誕生于延安窯洞里的新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)，如今已經走過了84個春秋(qiu)。作為(wei)中(zhong)(zhong)國(guo)共產(chan)黨創建(jian)并(bing)領導的紅色文(wen)化(hua)企業，新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)始(shi)終堅持傳承紅色基因、弘揚先進文(wen)化(hua)、踐行社(she)會責(ze)任(ren)。根據中(zhong)(zhong)國(guo)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)協會發布的2016年(nian)—2019年(nian)《中(zhong)(zhong)國(guo)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)社(she)會責(ze)任(ren)報告(gao)書(shu)(shu)(shu)》（以(yi)下簡稱《報告(gao)書(shu)(shu)(shu)》），以(yi)及《中(zhong)(zhong)國(guo)新(xin)(xin)聞出版廣電報》記者(zhe)近年(nian)來(lai)對行業的觀察，我們梳理了“十三五”期間(jian)新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)履(lv)行社(she)會責(ze)任(ren)的主要做法和(he)成就經驗(yan)，試圖從中(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五(wu)”期(qi)間，新華書店積(ji)極發(fa)揮國有主渠道、主陣地(di)優勢，承擔文(wen)(wen)化傳播使命，全力以赴做(zuo)好重要文(wen)(wen)件文(wen)(wen)獻、重點主題出版(ban)物、優秀大(da)眾讀(du)物等(deng)相關發(fa)行工作(zuo)。

這5年(nian)(nian)中(zhong)，全國(guo)(guo)各地新華書(shu)店(dian)在門店(dian)突出(chu)位置(zhi)設(she)(she)立(li)(li)專(zhuan)柜(ju)專(zhuan)架，開(kai)展(zhan)(zhan)(zhan)重點(dian)出(chu)版物(wu)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷(xiao)和宣傳征訂活動(dong)，對讀(du)者購書(shu)給(gei)予優惠，取得了(le)顯著成(cheng)(cheng)效。2016年(nian)(nian)，新華書(shu)店(dian)開(kai)展(zhan)(zhan)(zhan)“習近(jin)平總(zong)書(shu)記系列重要講(jiang)話”“慶(qing)祝中(zhong)國(guo)(guo)共產(chan)黨成(cheng)(cheng)立(li)(li)95周年(nian)(nian)”“紀念(nian)長征勝利80周年(nian)(nian)”等(deng)主(zhu)題(ti)展(zhan)(zhan)(zhan)示展(zhan)(zhan)(zhan)銷(xiao)活動(dong)；2017年(nian)(nian)，設(she)(she)立(li)(li)黨的十九大文獻展(zhan)(zhan)(zhan)銷(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)，舉(ju)辦以“習近(jin)平新時代中(zhong)國(guo)(guo)特色社會主(zhu)義(yi)思想”“馬(ma)克思誕辰200周年(nian)(nian)”“改革(ge)開(kai)放(fang)40周年(nian)(nian)”等(deng)為主(zhu)題(ti)的專(zhuan)題(ti)展(zhan)(zhan)(zhan)銷(xiao)活動(dong)；2019年(nian)(nian)，舉(ju)辦“慶(qing)祝新中(zhong)國(guo)(guo)成(cheng)(cheng)立(li)(li)70周年(nian)(nian)”主(zhu)題(ti)出(chu)版物(wu)展(zhan)(zhan)(zhan)。

“課前到(dao)(dao)書，人(ren)手一(yi)冊”是黨(dang)和國家(jia)對教(jiao)(jiao)材發(fa)(fa)行工作提出的(de)(de)(de)(de)要求，是中小學開展正常教(jiao)(jiao)育活動的(de)(de)(de)(de)基(ji)本保障。“十三(san)五(wu)”期(qi)間，新華書店將“課前到(dao)(dao)書”作為重要的(de)(de)(de)(de)政治(zhi)任務(wu)和社會責任，精心組(zu)織，精細操作，以長期(qi)積淀的(de)(de)(de)(de)專業服務(wu)能(neng)力(li)圓滿完成每(mei)季(ji)教(jiao)(jiao)材的(de)(de)(de)(de)征訂發(fa)(fa)行工作。

“課(ke)前(qian)到(dao)書”的(de)服務水平(ping)在(zai)“十(shi)三(san)五”期(qi)間得到(dao)提升，安徽新(xin)(xin)華在(zai)這方面(mian)領全國風(feng)氣之先。2014年(nian)秋季(ji)學期(qi)，安徽新(xin)(xin)華將教材配(pei)送從“送書到(dao)校”延伸到(dao)“分書到(dao)班(ban)”，2016年(nian)又開始(shi)試(shi)點“服務到(dao)生”。在(zai)榜樣的(de)示范(fan)和帶動下，河南、河北(bei)、云南等地的(de)新(xin)(xin)華書店，紛(fen)紛(fen)嘗試(shi)“分書到(dao)班(ban)”。

這5年中，有兩(liang)個特殊的年份值得銘記。2017年秋(qiu)季學期，歷經5年完成編審的統編三(san)科(ke)教材正式啟(qi)用。由于(yu)三(san)科(ke)教材編審、評(ping)議教輔重新申(shen)報定(ding)價、印(yin)刷(shua)業減產(chan)限排等(deng)原因，這一年新華人“課前到書”的時間空前緊(jin)迫，工作尤其(qi)艱苦。

2020年，新冠肺炎疫情來襲(xi)，南(nan)方多地遭(zao)遇洪(hong)澇(lao)災害，教(jiao)材教(jiao)輔發運工作形勢更加嚴(yan)峻。各地新華(hua)人兌現一(yi)份(fen)承諾，堅(jian)守一(yi)份(fen)初心，以堅(jian)實(shi)行動兌現“課前到書”錚錚誓言。

承辦(ban)地(di)方書展  推動全民(min)閱讀

承辦或協辦各種書展，舉辦各種文化活(huo)動，是“十三五(wu)”期間新華書店推動全民閱讀(du)工作(zuo)的一個重(zhong)要方面。

各地(di)新(xin)(xin)華(hua)(hua)連續多年承辦(ban)或(huo)協辦(ban)地(di)方書(shu)(shu)(shu)(shu)(shu)展，如上海書(shu)(shu)(shu)(shu)(shu)展、江蘇書(shu)(shu)(shu)(shu)(shu)展、南(nan)(nan)國書(shu)(shu)(shu)(shu)(shu)香節(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)(shu)月、黃山(shan)書(shu)(shu)(shu)(shu)(shu)會(hui)、山(shan)東書(shu)(shu)(shu)(shu)(shu)展、河北省惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)市(shi)、海南(nan)(nan)書(shu)(shu)(shu)(shu)(shu)香節(jie)、書(shu)(shu)(shu)(shu)(shu)香彩云南(nan)(nan)惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)市(shi)、重(zhong)慶讀(du)書(shu)(shu)(shu)(shu)(shu)月惠(hui)民(min)(min)書(shu)(shu)(shu)(shu)(shu)展、書(shu)(shu)(shu)(shu)(shu)香龍(long)江讀(du)書(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧(ning)省全民(min)(min)閱讀(du)節(jie)、廣西書(shu)(shu)(shu)(shu)(shu)展、寧(ning)波書(shu)(shu)(shu)(shu)(shu)展、海峽讀(du)書(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)展等。還有(you)的新(xin)(xin)華(hua)(hua)走出當地(di)舉(ju)辦(ban)書(shu)(shu)(shu)(shu)(shu)展，如福建新(xin)(xin)華(hua)(hua)赴(fu)臺舉(ju)辦(ban)金門書(shu)(shu)(shu)(shu)(shu)展，赴(fu)俄羅斯、瑞典(dian)、挪(nuo)威、美國、日本等國家舉(ju)辦(ban)中國（福建）圖書(shu)(shu)(shu)(shu)(shu)展銷會(hui)。

這(zhe)些(xie)書展大大推(tui)動(dong)了(le)當地的全民閱(yue)讀(du)。如福建新華2016年承辦的第二屆(jie)“世界讀(du)書日(ri)·海峽讀(du)書節”，實現銷售碼洋3530萬(wan)元，成為(wei)福州參展規模最大、入(ru)場人次(ci)最多、銷售收入(ru)最高、宣傳效果最好的一次(ci)群眾性閱(yue)讀(du)活動(dong)。再如2020河北省惠(hui)民書市，在7天時間里，166家新華書店上下聯動(dong)，發(fa)放260萬(wan)元優惠(hui)券，累計銷售各類出版物41.17萬(wan)冊(ce)、1896萬(wan)元，讓利(li)800萬(wan)元。

除了承(cheng)辦當地書(shu)(shu)展，各(ge)地新(xin)(xin)(xin)華(hua)還組織策劃了豐富(fu)多樣的(de)(de)品(pin)牌(pai)閱(yue)讀(du)活(huo)(huo)動(dong)，形成一道(dao)道(dao)全(quan)(quan)民(min)閱(yue)讀(du)的(de)(de)亮麗風景線。歷年(nian)的(de)(de)《報(bao)告書(shu)(shu)》對此(ci)進行(xing)了記錄。例如，新(xin)(xin)(xin)華(hua)書(shu)(shu)店(dian)總店(dian)的(de)(de)“出版界圖書(shu)(shu)館界全(quan)(quan)民(min)閱(yue)讀(du)年(nian)會(hui)”“全(quan)(quan)國(guo)館社高層論(lun)壇”“全(quan)(quan)國(guo)少兒閱(yue)讀(du)峰會(hui)”，江西(xi)新(xin)(xin)(xin)華(hua)的(de)(de)“朗讀(du)者(zhe)”“美麗中國(guo)·精彩(cai)江西(xi)”等誦(song)讀(du)活(huo)(huo)動(dong)，已成品(pin)牌(pai)活(huo)(huo)動(dong)。海南(nan)新(xin)(xin)(xin)華(hua)開設的(de)(de)數(shu)十個“新(xin)(xin)(xin)時代經典傳(chuan)(chuan)習所(suo)”，搭建起(qi)新(xin)(xin)(xin)時代傳(chuan)(chuan)播新(xin)(xin)(xin)思想的(de)(de)“新(xin)(xin)(xin)平臺(tai)、新(xin)(xin)(xin)陣(zhen)地、新(xin)(xin)(xin)機制”。內蒙古(gu)新(xin)(xin)(xin)華(hua)利用旗下發行(xing)網點，通過(guo)鴻雁(yan)(yan)(yan)(yan)(yan)傳(chuan)(chuan)書(shu)(shu)（文(wen)化扶貧活(huo)(huo)動(dong)）、鴻雁(yan)(yan)(yan)(yan)(yan)使者(zhe)（草原文(wen)化志愿者(zhe)活(huo)(huo)動(dong)）、鴻雁(yan)(yan)(yan)(yan)(yan)校(xiao)園（場景閱(yue)讀(du)實踐(jian)課堂(tang)）、鴻雁(yan)(yan)(yan)(yan)(yan)之家（“學(xue)習強國(guo)”積分兌書(shu)(shu)）、鴻雁(yan)(yan)(yan)(yan)(yan)誦(song)讀(du)（講我(wo)的(de)(de)故事）和(he)鴻雁(yan)(yan)(yan)(yan)(yan)書(shu)(shu)店(dian)（在你(ni)身邊的(de)(de)流動(dong)書(shu)(shu)房）的(de)(de)方式，推動(dong)“鴻雁(yan)(yan)(yan)(yan)(yan)悅讀(du)”深(shen)入全(quan)(quan)區各(ge)地。

投入人力(li)物(wu)力(li)  助力(li)精準扶貧

2021年2月25日，習(xi)近平總(zong)書記在全國脫貧(pin)(pin)攻(gong)堅總(zong)結(jie)表彰(zhang)大會上莊(zhuang)嚴(yan)宣告：我國脫貧(pin)(pin)攻(gong)堅戰取得了(le)全面勝利！“十三五”期間(jian)，各(ge)地新華書店投入(ru)大量資金和物(wu)資，派出一(yi)線扶(fu)貧(pin)(pin)干部，通過開(kai)展(zhan)產業幫扶(fu)、教(jiao)育文(wen)化(hua)幫扶(fu)等方式幫助扶(fu)貧(pin)(pin)村脫貧(pin)(pin)，在國家脫貧(pin)(pin)攻(gong)堅的時代(dai)畫卷上寫下了(le)一(yi)筆。歷年的《報告書》記錄了(le)這些數據。

2017年，甘肅新(xin)(xin)華(hua)(hua)、深圳(zhen)新(xin)(xin)華(hua)(hua)、重慶新(xin)(xin)華(hua)(hua)分別向對(dui)口幫扶村捐贈240萬(wan)(wan)元、220萬(wan)(wan)元、110萬(wan)(wan)元。河南新(xin)(xin)華(hua)(hua)云書網(wang)成立扶貧(pin)團隊，提供農副產品網(wang)上銷售服(fu)務，探索電(dian)商(shang)扶貧(pin)新(xin)(xin)模(mo)式(shi)。

2018年，江(jiang)西新(xin)華對138個扶貧點(dian)開展幫扶，累計捐(juan)贈(zeng)約500萬(wan)元；湖南新(xin)華參與建設(she)扶貧點(dian)上百個，派駐(zhu)蹲點(dian)的人(ren)員(yuan)200多(duo)人(ren)，對口扶貧人(ren)數(shu)達753人(ren)；甘肅新(xin)華為(wei)扶貧村(cun)學校援建圖(tu)書(shu)室(shi)折合人(ren)民幣267萬(wan)元，為(wei)貧困戶捐(juan)資(zi)(zi)捐(juan)物(wu)90多(duo)萬(wan)元；河北新(xin)華向貧困村(cun)派駐(zhu)干部黨員(yuan)20余人(ren)，為(wei)貧困地區(qu)捐(juan)贈(zeng)物(wu)資(zi)(zi)共計232萬(wan)元。

2019年，山西新華118人(ren)駐(zhu)村幫(bang)扶、486人(ren)結對幫(bang)扶，年投(tou)入(ru)資金千余(yu)萬(wan)(wan)元；內(nei)蒙古(gu)新華脫(tuo)貧攻堅(jian)戰(zhan)斗隊加入(ru)了12個(ge)貧困村的(de)駐(zhu)村工作，投(tou)入(ru)資金、財物(wu)百(bai)余(yu)萬(wan)(wan)元；甘肅新華198人(ren)參與精準扶貧，投(tou)入(ru)扶貧資金68萬(wan)(wan)余(yu)元，為(wei)貧困地區(qu)捐(juan)錢、捐(juan)物(wu)、捐(juan)贈(zeng)圖書超過360萬(wan)(wan)元。

對于援(yuan)(yuan)(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)(yuan)(yuan)疆(jiang)、援(yuan)(yuan)(yuan)(yuan)(yuan)青(qing)(qing)的(de)(de)(de)(de)國家(jia)重(zhong)點(dian)項(xiang)目，新(xin)華書店(dian)(dian)更是(shi)高(gao)度(du)重(zhong)視，落實(shi)到位。2018年(nian)，新(xin)華書店(dian)(dian)總店(dian)(dian)派員參加(jia)青(qing)(qing)海扶貧工作，籌措資金500余萬元，修建一(yi)條27公(gong)里長的(de)(de)(de)(de)砂(sha)石(shi)路和一(yi)座44米長的(de)(de)(de)(de)涵(han)橋；2017年(nian)，江蘇新(xin)華對口(kou)援(yuan)(yuan)(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)(yuan)(yuan)疆(jiang)圖(tu)書近(jin)200萬元；福建新(xin)華2017年(nian)捐贈的(de)(de)(de)(de)1000萬元圖(tu)書中(zhong)，相當(dang)(dang)一(yi)部分是(shi)對口(kou)支援(yuan)(yuan)(yuan)(yuan)(yuan)西藏的(de)(de)(de)(de)；北京新(xin)華2017年(nian)捐贈的(de)(de)(de)(de)91萬元圖(tu)書中(zhong)，援(yuan)(yuan)(yuan)(yuan)(yuan)藏占了相當(dang)(dang)比重(zhong)。

“十三五”新華系實體書店(dian)發(fa)展六大風標(biao)

“十三五”期間(jian)，在中(zhong)宣部等11部委《關于支持實體(ti)書(shu)(shu)(shu)店發展(zhan)的(de)(de)指(zhi)導意見》等利好政策推(tui)動下，實體(ti)書(shu)(shu)(shu)店得到(dao)快(kuai)速發展(zhan)。根據中(zhong)國(guo)(guo)新(xin)華(hua)書(shu)(shu)(shu)店協(xie)會發布(bu)的(de)(de)2016年—2019年《中(zhong)國(guo)(guo)新(xin)華(hua)書(shu)(shu)(shu)店社(she)會責任報告(gao)書(shu)(shu)(shu)》（以(yi)下簡(jian)稱《報告(gao)書(shu)(shu)(shu)》），以(yi)及《中(zhong)國(guo)(guo)新(xin)聞出版(ban)廣電報》記(ji)者近年來對行(xing)業的(de)(de)觀(guan)察，我們梳理和盤點(dian)出“十三五”期間(jian)新(xin)華(hua)系實體(ti)書(shu)(shu)(shu)店發展(zhan)的(de)(de)六大(da)風標。從(cong)中(zhong)可見，“十三五”期間(jian)，各地新(xin)華(hua)書(shu)(shu)(shu)店分別從(cong)大(da)書(shu)(shu)(shu)城、標志(zhi)性門店、特色書(shu)(shu)(shu)店、社(she)區網點(dian)等多層(ceng)面進行(xing)規劃，形(xing)成“大(da)中(zhong)小特”書(shu)(shu)(shu)店并舉的(de)(de)圖(tu)書(shu)(shu)(shu)發行(xing)體(ti)系，創(chuang)新(xin)了實體(ti)書(shu)(shu)(shu)店的(de)(de)發展(zhan)之路。

門店(dian)(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)持(chi)續(xu)進行。從歷年(nian)(nian)的(de)(de)《報(bao)告(gao)書》可見，“十三五(wu)”期間(jian)，各地新(xin)(xin)(xin)華(hua)(hua)(hua)書店(dian)(dian)繼續(xu)加(jia)大門店(dian)(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)力度(du)，為(wei)讀(du)者提(ti)供綜合性文(wen)化(hua)(hua)消費終端體(ti)驗(yan)，使得新(xin)(xin)(xin)華(hua)(hua)(hua)書店(dian)(dian)以全(quan)新(xin)(xin)(xin)面貌出(chu)現(xian)在公(gong)眾面前。以2017年(nian)(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)華(hua)(hua)(hua)、浙江新(xin)(xin)(xin)華(hua)(hua)(hua)、山(shan)東新(xin)(xin)(xin)華(hua)(hua)(hua)、湖南(nan)新(xin)(xin)(xin)華(hua)(hua)(hua)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)書城(cheng)、門店(dian)(dian)的(de)(de)數量分別為(wei) 73處、26處、23處、23處。浙江新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)新(xin)(xin)(xin)開業了(le)黃巖(yan)書城(cheng)，全(quan)新(xin)(xin)(xin)改(gai)(gai)造(zao)(zao)升(sheng)(sheng)級(ji)麗水書城(cheng)、柯橋書城(cheng)、余(yu)杭(hang)文(wen)化(hua)(hua)廣(guang)場等(deng)設計感(gan)強、時尚潮(chao)流的(de)(de)閱讀(du)文(wen)化(hua)(hua)空間(jian)。福(fu)建新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)(nian)完成(cheng)總部(bu)(bu)鰲(ao)峰(feng)坊書城(cheng)、福(fu)州金山(shan)圖書城(cheng)等(deng)15家賣(mai)場的(de)(de)新(xin)(xin)(xin)建或升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)。江蘇(su)新(xin)(xin)(xin)華(hua)(hua)(hua)2017年(nian)(nian)全(quan)省網點同比上年(nian)(nian)增(zeng)加(jia)376處，打造(zao)(zao)了(le)一批品種齊(qi)全(quan)、業態豐富的(de)(de)城(cheng)市文(wen)化(hua)(hua)綜合體(ti)。天津新(xin)(xin)(xin)華(hua)(hua)(hua)2019年(nian)(nian)完成(cheng)全(quan)部(bu)(bu)200個閱讀(du)新(xin)(xin)(xin)空間(jian)建設，改(gai)(gai)造(zao)(zao)后的(de)(de)書店(dian)(dian)年(nian)(nian)銷售額提(ti)升(sheng)(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)建設成風(feng)(feng)潮(chao)。從(cong)2014年(nian)(nian)北京三聯韜奮書(shu)(shu)店(dian)運行24小(xiao)(xiao)時(shi)(shi)不(bu)打烊之后(hou)，全(quan)國各地掀起24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)的(de)(de)建設風(feng)(feng)潮(chao)，從(cong)當年(nian)(nian)一直延續(xu)到“十三五”時(shi)(shi)期。這(zhe)其中不(bu)少是新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)店(dian)創辦的(de)(de)，如遼寧(ning)盤(pan)錦新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)深柳讀書(shu)(shu)堂(tang)、杭州新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)悅(yue)覽樹、青島(dao)新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)明閱島(dao)、湖北新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)九丘書(shu)(shu)館(guan)、安徽新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)三孝口書(shu)(shu)店(dian)、四(si)川新(xin)(xin)(xin)華(hua)(hua)(hua)的(de)(de)軒客會(hui)鏜鈀街店(dian)等(deng)。這(zhe)些24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)成為夜(ye)幕降臨后(hou)當地不(bu)可(ke)多得的(de)(de)公共閱讀空間，也以一種地標式的(de)(de)存在彰顯著一個城市的(de)(de)文化底蘊。新(xin)(xin)(xin)華(hua)(hua)(hua)系24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)的(de)(de)建設數量，從(cong)歷年(nian)(nian)《報(bao)告(gao)書(shu)(shu)》可(ke)見一斑：2013年(nian)(nian)—2015年(nian)(nian)，全(quan)國新(xin)(xin)(xin)華(hua)(hua)(hua)系統(tong)開(kai)設24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)20余家；2016年(nian)(nian)，僅江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)就開(kai)設6家24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)華(hua)(hua)(hua)系的(de)(de)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)店(dian)新(xin)(xin)(xin)增13家。

新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)子(zi)品(pin)(pin)牌集(ji)群形(xing)成。安徽新(xin)(xin)華(hua)(hua)(hua)打造出以“閱(yue)生活”“前言后記”“讀(du)書(shu)(shu)(shu)(shu)會(hui)”為代表(biao)的(de)(de)文(wen)(wen)(wen)(wen)化(hua)商業品(pin)(pin)牌，廣東新(xin)(xin)華(hua)(hua)(hua)擁有“四閱(yue)”“書(shu)(shu)(shu)(shu)笙(sheng)”“渡”“泊”“吾悅”等書(shu)(shu)(shu)(shu)店(dian)品(pin)(pin)牌，四川新(xin)(xin)華(hua)(hua)(hua)面(mian)對不(bu)同消費群體(ti)形(xing)成“新(xin)(xin)華(hua)(hua)(hua)文(wen)(wen)(wen)(wen)軒(xuan)(xuan)”“軒(xuan)(xuan)客(ke)(ke)會(hui)”“文(wen)(wen)(wen)(wen)軒(xuan)(xuan)兒童書(shu)(shu)(shu)(shu)店(dian)”“讀(du)讀(du)書(shu)(shu)(shu)(shu)吧”多(duo)特(te)色經(jing)營(ying)格局(ju)，還有云(yun)南新(xin)(xin)華(hua)(hua)(hua)的(de)(de)“云(yun)上鄉愁書(shu)(shu)(shu)(shu)院”、河南新(xin)(xin)華(hua)(hua)(hua)的(de)(de)“尚書(shu)(shu)(shu)(shu)房”等。這些新(xin)(xin)興書(shu)(shu)(shu)(shu)店(dian)很多(duo)采(cai)用連(lian)鎖形(xing)式，它(ta)們(men)在為廣大(da)讀(du)者提(ti)供圖(tu)書(shu)(shu)(shu)(shu)和音(yin)像制品(pin)(pin)的(de)(de)同時，通過引(yin)入教育培訓、手工(gong)體(ti)驗、特(te)色文(wen)(wen)(wen)(wen)創、多(duo)元文(wen)(wen)(wen)(wen)化(hua)產品(pin)(pin)、餐飲服務(wu)等手段，提(ti)升客(ke)(ke)戶(hu)黏性，發(fa)掘流量(liang)價值(zhi)，逐步構(gou)建以文(wen)(wen)(wen)(wen)化(hua)消費為核(he)心、以文(wen)(wen)(wen)(wen)化(hua)體(ti)驗為品(pin)(pin)質的(de)(de)新(xin)(xin)零售體(ti)系。

紅(hong)(hong)(hong)色(se)(se)與(yu)特色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨特風景(jing)。“十(shi)(shi)三五”期(qi)間(jian)，新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系(xi)統建(jian)設了(le)不少“小而美”的(de)特色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大大改變了(le)人們(men)對新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的(de)刻板(ban)印(yin)象。以紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例，2015年(nian)至今(jin)建(jian)成(cheng)的(de)有江(jiang)西新(xin)(xin)(xin)華(hua)(hua)的(de)井岡山紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北新(xin)(xin)(xin)華(hua)(hua)的(de)涿州紅(hong)(hong)(hong)色(se)(se)文化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)(he)涉縣紅(hong)(hong)(hong)色(se)(se)主題書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)華(hua)(hua)的(de)紅(hong)(hong)(hong)安七(qi)里(li)坪(ping)紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西新(xin)(xin)(xin)華(hua)(hua)的(de)延安中(zhong)國紅(hong)(hong)(hong)色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特征。例如，江(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)開(kai)(kai)辟了(le)數十(shi)(shi)家“書(shu)(shu)(shu)(shu)香建(jian)行”，在常(chang)州把(ba)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)(kai)進(jin)汽車(che)美容店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和(he)(he)連(lian)鎖(suo)藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)發展多家“紅(hong)(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海(hai)南新(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫(yi)院(yuan)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式建(jian)設特色(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖北新(xin)(xin)(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開(kai)(kai)到景(jing)區(qu)(qu)和(he)(he)軍營，山西新(xin)(xin)(xin)華(hua)(hua)推(tui)進(jin)機關書(shu)(shu)(shu)(shu)屋(wu)、醫(yi)院(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設，內蒙(meng)古新(xin)(xin)(xin)華(hua)(hua)援建(jian)農牧區(qu)(qu)家庭書(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)獲政策強力推動(dong)。在(zai)(zai)(zai)2019年教育(yu)部辦公廳發(fa)布的(de)(de)(de)《關于進一步(bu)支持高(gao)(gao)(gao)校(xiao)校(xiao)園(yuan)實體書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)發(fa)展的(de)(de)(de)指導意見(jian)》等利好政策的(de)(de)(de)推動(dong)下，校(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)得到(dao)加強。在(zai)(zai)(zai)《意見(jian)》發(fa)布的(de)(de)(de)當年，多家(jia)新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)建(jian)(jian)設(she)的(de)(de)(de)高(gao)(gao)(gao)校(xiao)校(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)亮相，如新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)總店(dian)(dian)與中國(guo)傳(chuan)媒大(da)(da)學聯合(he)營建(jian)(jian)的(de)(de)(de)“中傳(chuan)知行書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)-新(xin)(xin)華(hua)(hua)(hua)爾(er)雅書(shu)(shu)(shu)(shu)(shu)(shu)(shu)房”，武漢(han)新(xin)(xin)華(hua)(hua)(hua)投資興建(jian)(jian)的(de)(de)(de)江(jiang)漢(han)大(da)(da)學清源書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)(hua)在(zai)(zai)(zai)西(xi)安電子(zi)科技大(da)(da)學打造的(de)(de)(de)充滿年代感的(de)(de)(de)“新(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)·西(xi)電1931”等。各地(di)也在(zai)(zai)(zai)加緊(jin)各類校(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)建(jian)(jian)設(she)。例如，河南新(xin)(xin)華(hua)(hua)(hua)在(zai)(zai)(zai)多家(jia)高(gao)(gao)(gao)校(xiao)建(jian)(jian)設(she)“時間的(de)(de)(de)顏色”書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)，江(jiang)西(xi)新(xin)(xin)華(hua)(hua)(hua)的(de)(de)(de)“新(xin)(xin)華(hua)(hua)(hua)壹品”校(xiao)園(yuan)文化綜合(he)服務平臺遍布數百家(jia)學校(xiao)，湖北新(xin)(xin)華(hua)(hua)(hua)創立了“倍閱”校(xiao)園(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)品牌(pai)。

館(guan)(guan)(guan)(guan)店(dian)(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)實(shi)現(xian)“借”“賣(mai)”一體(ti)化(hua)。國內(nei)(nei)較早(zao)開展館(guan)(guan)(guan)(guan)店(dian)(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)服務的(de)是內(nei)(nei)蒙古。2015年，內(nei)(nei)蒙古圖(tu)書(shu)館(guan)(guan)(guan)(guan)和當(dang)地(di)新(xin)(xin)華書(shu)店(dian)(dian)(dian)(dian)(dian)合(he)(he)作(zuo)，通(tong)過開展以(yi)“讀(du)者在新(xin)(xin)華書(shu)店(dian)(dian)(dian)(dian)(dian)選書(shu)、圖(tu)書(shu)館(guan)(guan)(guan)(guan)買單”為特征的(de)“彩云服務”，使得內(nei)(nei)蒙古圖(tu)書(shu)館(guan)(guan)(guan)(guan)當(dang)年新(xin)(xin)書(shu)流(liu)通(tong)率(lv)達到100%。此舉(ju)經媒體(ti)報(bao)道(dao)后(hou)，全國各地(di)紛紛效(xiao)仿。此后(hou)，各地(di)圖(tu)書(shu)館(guan)(guan)(guan)(guan)和新(xin)(xin)華書(shu)店(dian)(dian)(dian)(dian)(dian)的(de)合(he)(he)作(zuo)逐步深(shen)化(hua)，館(guan)(guan)(guan)(guan)店(dian)(dian)(dian)(dian)(dian)一體(ti)的(de)新(xin)(xin)型(xing)公(gong)共讀(du)書(shu)空間(jian)建設形成風潮，比(bi)如四川省圖(tu)書(shu)館(guan)(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)軒(xuan)合(he)(he)作(zuo)的(de)“館(guan)(guan)(guan)(guan)中店(dian)(dian)(dian)(dian)(dian)”——文(wen)軒(xuan)讀(du)讀(du)書(shu)吧(ba)，成都圖(tu)書(shu)館(guan)(guan)(guan)(guan)與(yu)新(xin)(xin)華文(wen)軒(xuan)合(he)(he)作(zuo)的(de)“店(dian)(dian)(dian)(dian)(dian)中館(guan)(guan)(guan)(guan)”——城市閱讀(du)空間(jian)，安(an)徽新(xin)(xin)華與(yu)安(an)徽銅陵(ling)市圖(tu)書(shu)館(guan)(guan)(guan)(guan)、安(an)徽職(zhi)業(ye)學院圖(tu)書(shu)館(guan)(guan)(guan)(guan)融為一體(ti)的(de)“綜合(he)(he)閱讀(du)文(wen)化(hua)空間(jian)”等。館(guan)(guan)(guan)(guan)店(dian)(dian)(dian)(dian)(dian)互(hu)(hu)通(tong)打破了讀(du)者、書(shu)店(dian)(dian)(dian)(dian)(dian)、圖(tu)書(shu)館(guan)(guan)(guan)(guan)之間(jian)的(de)壁(bi)壘(lei)，實(shi)現(xian)了統籌整(zheng)合(he)(he)、多方共贏，有力推動了全民閱讀(du)。