誕生(sheng)于延安窯洞里的(de)新(xin)(xin)華書(shu)店(dian)(dian)，如今已經走過了84個春秋。作(zuo)為(wei)中國共(gong)產黨創建并領導的(de)紅色文(wen)化(hua)(hua)企業(ye)，新(xin)(xin)華書(shu)店(dian)(dian)始終堅持傳承(cheng)紅色基因(yin)、弘揚先(xian)進(jin)文(wen)化(hua)(hua)、踐行(xing)社會責(ze)(ze)(ze)任(ren)。根據(ju)中國新(xin)(xin)華書(shu)店(dian)(dian)協(xie)會發(fa)布的(de)2016年—2019年《中國新(xin)(xin)華書(shu)店(dian)(dian)社會責(ze)(ze)(ze)任(ren)報(bao)(bao)(bao)告書(shu)》（以下簡稱《報(bao)(bao)(bao)告書(shu)》），以及《中國新(xin)(xin)聞出版廣電報(bao)(bao)(bao)》記者(zhe)近年來對行(xing)業(ye)的(de)觀察(cha)，我們梳理(li)了“十三五”期(qi)間新(xin)(xin)華書(shu)店(dian)(dian)履行(xing)社會責(ze)(ze)(ze)任(ren)的(de)主(zhu)要做法和成就經驗，試圖從中得到一(yi)些啟示。

履行職責使命 做好發行工作

“十(shi)三五”期(qi)間，新華書店積(ji)極發揮國有(you)主渠道(dao)、主陣地優(you)勢，承擔文化傳(chuan)播使命，全力以赴做好重(zhong)要(yao)文件文獻、重(zhong)點主題(ti)出(chu)版物、優(you)秀大(da)眾讀(du)物等(deng)相關發行(xing)工作。

這5年(nian)(nian)(nian)(nian)中，全國(guo)各地新(xin)華書店(dian)在門(men)店(dian)突出位置設(she)立(li)(li)專(zhuan)柜專(zhuan)架(jia)，開展(zhan)(zhan)(zhan)(zhan)(zhan)重(zhong)點出版物(wu)展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)和宣傳征訂(ding)活(huo)動，對(dui)讀者(zhe)購書給(gei)予優惠，取得了顯著(zhu)成效。2016年(nian)(nian)(nian)(nian)，新(xin)華書店(dian)開展(zhan)(zhan)(zhan)(zhan)(zhan)“習(xi)近(jin)平總書記系列(lie)重(zhong)要講話(hua)”“慶祝(zhu)中國(guo)共產黨(dang)(dang)成立(li)(li)95周(zhou)(zhou)年(nian)(nian)(nian)(nian)”“紀念長征勝利80周(zhou)(zhou)年(nian)(nian)(nian)(nian)”等主(zhu)題(ti)展(zhan)(zhan)(zhan)(zhan)(zhan)示(shi)展(zhan)(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)活(huo)動；2017年(nian)(nian)(nian)(nian)，設(she)立(li)(li)黨(dang)(dang)的十九大文(wen)獻展(zhan)(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)專(zhuan)區、專(zhuan)臺、專(zhuan)架(jia)；2018年(nian)(nian)(nian)(nian)，舉辦以(yi)“習(xi)近(jin)平新(xin)時(shi)代中國(guo)特色社(she)會主(zhu)義思想”“馬克思誕(dan)辰200周(zhou)(zhou)年(nian)(nian)(nian)(nian)”“改革開放40周(zhou)(zhou)年(nian)(nian)(nian)(nian)”等為主(zhu)題(ti)的專(zhuan)題(ti)展(zhan)(zhan)(zhan)(zhan)(zhan)銷(xiao)(xiao)(xiao)活(huo)動；2019年(nian)(nian)(nian)(nian)，舉辦“慶祝(zhu)新(xin)中國(guo)成立(li)(li)70周(zhou)(zhou)年(nian)(nian)(nian)(nian)”主(zhu)題(ti)出版物(wu)展(zhan)(zhan)(zhan)(zhan)(zhan)。

“課前(qian)到書，人手一(yi)冊”是(shi)黨和(he)國家對教(jiao)(jiao)材發行工作提出(chu)的(de)要求，是(shi)中小(xiao)學開(kai)展(zhan)正常(chang)教(jiao)(jiao)育活動的(de)基本保障。“十三五”期(qi)間，新華書店將“課前(qian)到書”作為重要的(de)政治任務(wu)和(he)社會責任，精(jing)心組(zu)織(zhi)，精(jing)細操作，以長期(qi)積(ji)淀(dian)的(de)專業服務(wu)能力圓(yuan)滿完成每季(ji)教(jiao)(jiao)材的(de)征(zheng)訂發行工作。

“課前到(dao)(dao)書(shu)(shu)”的(de)服務水平(ping)在“十三五”期間得到(dao)(dao)提升，安(an)徽(hui)新(xin)華在這(zhe)方(fang)面領全國風氣之(zhi)先(xian)。2014年(nian)秋季學期，安(an)徽(hui)新(xin)華將教材配送(song)從(cong)“送(song)書(shu)(shu)到(dao)(dao)校(xiao)”延伸(shen)到(dao)(dao)“分(fen)書(shu)(shu)到(dao)(dao)班”，2016年(nian)又開始試點“服務到(dao)(dao)生”。在榜樣的(de)示(shi)范和帶動下，河(he)南、河(he)北、云南等地的(de)新(xin)華書(shu)(shu)店(dian)，紛紛嘗試“分(fen)書(shu)(shu)到(dao)(dao)班”。

這5年(nian)中，有(you)兩個(ge)特殊的年(nian)份值得銘記。2017年(nian)秋季學(xue)期，歷經5年(nian)完成編審的統編三科教(jiao)材(cai)(cai)正(zheng)式啟用。由于三科教(jiao)材(cai)(cai)編審、評議教(jiao)輔重新(xin)申(shen)報定價、印刷(shua)業減產限排等(deng)原因(yin)，這一年(nian)新(xin)華人(ren)“課前到(dao)書(shu)”的時間(jian)空前緊迫，工作尤其艱苦。

2020年，新冠肺炎疫情(qing)來襲，南方多地遭遇洪澇災害，教材教輔(fu)發運工作(zuo)形勢更加(jia)嚴(yan)峻。各地新華人兌現一份(fen)承諾，堅守(shou)一份(fen)初心(xin)，以堅實行動兌現“課前到書”錚錚誓言。

承辦地方(fang)書展  推動(dong)全民閱(yue)讀(du)

承辦或(huo)協辦各(ge)種書(shu)展，舉辦各(ge)種文化活動，是“十三五(wu)”期間新華書(shu)店推動全民閱讀工作(zuo)的一(yi)個重要方面。

各(ge)地(di)新華(hua)連續多年(nian)承辦(ban)或協辦(ban)地(di)方書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展，如(ru)上海書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、江蘇書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、南國(guo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、深圳讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月(yue)、黃山(shan)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)會、山(shan)東(dong)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、河(he)北省(sheng)(sheng)惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、海南書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)節(jie)(jie)、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)彩云南惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)市、重慶(qing)讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)月(yue)惠(hui)(hui)民(min)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香(xiang)龍(long)江讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、遼寧省(sheng)(sheng)全民(min)閱(yue)讀(du)節(jie)(jie)、廣西書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、寧波(bo)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展、海峽讀(du)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)節(jie)(jie)、天府書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展等。還有的(de)新華(hua)走出當地(di)舉(ju)(ju)辦(ban)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展，如(ru)福(fu)建(jian)新華(hua)赴臺舉(ju)(ju)辦(ban)金門(men)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展，赴俄羅斯(si)、瑞典、挪(nuo)威、美(mei)國(guo)、日本等國(guo)家舉(ju)(ju)辦(ban)中國(guo)（福(fu)建(jian)）圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)展銷會。

這些書(shu)(shu)展(zhan)大大推動了當地的全民(min)閱(yue)讀。如福建新華2016年(nian)承辦(ban)的第二屆“世(shi)界讀書(shu)(shu)日·海峽讀書(shu)(shu)節”，實(shi)現銷(xiao)(xiao)售(shou)(shou)碼洋3530萬(wan)元(yuan)，成為福州(zhou)參展(zhan)規模(mo)最大、入場人次(ci)最多、銷(xiao)(xiao)售(shou)(shou)收入最高、宣傳(chuan)效(xiao)果(guo)最好的一次(ci)群眾性閱(yue)讀活動。再如2020河(he)北省惠(hui)民(min)書(shu)(shu)市，在7天時間里，166家新華書(shu)(shu)店(dian)上下聯動，發放260萬(wan)元(yuan)優惠(hui)券，累計銷(xiao)(xiao)售(shou)(shou)各類出(chu)版物41.17萬(wan)冊、1896萬(wan)元(yuan)，讓利800萬(wan)元(yuan)。

除了(le)(le)承(cheng)辦當(dang)地(di)書(shu)展，各地(di)新(xin)(xin)華(hua)(hua)(hua)(hua)還組織策(ce)劃了(le)(le)豐(feng)富多(duo)樣的品牌閱(yue)讀(du)活(huo)動(dong)(dong)，形成一道(dao)道(dao)全民閱(yue)讀(du)的亮(liang)麗風景線。歷年的《報告書(shu)》對此(ci)進行了(le)(le)記錄。例如，新(xin)(xin)華(hua)(hua)(hua)(hua)書(shu)店總店的“出版界圖書(shu)館界全民閱(yue)讀(du)年會”“全國(guo)館社(she)高層論壇”“全國(guo)少兒閱(yue)讀(du)峰會”，江西新(xin)(xin)華(hua)(hua)(hua)(hua)的“朗讀(du)者”“美麗中國(guo)·精彩(cai)江西”等(deng)誦(song)讀(du)活(huo)動(dong)(dong)，已成品牌活(huo)動(dong)(dong)。海南新(xin)(xin)華(hua)(hua)(hua)(hua)開設的數十個“新(xin)(xin)時(shi)代經典傳(chuan)(chuan)習所”，搭建(jian)起新(xin)(xin)時(shi)代傳(chuan)(chuan)播(bo)新(xin)(xin)思想的“新(xin)(xin)平臺、新(xin)(xin)陣地(di)、新(xin)(xin)機制(zhi)”。內蒙古(gu)新(xin)(xin)華(hua)(hua)(hua)(hua)利(li)用(yong)旗(qi)下(xia)發行網點(dian)，通(tong)過鴻(hong)(hong)雁(yan)傳(chuan)(chuan)書(shu)（文化(hua)扶貧活(huo)動(dong)(dong)）、鴻(hong)(hong)雁(yan)使者（草原文化(hua)志愿者活(huo)動(dong)(dong)）、鴻(hong)(hong)雁(yan)校園（場景閱(yue)讀(du)實(shi)踐(jian)課堂）、鴻(hong)(hong)雁(yan)之家(jia)（“學習強國(guo)”積分兌書(shu)）、鴻(hong)(hong)雁(yan)誦(song)讀(du)（講我的故事(shi)）和鴻(hong)(hong)雁(yan)書(shu)店（在你身邊(bian)的流動(dong)(dong)書(shu)房）的方式，推動(dong)(dong)“鴻(hong)(hong)雁(yan)悅讀(du)”深入(ru)全區各地(di)。

投入人力物力  助力精準扶貧

2021年2月25日，習近平總(zong)書記在(zai)全國脫貧(pin)攻(gong)(gong)堅(jian)總(zong)結表彰大會上莊嚴宣告(gao)：我(wo)國脫貧(pin)攻(gong)(gong)堅(jian)戰取得了(le)全面勝利！“十三五”期間，各(ge)地(di)新(xin)華(hua)書店(dian)投(tou)入大量資金(jin)和(he)物資，派(pai)出一線扶(fu)貧(pin)干部，通(tong)過開(kai)展產業幫(bang)扶(fu)、教育文化(hua)幫(bang)扶(fu)等方(fang)式幫(bang)助扶(fu)貧(pin)村脫貧(pin)，在(zai)國家脫貧(pin)攻(gong)(gong)堅(jian)的(de)時代(dai)畫卷上寫(xie)下了(le)一筆。歷(li)年的(de)《報(bao)告(gao)書》記錄了(le)這些數據(ju)。

2017年，甘肅新(xin)華(hua)、深圳新(xin)華(hua)、重慶新(xin)華(hua)分別向對口幫扶(fu)村(cun)捐(juan)贈240萬元(yuan)(yuan)(yuan)、220萬元(yuan)(yuan)(yuan)、110萬元(yuan)(yuan)(yuan)。河南新(xin)華(hua)云書網成立扶(fu)貧團隊，提供農副產品(pin)網上銷售服(fu)務(wu)，探索(suo)電商扶(fu)貧新(xin)模(mo)式。

2018年，江西新(xin)華(hua)對138個扶(fu)(fu)貧(pin)點(dian)開展幫扶(fu)(fu)，累(lei)計(ji)捐(juan)贈(zeng)約500萬元(yuan)；湖南新(xin)華(hua)參與建設扶(fu)(fu)貧(pin)點(dian)上百個，派駐蹲點(dian)的人(ren)(ren)員(yuan)200多(duo)人(ren)(ren)，對口扶(fu)(fu)貧(pin)人(ren)(ren)數達753人(ren)(ren)；甘肅新(xin)華(hua)為扶(fu)(fu)貧(pin)村學校援建圖書(shu)室折合人(ren)(ren)民幣267萬元(yuan)，為貧(pin)困(kun)戶捐(juan)資(zi)捐(juan)物90多(duo)萬元(yuan)；河北(bei)新(xin)華(hua)向貧(pin)困(kun)村派駐干部黨員(yuan)20余人(ren)(ren)，為貧(pin)困(kun)地區捐(juan)贈(zeng)物資(zi)共計(ji)232萬元(yuan)。

2019年(nian)，山西新華118人(ren)駐村幫扶、486人(ren)結(jie)對幫扶，年(nian)投(tou)(tou)入(ru)資金(jin)千(qian)余(yu)萬(wan)(wan)元(yuan)；內蒙古(gu)新華脫(tuo)貧(pin)(pin)攻(gong)堅戰斗隊(dui)加入(ru)了(le)12個貧(pin)(pin)困村的駐村工(gong)作，投(tou)(tou)入(ru)資金(jin)、財(cai)物百余(yu)萬(wan)(wan)元(yuan)；甘肅新華198人(ren)參與精(jing)準(zhun)扶貧(pin)(pin)，投(tou)(tou)入(ru)扶貧(pin)(pin)資金(jin)68萬(wan)(wan)余(yu)元(yuan)，為貧(pin)(pin)困地(di)區捐錢、捐物、捐贈圖書超過360萬(wan)(wan)元(yuan)。

對(dui)于(yu)援(yuan)藏、援(yuan)疆、援(yuan)青的國(guo)家(jia)重(zhong)點(dian)項目，新華(hua)(hua)(hua)書店更是高度重(zhong)視，落實到(dao)位(wei)。2018年(nian)，新華(hua)(hua)(hua)書店總(zong)店派員參加青海(hai)扶貧工作，籌措資金500余萬元(yuan)，修建一條27公(gong)里長(chang)的砂石路和一座44米長(chang)的涵橋；2017年(nian)，江蘇新華(hua)(hua)(hua)對(dui)口(kou)援(yuan)藏、援(yuan)疆圖書近200萬元(yuan)；福(fu)建新華(hua)(hua)(hua)2017年(nian)捐贈的1000萬元(yuan)圖書中(zhong)，相當一部(bu)分是對(dui)口(kou)支援(yuan)西(xi)藏的；北(bei)京新華(hua)(hua)(hua)2017年(nian)捐贈的91萬元(yuan)圖書中(zhong)，援(yuan)藏占(zhan)了相當比重(zhong)。

“十三五”新華系實體(ti)書店發(fa)展六大風標

“十(shi)三五”期間，在中宣(xuan)部等11部委《關于支持實(shi)體書(shu)店發(fa)(fa)展(zhan)(zhan)的(de)(de)指導(dao)意(yi)見》等利好政策(ce)推動下，實(shi)體書(shu)店得到快速發(fa)(fa)展(zhan)(zhan)。根據中國新華(hua)書(shu)店協(xie)會(hui)(hui)發(fa)(fa)布的(de)(de)2016年—2019年《中國新華(hua)書(shu)店社會(hui)(hui)責任報(bao)告(gao)書(shu)》（以(yi)下簡稱《報(bao)告(gao)書(shu)》），以(yi)及《中國新聞出版廣電報(bao)》記者近年來(lai)對(dui)行業的(de)(de)觀察，我(wo)們梳理(li)和盤(pan)點出“十(shi)三五”期間新華(hua)系(xi)實(shi)體書(shu)店發(fa)(fa)展(zhan)(zhan)的(de)(de)六大(da)風標。從中可見，“十(shi)三五”期間，各地新華(hua)書(shu)店分別從大(da)書(shu)城、標志性門(men)店、特色書(shu)店、社區網點等多層(ceng)面進行規劃，形成(cheng)“大(da)中小特”書(shu)店并舉(ju)的(de)(de)圖書(shu)發(fa)(fa)行體系(xi)，創新了實(shi)體書(shu)店的(de)(de)發(fa)(fa)展(zhan)(zhan)之路。

門(men)(men)店(dian)(dian)升(sheng)(sheng)級改造(zao)持續進行。從歷年(nian)(nian)(nian)的(de)(de)《報告書(shu)(shu)(shu)》可見(jian)，“十三五”期間，各地新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)繼續加大門(men)(men)店(dian)(dian)升(sheng)(sheng)級改造(zao)力(li)度(du)，為讀(du)者提(ti)供(gong)綜(zong)合(he)性文(wen)(wen)化消費終端體(ti)驗，使得新(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)(dian)以全新(xin)面(mian)(mian)貌出現在公眾(zhong)面(mian)(mian)前。以2017年(nian)(nian)(nian)為例(li)，廣東新(xin)華(hua)(hua)(hua)、浙(zhe)江新(xin)華(hua)(hua)(hua)、山東新(xin)華(hua)(hua)(hua)、湖南新(xin)華(hua)(hua)(hua)升(sheng)(sheng)級改造(zao)書(shu)(shu)(shu)城(cheng)、門(men)(men)店(dian)(dian)的(de)(de)數(shu)量分(fen)別為 73處(chu)、26處(chu)、23處(chu)、23處(chu)。浙(zhe)江新(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)新(xin)開(kai)業了黃(huang)巖書(shu)(shu)(shu)城(cheng)，全新(xin)改造(zao)升(sheng)(sheng)級麗水書(shu)(shu)(shu)城(cheng)、柯橋(qiao)書(shu)(shu)(shu)城(cheng)、余(yu)杭文(wen)(wen)化廣場(chang)(chang)等設(she)計感(gan)強、時(shi)尚(shang)潮流(liu)的(de)(de)閱(yue)讀(du)文(wen)(wen)化空間。福(fu)建新(xin)華(hua)(hua)(hua)2016年(nian)(nian)(nian)完成(cheng)總部(bu)鰲峰坊書(shu)(shu)(shu)城(cheng)、福(fu)州(zhou)金山圖書(shu)(shu)(shu)城(cheng)等15家賣場(chang)(chang)的(de)(de)新(xin)建或升(sheng)(sheng)級改造(zao)。江蘇新(xin)華(hua)(hua)(hua)2017年(nian)(nian)(nian)全省網點同比(bi)上年(nian)(nian)(nian)增加376處(chu)，打(da)造(zao)了一(yi)批品種(zhong)齊全、業態豐富的(de)(de)城(cheng)市文(wen)(wen)化綜(zong)合(he)體(ti)。天津新(xin)華(hua)(hua)(hua)2019年(nian)(nian)(nian)完成(cheng)全部(bu)200個閱(yue)讀(du)新(xin)空間建設(she)，改造(zao)后的(de)(de)書(shu)(shu)(shu)店(dian)(dian)年(nian)(nian)(nian)銷售額提(ti)升(sheng)(sheng)10%。

24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設成風(feng)潮(chao)。從2014年(nian)(nian)北(bei)京三(san)聯韜奮書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)運行24小時(shi)(shi)不打烊(yang)之(zhi)后，全(quan)國各地(di)掀起24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的建(jian)設風(feng)潮(chao)，從當(dang)年(nian)(nian)一直(zhi)延續到(dao)“十三(san)五”時(shi)(shi)期。這其中不少是新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)創辦的，如(ru)遼寧盤(pan)錦(jin)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的深(shen)柳讀書(shu)(shu)(shu)(shu)堂、杭(hang)州新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的悅覽樹、青島(dao)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的明閱(yue)(yue)島(dao)、湖北(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的九丘書(shu)(shu)(shu)(shu)館(guan)、安徽新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的三(san)孝口書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、四川新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)的軒(xuan)客會鏜(tang)鈀(ba)街店(dian)(dian)(dian)(dian)等。這些24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成為(wei)夜幕降(jiang)臨后當(dang)地(di)不可(ke)多得的公共閱(yue)(yue)讀空(kong)間，也以一種地(di)標式的存在彰顯(xian)著一個城市的文化底蘊。新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的建(jian)設數量，從歷年(nian)(nian)《報告書(shu)(shu)(shu)(shu)》可(ke)見(jian)一斑：2013年(nian)(nian)—2015年(nian)(nian)，全(quan)國新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系統開設24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)20余家；2016年(nian)(nian)，僅(jin)江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)就(jiu)開設6家24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)；2017年(nian)(nian)，新(xin)(xin)(xin)(xin)華(hua)(hua)(hua)系的24小時(shi)(shi)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)新(xin)(xin)(xin)(xin)增13家。

新華書(shu)店子品牌集群(qun)形(xing)成(cheng)。安徽新華打造出以(yi)(yi)“閱(yue)生活(huo)”“前言后記(ji)”“讀書(shu)會”為(wei)(wei)代表的文(wen)化(hua)(hua)商業品牌，廣東新華擁(yong)有“四閱(yue)”“書(shu)笙(sheng)”“渡”“泊(bo)”“吾悅”等書(shu)店品牌，四川新華面對(dui)不同消費群(qun)體形(xing)成(cheng)“新華文(wen)軒”“軒客(ke)會”“文(wen)軒兒童書(shu)店”“讀讀書(shu)吧”多(duo)特(te)色經營格局，還(huan)有云南(nan)新華的“云上鄉愁書(shu)院”、河南(nan)新華的“尚(shang)書(shu)房(fang)”等。這些新興書(shu)店很多(duo)采用連鎖形(xing)式，它們在為(wei)(wei)廣大(da)讀者提供(gong)圖書(shu)和音(yin)像制品的同時，通過引(yin)入教育培(pei)訓、手工體驗(yan)、特(te)色文(wen)創、多(duo)元文(wen)化(hua)(hua)產品、餐飲服務等手段，提升客(ke)戶黏性，發掘流(liu)量價值(zhi)，逐步構建以(yi)(yi)文(wen)化(hua)(hua)消費為(wei)(wei)核心、以(yi)(yi)文(wen)化(hua)(hua)體驗(yan)為(wei)(wei)品質的新零(ling)售體系。

紅(hong)(hong)色(se)(se)(se)(se)(se)與(yu)特(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)成獨(du)特(te)(te)風景。“十(shi)三(san)五”期間(jian)，新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)系統建(jian)設(she)了(le)(le)不(bu)少(shao)“小而美(mei)”的(de)特(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，大大改變了(le)(le)人們(men)對新(xin)(xin)(xin)(xin)華(hua)(hua)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)刻板印象。以紅(hong)(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)為例，2015年至(zhi)今(jin)建(jian)成的(de)有江(jiang)西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)井岡山紅(hong)(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，河北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)涿州(zhou)紅(hong)(hong)色(se)(se)(se)(se)(se)文(wen)化書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)(se)(se)主題書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)紅(hong)(hong)安七里坪紅(hong)(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)的(de)延安中國(guo)紅(hong)(hong)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)等。不(bu)少(shao)特(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)有“跨界”特(te)(te)征。例如，江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)(hua)開(kai)辟了(le)(le)數十(shi)家“書(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)行”，在常州(zhou)把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)進汽車美(mei)容店(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)，在鎮江(jiang)創新(xin)(xin)(xin)(xin)發展多家“紅(hong)(hong)領(ling)巾書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”。海(hai)南新(xin)(xin)(xin)(xin)華(hua)(hua)以“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+旅游”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+酒店(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+醫院(yuan)”“書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)+地產(chan)”等模式建(jian)設(she)特(te)(te)色(se)(se)(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，湖北(bei)(bei)新(xin)(xin)(xin)(xin)華(hua)(hua)把(ba)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)開(kai)到景區(qu)和軍營，山西(xi)新(xin)(xin)(xin)(xin)華(hua)(hua)推進機關書(shu)(shu)(shu)(shu)(shu)(shu)屋、醫院(yuan)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古(gu)新(xin)(xin)(xin)(xin)華(hua)(hua)援建(jian)農牧區(qu)家庭書(shu)(shu)(shu)(shu)(shu)(shu)屋。

校園書(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設獲政(zheng)(zheng)策強力推動。在2019年教(jiao)育(yu)部辦(ban)公(gong)廳發布的(de)(de)《關于進一步支持高(gao)校校園實體(ti)書(shu)(shu)店(dian)(dian)(dian)(dian)發展的(de)(de)指導意見》等(deng)利好政(zheng)(zheng)策的(de)(de)推動下(xia)，校園書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設得到加(jia)強。在《意見》發布的(de)(de)當年，多家(jia)新華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設的(de)(de)高(gao)校校園書(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如新華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)總(zong)店(dian)(dian)(dian)(dian)與中(zhong)(zhong)國傳媒大(da)學(xue)聯合營建(jian)的(de)(de)“中(zhong)(zhong)傳知行書(shu)(shu)店(dian)(dian)(dian)(dian)-新華(hua)(hua)爾(er)雅書(shu)(shu)房”，武漢新華(hua)(hua)投(tou)資興建(jian)的(de)(de)江漢大(da)學(xue)清源書(shu)(shu)店(dian)(dian)(dian)(dian)，陜西新華(hua)(hua)在西安(an)電子(zi)科技大(da)學(xue)打造的(de)(de)充滿年代感的(de)(de)“新華(hua)(hua)書(shu)(shu)店(dian)(dian)(dian)(dian)·西電1931”等(deng)。各地(di)也在加(jia)緊(jin)各類(lei)校園書(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)建(jian)設。例如，河南新華(hua)(hua)在多家(jia)高(gao)校建(jian)設“時間的(de)(de)顏色”書(shu)(shu)店(dian)(dian)(dian)(dian)，江西新華(hua)(hua)的(de)(de)“新華(hua)(hua)壹品(pin)”校園文化綜合服務平臺遍布數百家(jia)學(xue)校，湖北新華(hua)(hua)創立了“倍閱(yue)”校園書(shu)(shu)店(dian)(dian)(dian)(dian)品(pin)牌。

館店(dian)(dian)(dian)(dian)互(hu)通(tong)(tong)實現(xian)“借”“賣(mai)”一體化(hua)。國(guo)內較早開展館店(dian)(dian)(dian)(dian)互(hu)通(tong)(tong)服務的(de)是(shi)內蒙(meng)古(gu)。2015年，內蒙(meng)古(gu)圖(tu)書(shu)(shu)(shu)(shu)館和當地(di)新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)合(he)(he)作，通(tong)(tong)過開展以(yi)“讀(du)者(zhe)在新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)選書(shu)(shu)(shu)(shu)、圖(tu)書(shu)(shu)(shu)(shu)館買單”為特征的(de)“彩云服務”，使得(de)內蒙(meng)古(gu)圖(tu)書(shu)(shu)(shu)(shu)館當年新(xin)(xin)書(shu)(shu)(shu)(shu)流(liu)通(tong)(tong)率(lv)達到100%。此舉經媒體報(bao)道后(hou)，全(quan)國(guo)各地(di)紛紛效(xiao)仿。此后(hou)，各地(di)圖(tu)書(shu)(shu)(shu)(shu)館和新(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)合(he)(he)作逐步(bu)深(shen)化(hua)，館店(dian)(dian)(dian)(dian)一體的(de)新(xin)(xin)型公共讀(du)書(shu)(shu)(shu)(shu)空間建設形(xing)成風潮，比(bi)如四川省圖(tu)書(shu)(shu)(shu)(shu)館與新(xin)(xin)華(hua)文(wen)軒合(he)(he)作的(de)“館中(zhong)店(dian)(dian)(dian)(dian)”——文(wen)軒讀(du)讀(du)書(shu)(shu)(shu)(shu)吧，成都圖(tu)書(shu)(shu)(shu)(shu)館與新(xin)(xin)華(hua)文(wen)軒合(he)(he)作的(de)“店(dian)(dian)(dian)(dian)中(zhong)館”——城市(shi)閱讀(du)空間，安(an)(an)徽(hui)新(xin)(xin)華(hua)與安(an)(an)徽(hui)銅陵市(shi)圖(tu)書(shu)(shu)(shu)(shu)館、安(an)(an)徽(hui)職業(ye)學(xue)院圖(tu)書(shu)(shu)(shu)(shu)館融為一體的(de)“綜合(he)(he)閱讀(du)文(wen)化(hua)空間”等。館店(dian)(dian)(dian)(dian)互(hu)通(tong)(tong)打破了(le)讀(du)者(zhe)、書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)、圖(tu)書(shu)(shu)(shu)(shu)館之間的(de)壁壘，實現(xian)了(le)統籌整合(he)(he)、多方共贏(ying)，有力推動了(le)全(quan)民(min)閱讀(du)。