3月31日，中國出版高層(ceng)論壇(tan)在2021北(bei)京圖書訂貨會開(kai)幕當天舉(ju)行(xing)(xing)。論壇(tan)以擘畫(hua)“十四五”高質(zhi)量(liang)出版，開(kai)創(chuang)(chuang)全民閱讀“三新(xin)”氣象為(wei)主題(ti)，聚(ju)焦出版行(xing)(xing)業(ye)的發(fa)(fa)展(zhan)難點熱點，集中展(zhan)現(xian)出版人對后疫(yi)情(qing)時代行(xing)(xing)業(ye)創(chuang)(chuang)新(xin)發(fa)(fa)展(zhan)的思考。

中(zhong)國(guo)(guo)出(chu)(chu)版(ban)(ban)協(xie)(xie)會理事長(chang)柳斌杰做(zuo)《邁向“十(shi)(shi)四(si)五”新(xin)階段，出(chu)(chu)版(ban)(ban)業(ye)要(yao)有(you)怎樣的(de)(de)(de)新(xin)格局(ju)》主旨報告 。報告緊(jin)緊(jin)圍繞(rao)十(shi)(shi)九屆五中(zhong)全(quan)會精神(shen)，錨定出(chu)(chu)版(ban)(ban)業(ye)高質量發展(zhan)和建(jian)設文(wen)(wen)化強國(guo)(guo)的(de)(de)(de)愿景目標(biao)，從立(li)足新(xin)階段、貫(guan)徹新(xin)理念(nian)、構建(jian)新(xin)格局(ju)等(deng)方(fang)面(mian)，勾畫(hua)了(le)戰(zhan)略思(si)路、愿景目標(biao)，也指出(chu)(chu)了(le)重(zhong)(zhong)(zhong)點任務，明確了(le)問題(ti)導向。他(ta)表(biao)示，出(chu)(chu)版(ban)(ban)業(ye)一要(yao)抓(zhua)住機遇謀發展(zhan)——建(jian)黨(dang)百年(nian)的(de)(de)(de)主題(ti)出(chu)(chu)版(ban)(ban)成(cheng)為今年(nian)的(de)(de)(de)重(zhong)(zhong)(zhong)中(zhong)之重(zhong)(zhong)(zhong)；以黨(dang)史學習為重(zhong)(zhong)(zhong)點的(de)(de)(de)教(jiao)育活動(dong)為出(chu)(chu)版(ban)(ban)業(ye)提(ti)(ti)供了(le)深耕協(xie)(xie)作的(de)(de)(de)主戰(zhan)場；建(jian)設書香(xiang)社(she)會已(yi)經提(ti)(ti)上(shang)全(quan)黨(dang)日程；理論(lun)、學術、科學、文(wen)(wen)學方(fang)面(mian)的(de)(de)(de)出(chu)(chu)版(ban)(ban)成(cheng)為主題(ti)出(chu)(chu)版(ban)(ban)的(de)(de)(de)重(zhong)(zhong)(zhong)要(yao)規(gui)劃；教(jiao)育體制改革(ge)的(de)(de)(de)重(zhong)(zhong)(zhong)要(yao)方(fang)向是圖書能力(li)的(de)(de)(de)提(ti)(ti)升(sheng)(sheng)；文(wen)(wen)藝作品(pin)出(chu)(chu)版(ban)(ban)和網絡出(chu)(chu)版(ban)(ban)為新(xin)時代文(wen)(wen)化發展(zhan)注(zhu)入(ru)力(li)量。二要(yao)積極應對新(xin)挑戰(zhan)——在全(quan)球百年(nian)大(da)(da)變局(ju)的(de)(de)(de)國(guo)(guo)際環(huan)境下，傳播中(zhong)國(guo)(guo)文(wen)(wen)化，提(ti)(ti)升(sheng)(sheng)國(guo)(guo)際影響力(li)；做(zuo)好繼續面(mian)對新(xin)冠肺(fei)炎(yan)疫情考驗的(de)(de)(de)思(si)想(xiang)準(zhun)備；在新(xin)媒體環(huan)境下找到讀者、找到市(shi)場；利用好現有(you)的(de)(de)(de)智能化出(chu)(chu)版(ban)(ban)服務新(xin)平(ping)臺，擴大(da)(da)服務方(fang)式；解(jie)決出(chu)(chu)版(ban)(ban)資(zi)源市(shi)場化配置、管(guan)理創新(xin)、政策性措施優化等(deng)問題(ti)。三(san)要(yao)主動(dong)求變，開啟出(chu)(chu)版(ban)(ban)強國(guo)(guo)建(jian)設新(xin)征程——抓(zhua)規(gui)劃、謀長(chang)遠、強基礎、開新(xin)局(ju)、起(qi)好步，在社(she)會發展(zhan)中(zhong)推動(dong)多業(ye)態的(de)(de)(de)出(chu)(chu)版(ban)(ban)服務。

如(ru)何(he)在百年未有(you)之大變局和國際國內(nei)雙循(xun)環新(xin)格局的(de)大背景下，更(geng)好(hao)(hao)地講好(hao)(hao)中(zhong)國故(gu)事、傳(chuan)播好(hao)(hao)中(zhong)國聲音，促進(jin)文明(ming)互鑒，推動構建人(ren)類(lei)命運共同體(ti)(ti)，是出(chu)(chu)(chu)版業(ye)界的(de)更(geng)大使命和更(geng)新(xin)命題。中(zhong)宣部進(jin)出(chu)(chu)(chu)口管理局副(fu)局長趙(zhao)海云(yun)在《創新(xin)出(chu)(chu)(chu)版進(jin)出(chu)(chu)(chu)口管理 為(wei)展示國家(jia)形象(xiang)發(fa)揮重要(yao)(yao)(yao)作(zuo)用》的(de)專題演(yan)講中(zhong)，從政策與發(fa)展走向(xiang)勾勒(le)了出(chu)(chu)(chu)版“走出(chu)(chu)(chu)去”面臨的(de)機(ji)遇挑戰，指(zhi)出(chu)(chu)(chu)了努(nu)力方向(xiang)和著力重點。他指(zhi)出(chu)(chu)(chu)，一要(yao)(yao)(yao)全力推動習近平總書(shu)(shu)(shu)記著作(zuo)和相關圖書(shu)(shu)(shu)的(de)對(dui)外(wai)出(chu)(chu)(chu)版發(fa)行(xing)；二要(yao)(yao)(yao)將講好(hao)(hao)建黨(dang)百年故(gu)事作(zuo)為(wei)對(dui)外(wai)出(chu)(chu)(chu)版的(de)主題主線；三(san)要(yao)(yao)(yao)突出(chu)(chu)(chu)亮點辦好(hao)(hao)“亞洲(zhou)經典著作(zuo)互譯計劃”“中(zhong)國書(shu)(shu)(shu)架(jia)”“第28屆北京國際圖書(shu)(shu)(shu)博覽會”“第15屆中(zhong)華圖書(shu)(shu)(shu)特殊貢獻(xian)獎評選”4個(ge)專項活動；四要(yao)(yao)(yao)高質量(liang)開展出(chu)(chu)(chu)版“走出(chu)(chu)(chu)去”工作(zuo)。

深化(hua)(hua)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業供給(gei)側結(jie)構性改革、推動出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)文化(hua)(hua)產(chan)(chan)業高質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)發展，建設出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)強國，是實現“十四(si)五”規劃和(he)2035年遠(yuan)景目標的(de)(de)(de)應有之(zhi)義(yi)。其(qi)中(zhong)，優(you)化(hua)(hua)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)結(jie)構、強化(hua)(hua)精品(pin)(pin)(pin)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)、提(ti)升(sheng)內(nei)容品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)和(he)經營(ying)管理質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)是必然要(yao)求。中(zhong)宣部質(zhi)(zhi)(zhi)(zhi)檢中(zhong)心主(zhu)任(ren)袁亞平(ping)以(yi)(yi)《對新發展階段提(ti)升(sheng)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)的(de)(de)(de)思考》為題，分(fen)析了出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業在強化(hua)(hua)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)等(deng)方面(mian)(mian)(mian)取(qu)得的(de)(de)(de)成(cheng)績、面(mian)(mian)(mian)臨(lin)的(de)(de)(de)問題、努力(li)的(de)(de)(de)方向(xiang)(xiang)，直指(zhi)行業痛點，對業界推進高質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)發展具有推動意義(yi)。他表示，進入新發展階段，提(ti)升(sheng)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)，一要(yao)把握優(you)質(zhi)(zhi)(zhi)(zhi)方向(xiang)(xiang)，把習近平(ping)新時(shi)代中(zhong)國特色社(she)會主(zhu)義(yi)思想作為提(ti)升(sheng)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)工作的(de)(de)(de)根(gen)本指(zhi)南；二要(yao)堅持問題導向(xiang)(xiang)，以(yi)(yi)“刀刃向(xiang)(xiang)內(nei)”的(de)(de)(de)勇氣破解出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)面(mian)(mian)(mian)臨(lin)的(de)(de)(de)主(zhu)要(yao)問題；三(san)要(yao)明確(que)提(ti)質(zhi)(zhi)(zhi)(zhi)路向(xiang)(xiang)，以(yi)(yi)強烈的(de)(de)(de)政治責任(ren)感和(he)歷史使命感推動出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)產(chan)(chan)品(pin)(pin)(pin)質(zhi)(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)。

論(lun)壇為熱心閱(yue)讀推(tui)廣事業并做(zuo)出突出貢獻的三(san)位“直播達人”——樊登(deng)讀書創始人、首(shou)席內容官樊登(deng)，著名節目主持人、作家、教育(yu)人王芳，“凱(kai)叔講故事APP”創始人王凱(kai)頒(ban)(ban)發了“2021年度閱(yue)讀推(tui)廣大使”證牌(pai)。樊登(deng)代表獲頒(ban)(ban)大使做(zuo)《堅守閱(yue)讀推(tui)廣使命(ming)》的專題(ti)演講。

沙(sha)龍對(dui)話環節(jie)，論壇邀(yao)請了(le)2020年“率(lv)先垂范”、試(shi)水直(zhi)播(bo)(bo)新營銷的(de)出版社掌(zhang)門人——生活·讀(du)書(shu)·新知(zhi)三聯書(shu)店(dian)總(zong)編輯肖(xiao)啟(qi)明，機(ji)械工業(ye)信息研究(jiu)院院長(chang)、機(ji)械工業(ye)出版社社長(chang)李奇(qi)，華東師范大學出版社董事長(chang)、社長(chang)王焰以及國家一級作家雪漠，探討短(duan)視頻直(zhi)播(bo)(bo)營銷心得、經驗及趨勢(shi)。

本(ben)屆論壇還發(fa)布了(le)融合國家出版發(fa)行信息公(gong)共(gong)服務平臺的CNONIX應用示范(fan)單位(wei)銷(xiao)售數據(ju)和商報(bao)(bao)·奧示監測數據(ju)的2020年(nian)及2021開(kai)年(nian)最新統計數據(ju)分析報(bao)(bao)告。

會(hui)議由中(zhong)(zhong)國出(chu)版(ban)(ban)(ban)協(xie)會(hui)常務副理事(shi)(shi)長(chang)兼秘書(shu)(shu)(shu)長(chang)劉建國、中(zhong)(zhong)國出(chu)版(ban)(ban)(ban)傳(chuan)媒商報社社長(chang)伍旭升分(fen)別主(zhu)持。北(bei)(bei)(bei)京(jing)圖(tu)書(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)委(wei)(wei)會(hui)顧問、中(zhong)(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業(ye)協(xie)會(hui)理事(shi)(shi)長(chang)艾立民，北(bei)(bei)(bei)京(jing)圖(tu)書(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)委(wei)(wei)會(hui)主(zhu)任、中(zhong)(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業(ye)協(xie)會(hui)副理事(shi)(shi)長(chang)紀宏，北(bei)(bei)(bei)京(jing)圖(tu)書(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)委(wei)(wei)會(hui)秘書(shu)(shu)(shu)長(chang)、中(zhong)(zhong)國版(ban)(ban)(ban)協(xie)副秘書(shu)(shu)(shu)長(chang)劉麗霞，北(bei)(bei)(bei)京(jing)圖(tu)書(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)委(wei)(wei)會(hui)副秘書(shu)(shu)(shu)長(chang)、中(zhong)(zhong)國書(shu)(shu)(shu)刊(kan)發行(xing)業(ye)協(xie)會(hui)副秘書(shu)(shu)(shu)長(chang)鮑黎均及各地(di)省委(wei)(wei)宣(xuan)傳(chuan)部、出(chu)版(ban)(ban)(ban)集(ji)團(tuan)、出(chu)版(ban)(ban)(ban)社負(fu)責(ze)人出(chu)席論壇。