誕生于延(yan)安窯洞里(li)的新(xin)華(hua)(hua)書店(dian)，如今已經(jing)走過了(le)(le)84個春秋。作(zuo)為中(zhong)國(guo)共產(chan)黨創(chuang)建并(bing)領(ling)導的紅色文化企業(ye)，新(xin)華(hua)(hua)書店(dian)始終堅(jian)持(chi)傳承紅色基因、弘揚先進文化、踐行(xing)社會責(ze)任。根據中(zhong)國(guo)新(xin)華(hua)(hua)書店(dian)協會發布的2016年(nian)—2019年(nian)《中(zhong)國(guo)新(xin)華(hua)(hua)書店(dian)社會責(ze)任報(bao)告書》（以下簡稱(cheng)《報(bao)告書》），以及《中(zhong)國(guo)新(xin)聞出版廣電報(bao)》記者近年(nian)來對行(xing)業(ye)的觀(guan)察，我(wo)們梳理了(le)(le)“十三五”期間新(xin)華(hua)(hua)書店(dian)履行(xing)社會責(ze)任的主要做法和成就經(jing)驗(yan)，試(shi)圖從中(zhong)得到一些(xie)啟示。

履行職責使命 做好發行工作

“十三五(wu)”期(qi)間(jian)，新華書店積極發揮國(guo)有(you)主(zhu)渠道、主(zhu)陣地優(you)勢，承擔文化傳(chuan)播(bo)使命，全力以赴做好重要文件文獻、重點主(zhu)題出版(ban)物、優(you)秀大眾(zhong)讀(du)物等相關發行工作。

這5年(nian)(nian)中(zhong)(zhong)，全國各地新(xin)華(hua)書店在門店突出位置設立(li)專(zhuan)(zhuan)(zhuan)(zhuan)柜專(zhuan)(zhuan)(zhuan)(zhuan)架，開(kai)展重點出版物展示展銷和(he)宣(xuan)傳征訂(ding)活動(dong)(dong)，對讀者購書給予優惠(hui)，取得了顯著成效。2016年(nian)(nian)，新(xin)華(hua)書店開(kai)展“習近平總(zong)書記(ji)系(xi)列(lie)重要講話”“慶祝中(zhong)(zhong)國共(gong)產黨成立(li)95周(zhou)(zhou)年(nian)(nian)”“紀念長征勝利80周(zhou)(zhou)年(nian)(nian)”等主題展示展銷活動(dong)(dong)；2017年(nian)(nian)，設立(li)黨的(de)十九(jiu)大文獻展銷專(zhuan)(zhuan)(zhuan)(zhuan)區(qu)、專(zhuan)(zhuan)(zhuan)(zhuan)臺、專(zhuan)(zhuan)(zhuan)(zhuan)架；2018年(nian)(nian)，舉(ju)(ju)辦以“習近平新(xin)時代中(zhong)(zhong)國特色社會主義(yi)思想”“馬克思誕(dan)辰200周(zhou)(zhou)年(nian)(nian)”“改革開(kai)放40周(zhou)(zhou)年(nian)(nian)”等為主題的(de)專(zhuan)(zhuan)(zhuan)(zhuan)題展銷活動(dong)(dong)；2019年(nian)(nian)，舉(ju)(ju)辦“慶祝新(xin)中(zhong)(zhong)國成立(li)70周(zhou)(zhou)年(nian)(nian)”主題出版物展。

“課前到書(shu)，人手一(yi)冊”是(shi)黨和國家對教(jiao)材(cai)(cai)發(fa)(fa)行工(gong)作提出的(de)(de)要求，是(shi)中小學(xue)開展正常教(jiao)育活動的(de)(de)基本保(bao)障(zhang)。“十三五”期間，新華書(shu)店將“課前到書(shu)”作為重要的(de)(de)政治任務和社會責任，精(jing)(jing)心組織，精(jing)(jing)細操作，以長期積(ji)淀的(de)(de)專業服(fu)務能力圓滿完成(cheng)每季教(jiao)材(cai)(cai)的(de)(de)征(zheng)訂發(fa)(fa)行工(gong)作。

“課前到(dao)(dao)書(shu)”的服務水平在(zai)“十三(san)五”期間得到(dao)(dao)提升，安(an)徽(hui)新華在(zai)這(zhe)方面領全(quan)國風(feng)氣(qi)之先。2014年秋季學期，安(an)徽(hui)新華將教(jiao)材(cai)配送(song)從“送(song)書(shu)到(dao)(dao)校”延伸到(dao)(dao)“分書(shu)到(dao)(dao)班(ban)”，2016年又(you)開始試點“服務到(dao)(dao)生”。在(zai)榜樣的示(shi)范和帶(dai)動下，河南、河北、云(yun)南等地的新華書(shu)店，紛紛嘗試“分書(shu)到(dao)(dao)班(ban)”。

這5年(nian)(nian)(nian)中，有兩個特殊的年(nian)(nian)(nian)份值得銘記。2017年(nian)(nian)(nian)秋季學期，歷經5年(nian)(nian)(nian)完成編審的統編三(san)科教材正式啟用。由于三(san)科教材編審、評(ping)議(yi)教輔重(zhong)新申報(bao)定價、印刷業減產限排(pai)等原因，這一年(nian)(nian)(nian)新華人“課前(qian)到書”的時間空前(qian)緊迫，工作尤其艱(jian)苦。

2020年，新(xin)冠肺炎疫(yi)情來(lai)襲，南(nan)方多地遭遇洪澇災(zai)害，教(jiao)材(cai)教(jiao)輔發運(yun)工作形勢(shi)更加(jia)嚴峻。各地新(xin)華人兌現(xian)(xian)一(yi)份(fen)承諾，堅守一(yi)份(fen)初心，以堅實行(xing)動兌現(xian)(xian)“課(ke)前到書”錚錚誓言(yan)。

承辦地方書展(zhan)  推(tui)動全(quan)民閱讀(du)

承辦(ban)或協辦(ban)各種書展，舉辦(ban)各種文化活動，是(shi)“十三五”期間新(xin)華書店推動全民閱(yue)讀工作(zuo)的一個重要(yao)方面。

各地新華(hua)連續多年承辦(ban)或協辦(ban)地方(fang)書(shu)(shu)展(zhan)，如上海(hai)書(shu)(shu)展(zhan)、江蘇(su)書(shu)(shu)展(zhan)、南(nan)國書(shu)(shu)香(xiang)(xiang)節、深圳(zhen)讀(du)(du)書(shu)(shu)月、黃山(shan)書(shu)(shu)會、山(shan)東書(shu)(shu)展(zhan)、河(he)北(bei)省惠民(min)書(shu)(shu)市、海(hai)南(nan)書(shu)(shu)香(xiang)(xiang)節、書(shu)(shu)香(xiang)(xiang)彩云南(nan)惠民(min)書(shu)(shu)市、重慶讀(du)(du)書(shu)(shu)月惠民(min)書(shu)(shu)展(zhan)、書(shu)(shu)香(xiang)(xiang)龍(long)江讀(du)(du)書(shu)(shu)節、遼(liao)寧(ning)省全民(min)閱讀(du)(du)節、廣(guang)西(xi)書(shu)(shu)展(zhan)、寧(ning)波書(shu)(shu)展(zhan)、海(hai)峽讀(du)(du)書(shu)(shu)節、天府書(shu)(shu)展(zhan)等。還有的新華(hua)走出(chu)當地舉辦(ban)書(shu)(shu)展(zhan)，如福(fu)(fu)建(jian)新華(hua)赴(fu)臺舉辦(ban)金門書(shu)(shu)展(zhan)，赴(fu)俄羅斯、瑞典、挪威、美國、日本等國家(jia)舉辦(ban)中(zhong)國（福(fu)(fu)建(jian)）圖書(shu)(shu)展(zhan)銷會。

這些(xie)書展大大推動了(le)當地(di)的全民(min)閱讀(du)(du)。如福(fu)建新華2016年承辦的第二屆(jie)“世界讀(du)(du)書日·海峽讀(du)(du)書節”，實現銷售(shou)(shou)碼洋3530萬(wan)元，成為福(fu)州參展規模(mo)最(zui)(zui)大、入場人次(ci)最(zui)(zui)多、銷售(shou)(shou)收入最(zui)(zui)高、宣傳(chuan)效果最(zui)(zui)好的一次(ci)群眾性閱讀(du)(du)活動。再如2020河北省(sheng)惠民(min)書市，在7天時間里，166家新華書店上(shang)下聯動，發放260萬(wan)元優惠券，累計銷售(shou)(shou)各類出(chu)版物41.17萬(wan)冊、1896萬(wan)元，讓利800萬(wan)元。

除了(le)(le)承(cheng)辦(ban)當地書(shu)(shu)(shu)(shu)展(zhan)，各(ge)地新(xin)(xin)(xin)(xin)華還(huan)組織策(ce)劃了(le)(le)豐(feng)富(fu)多樣的(de)(de)品牌閱(yue)讀(du)(du)活(huo)(huo)動(dong)(dong)，形成一道道全民閱(yue)讀(du)(du)的(de)(de)亮麗風景線。歷年的(de)(de)《報告書(shu)(shu)(shu)(shu)》對此(ci)進行了(le)(le)記錄(lu)。例如，新(xin)(xin)(xin)(xin)華書(shu)(shu)(shu)(shu)店總(zong)店的(de)(de)“出版界(jie)(jie)圖(tu)書(shu)(shu)(shu)(shu)館界(jie)(jie)全民閱(yue)讀(du)(du)年會”“全國(guo)館社(she)高層論壇(tan)”“全國(guo)少(shao)兒閱(yue)讀(du)(du)峰會”，江(jiang)西新(xin)(xin)(xin)(xin)華的(de)(de)“朗讀(du)(du)者(zhe)”“美麗中國(guo)·精彩江(jiang)西”等誦(song)讀(du)(du)活(huo)(huo)動(dong)(dong)，已成品牌活(huo)(huo)動(dong)(dong)。海南新(xin)(xin)(xin)(xin)華開設的(de)(de)數十(shi)個“新(xin)(xin)(xin)(xin)時(shi)代(dai)經(jing)典傳習所”，搭建起新(xin)(xin)(xin)(xin)時(shi)代(dai)傳播(bo)新(xin)(xin)(xin)(xin)思想的(de)(de)“新(xin)(xin)(xin)(xin)平臺(tai)、新(xin)(xin)(xin)(xin)陣地、新(xin)(xin)(xin)(xin)機制”。內蒙古新(xin)(xin)(xin)(xin)華利用旗下發(fa)行網點，通過鴻雁傳書(shu)(shu)(shu)(shu)（文化扶貧活(huo)(huo)動(dong)(dong)）、鴻雁使(shi)者(zhe)（草原文化志愿者(zhe)活(huo)(huo)動(dong)(dong)）、鴻雁校園（場景閱(yue)讀(du)(du)實踐課堂）、鴻雁之家（“學習強國(guo)”積分兌書(shu)(shu)(shu)(shu)）、鴻雁誦(song)讀(du)(du)（講我的(de)(de)故事）和鴻雁書(shu)(shu)(shu)(shu)店（在你身(shen)邊(bian)的(de)(de)流(liu)動(dong)(dong)書(shu)(shu)(shu)(shu)房(fang)）的(de)(de)方(fang)式(shi)，推(tui)動(dong)(dong)“鴻雁悅讀(du)(du)”深入(ru)全區各(ge)地。

投入人(ren)力(li)物力(li)  助力(li)精準扶貧

2021年2月25日(ri)，習(xi)近平總書(shu)記在(zai)全(quan)國脫(tuo)貧攻(gong)堅(jian)總結表彰(zhang)大會上莊嚴(yan)宣告(gao)(gao)：我國脫(tuo)貧攻(gong)堅(jian)戰(zhan)取得了全(quan)面(mian)勝利(li)！“十三五”期間，各地新華(hua)書(shu)店投入大量資金和(he)物資，派出一(yi)線扶貧干部(bu)，通過開展(zhan)產業幫(bang)扶、教育文化幫(bang)扶等方式幫(bang)助扶貧村脫(tuo)貧，在(zai)國家脫(tuo)貧攻(gong)堅(jian)的(de)時代(dai)畫卷上寫下了一(yi)筆。歷年的(de)《報(bao)告(gao)(gao)書(shu)》記錄了這些數據。

2017年，甘肅新(xin)華、深圳新(xin)華、重慶新(xin)華分(fen)別向(xiang)對(dui)口幫(bang)扶(fu)村捐贈240萬元(yuan)、220萬元(yuan)、110萬元(yuan)。河南新(xin)華云書網成立扶(fu)貧(pin)團隊(dui)，提供(gong)農(nong)副產品網上銷售服務，探索電商扶(fu)貧(pin)新(xin)模式。

2018年，江(jiang)西(xi)新華(hua)對138個扶貧點開展(zhan)幫扶，累計(ji)捐贈(zeng)約500萬(wan)元(yuan)；湖南新華(hua)參與建設扶貧點上百個，派駐蹲(dun)點的人(ren)(ren)員200多人(ren)(ren)，對口扶貧人(ren)(ren)數達753人(ren)(ren)；甘肅新華(hua)為扶貧村(cun)學校援建圖書室折合人(ren)(ren)民幣267萬(wan)元(yuan)，為貧困戶捐資(zi)捐物90多萬(wan)元(yuan)；河(he)北新華(hua)向貧困村(cun)派駐干(gan)部黨員20余人(ren)(ren)，為貧困地區捐贈(zeng)物資(zi)共計(ji)232萬(wan)元(yuan)。

2019年，山(shan)西新華118人駐村(cun)幫(bang)扶、486人結對幫(bang)扶，年投(tou)入(ru)資(zi)金(jin)千余(yu)(yu)萬(wan)元(yuan)；內蒙古新華脫貧(pin)攻堅戰斗(dou)隊加入(ru)了12個貧(pin)困村(cun)的(de)駐村(cun)工作，投(tou)入(ru)資(zi)金(jin)、財物百余(yu)(yu)萬(wan)元(yuan)；甘肅新華198人參與(yu)精(jing)準(zhun)扶貧(pin)，投(tou)入(ru)扶貧(pin)資(zi)金(jin)68萬(wan)余(yu)(yu)元(yuan)，為貧(pin)困地區捐錢、捐物、捐贈圖書超過360萬(wan)元(yuan)。

對于(yu)援(yuan)藏、援(yuan)疆(jiang)、援(yuan)青的(de)國家(jia)重點(dian)項目，新(xin)華(hua)書(shu)店(dian)更是高度重視，落實到位。2018年(nian)，新(xin)華(hua)書(shu)店(dian)總店(dian)派員參加青海扶貧(pin)工(gong)作(zuo)，籌措(cuo)資金500余萬元(yuan)，修建一(yi)條27公里(li)長(chang)的(de)砂石路和一(yi)座44米長(chang)的(de)涵橋(qiao)；2017年(nian)，江蘇新(xin)華(hua)對口援(yuan)藏、援(yuan)疆(jiang)圖(tu)書(shu)近200萬元(yuan)；福建新(xin)華(hua)2017年(nian)捐贈的(de)1000萬元(yuan)圖(tu)書(shu)中(zhong)，相當一(yi)部分(fen)是對口支援(yuan)西(xi)藏的(de)；北京(jing)新(xin)華(hua)2017年(nian)捐贈的(de)91萬元(yuan)圖(tu)書(shu)中(zhong)，援(yuan)藏占了(le)相當比重。

“十三(san)五”新華(hua)系實體(ti)書店發(fa)展六大(da)風(feng)標

“十三(san)五(wu)”期間，在中(zhong)(zhong)宣部等(deng)11部委《關于支持實體(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)(fa)展的(de)(de)(de)(de)指導意(yi)見(jian)》等(deng)利好政策推動下，實體(ti)書(shu)(shu)(shu)店(dian)得(de)到(dao)快速發(fa)(fa)(fa)展。根據中(zhong)(zhong)國新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)協會(hui)(hui)發(fa)(fa)(fa)布的(de)(de)(de)(de)2016年(nian)—2019年(nian)《中(zhong)(zhong)國新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)社會(hui)(hui)責任報(bao)告(gao)書(shu)(shu)(shu)》（以(yi)下簡(jian)稱《報(bao)告(gao)書(shu)(shu)(shu)》），以(yi)及(ji)《中(zhong)(zhong)國新(xin)(xin)聞出版廣電報(bao)》記者近年(nian)來對行業的(de)(de)(de)(de)觀(guan)察，我們梳理(li)和盤點(dian)出“十三(san)五(wu)”期間新(xin)(xin)華(hua)系實體(ti)書(shu)(shu)(shu)店(dian)發(fa)(fa)(fa)展的(de)(de)(de)(de)六大風標(biao)。從(cong)中(zhong)(zhong)可見(jian)，“十三(san)五(wu)”期間，各(ge)地新(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)分(fen)別(bie)從(cong)大書(shu)(shu)(shu)城(cheng)、標(biao)志性門店(dian)、特色(se)書(shu)(shu)(shu)店(dian)、社區網點(dian)等(deng)多層面進行規劃，形成“大中(zhong)(zhong)小特”書(shu)(shu)(shu)店(dian)并舉的(de)(de)(de)(de)圖書(shu)(shu)(shu)發(fa)(fa)(fa)行體(ti)系，創新(xin)(xin)了實體(ti)書(shu)(shu)(shu)店(dian)的(de)(de)(de)(de)發(fa)(fa)(fa)展之路(lu)。

門(men)店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)(zao)持續進行(xing)。從(cong)歷(li)年(nian)的(de)(de)《報告書(shu)(shu)(shu)》可見，“十(shi)三五(wu)”期(qi)間(jian)，各地新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)繼續加大(da)門(men)店(dian)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)(zao)力度，為(wei)讀者(zhe)提供綜合(he)性文化消費終端(duan)體驗，使(shi)得(de)新(xin)(xin)(xin)華(hua)(hua)(hua)書(shu)(shu)(shu)店(dian)以全(quan)(quan)新(xin)(xin)(xin)面(mian)貌出現在(zai)公眾面(mian)前(qian)。以2017年(nian)為(wei)例，廣東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、浙江新(xin)(xin)(xin)華(hua)(hua)(hua)、山(shan)東(dong)新(xin)(xin)(xin)華(hua)(hua)(hua)、湖南新(xin)(xin)(xin)華(hua)(hua)(hua)升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)(zao)書(shu)(shu)(shu)城(cheng)、門(men)店(dian)的(de)(de)數量分別為(wei) 73處、26處、23處、23處。浙江新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)新(xin)(xin)(xin)開(kai)業了(le)黃巖書(shu)(shu)(shu)城(cheng)，全(quan)(quan)新(xin)(xin)(xin)改(gai)(gai)造(zao)(zao)(zao)升(sheng)(sheng)級(ji)麗水書(shu)(shu)(shu)城(cheng)、柯(ke)橋書(shu)(shu)(shu)城(cheng)、余杭文化廣場(chang)等設(she)計感強、時尚(shang)潮流的(de)(de)閱讀文化空間(jian)。福(fu)建新(xin)(xin)(xin)華(hua)(hua)(hua)2016年(nian)完(wan)(wan)成總部鰲(ao)峰坊書(shu)(shu)(shu)城(cheng)、福(fu)州金山(shan)圖書(shu)(shu)(shu)城(cheng)等15家賣(mai)場(chang)的(de)(de)新(xin)(xin)(xin)建或升(sheng)(sheng)級(ji)改(gai)(gai)造(zao)(zao)(zao)。江蘇新(xin)(xin)(xin)華(hua)(hua)(hua)2017年(nian)全(quan)(quan)省網點(dian)同比上年(nian)增加376處，打(da)造(zao)(zao)(zao)了(le)一批品種齊(qi)全(quan)(quan)、業態豐富的(de)(de)城(cheng)市文化綜合(he)體。天津新(xin)(xin)(xin)華(hua)(hua)(hua)2019年(nian)完(wan)(wan)成全(quan)(quan)部200個閱讀新(xin)(xin)(xin)空間(jian)建設(she)，改(gai)(gai)造(zao)(zao)(zao)后的(de)(de)書(shu)(shu)(shu)店(dian)年(nian)銷售(shou)額(e)提升(sheng)(sheng)10%。

24小時(shi)(shi)書店(dian)建設成(cheng)(cheng)風(feng)潮。從(cong)2014年(nian)(nian)北京三(san)聯韜奮書店(dian)運(yun)行24小時(shi)(shi)不打烊之后(hou)，全國各地(di)掀起24小時(shi)(shi)書店(dian)的(de)(de)(de)(de)(de)建設風(feng)潮，從(cong)當(dang)年(nian)(nian)一(yi)(yi)直(zhi)延(yan)續到“十(shi)三(san)五”時(shi)(shi)期。這(zhe)其中不少是新(xin)(xin)華(hua)(hua)書店(dian)創辦的(de)(de)(de)(de)(de)，如遼寧(ning)盤錦新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)深柳讀(du)書堂、杭州(zhou)新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)悅覽(lan)樹、青島新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)明(ming)閱島、湖北新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)九丘書館、安徽新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)三(san)孝口書店(dian)、四川(chuan)新(xin)(xin)華(hua)(hua)的(de)(de)(de)(de)(de)軒客(ke)會鏜(tang)鈀街店(dian)等(deng)。這(zhe)些24小時(shi)(shi)書店(dian)成(cheng)(cheng)為夜幕降(jiang)臨后(hou)當(dang)地(di)不可(ke)多得的(de)(de)(de)(de)(de)公共閱讀(du)空(kong)間，也以一(yi)(yi)種地(di)標式的(de)(de)(de)(de)(de)存(cun)在彰顯著一(yi)(yi)個(ge)城(cheng)市的(de)(de)(de)(de)(de)文(wen)化底(di)蘊。新(xin)(xin)華(hua)(hua)系(xi)(xi)24小時(shi)(shi)書店(dian)的(de)(de)(de)(de)(de)建設數量，從(cong)歷(li)年(nian)(nian)《報告(gao)書》可(ke)見(jian)一(yi)(yi)斑：2013年(nian)(nian)—2015年(nian)(nian)，全國新(xin)(xin)華(hua)(hua)系(xi)(xi)統開(kai)設24小時(shi)(shi)書店(dian)20余家；2016年(nian)(nian)，僅江蘇(su)新(xin)(xin)華(hua)(hua)就開(kai)設6家24小時(shi)(shi)書店(dian)；2017年(nian)(nian)，新(xin)(xin)華(hua)(hua)系(xi)(xi)的(de)(de)(de)(de)(de)24小時(shi)(shi)書店(dian)新(xin)(xin)增(zeng)13家。

新(xin)(xin)華(hua)書(shu)(shu)店子品(pin)牌(pai)(pai)集群(qun)形(xing)成。安徽新(xin)(xin)華(hua)打造出以“閱生活”“前言(yan)后記”“讀(du)書(shu)(shu)會(hui)”為(wei)(wei)代表的(de)(de)文(wen)(wen)化(hua)(hua)商業品(pin)牌(pai)(pai)，廣(guang)(guang)東新(xin)(xin)華(hua)擁(yong)有(you)“四(si)閱”“書(shu)(shu)笙”“渡”“泊”“吾(wu)悅(yue)”等書(shu)(shu)店品(pin)牌(pai)(pai)，四(si)川新(xin)(xin)華(hua)面對不同消費群(qun)體(ti)形(xing)成“新(xin)(xin)華(hua)文(wen)(wen)軒(xuan)”“軒(xuan)客(ke)會(hui)”“文(wen)(wen)軒(xuan)兒(er)童書(shu)(shu)店”“讀(du)讀(du)書(shu)(shu)吧”多特(te)色經營格(ge)局，還有(you)云(yun)南(nan)新(xin)(xin)華(hua)的(de)(de)“云(yun)上鄉(xiang)愁書(shu)(shu)院(yuan)”、河(he)南(nan)新(xin)(xin)華(hua)的(de)(de)“尚書(shu)(shu)房”等。這些新(xin)(xin)興書(shu)(shu)店很多采(cai)用(yong)連鎖形(xing)式，它們在為(wei)(wei)廣(guang)(guang)大讀(du)者提供圖書(shu)(shu)和音像制品(pin)的(de)(de)同時，通(tong)過(guo)引入教育(yu)培訓、手工體(ti)驗、特(te)色文(wen)(wen)創(chuang)、多元文(wen)(wen)化(hua)(hua)產(chan)品(pin)、餐飲服(fu)務等手段，提升客(ke)戶(hu)黏(nian)性，發掘流量價值(zhi)，逐步構建以文(wen)(wen)化(hua)(hua)消費為(wei)(wei)核心、以文(wen)(wen)化(hua)(hua)體(ti)驗為(wei)(wei)品(pin)質的(de)(de)新(xin)(xin)零售體(ti)系。

紅(hong)(hong)色(se)(se)(se)與特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)成(cheng)獨(du)特(te)風景(jing)。“十三(san)五(wu)”期間，新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)系統建(jian)設(she)了不少“小而(er)美”的特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，大(da)大(da)改變了人們(men)對新(xin)(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)的刻板印(yin)象。以(yi)紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)為例(li)，2015年至今建(jian)成(cheng)的有江(jiang)西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)的井岡山紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，河北(bei)新(xin)(xin)(xin)(xin)華(hua)的涿州紅(hong)(hong)色(se)(se)(se)文化書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和涉縣紅(hong)(hong)色(se)(se)(se)主題(ti)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)(xin)(xin)華(hua)的紅(hong)(hong)安(an)七(qi)里坪紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，陜西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)的延安(an)中國紅(hong)(hong)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)等(deng)。不少特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)有“跨界”特(te)征。例(li)如，江(jiang)蘇新(xin)(xin)(xin)(xin)華(hua)開辟了數十家(jia)(jia)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)香建(jian)行(xing)”，在(zai)常(chang)州把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開進(jin)汽車美容(rong)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)和連鎖藥店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，在(zai)鎮(zhen)江(jiang)創新(xin)(xin)(xin)(xin)發展多家(jia)(jia)“紅(hong)(hong)領巾(jin)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”。海南(nan)新(xin)(xin)(xin)(xin)華(hua)以(yi)“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+旅(lv)游”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+酒(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+醫院”“書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)+地產”等(deng)模式(shi)建(jian)設(she)特(te)色(se)(se)(se)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)，湖(hu)北(bei)新(xin)(xin)(xin)(xin)華(hua)把書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)開到景(jing)區(qu)(qu)和軍營(ying)，山西(xi)(xi)新(xin)(xin)(xin)(xin)華(hua)推(tui)進(jin)機關書(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋、醫院書(shu)(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)建(jian)設(she)，內蒙古(gu)新(xin)(xin)(xin)(xin)華(hua)援建(jian)農牧區(qu)(qu)家(jia)(jia)庭(ting)書(shu)(shu)(shu)(shu)(shu)(shu)(shu)屋。

校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)(she)(she)獲(huo)政策(ce)強力推(tui)動(dong)。在2019年(nian)教育部辦公(gong)廳發布的(de)(de)(de)《關(guan)于(yu)進一步支持(chi)高校校園(yuan)實(shi)體書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)發展的(de)(de)(de)指導意見》等利好政策(ce)的(de)(de)(de)推(tui)動(dong)下，校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)(she)得到加強。在《意見》發布的(de)(de)(de)當年(nian)，多家新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)建(jian)設(she)(she)(she)的(de)(de)(de)高校校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)亮相，如新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)總店(dian)(dian)(dian)(dian)與中(zhong)(zhong)國傳媒(mei)大學(xue)聯(lian)合營(ying)建(jian)的(de)(de)(de)“中(zhong)(zhong)傳知行書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)-新(xin)(xin)(xin)華(hua)爾(er)雅書(shu)(shu)(shu)房”，武(wu)漢新(xin)(xin)(xin)華(hua)投資興建(jian)的(de)(de)(de)江(jiang)漢大學(xue)清(qing)源書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，陜(shan)西(xi)新(xin)(xin)(xin)華(hua)在西(xi)安電子科技大學(xue)打造的(de)(de)(de)充滿年(nian)代感的(de)(de)(de)“新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)·西(xi)電1931”等。各地也在加緊各類校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)的(de)(de)(de)建(jian)設(she)(she)(she)。例如，河南新(xin)(xin)(xin)華(hua)在多家高校建(jian)設(she)(she)(she)“時間(jian)的(de)(de)(de)顏色”書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)，江(jiang)西(xi)新(xin)(xin)(xin)華(hua)的(de)(de)(de)“新(xin)(xin)(xin)華(hua)壹品”校園(yuan)文化綜合服務平臺遍(bian)布數百家學(xue)校，湖北新(xin)(xin)(xin)華(hua)創立了(le)“倍閱(yue)”校園(yuan)書(shu)(shu)(shu)店(dian)(dian)(dian)(dian)品牌。

館(guan)(guan)(guan)店(dian)(dian)互通(tong)實(shi)現(xian)“借”“賣(mai)”一體(ti)(ti)(ti)化。國內較早開展館(guan)(guan)(guan)店(dian)(dian)互通(tong)服(fu)(fu)務的(de)(de)(de)是內蒙古。2015年(nian)，內蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和當地(di)新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)合(he)作，通(tong)過開展以“讀(du)(du)(du)(du)者在新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)選書(shu)(shu)(shu)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)買單”為特征的(de)(de)(de)“彩云(yun)服(fu)(fu)務”，使得內蒙古圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)當年(nian)新(xin)(xin)(xin)書(shu)(shu)(shu)流通(tong)率達到100%。此舉經媒體(ti)(ti)(ti)報(bao)道后(hou)，全(quan)國各地(di)紛(fen)紛(fen)效(xiao)仿(fang)。此后(hou)，各地(di)圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)和新(xin)(xin)(xin)華(hua)書(shu)(shu)(shu)店(dian)(dian)的(de)(de)(de)合(he)作逐(zhu)步深化，館(guan)(guan)(guan)店(dian)(dian)一體(ti)(ti)(ti)的(de)(de)(de)新(xin)(xin)(xin)型公共(gong)讀(du)(du)(du)(du)書(shu)(shu)(shu)空間(jian)建設形成風潮，比如四(si)川省圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)(xin)華(hua)文軒(xuan)合(he)作的(de)(de)(de)“館(guan)(guan)(guan)中店(dian)(dian)”——文軒(xuan)讀(du)(du)(du)(du)讀(du)(du)(du)(du)書(shu)(shu)(shu)吧(ba)，成都圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)與新(xin)(xin)(xin)華(hua)文軒(xuan)合(he)作的(de)(de)(de)“店(dian)(dian)中館(guan)(guan)(guan)”——城市閱(yue)讀(du)(du)(du)(du)空間(jian)，安(an)(an)(an)徽(hui)新(xin)(xin)(xin)華(hua)與安(an)(an)(an)徽(hui)銅陵市圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)、安(an)(an)(an)徽(hui)職業學(xue)院圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)融為一體(ti)(ti)(ti)的(de)(de)(de)“綜合(he)閱(yue)讀(du)(du)(du)(du)文化空間(jian)”等。館(guan)(guan)(guan)店(dian)(dian)互通(tong)打(da)破(po)了(le)讀(du)(du)(du)(du)者、書(shu)(shu)(shu)店(dian)(dian)、圖(tu)(tu)書(shu)(shu)(shu)館(guan)(guan)(guan)之間(jian)的(de)(de)(de)壁(bi)壘，實(shi)現(xian)了(le)統籌整合(he)、多(duo)方共(gong)贏(ying)，有力(li)推動了(le)全(quan)民閱(yue)讀(du)(du)(du)(du)。