)公廳發布(bu)的(de)(de)(de)《關于進(jin)一步支持高(gao)(gao)校(xiao)校(xiao)園實(shi)體(ti)書店(dian)(dian)(dian)發展的(de)(de)(de)指導意見》等利好(hao)政策(ce)的(de)(de)(de)推動(dong)下，校(xiao)園書店(dian)(dian)(dian)的(de)(de)(de)建設(she)得到加強。在(zai)(zai)《意見》發布(bu)的(de)(de)(de)當年，多家新(xin)華(hua)(hua)(hua)書店(dian)(dian)(dian)建設(she)的(de)(de)(de)高(gao)(gao)校(xiao)校(xiao)園書店(dian)(dian)(dian)亮相(xiang)，如新(xin)華(hua)(hua)(hua)書店(dian)(dian)(dian)總店(dian)(dian)(dian)與中國傳媒大(da)(da)學(xue)聯合營(ying)建的(de)(de)(de)“中傳知行書店(dian)(dian)(dian)-新(xin)華(hua)(hua)(hua)爾(er)雅書房”，武漢新(xin)華(hua)(hua)(hua)投(tou)資興建的(de)(de)(de)江漢大(da)(da)學(xue)清源書店(dian)(dian)(dian)，陜西(xi)新(xin)華(hua)(hua)(hua)在(zai)(zai)西(xi)安電子科技大(da)(da)學(xue)打造的(de)(de)(de)充(chong)滿(man)年代感(gan)的(de)(de)(de)“新(xin)華(hua)(hua)(hua)書店(dian)(dian)(dian)·西(xi)電1931”等。各(ge)地(di)也在(zai)(zai)加緊各(ge)類(lei)校(xiao)園書店(dian)(dian)(dian)的(de)(de)(de)建設(she)。例如，河南新(xin)華(hua)(hua)(hua)在(zai)(zai)多家高(gao)(gao)校(xiao)建設(she)“時(shi)間的(de)(de)(de)顏色”書店(dian)(dian)(dian)，江西(xi)新(xin)華(hua)(hua)(hua)的(de)(de)(de)“新(xin)華(hua)(hua)(hua)壹品”校(xiao)園文化(hua)綜(zong)合服務平臺遍布(bu)數百家學(xue)校(xiao)，湖北新(xin)華(hua)(hua)(hua)創立了“倍閱(yue)”校(xiao)園書店(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)(tong)實(shi)現“借”“賣”一體(ti)化(hua)(hua)(hua)。國(guo)內(nei)較早開(kai)展館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)(tong)服務(wu)的(de)(de)是內(nei)蒙古。2015年，內(nei)蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和當地新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)合(he)作(zuo)，通(tong)(tong)過開(kai)展以“讀(du)者(zhe)在新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)買(mai)單”為(wei)特征的(de)(de)“彩云(yun)服務(wu)”，使得內(nei)蒙古圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)當年新(xin)(xin)書(shu)(shu)(shu)(shu)流(liu)通(tong)(tong)率達到100%。此舉經媒體(ti)報道(dao)后，全國(guo)各地紛紛效仿。此后，各地圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)合(he)作(zuo)逐步深(shen)化(hua)(hua)(hua)，館(guan)(guan)(guan)店(dian)(dian)(dian)一體(ti)的(de)(de)新(xin)(xin)型(xing)公共讀(du)書(shu)(shu)(shu)(shu)空間(jian)建(jian)設(she)形成風(feng)潮(chao)，比如四川省(sheng)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)(hua)文軒(xuan)合(he)作(zuo)的(de)(de)“館(guan)(guan)(guan)中店(dian)(dian)(dian)”——文軒(xuan)讀(du)讀(du)書(shu)(shu)(shu)(shu)吧，成都圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)(hua)文軒(xuan)合(he)作(zuo)的(de)(de)“店(dian)(dian)(dian)中館(guan)(guan)(guan)”——城市(shi)閱讀(du)空間(jian)，安徽新(xin)(xin)華(hua)(hua)與(yu)安徽銅(tong)陵市(shi)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)、安徽職業學(xue)院圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)融為(wei)一體(ti)的(de)(de)“綜合(he)閱讀(du)文化(hua)(hua)(hua)空間(jian)”等。館(guan)(guan)(guan)店(dian)(dian)(dian)互(hu)通(tong)(tong)打破了(le)讀(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)的(de)(de)壁壘，實(shi)現了(le)統籌整合(he)、多方(fang)共贏，有力推動了(le)全民閱讀(du)。