誕生(sheng)于延安窯洞里的(de)新(xin)華(hua)書(shu)(shu)店(dian)，如今已經走過了(le)84個春秋。作(zuo)為中(zhong)(zhong)(zhong)國(guo)共產黨創(chuang)建并領(ling)導的(de)紅(hong)(hong)色文(wen)化(hua)(hua)企(qi)業(ye)，新(xin)華(hua)書(shu)(shu)店(dian)始終堅持傳承紅(hong)(hong)色基因(yin)、弘揚先(xian)進文(wen)化(hua)(hua)、踐(jian)行社(she)會(hui)(hui)(hui)責任。根據(ju)中(zhong)(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)店(dian)協會(hui)(hui)(hui)發布的(de)2016年—2019年《中(zhong)(zhong)(zhong)國(guo)新(xin)華(hua)書(shu)(shu)店(dian)社(she)會(hui)(hui)(hui)責任報(bao)(bao)告(gao)書(shu)(shu)》（以下簡(jian)稱(cheng)《報(bao)(bao)告(gao)書(shu)(shu)》），以及(ji)《中(zhong)(zhong)(zhong)國(guo)新(xin)聞(wen)出版(ban)廣電報(bao)(bao)》記者(zhe)近年來對行業(ye)的(de)觀察，我(wo)們梳理了(le)“十三五”期間新(xin)華(hua)書(shu)(shu)店(dian)履行社(she)會(hui)(hui)(hui)責任的(de)主要(yao)做法和成就經驗，試圖從(cong)中(zhong)(zhong)(zhong)得到(dao)一(yi)些(xie)啟示(shi)。

履行職責使命 做好發行工作

“十(shi)三五”期間(jian)，新華書店積極發(fa)揮國有(you)主(zhu)渠道、主(zhu)陣地優勢，承擔文(wen)化傳播使命，全(quan)力以赴做(zuo)好重(zhong)要文(wen)件(jian)文(wen)獻、重(zhong)點(dian)主(zhu)題出版物、優秀大眾讀物等相關發(fa)行(xing)工作。

這(zhe)5年(nian)(nian)中(zhong)，全(quan)國(guo)各(ge)地新(xin)華書店在門店突出位(wei)置設(she)(she)立專(zhuan)柜專(zhuan)架，開展(zhan)重點出版物展(zhan)示展(zhan)銷和宣傳征訂活(huo)動(dong)，對讀者購(gou)書給予優(you)惠，取(qu)得了顯著(zhu)成(cheng)效。2016年(nian)(nian)，新(xin)華書店開展(zhan)“習(xi)近平總書記(ji)系(xi)列重要講話”“慶(qing)祝中(zhong)國(guo)共產黨成(cheng)立95周(zhou)年(nian)(nian)”“紀念長征勝利80周(zhou)年(nian)(nian)”等主題展(zhan)示展(zhan)銷活(huo)動(dong)；2017年(nian)(nian)，設(she)(she)立黨的十九(jiu)大文獻展(zhan)銷專(zhuan)區、專(zhuan)臺、專(zhuan)架；2018年(nian)(nian)，舉(ju)辦以“習(xi)近平新(xin)時代中(zhong)國(guo)特(te)色社會主義(yi)思想”“馬克(ke)思誕辰200周(zhou)年(nian)(nian)”“改(gai)革開放40周(zhou)年(nian)(nian)”等為(wei)主題的專(zhuan)題展(zhan)銷活(huo)動(dong)；2019年(nian)(nian)，舉(ju)辦“慶(qing)祝新(xin)中(zhong)國(guo)成(cheng)立70周(zhou)年(nian)(nian)”主題出版物展(zhan)。

“課前(qian)到(dao)書(shu)(shu)，人手一(yi)冊”是(shi)黨和國(guo)家對教材發(fa)行工作(zuo)提出的(de)要(yao)求(qiu)，是(shi)中小學開(kai)展正常教育活動的(de)基本保(bao)障(zhang)。“十(shi)三五”期(qi)間(jian)，新(xin)華書(shu)(shu)店將“課前(qian)到(dao)書(shu)(shu)”作(zuo)為重(zhong)要(yao)的(de)政治任(ren)務和社會責(ze)任(ren)，精心(xin)組織，精細操(cao)作(zuo)，以長期(qi)積淀的(de)專(zhuan)業(ye)服務能(neng)力圓滿完成每季教材的(de)征訂發(fa)行工作(zuo)。

“課前到(dao)(dao)(dao)書(shu)”的(de)服務水平在“十三五(wu)”期(qi)(qi)間得到(dao)(dao)(dao)提(ti)升，安徽新華在這方(fang)面(mian)領全國(guo)風氣之先。2014年秋(qiu)季(ji)學期(qi)(qi)，安徽新華將(jiang)教材(cai)配(pei)送(song)從(cong)“送(song)書(shu)到(dao)(dao)(dao)校”延伸到(dao)(dao)(dao)“分書(shu)到(dao)(dao)(dao)班”，2016年又開始試點“服務到(dao)(dao)(dao)生”。在榜樣(yang)的(de)示(shi)范和帶動下，河南(nan)、河北、云南(nan)等地的(de)新華書(shu)店，紛(fen)紛(fen)嘗試“分書(shu)到(dao)(dao)(dao)班”。

這(zhe)5年(nian)中(zhong)，有(you)兩個(ge)特(te)殊的(de)年(nian)份值得銘記。2017年(nian)秋季學期，歷(li)經5年(nian)完成編審的(de)統編三科教材正式啟(qi)用。由(you)于三科教材編審、評議教輔重(zhong)新(xin)申報定價、印刷業減(jian)產限排等(deng)原因(yin)，這(zhe)一年(nian)新(xin)華(hua)人“課前到書”的(de)時間空前緊(jin)迫，工(gong)作尤其艱苦(ku)。

2020年，新冠肺(fei)炎(yan)疫情來(lai)襲(xi)，南方多地(di)遭遇洪澇災害(hai)，教(jiao)材教(jiao)輔發運工(gong)作形勢更(geng)加嚴峻(jun)。各地(di)新華人兌現(xian)一(yi)份承(cheng)諾，堅(jian)守一(yi)份初心，以(yi)堅(jian)實(shi)行動兌現(xian)“課(ke)前到(dao)書(shu)”錚錚誓(shi)言(yan)。

承辦地方書展(zhan)  推(tui)動全民閱讀

承辦(ban)或協(xie)辦(ban)各(ge)種書展，舉辦(ban)各(ge)種文化(hua)活動，是(shi)“十三五”期間(jian)新華(hua)書店推動全民閱讀工作的(de)一個(ge)重要方面(mian)。

各地新(xin)華連續多年承(cheng)辦(ban)(ban)或協辦(ban)(ban)地方書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如上海書(shu)(shu)(shu)(shu)展(zhan)(zhan)、江(jiang)蘇(su)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、南(nan)(nan)國(guo)書(shu)(shu)(shu)(shu)香(xiang)節、深圳讀(du)書(shu)(shu)(shu)(shu)月、黃山書(shu)(shu)(shu)(shu)會、山東書(shu)(shu)(shu)(shu)展(zhan)(zhan)、河北(bei)省(sheng)惠民書(shu)(shu)(shu)(shu)市(shi)、海南(nan)(nan)書(shu)(shu)(shu)(shu)香(xiang)節、書(shu)(shu)(shu)(shu)香(xiang)彩云南(nan)(nan)惠民書(shu)(shu)(shu)(shu)市(shi)、重(zhong)慶(qing)讀(du)書(shu)(shu)(shu)(shu)月惠民書(shu)(shu)(shu)(shu)展(zhan)(zhan)、書(shu)(shu)(shu)(shu)香(xiang)龍江(jiang)讀(du)書(shu)(shu)(shu)(shu)節、遼(liao)寧(ning)省(sheng)全民閱(yue)讀(du)節、廣西(xi)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、寧(ning)波(bo)書(shu)(shu)(shu)(shu)展(zhan)(zhan)、海峽讀(du)書(shu)(shu)(shu)(shu)節、天(tian)府(fu)書(shu)(shu)(shu)(shu)展(zhan)(zhan)等。還有的新(xin)華走出當(dang)地舉辦(ban)(ban)書(shu)(shu)(shu)(shu)展(zhan)(zhan)，如福(fu)(fu)建新(xin)華赴臺舉辦(ban)(ban)金(jin)門書(shu)(shu)(shu)(shu)展(zhan)(zhan)，赴俄羅斯、瑞(rui)典、挪(nuo)威、美國(guo)、日本等國(guo)家舉辦(ban)(ban)中國(guo)（福(fu)(fu)建）圖書(shu)(shu)(shu)(shu)展(zhan)(zhan)銷會。

這(zhe)些(xie)書(shu)展大大推動了當(dang)地的(de)全(quan)民閱讀(du)。如福建新華2016年承辦的(de)第二(er)屆“世界讀(du)書(shu)日·海峽讀(du)書(shu)節”，實現銷(xiao)售(shou)碼洋3530萬(wan)元，成為福州參展規模最(zui)(zui)大、入場人次(ci)最(zui)(zui)多、銷(xiao)售(shou)收入最(zui)(zui)高、宣(xuan)傳(chuan)效果最(zui)(zui)好的(de)一次(ci)群眾性閱讀(du)活(huo)動。再如2020河(he)北(bei)省惠民書(shu)市，在7天時間里，166家(jia)新華書(shu)店上下聯動，發放260萬(wan)元優(you)惠券，累(lei)計銷(xiao)售(shou)各類出版物41.17萬(wan)冊(ce)、1896萬(wan)元，讓利800萬(wan)元。

除(chu)了承辦(ban)當地書(shu)(shu)(shu)展，各地新(xin)(xin)華(hua)還組織策劃了豐富多樣(yang)的(de)(de)品牌閱讀(du)(du)(du)(du)活動(dong)，形成一(yi)道(dao)道(dao)全(quan)民閱讀(du)(du)(du)(du)的(de)(de)亮麗(li)(li)風景線。歷年的(de)(de)《報告書(shu)(shu)(shu)》對此進行(xing)(xing)了記錄。例如，新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)總店(dian)的(de)(de)“出版界圖書(shu)(shu)(shu)館界全(quan)民閱讀(du)(du)(du)(du)年會”“全(quan)國(guo)館社高層論壇”“全(quan)國(guo)少兒(er)閱讀(du)(du)(du)(du)峰會”，江西新(xin)(xin)華(hua)的(de)(de)“朗讀(du)(du)(du)(du)者(zhe)”“美麗(li)(li)中(zhong)國(guo)·精彩江西”等誦讀(du)(du)(du)(du)活動(dong)，已成品牌活動(dong)。海南新(xin)(xin)華(hua)開(kai)設的(de)(de)數十(shi)個“新(xin)(xin)時代經(jing)典傳習所”，搭建(jian)起新(xin)(xin)時代傳播新(xin)(xin)思想的(de)(de)“新(xin)(xin)平臺、新(xin)(xin)陣地、新(xin)(xin)機制(zhi)”。內蒙古新(xin)(xin)華(hua)利用旗下(xia)發(fa)行(xing)(xing)網點，通過鴻(hong)(hong)雁(yan)傳書(shu)(shu)(shu)（文化扶(fu)貧活動(dong)）、鴻(hong)(hong)雁(yan)使者(zhe)（草原文化志愿者(zhe)活動(dong)）、鴻(hong)(hong)雁(yan)校(xiao)園（場景閱讀(du)(du)(du)(du)實(shi)踐(jian)課堂）、鴻(hong)(hong)雁(yan)之家（“學習強國(guo)”積分兌(dui)書(shu)(shu)(shu)）、鴻(hong)(hong)雁(yan)誦讀(du)(du)(du)(du)（講我的(de)(de)故事）和鴻(hong)(hong)雁(yan)書(shu)(shu)(shu)店(dian)（在你身邊的(de)(de)流動(dong)書(shu)(shu)(shu)房）的(de)(de)方式(shi)，推動(dong)“鴻(hong)(hong)雁(yan)悅讀(du)(du)(du)(du)”深入全(quan)區各地。

投入人(ren)力物力  助力精準扶貧

2021年(nian)2月25日(ri)，習近平總(zong)書記在全(quan)國脫貧(pin)攻堅(jian)總(zong)結表彰大(da)會(hui)上莊嚴宣告：我國脫貧(pin)攻堅(jian)戰取得了全(quan)面勝利！“十(shi)三五”期間，各地新華書店投入大(da)量資金和物資，派出一線扶貧(pin)干部，通過(guo)開展產業幫(bang)扶、教育(yu)文化幫(bang)扶等(deng)方式幫(bang)助(zhu)扶貧(pin)村脫貧(pin)，在國家脫貧(pin)攻堅(jian)的(de)(de)時代畫(hua)卷上寫(xie)下(xia)了一筆。歷年(nian)的(de)(de)《報告書》記錄(lu)了這些數據。

2017年，甘肅新(xin)華(hua)(hua)、深(shen)圳新(xin)華(hua)(hua)、重(zhong)慶(qing)新(xin)華(hua)(hua)分別向對(dui)口幫扶村捐(juan)贈(zeng)240萬(wan)元、220萬(wan)元、110萬(wan)元。河南新(xin)華(hua)(hua)云書網成立扶貧(pin)團隊(dui)，提供農副產品網上銷售服務(wu)，探索電商扶貧(pin)新(xin)模式(shi)。

2018年，江西新華(hua)對(dui)138個扶貧(pin)點(dian)開展幫扶，累(lei)計(ji)捐(juan)贈(zeng)約500萬元(yuan)；湖南新華(hua)參與建設扶貧(pin)點(dian)上百個，派駐蹲點(dian)的人(ren)(ren)員200多人(ren)(ren)，對(dui)口扶貧(pin)人(ren)(ren)數(shu)達753人(ren)(ren)；甘肅(su)新華(hua)為(wei)(wei)扶貧(pin)村學校援建圖書室折合人(ren)(ren)民幣(bi)267萬元(yuan)，為(wei)(wei)貧(pin)困戶(hu)捐(juan)資(zi)捐(juan)物90多萬元(yuan)；河(he)北新華(hua)向貧(pin)困村派駐干(gan)部黨員20余人(ren)(ren)，為(wei)(wei)貧(pin)困地(di)區捐(juan)贈(zeng)物資(zi)共計(ji)232萬元(yuan)。

2019年(nian)，山西(xi)新華118人駐(zhu)村(cun)幫扶(fu)(fu)、486人結對幫扶(fu)(fu)，年(nian)投(tou)入資(zi)金(jin)(jin)千余萬(wan)元；內蒙古新華脫貧攻堅戰斗隊加(jia)入了12個貧困(kun)村(cun)的駐(zhu)村(cun)工作，投(tou)入資(zi)金(jin)(jin)、財物(wu)(wu)百余萬(wan)元；甘肅新華198人參與精準扶(fu)(fu)貧，投(tou)入扶(fu)(fu)貧資(zi)金(jin)(jin)68萬(wan)余元，為(wei)貧困(kun)地(di)區(qu)捐(juan)錢、捐(juan)物(wu)(wu)、捐(juan)贈圖(tu)書超過360萬(wan)元。

對于(yu)援藏(zang)(zang)、援疆(jiang)、援青的(de)(de)國家重(zhong)(zhong)(zhong)點項(xiang)目，新(xin)(xin)(xin)華(hua)(hua)書(shu)店更是(shi)高度重(zhong)(zhong)(zhong)視(shi)，落實到位。2018年，新(xin)(xin)(xin)華(hua)(hua)書(shu)店總店派員參加青海扶(fu)貧工作，籌措資金500余萬(wan)元，修建(jian)一條27公里長的(de)(de)砂(sha)石路和一座44米長的(de)(de)涵橋；2017年，江(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)對口援藏(zang)(zang)、援疆(jiang)圖(tu)(tu)書(shu)近200萬(wan)元；福建(jian)新(xin)(xin)(xin)華(hua)(hua)2017年捐(juan)贈的(de)(de)1000萬(wan)元圖(tu)(tu)書(shu)中(zhong)，相(xiang)當(dang)一部(bu)分(fen)是(shi)對口支(zhi)援西藏(zang)(zang)的(de)(de)；北京新(xin)(xin)(xin)華(hua)(hua)2017年捐(juan)贈的(de)(de)91萬(wan)元圖(tu)(tu)書(shu)中(zhong)，援藏(zang)(zang)占(zhan)了(le)相(xiang)當(dang)比重(zhong)(zhong)(zhong)。

“十三五”新華系實體書店發展六(liu)大風(feng)標

“十三五”期間(jian)，在(zai)中(zhong)(zhong)宣部等11部委《關于支持實體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)指導意見(jian)》等利好政(zheng)策推(tui)動下，實體書(shu)(shu)(shu)店(dian)(dian)(dian)得到快速發(fa)展(zhan)。根據中(zhong)(zhong)國(guo)(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)協會(hui)發(fa)布的(de)2016年—2019年《中(zhong)(zhong)國(guo)(guo)新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)社會(hui)責任報(bao)告書(shu)(shu)(shu)》（以(yi)下簡稱《報(bao)告書(shu)(shu)(shu)》），以(yi)及《中(zhong)(zhong)國(guo)(guo)新(xin)聞出(chu)版廣(guang)電報(bao)》記者近年來對行(xing)(xing)業的(de)觀察，我們梳(shu)理和盤點(dian)(dian)出(chu)“十三五”期間(jian)新(xin)華(hua)系實體書(shu)(shu)(shu)店(dian)(dian)(dian)發(fa)展(zhan)的(de)六大風標。從中(zhong)(zhong)可見(jian)，“十三五”期間(jian)，各地新(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)分(fen)別從大書(shu)(shu)(shu)城、標志性門店(dian)(dian)(dian)、特色書(shu)(shu)(shu)店(dian)(dian)(dian)、社區網點(dian)(dian)等多層面進行(xing)(xing)規(gui)劃，形成“大中(zhong)(zhong)小特”書(shu)(shu)(shu)店(dian)(dian)(dian)并(bing)舉的(de)圖(tu)書(shu)(shu)(shu)發(fa)行(xing)(xing)體系，創新(xin)了(le)實體書(shu)(shu)(shu)店(dian)(dian)(dian)的(de)發(fa)展(zhan)之(zhi)路(lu)。

門(men)店升(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)持續(xu)進行。從歷(li)年(nian)的(de)(de)《報告書(shu)(shu)》可見，“十(shi)三(san)五”期間，各地新(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店繼續(xu)加(jia)大門(men)店升(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)力度，為(wei)讀(du)(du)者(zhe)提(ti)(ti)供(gong)綜(zong)合性文(wen)化消費(fei)終端體(ti)驗，使得新(xin)(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)店以全新(xin)(xin)(xin)(xin)(xin)面(mian)貌出(chu)現在公(gong)眾面(mian)前。以2017年(nian)為(wei)例，廣(guang)東新(xin)(xin)(xin)(xin)(xin)華(hua)、浙江新(xin)(xin)(xin)(xin)(xin)華(hua)、山(shan)東新(xin)(xin)(xin)(xin)(xin)華(hua)、湖南新(xin)(xin)(xin)(xin)(xin)華(hua)升(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)書(shu)(shu)城(cheng)、門(men)店的(de)(de)數(shu)量分別為(wei) 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙江新(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)新(xin)(xin)(xin)(xin)(xin)開業(ye)了黃巖書(shu)(shu)城(cheng)，全新(xin)(xin)(xin)(xin)(xin)改(gai)造(zao)(zao)升(sheng)級(ji)(ji)(ji)麗水(shui)書(shu)(shu)城(cheng)、柯橋書(shu)(shu)城(cheng)、余(yu)杭文(wen)化廣(guang)場(chang)等設計(ji)感強、時尚潮流的(de)(de)閱(yue)讀(du)(du)文(wen)化空(kong)間。福(fu)(fu)建(jian)新(xin)(xin)(xin)(xin)(xin)華(hua)2016年(nian)完(wan)成(cheng)總部鰲(ao)峰坊書(shu)(shu)城(cheng)、福(fu)(fu)州金山(shan)圖書(shu)(shu)城(cheng)等15家賣場(chang)的(de)(de)新(xin)(xin)(xin)(xin)(xin)建(jian)或(huo)升(sheng)級(ji)(ji)(ji)改(gai)造(zao)(zao)。江蘇新(xin)(xin)(xin)(xin)(xin)華(hua)2017年(nian)全省(sheng)網點(dian)同比(bi)上年(nian)增加(jia)376處(chu)，打造(zao)(zao)了一批品種齊全、業(ye)態豐富的(de)(de)城(cheng)市文(wen)化綜(zong)合體(ti)。天津新(xin)(xin)(xin)(xin)(xin)華(hua)2019年(nian)完(wan)成(cheng)全部200個閱(yue)讀(du)(du)新(xin)(xin)(xin)(xin)(xin)空(kong)間建(jian)設，改(gai)造(zao)(zao)后的(de)(de)書(shu)(shu)店年(nian)銷售額提(ti)(ti)升(sheng)10%。

24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)建設(she)成(cheng)風潮(chao)。從2014年(nian)北京(jing)三(san)聯韜(tao)奮書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)運行24小(xiao)時(shi)(shi)(shi)(shi)不(bu)打烊之后(hou)，全國各地掀起24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建設(she)風潮(chao)，從當年(nian)一(yi)直延(yan)續到“十三(san)五”時(shi)(shi)(shi)(shi)期。這其中不(bu)少是新(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)創辦的(de)(de)(de)，如遼寧(ning)盤錦新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)深柳讀(du)書(shu)(shu)(shu)(shu)堂(tang)、杭州新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)悅(yue)覽樹、青島新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)明閱島、湖北新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)九丘書(shu)(shu)(shu)(shu)館、安徽新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)三(san)孝口(kou)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)、四川(chuan)新(xin)(xin)(xin)華(hua)(hua)的(de)(de)(de)軒(xuan)客會鏜鈀(ba)街店(dian)(dian)(dian)等。這些24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)成(cheng)為夜幕降臨(lin)后(hou)當地不(bu)可多(duo)得的(de)(de)(de)公共(gong)閱讀(du)空間，也以一(yi)種(zhong)地標式的(de)(de)(de)存在彰顯(xian)著一(yi)個城(cheng)市的(de)(de)(de)文化底(di)蘊。新(xin)(xin)(xin)華(hua)(hua)系(xi)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)的(de)(de)(de)建設(she)數量，從歷年(nian)《報告書(shu)(shu)(shu)(shu)》可見一(yi)斑(ban)：2013年(nian)—2015年(nian)，全國新(xin)(xin)(xin)華(hua)(hua)系(xi)統開設(she)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)20余家；2016年(nian)，僅江(jiang)蘇新(xin)(xin)(xin)華(hua)(hua)就開設(she)6家24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)；2017年(nian)，新(xin)(xin)(xin)華(hua)(hua)系(xi)的(de)(de)(de)24小(xiao)時(shi)(shi)(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)新(xin)(xin)(xin)增(zeng)13家。

新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)店子品(pin)牌集群形(xing)成。安徽新(xin)(xin)(xin)(xin)華(hua)(hua)打(da)造出以“閱生(sheng)活”“前言后記”“讀(du)書(shu)(shu)(shu)(shu)(shu)會(hui)”為(wei)代(dai)表(biao)的文(wen)化(hua)(hua)商業(ye)品(pin)牌，廣東新(xin)(xin)(xin)(xin)華(hua)(hua)擁(yong)有“四閱”“書(shu)(shu)(shu)(shu)(shu)笙(sheng)”“渡”“泊”“吾悅”等(deng)書(shu)(shu)(shu)(shu)(shu)店品(pin)牌，四川新(xin)(xin)(xin)(xin)華(hua)(hua)面對不同(tong)消(xiao)費群體(ti)(ti)形(xing)成“新(xin)(xin)(xin)(xin)華(hua)(hua)文(wen)軒(xuan)”“軒(xuan)客會(hui)”“文(wen)軒(xuan)兒童書(shu)(shu)(shu)(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)(shu)(shu)(shu)吧”多特色經營格局，還有云南新(xin)(xin)(xin)(xin)華(hua)(hua)的“云上鄉(xiang)愁書(shu)(shu)(shu)(shu)(shu)院”、河(he)南新(xin)(xin)(xin)(xin)華(hua)(hua)的“尚書(shu)(shu)(shu)(shu)(shu)房”等(deng)。這些新(xin)(xin)(xin)(xin)興書(shu)(shu)(shu)(shu)(shu)店很(hen)多采用連鎖形(xing)式，它們在(zai)為(wei)廣大讀(du)者提供圖書(shu)(shu)(shu)(shu)(shu)和音像(xiang)制品(pin)的同(tong)時，通(tong)過引入教育培訓、手(shou)工體(ti)(ti)驗、特色文(wen)創、多元(yuan)文(wen)化(hua)(hua)產(chan)品(pin)、餐飲服務等(deng)手(shou)段(duan)，提升客戶黏性，發掘流量價值，逐(zhu)步構建以文(wen)化(hua)(hua)消(xiao)費為(wei)核(he)心、以文(wen)化(hua)(hua)體(ti)(ti)驗為(wei)品(pin)質的新(xin)(xin)(xin)(xin)零售體(ti)(ti)系(xi)。

紅色(se)(se)(se)與(yu)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)成獨特風景(jing)。“十(shi)三五”期間，新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)系統(tong)建(jian)(jian)(jian)設(she)了不(bu)少(shao)“小而美”的(de)(de)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，大大改變了人們對新華(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)的(de)(de)刻板印象。以紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)為例，2015年至今建(jian)(jian)(jian)成的(de)(de)有江(jiang)(jiang)西(xi)新華(hua)(hua)的(de)(de)井岡山(shan)紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，河北新華(hua)(hua)的(de)(de)涿州(zhou)紅色(se)(se)(se)文化書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)和涉縣紅色(se)(se)(se)主題書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)的(de)(de)紅安七(qi)里坪紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，陜西(xi)新華(hua)(hua)的(de)(de)延安中國(guo)紅色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)等。不(bu)少(shao)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)有“跨界(jie)”特征。例如，江(jiang)(jiang)蘇新華(hua)(hua)開(kai)辟了數十(shi)家“書(shu)(shu)(shu)(shu)香(xiang)建(jian)(jian)(jian)行”，在常州(zhou)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)進汽(qi)車美容(rong)店(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)，在鎮江(jiang)(jiang)創新發展多(duo)家“紅領(ling)巾書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)”。海南新華(hua)(hua)以“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+醫(yi)院(yuan)”“書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)+地產”等模式建(jian)(jian)(jian)設(she)特色(se)(se)(se)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)，湖北新華(hua)(hua)把書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)開(kai)到景(jing)區(qu)和軍(jun)營(ying)，山(shan)西(xi)新華(hua)(hua)推進機(ji)關書(shu)(shu)(shu)(shu)屋(wu)、醫(yi)院(yuan)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)建(jian)(jian)(jian)設(she)，內蒙(meng)古新華(hua)(hua)援建(jian)(jian)(jian)農牧區(qu)家庭書(shu)(shu)(shu)(shu)屋(wu)。

校(xiao)園(yuan)書店(dian)(dian)(dian)(dian)建設(she)(she)獲政(zheng)策強力推(tui)動(dong)。在(zai)(zai)2019年(nian)(nian)教育部辦公廳發布(bu)的《關于(yu)進一步(bu)支持高(gao)校(xiao)校(xiao)園(yuan)實體書店(dian)(dian)(dian)(dian)發展的指(zhi)導意見》等(deng)利好政(zheng)策的推(tui)動(dong)下，校(xiao)園(yuan)書店(dian)(dian)(dian)(dian)的建設(she)(she)得(de)到加(jia)(jia)強。在(zai)(zai)《意見》發布(bu)的當年(nian)(nian)，多家(jia)(jia)(jia)新(xin)(xin)華(hua)(hua)書店(dian)(dian)(dian)(dian)建設(she)(she)的高(gao)校(xiao)校(xiao)園(yuan)書店(dian)(dian)(dian)(dian)亮相(xiang)，如(ru)新(xin)(xin)華(hua)(hua)書店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中國(guo)傳媒大學(xue)聯合營(ying)建的“中傳知(zhi)行(xing)書店(dian)(dian)(dian)(dian)-新(xin)(xin)華(hua)(hua)爾(er)雅(ya)書房”，武漢新(xin)(xin)華(hua)(hua)投(tou)資興建的江漢大學(xue)清源(yuan)書店(dian)(dian)(dian)(dian)，陜西(xi)(xi)新(xin)(xin)華(hua)(hua)在(zai)(zai)西(xi)(xi)安電子(zi)科技大學(xue)打(da)造的充滿年(nian)(nian)代(dai)感的“新(xin)(xin)華(hua)(hua)書店(dian)(dian)(dian)(dian)·西(xi)(xi)電1931”等(deng)。各地也在(zai)(zai)加(jia)(jia)緊各類校(xiao)園(yuan)書店(dian)(dian)(dian)(dian)的建設(she)(she)。例如(ru)，河南(nan)新(xin)(xin)華(hua)(hua)在(zai)(zai)多家(jia)(jia)(jia)高(gao)校(xiao)建設(she)(she)“時間(jian)的顏(yan)色”書店(dian)(dian)(dian)(dian)，江西(xi)(xi)新(xin)(xin)華(hua)(hua)的“新(xin)(xin)華(hua)(hua)壹品(pin)”校(xiao)園(yuan)文化綜合服務平(ping)臺遍布(bu)數百家(jia)(jia)(jia)學(xue)校(xiao)，湖北新(xin)(xin)華(hua)(hua)創(chuang)立了“倍閱(yue)”校(xiao)園(yuan)書店(dian)(dian)(dian)(dian)品(pin)牌。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)實現“借”“賣”一體(ti)(ti)化。國內(nei)較早開展館(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)服務的(de)(de)(de)是內(nei)蒙古(gu)(gu)。2015年(nian)，內(nei)蒙古(gu)(gu)圖書(shu)(shu)(shu)館(guan)(guan)(guan)和當地(di)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)合(he)作(zuo)，通(tong)(tong)過開展以(yi)“讀(du)者在(zai)新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖書(shu)(shu)(shu)館(guan)(guan)(guan)買(mai)單”為特征(zheng)的(de)(de)(de)“彩(cai)云服務”，使得內(nei)蒙古(gu)(gu)圖書(shu)(shu)(shu)館(guan)(guan)(guan)當年(nian)新(xin)(xin)書(shu)(shu)(shu)流通(tong)(tong)率達到100%。此舉經(jing)媒(mei)體(ti)(ti)報道后，全國各地(di)紛(fen)(fen)紛(fen)(fen)效仿。此后，各地(di)圖書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)合(he)作(zuo)逐步深化，館(guan)(guan)(guan)店(dian)(dian)一體(ti)(ti)的(de)(de)(de)新(xin)(xin)型公共讀(du)書(shu)(shu)(shu)空(kong)間(jian)建(jian)設(she)形成風潮，比如四(si)川省圖書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)文(wen)(wen)(wen)軒(xuan)合(he)作(zuo)的(de)(de)(de)“館(guan)(guan)(guan)中店(dian)(dian)”——文(wen)(wen)(wen)軒(xuan)讀(du)讀(du)書(shu)(shu)(shu)吧(ba)，成都圖書(shu)(shu)(shu)館(guan)(guan)(guan)與(yu)新(xin)(xin)華(hua)文(wen)(wen)(wen)軒(xuan)合(he)作(zuo)的(de)(de)(de)“店(dian)(dian)中館(guan)(guan)(guan)”——城市閱讀(du)空(kong)間(jian)，安(an)徽新(xin)(xin)華(hua)與(yu)安(an)徽銅陵市圖書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)徽職業學院圖書(shu)(shu)(shu)館(guan)(guan)(guan)融為一體(ti)(ti)的(de)(de)(de)“綜合(he)閱讀(du)文(wen)(wen)(wen)化空(kong)間(jian)”等。館(guan)(guan)(guan)店(dian)(dian)互通(tong)(tong)打破了讀(du)者、書(shu)(shu)(shu)店(dian)(dian)、圖書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)的(de)(de)(de)壁壘(lei)，實現了統籌整合(he)、多方共贏，有力(li)推(tui)動了全民閱讀(du)。