誕(dan)生于延安窯洞里的新(xin)(xin)華(hua)書店(dian)(dian)，如今已經(jing)走過了(le)84個春秋。作為中(zhong)(zhong)(zhong)國共(gong)產黨創建(jian)并領導的紅(hong)色(se)文(wen)化企業，新(xin)(xin)華(hua)書店(dian)(dian)始終(zhong)堅持傳承紅(hong)色(se)基因、弘揚先進文(wen)化、踐行社(she)(she)會責任(ren)。根據中(zhong)(zhong)(zhong)國新(xin)(xin)華(hua)書店(dian)(dian)協會發布的2016年—2019年《中(zhong)(zhong)(zhong)國新(xin)(xin)華(hua)書店(dian)(dian)社(she)(she)會責任(ren)報告書》（以(yi)下簡稱(cheng)《報告書》），以(yi)及(ji)《中(zhong)(zhong)(zhong)國新(xin)(xin)聞出版廣電報》記者(zhe)近年來對行業的觀察，我們梳理了(le)“十三五”期間新(xin)(xin)華(hua)書店(dian)(dian)履(lv)行社(she)(she)會責任(ren)的主要(yao)做法(fa)和成就經(jing)驗，試圖從(cong)中(zhong)(zhong)(zhong)得到一些啟示。

履行職責使命 做好發行工作

“十三五”期間，新華書店積極發(fa)揮國有(you)主(zhu)渠道、主(zhu)陣地優勢，承(cheng)擔文化傳播(bo)使命，全力以(yi)赴做好重要文件文獻、重點主(zhu)題出(chu)版物、優秀大眾讀(du)物等相(xiang)關發(fa)行工作。

這5年中(zhong)，全國各地新華(hua)(hua)書(shu)店在門店突出(chu)位置設(she)立專(zhuan)(zhuan)柜(ju)專(zhuan)(zhuan)架，開展(zhan)重(zhong)(zhong)點出(chu)版(ban)物(wu)(wu)展(zhan)示展(zhan)銷(xiao)和宣傳征訂活動，對讀者(zhe)購書(shu)給予優惠(hui)，取(qu)得(de)了顯著(zhu)成效。2016年，新華(hua)(hua)書(shu)店開展(zhan)“習(xi)近平(ping)總書(shu)記系列重(zhong)(zhong)要講話(hua)”“慶(qing)祝中(zhong)國共產黨成立95周(zhou)年”“紀念長征勝利80周(zhou)年”等主題(ti)展(zhan)示展(zhan)銷(xiao)活動；2017年，設(she)立黨的(de)十九大文獻展(zhan)銷(xiao)專(zhuan)(zhuan)區(qu)、專(zhuan)(zhuan)臺、專(zhuan)(zhuan)架；2018年，舉辦以“習(xi)近平(ping)新時代中(zhong)國特(te)色(se)社會主義思(si)想(xiang)”“馬克(ke)思(si)誕辰200周(zhou)年”“改(gai)革(ge)開放40周(zhou)年”等為主題(ti)的(de)專(zhuan)(zhuan)題(ti)展(zhan)銷(xiao)活動；2019年，舉辦“慶(qing)祝新中(zhong)國成立70周(zhou)年”主題(ti)出(chu)版(ban)物(wu)(wu)展(zhan)。

“課前(qian)到書(shu)，人手一冊”是黨(dang)和國(guo)家對教材(cai)發行(xing)工作提出的(de)要(yao)求(qiu)，是中小學開(kai)展正常(chang)教育(yu)活動的(de)基本保障。“十三五(wu)”期間，新華(hua)書(shu)店(dian)將“課前(qian)到書(shu)”作為重(zhong)要(yao)的(de)政治任(ren)務(wu)和社會責任(ren)，精心(xin)組(zu)織(zhi)，精細操作，以長期積淀的(de)專業服務(wu)能力圓滿完成每季(ji)教材(cai)的(de)征(zheng)訂發行(xing)工作。

“課前到(dao)書”的服務水平在(zai)(zai)“十(shi)三五(wu)”期(qi)間得(de)到(dao)提(ti)升，安徽新(xin)華在(zai)(zai)這方面領全國風(feng)氣(qi)之(zhi)先(xian)。2014年秋季學期(qi)，安徽新(xin)華將教(jiao)材配送從“送書到(dao)校”延伸到(dao)“分書到(dao)班”，2016年又開始(shi)試(shi)點“服務到(dao)生”。在(zai)(zai)榜樣的示范(fan)和帶動(dong)下(xia)，河南、河北、云(yun)南等地的新(xin)華書店，紛(fen)紛(fen)嘗試(shi)“分書到(dao)班”。

這(zhe)5年(nian)中，有兩(liang)個特(te)殊的年(nian)份值(zhi)得銘記。2017年(nian)秋季學(xue)期，歷經5年(nian)完成編審的統編三(san)科(ke)教(jiao)材正式(shi)啟用。由于(yu)三(san)科(ke)教(jiao)材編審、評議教(jiao)輔重新(xin)申報(bao)定價(jia)、印刷業減產限(xian)排等原(yuan)因，這(zhe)一(yi)年(nian)新(xin)華人“課前到書”的時間空前緊迫，工作尤其(qi)艱苦。

2020年，新(xin)(xin)冠肺炎疫情來襲，南方多地遭(zao)遇洪澇(lao)災害，教材教輔(fu)發運工作(zuo)形(xing)勢更(geng)加嚴峻(jun)。各地新(xin)(xin)華(hua)人兌現一份承諾，堅守(shou)一份初心(xin)，以堅實行(xing)動兌現“課(ke)前到書”錚(zheng)錚(zheng)誓言(yan)。

承辦地(di)方書展  推(tui)動全民閱讀

承辦或協辦各種(zhong)書展，舉辦各種(zhong)文化活(huo)動，是“十三五(wu)”期間(jian)新華書店(dian)推動全(quan)民閱讀(du)工作的一個重要方面。

各(ge)地(di)新(xin)華(hua)連續多年承辦(ban)(ban)或協(xie)辦(ban)(ban)地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如(ru)上海書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、南(nan)國書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)(xiang)節(jie)、深圳(zhen)讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)、黃(huang)山書(shu)(shu)(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、河北省惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市、海南(nan)書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)(xiang)節(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)(xiang)彩云南(nan)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)市、重(zhong)慶讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)月(yue)惠(hui)民書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、書(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)(xiang)(xiang)龍江讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、遼寧(ning)(ning)省全民閱讀(du)(du)節(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、寧(ning)(ning)波(bo)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)、海峽讀(du)(du)書(shu)(shu)(shu)(shu)(shu)(shu)節(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)等。還有(you)的新(xin)華(hua)走出當(dang)地(di)舉(ju)辦(ban)(ban)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，如(ru)福建新(xin)華(hua)赴(fu)(fu)臺舉(ju)辦(ban)(ban)金門(men)書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)，赴(fu)(fu)俄羅斯、瑞典、挪威、美國、日本等國家舉(ju)辦(ban)(ban)中國（福建）圖書(shu)(shu)(shu)(shu)(shu)(shu)展(zhan)(zhan)(zhan)銷(xiao)會。

這(zhe)些書(shu)(shu)(shu)展(zhan)(zhan)大大推(tui)動(dong)了當地的全民閱(yue)讀(du)(du)。如福建新(xin)華(hua)(hua)2016年(nian)承辦的第(di)二屆“世界讀(du)(du)書(shu)(shu)(shu)日·海峽讀(du)(du)書(shu)(shu)(shu)節(jie)”，實(shi)現銷售碼(ma)洋(yang)3530萬元(yuan)，成(cheng)為福州(zhou)參展(zhan)(zhan)規(gui)模最(zui)大、入場(chang)人次(ci)最(zui)多(duo)、銷售收入最(zui)高、宣傳(chuan)效果(guo)最(zui)好(hao)的一(yi)次(ci)群眾性(xing)閱(yue)讀(du)(du)活動(dong)。再如2020河北省惠(hui)民書(shu)(shu)(shu)市，在7天時間里(li)，166家新(xin)華(hua)(hua)書(shu)(shu)(shu)店(dian)上下聯動(dong)，發(fa)放260萬元(yuan)優(you)惠(hui)券，累計銷售各類出版物41.17萬冊、1896萬元(yuan)，讓利800萬元(yuan)。

除了承辦當地書(shu)展(zhan)，各(ge)地新(xin)(xin)華(hua)(hua)還組織策劃了豐(feng)富多樣的(de)(de)(de)品(pin)牌閱(yue)(yue)讀(du)(du)活動(dong)(dong)(dong)，形成一道道全民閱(yue)(yue)讀(du)(du)的(de)(de)(de)亮(liang)麗風景(jing)線。歷年的(de)(de)(de)《報告書(shu)》對(dui)此進行(xing)了記錄。例如(ru)，新(xin)(xin)華(hua)(hua)書(shu)店總店的(de)(de)(de)“出(chu)版界(jie)(jie)圖書(shu)館(guan)(guan)界(jie)(jie)全民閱(yue)(yue)讀(du)(du)年會(hui)”“全國(guo)館(guan)(guan)社高層論(lun)壇”“全國(guo)少兒閱(yue)(yue)讀(du)(du)峰(feng)會(hui)”，江西(xi)新(xin)(xin)華(hua)(hua)的(de)(de)(de)“朗(lang)讀(du)(du)者”“美麗中國(guo)·精彩江西(xi)”等誦讀(du)(du)活動(dong)(dong)(dong)，已成品(pin)牌活動(dong)(dong)(dong)。海(hai)南新(xin)(xin)華(hua)(hua)開設的(de)(de)(de)數十個“新(xin)(xin)時代經典(dian)傳習(xi)所”，搭建起新(xin)(xin)時代傳播(bo)新(xin)(xin)思想的(de)(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣地、新(xin)(xin)機制(zhi)”。內蒙古新(xin)(xin)華(hua)(hua)利用(yong)旗下發行(xing)網點，通過鴻(hong)(hong)雁(yan)傳書(shu)（文化扶貧活動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)使者（草原文化志(zhi)愿者活動(dong)(dong)(dong)）、鴻(hong)(hong)雁(yan)校園（場(chang)景(jing)閱(yue)(yue)讀(du)(du)實踐課(ke)堂）、鴻(hong)(hong)雁(yan)之家（“學習(xi)強國(guo)”積分兌書(shu)）、鴻(hong)(hong)雁(yan)誦讀(du)(du)（講我的(de)(de)(de)故事）和鴻(hong)(hong)雁(yan)書(shu)店（在你身邊的(de)(de)(de)流(liu)動(dong)(dong)(dong)書(shu)房）的(de)(de)(de)方式，推動(dong)(dong)(dong)“鴻(hong)(hong)雁(yan)悅讀(du)(du)”深(shen)入(ru)全區各(ge)地。

投入人力物力  助力精準(zhun)扶貧

2021年(nian)(nian)2月(yue)25日，習近(jin)平總書記在全(quan)國(guo)(guo)脫(tuo)貧(pin)(pin)攻(gong)堅總結表(biao)彰大會上莊嚴宣告：我國(guo)(guo)脫(tuo)貧(pin)(pin)攻(gong)堅戰取得了全(quan)面(mian)勝利(li)！“十三五”期間(jian)，各地(di)新華書店投入大量資(zi)(zi)金和物(wu)資(zi)(zi)，派出一(yi)線扶(fu)貧(pin)(pin)干部，通過(guo)開展產業幫扶(fu)、教(jiao)育文化幫扶(fu)等方式幫助扶(fu)貧(pin)(pin)村脫(tuo)貧(pin)(pin)，在國(guo)(guo)家脫(tuo)貧(pin)(pin)攻(gong)堅的(de)時(shi)代畫卷上寫下了一(yi)筆。歷年(nian)(nian)的(de)《報告書》記錄了這些數據。

2017年，甘肅新華(hua)、深(shen)圳新華(hua)、重慶新華(hua)分別向對口幫扶(fu)村捐贈240萬元、220萬元、110萬元。河南新華(hua)云(yun)書網成立(li)扶(fu)貧團隊，提供農副產品網上銷售服務(wu)，探索電商扶(fu)貧新模式。

2018年，江(jiang)西新(xin)(xin)(xin)華(hua)對(dui)138個扶(fu)貧(pin)(pin)(pin)(pin)點開(kai)展幫扶(fu)，累計(ji)捐贈約(yue)500萬元(yuan)；湖南新(xin)(xin)(xin)華(hua)參(can)與建設(she)扶(fu)貧(pin)(pin)(pin)(pin)點上百(bai)個，派駐蹲點的(de)人(ren)員(yuan)200多(duo)人(ren)，對(dui)口扶(fu)貧(pin)(pin)(pin)(pin)人(ren)數達753人(ren)；甘肅新(xin)(xin)(xin)華(hua)為扶(fu)貧(pin)(pin)(pin)(pin)村學校援(yuan)建圖書室折合人(ren)民幣267萬元(yuan)，為貧(pin)(pin)(pin)(pin)困(kun)戶捐資捐物90多(duo)萬元(yuan)；河北新(xin)(xin)(xin)華(hua)向貧(pin)(pin)(pin)(pin)困(kun)村派駐干部黨員(yuan)20余人(ren)，為貧(pin)(pin)(pin)(pin)困(kun)地區(qu)捐贈物資共(gong)計(ji)232萬元(yuan)。

2019年，山西(xi)新華118人駐(zhu)村(cun)幫(bang)(bang)扶(fu)、486人結對幫(bang)(bang)扶(fu)，年投(tou)入資(zi)金(jin)千余(yu)萬元(yuan)；內蒙古新華脫(tuo)貧(pin)(pin)(pin)(pin)攻堅戰斗隊加(jia)入了12個貧(pin)(pin)(pin)(pin)困(kun)村(cun)的駐(zhu)村(cun)工作，投(tou)入資(zi)金(jin)、財物百(bai)余(yu)萬元(yuan)；甘肅(su)新華198人參與精準扶(fu)貧(pin)(pin)(pin)(pin)，投(tou)入扶(fu)貧(pin)(pin)(pin)(pin)資(zi)金(jin)68萬余(yu)元(yuan)，為貧(pin)(pin)(pin)(pin)困(kun)地區捐(juan)錢、捐(juan)物、捐(juan)贈圖(tu)書超過360萬元(yuan)。

對(dui)于援(yuan)(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)(yuan)疆、援(yuan)(yuan)(yuan)(yuan)青的國家重(zhong)點項目，新華(hua)書(shu)店更是高度重(zhong)視，落實(shi)到位。2018年，新華(hua)書(shu)店總店派員參加(jia)青海扶貧工(gong)作，籌措資金500余萬元(yuan)，修建一條27公里長(chang)的砂石路和一座44米(mi)長(chang)的涵橋；2017年，江蘇(su)新華(hua)對(dui)口援(yuan)(yuan)(yuan)(yuan)藏、援(yuan)(yuan)(yuan)(yuan)疆圖(tu)書(shu)近(jin)200萬元(yuan)；福建新華(hua)2017年捐贈的1000萬元(yuan)圖(tu)書(shu)中(zhong)，相(xiang)(xiang)當一部(bu)分是對(dui)口支(zhi)援(yuan)(yuan)(yuan)(yuan)西藏的；北京新華(hua)2017年捐贈的91萬元(yuan)圖(tu)書(shu)中(zhong)，援(yuan)(yuan)(yuan)(yuan)藏占了相(xiang)(xiang)當比重(zhong)。

“十三五”新(xin)華系實體書店(dian)發展六大風標

“十(shi)三(san)(san)五”期間，在中(zhong)宣部等11部委(wei)《關于支持實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)(de)指導(dao)意見(jian)》等利(li)好政(zheng)策(ce)推動下，實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)得到快(kuai)速發展(zhan)(zhan)。根據(ju)中(zhong)國(guo)新華(hua)書(shu)(shu)店(dian)(dian)(dian)協會發布的(de)(de)2016年(nian)—2019年(nian)《中(zhong)國(guo)新華(hua)書(shu)(shu)店(dian)(dian)(dian)社會責任報告(gao)(gao)書(shu)(shu)》（以(yi)下簡稱《報告(gao)(gao)書(shu)(shu)》），以(yi)及《中(zhong)國(guo)新聞(wen)出版廣電報》記者近年(nian)來對行業的(de)(de)觀察，我們梳(shu)理和盤點(dian)出“十(shi)三(san)(san)五”期間新華(hua)系實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)發展(zhan)(zhan)的(de)(de)六大風標。從(cong)中(zhong)可見(jian)，“十(shi)三(san)(san)五”期間，各地新華(hua)書(shu)(shu)店(dian)(dian)(dian)分別從(cong)大書(shu)(shu)城、標志性門(men)店(dian)(dian)(dian)、特(te)(te)色書(shu)(shu)店(dian)(dian)(dian)、社區網點(dian)等多層面進行規劃，形成“大中(zhong)小特(te)(te)”書(shu)(shu)店(dian)(dian)(dian)并舉的(de)(de)圖書(shu)(shu)發行體(ti)(ti)系，創(chuang)新了實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)的(de)(de)發展(zhan)(zhan)之路。

門店升(sheng)(sheng)級(ji)(ji)改(gai)造(zao)(zao)持續進行。從歷年(nian)的(de)《報告(gao)書(shu)(shu)》可見，“十三五”期間(jian)，各(ge)地新(xin)(xin)(xin)華書(shu)(shu)店繼續加大(da)門店升(sheng)(sheng)級(ji)(ji)改(gai)造(zao)(zao)力度(du)，為(wei)讀者提供(gong)綜合(he)性文化消費(fei)終端體驗(yan)，使(shi)得新(xin)(xin)(xin)華書(shu)(shu)店以全(quan)新(xin)(xin)(xin)面貌出現(xian)在公眾面前。以2017年(nian)為(wei)例(li)，廣(guang)東(dong)新(xin)(xin)(xin)華、浙江(jiang)新(xin)(xin)(xin)華、山(shan)(shan)東(dong)新(xin)(xin)(xin)華、湖(hu)南新(xin)(xin)(xin)華升(sheng)(sheng)級(ji)(ji)改(gai)造(zao)(zao)書(shu)(shu)城、門店的(de)數量分別(bie)為(wei) 73處、26處、23處、23處。浙江(jiang)新(xin)(xin)(xin)華2016年(nian)新(xin)(xin)(xin)開(kai)業了(le)(le)黃巖書(shu)(shu)城，全(quan)新(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)(sheng)級(ji)(ji)麗(li)水書(shu)(shu)城、柯橋書(shu)(shu)城、余杭文化廣(guang)場(chang)等(deng)設計感強(qiang)、時尚(shang)潮流的(de)閱讀文化空(kong)間(jian)。福建(jian)(jian)(jian)新(xin)(xin)(xin)華2016年(nian)完(wan)成(cheng)總部(bu)鰲(ao)峰坊書(shu)(shu)城、福州(zhou)金山(shan)(shan)圖書(shu)(shu)城等(deng)15家賣場(chang)的(de)新(xin)(xin)(xin)建(jian)(jian)(jian)或升(sheng)(sheng)級(ji)(ji)改(gai)造(zao)(zao)。江(jiang)蘇新(xin)(xin)(xin)華2017年(nian)全(quan)省網(wang)點同比(bi)上年(nian)增加376處，打造(zao)(zao)了(le)(le)一批品種齊(qi)全(quan)、業態豐(feng)富的(de)城市文化綜合(he)體。天津新(xin)(xin)(xin)華2019年(nian)完(wan)成(cheng)全(quan)部(bu)200個(ge)閱讀新(xin)(xin)(xin)空(kong)間(jian)建(jian)(jian)(jian)設，改(gai)造(zao)(zao)后的(de)書(shu)(shu)店年(nian)銷(xiao)售額提升(sheng)(sheng)10%。

24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建設成(cheng)(cheng)風潮(chao)。從2014年(nian)(nian)(nian)北(bei)京(jing)三聯韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)運行24小(xiao)(xiao)時(shi)(shi)不(bu)打烊之后，全(quan)國各地(di)掀起(qi)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)建設風潮(chao)，從當(dang)年(nian)(nian)(nian)一直延續到“十三五(wu)”時(shi)(shi)期。這其中不(bu)少是(shi)新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)創辦的(de)，如遼寧盤錦新(xin)(xin)華(hua)的(de)深柳讀書(shu)(shu)(shu)(shu)堂、杭州新(xin)(xin)華(hua)的(de)悅覽(lan)樹、青島新(xin)(xin)華(hua)的(de)明閱島、湖北(bei)新(xin)(xin)華(hua)的(de)九丘書(shu)(shu)(shu)(shu)館、安徽新(xin)(xin)華(hua)的(de)三孝口書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、四川新(xin)(xin)華(hua)的(de)軒客會鏜(tang)鈀街店(dian)(dian)(dian)(dian)等。這些24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成(cheng)(cheng)為夜幕降臨后當(dang)地(di)不(bu)可多得的(de)公共(gong)閱讀空間，也以(yi)一種地(di)標式的(de)存在彰顯著一個城市的(de)文化底蘊(yun)。新(xin)(xin)華(hua)系24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)建設數(shu)量，從歷年(nian)(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可見(jian)一斑：2013年(nian)(nian)(nian)—2015年(nian)(nian)(nian)，全(quan)國新(xin)(xin)華(hua)系統(tong)開設24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)20余家；2016年(nian)(nian)(nian)，僅江蘇新(xin)(xin)華(hua)就開設6家24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)；2017年(nian)(nian)(nian)，新(xin)(xin)華(hua)系的(de)24小(xiao)(xiao)時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)新(xin)(xin)增13家。

新(xin)華書(shu)店(dian)(dian)子品(pin)牌集群形成。安徽新(xin)華打造出(chu)以(yi)“閱生活”“前言后記”“讀書(shu)會”為(wei)(wei)代表(biao)的(de)(de)(de)文(wen)(wen)(wen)(wen)化(hua)商業品(pin)牌，廣東(dong)新(xin)華擁(yong)有“四(si)閱”“書(shu)笙”“渡”“泊(bo)”“吾悅”等(deng)書(shu)店(dian)(dian)品(pin)牌，四(si)川新(xin)華面對不(bu)同(tong)消(xiao)費群體(ti)形成“新(xin)華文(wen)(wen)(wen)(wen)軒(xuan)”“軒(xuan)客會”“文(wen)(wen)(wen)(wen)軒(xuan)兒童書(shu)店(dian)(dian)”“讀讀書(shu)吧”多(duo)特色經營格局，還有云南(nan)新(xin)華的(de)(de)(de)“云上鄉愁書(shu)院(yuan)”、河南(nan)新(xin)華的(de)(de)(de)“尚書(shu)房”等(deng)。這(zhe)些(xie)新(xin)興(xing)書(shu)店(dian)(dian)很(hen)多(duo)采用連鎖形式，它們在(zai)為(wei)(wei)廣大(da)讀者提(ti)供圖書(shu)和(he)音像制品(pin)的(de)(de)(de)同(tong)時，通過引入教(jiao)育培(pei)訓、手工(gong)體(ti)驗、特色文(wen)(wen)(wen)(wen)創、多(duo)元(yuan)文(wen)(wen)(wen)(wen)化(hua)產(chan)品(pin)、餐飲服務等(deng)手段，提(ti)升客戶黏性，發(fa)掘(jue)流量價(jia)值，逐(zhu)步構建以(yi)文(wen)(wen)(wen)(wen)化(hua)消(xiao)費為(wei)(wei)核心、以(yi)文(wen)(wen)(wen)(wen)化(hua)體(ti)驗為(wei)(wei)品(pin)質的(de)(de)(de)新(xin)零售體(ti)系。

紅(hong)色(se)與(yu)特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成獨特(te)風景。“十三(san)五”期間，新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建(jian)(jian)設(she)了(le)(le)不少“小而(er)美”的(de)(de)特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大大改(gai)變了(le)(le)人(ren)們對新(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)刻板印象。以(yi)紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至今建(jian)(jian)成的(de)(de)有(you)江(jiang)(jiang)西(xi)新(xin)(xin)華的(de)(de)井岡山紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河(he)北新(xin)(xin)華的(de)(de)涿州紅(hong)色(se)文化(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)色(se)主題書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華的(de)(de)紅(hong)安七(qi)里坪(ping)紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華的(de)(de)延安中國紅(hong)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不少特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有(you)“跨界”特(te)征(zheng)。例如，江(jiang)(jiang)蘇新(xin)(xin)華開辟了(le)(le)數十家(jia)(jia)“書(shu)(shu)(shu)香建(jian)(jian)行”，在常(chang)州把(ba)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開進汽車美容(rong)店(dian)(dian)(dian)(dian)和連鎖(suo)藥店(dian)(dian)(dian)(dian)，在鎮江(jiang)(jiang)創新(xin)(xin)發展多家(jia)(jia)“紅(hong)領(ling)巾書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海(hai)南新(xin)(xin)華以(yi)“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅游(you)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫(yi)院”“書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)設(she)特(te)色(se)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖(hu)北新(xin)(xin)華把(ba)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開到景區(qu)(qu)和軍營(ying)，山西(xi)新(xin)(xin)華推進機(ji)關書(shu)(shu)(shu)屋、醫(yi)院書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)(jian)設(she)，內蒙古新(xin)(xin)華援建(jian)(jian)農牧(mu)區(qu)(qu)家(jia)(jia)庭書(shu)(shu)(shu)屋。

校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)設(she)(she)獲(huo)政(zheng)策(ce)強力推(tui)動(dong)。在(zai)(zai)(zai)2019年(nian)教育部(bu)辦公(gong)廳發布的(de)《關于(yu)進一步支(zhi)持高校(xiao)(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)實(shi)體書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)發展(zhan)的(de)指導意(yi)見》等利(li)好政(zheng)策(ce)的(de)推(tui)動(dong)下，校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)(jian)設(she)(she)得到(dao)加強。在(zai)(zai)(zai)《意(yi)見》發布的(de)當年(nian)，多(duo)家(jia)新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建(jian)(jian)設(she)(she)的(de)高校(xiao)(xiao)(xiao)(xiao)(xiao)校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)亮相，如(ru)新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)總店(dian)(dian)(dian)與(yu)中國傳媒大學聯(lian)合(he)營(ying)建(jian)(jian)的(de)“中傳知行書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)-新(xin)(xin)華(hua)(hua)(hua)(hua)爾雅書(shu)(shu)(shu)(shu)房”，武漢新(xin)(xin)華(hua)(hua)(hua)(hua)投資興建(jian)(jian)的(de)江漢大學清(qing)源書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，陜西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)在(zai)(zai)(zai)西(xi)安電(dian)子科技大學打造的(de)充滿年(nian)代感的(de)“新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)·西(xi)電(dian)1931”等。各地也在(zai)(zai)(zai)加緊各類校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)建(jian)(jian)設(she)(she)。例如(ru)，河南(nan)新(xin)(xin)華(hua)(hua)(hua)(hua)在(zai)(zai)(zai)多(duo)家(jia)高校(xiao)(xiao)(xiao)(xiao)(xiao)建(jian)(jian)設(she)(she)“時(shi)間的(de)顏(yan)色”書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)，江西(xi)新(xin)(xin)華(hua)(hua)(hua)(hua)的(de)“新(xin)(xin)華(hua)(hua)(hua)(hua)壹品”校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)文(wen)化綜(zong)合(he)服務平臺遍布數百家(jia)學校(xiao)(xiao)(xiao)(xiao)(xiao)，湖北(bei)新(xin)(xin)華(hua)(hua)(hua)(hua)創立(li)了“倍(bei)閱”校(xiao)(xiao)(xiao)(xiao)(xiao)園(yuan)(yuan)(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)品牌(pai)。

館(guan)(guan)店(dian)(dian)互(hu)通實現“借”“賣”一體(ti)(ti)化。國內(nei)較早開(kai)展(zhan)館(guan)(guan)店(dian)(dian)互(hu)通服(fu)務的(de)是內(nei)蒙古(gu)。2015年，內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和當地新(xin)(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)合(he)(he)作，通過(guo)開(kai)展(zhan)以“讀(du)者在新(xin)(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)買單(dan)”為特征的(de)“彩(cai)云服(fu)務”，使得(de)內(nei)蒙古(gu)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)當年新(xin)(xin)(xin)書(shu)(shu)(shu)流通率達到(dao)100%。此(ci)舉(ju)經媒體(ti)(ti)報(bao)道后(hou)，全(quan)國各地紛紛效仿(fang)。此(ci)后(hou)，各地圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)和新(xin)(xin)(xin)華書(shu)(shu)(shu)店(dian)(dian)的(de)合(he)(he)作逐步(bu)深化，館(guan)(guan)店(dian)(dian)一體(ti)(ti)的(de)新(xin)(xin)(xin)型公共讀(du)書(shu)(shu)(shu)空(kong)間建(jian)設形成(cheng)風潮，比如四川省圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)(xin)(xin)華文軒(xuan)(xuan)(xuan)合(he)(he)作的(de)“館(guan)(guan)中(zhong)店(dian)(dian)”——文軒(xuan)(xuan)(xuan)讀(du)讀(du)書(shu)(shu)(shu)吧，成(cheng)都圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)與新(xin)(xin)(xin)華文軒(xuan)(xuan)(xuan)合(he)(he)作的(de)“店(dian)(dian)中(zhong)館(guan)(guan)”——城市(shi)閱(yue)讀(du)空(kong)間，安(an)徽(hui)新(xin)(xin)(xin)華與安(an)徽(hui)銅陵市(shi)圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)、安(an)徽(hui)職業(ye)學院圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)融為一體(ti)(ti)的(de)“綜合(he)(he)閱(yue)讀(du)文化空(kong)間”等。館(guan)(guan)店(dian)(dian)互(hu)通打破了讀(du)者、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)之間的(de)壁(bi)壘，實現了統(tong)籌整合(he)(he)、多方共贏(ying)，有力推(tui)動了全(quan)民閱(yue)讀(du)。