3月31日，中國出版高層論(lun)壇(tan)在(zai)2021北京圖書訂貨會開幕當天舉行(xing)。論(lun)壇(tan)以(yi)擘畫“十(shi)四五(wu)”高質(zhi)量(liang)出版，開創全(quan)民閱讀(du)“三新(xin)”氣象為主題，聚焦(jiao)出版行(xing)業的發展難點熱點，集中展現出版人對后(hou)疫情時代行(xing)業創新(xin)發展的思考。

中(zhong)(zhong)國出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)協(xie)會理(li)(li)事(shi)長(chang)柳斌杰(jie)做《邁(mai)向“十四五”新(xin)(xin)(xin)(xin)(xin)階(jie)段(duan)，出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)要(yao)(yao)有(you)怎樣的(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)(xin)格局(ju)(ju)》主(zhu)旨報告 。報告緊緊圍繞十九屆五中(zhong)(zhong)全(quan)會精神，錨定(ding)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)高質量發(fa)展(zhan)和建設文(wen)化(hua)(hua)強國的(de)(de)(de)(de)(de)(de)愿景目(mu)標，從(cong)立足新(xin)(xin)(xin)(xin)(xin)階(jie)段(duan)、貫(guan)徹新(xin)(xin)(xin)(xin)(xin)理(li)(li)念、構建新(xin)(xin)(xin)(xin)(xin)格局(ju)(ju)等(deng)方(fang)面(mian)，勾畫了戰略(lve)思路、愿景目(mu)標，也指出(chu)(chu)(chu)(chu)(chu)了重點任務(wu)(wu)(wu)，明確了問題(ti)導向。他表示，出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)一要(yao)(yao)抓住(zhu)機(ji)遇謀發(fa)展(zhan)——建黨百(bai)年(nian)的(de)(de)(de)(de)(de)(de)主(zhu)題(ti)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成為今年(nian)的(de)(de)(de)(de)(de)(de)重中(zhong)(zhong)之重；以黨史學習為重點的(de)(de)(de)(de)(de)(de)教育活動(dong)(dong)為出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)(ye)提(ti)供了深耕協(xie)作的(de)(de)(de)(de)(de)(de)主(zhu)戰場(chang)；建設書(shu)香社(she)會已經提(ti)上全(quan)黨日程；理(li)(li)論、學術、科學、文(wen)學方(fang)面(mian)的(de)(de)(de)(de)(de)(de)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成為主(zhu)題(ti)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)的(de)(de)(de)(de)(de)(de)重要(yao)(yao)規劃(hua)(hua)；教育體(ti)制改革的(de)(de)(de)(de)(de)(de)重要(yao)(yao)方(fang)向是(shi)圖書(shu)能力(li)的(de)(de)(de)(de)(de)(de)提(ti)升；文(wen)藝作品出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)和網絡(luo)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)為新(xin)(xin)(xin)(xin)(xin)時(shi)代文(wen)化(hua)(hua)發(fa)展(zhan)注入(ru)力(li)量。二要(yao)(yao)積(ji)極應對(dui)新(xin)(xin)(xin)(xin)(xin)挑戰——在(zai)(zai)全(quan)球(qiu)百(bai)年(nian)大變局(ju)(ju)的(de)(de)(de)(de)(de)(de)國際(ji)環(huan)境(jing)(jing)下，傳播中(zhong)(zhong)國文(wen)化(hua)(hua)，提(ti)升國際(ji)影響力(li)；做好繼續面(mian)對(dui)新(xin)(xin)(xin)(xin)(xin)冠肺炎疫情考驗的(de)(de)(de)(de)(de)(de)思想準備；在(zai)(zai)新(xin)(xin)(xin)(xin)(xin)媒體(ti)環(huan)境(jing)(jing)下找到讀者、找到市場(chang)；利(li)用好現有(you)的(de)(de)(de)(de)(de)(de)智能化(hua)(hua)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)(wu)(wu)新(xin)(xin)(xin)(xin)(xin)平臺，擴(kuo)大服(fu)務(wu)(wu)(wu)方(fang)式；解決(jue)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)資源(yuan)市場(chang)化(hua)(hua)配置、管理(li)(li)創(chuang)新(xin)(xin)(xin)(xin)(xin)、政策性措施優化(hua)(hua)等(deng)問題(ti)。三要(yao)(yao)主(zhu)動(dong)(dong)求(qiu)變，開啟(qi)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)強國建設新(xin)(xin)(xin)(xin)(xin)征程——抓規劃(hua)(hua)、謀長(chang)遠、強基礎、開新(xin)(xin)(xin)(xin)(xin)局(ju)(ju)、起好步(bu)，在(zai)(zai)社(she)會發(fa)展(zhan)中(zhong)(zhong)推動(dong)(dong)多業(ye)(ye)態的(de)(de)(de)(de)(de)(de)出(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)(wu)(wu)。

如何在百年未有之大變局(ju)和國(guo)際國(guo)內雙循環新格(ge)局(ju)的(de)大背景(jing)下，更好地講(jiang)好中(zhong)國(guo)故事(shi)、傳(chuan)播好中(zhong)國(guo)聲音，促(cu)進文明(ming)互鑒，推動(dong)(dong)構建人類命運共同體，是(shi)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)業界(jie)的(de)更大使命和更新命題(ti)。中(zhong)宣(xuan)部(bu)進出(chu)(chu)(chu)(chu)口管理局(ju)副局(ju)長趙(zhao)海云(yun)在《創(chuang)新出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)進出(chu)(chu)(chu)(chu)口管理 為(wei)展示(shi)國(guo)家(jia)形象(xiang)發(fa)揮重要(yao)(yao)作用》的(de)專題(ti)演講(jiang)中(zhong)，從政策與發(fa)展走向(xiang)勾勒了(le)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)“走出(chu)(chu)(chu)(chu)去”面(mian)臨的(de)機遇挑戰，指出(chu)(chu)(chu)(chu)了(le)努力方向(xiang)和著力重點。他指出(chu)(chu)(chu)(chu)，一(yi)要(yao)(yao)全力推動(dong)(dong)習近平總書記著作和相關圖書的(de)對外出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)發(fa)行；二(er)要(yao)(yao)將講(jiang)好建黨百年故事(shi)作為(wei)對外出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)的(de)主題(ti)主線；三要(yao)(yao)突出(chu)(chu)(chu)(chu)亮點辦好“亞洲經(jing)典著作互譯計劃(hua)”“中(zhong)國(guo)書架”“第28屆北(bei)京(jing)國(guo)際圖書博覽(lan)會(hui)”“第15屆中(zhong)華圖書特殊貢獻獎評選(xuan)”4個專項活動(dong)(dong)；四要(yao)(yao)高質量開展出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)“走出(chu)(chu)(chu)(chu)去”工作。

深化(hua)出(chu)(chu)版(ban)(ban)(ban)業供(gong)給側結構(gou)性(xing)改革、推(tui)動(dong)(dong)出(chu)(chu)版(ban)(ban)(ban)文化(hua)產(chan)業高質(zhi)量發(fa)(fa)展(zhan)，建(jian)設出(chu)(chu)版(ban)(ban)(ban)強(qiang)國，是實現“十四五”規劃和2035年遠景目標(biao)的(de)(de)應有之義(yi)。其中(zhong)，優化(hua)出(chu)(chu)版(ban)(ban)(ban)結構(gou)、強(qiang)化(hua)精(jing)品(pin)出(chu)(chu)版(ban)(ban)(ban)、提(ti)(ti)升(sheng)(sheng)內(nei)容品(pin)質(zhi)和經營管(guan)理質(zhi)量是必然要(yao)求。中(zhong)宣(xuan)部(bu)質(zhi)檢中(zhong)心主(zhu)任(ren)袁亞平以(yi)(yi)《對新(xin)發(fa)(fa)展(zhan)階段提(ti)(ti)升(sheng)(sheng)出(chu)(chu)版(ban)(ban)(ban)產(chan)品(pin)質(zhi)量的(de)(de)思考》為題，分析了出(chu)(chu)版(ban)(ban)(ban)業在強(qiang)化(hua)出(chu)(chu)版(ban)(ban)(ban)質(zhi)量等方(fang)(fang)面取得的(de)(de)成績、面臨(lin)(lin)的(de)(de)問題、努力的(de)(de)方(fang)(fang)向(xiang)，直指(zhi)行(xing)業痛點，對業界推(tui)進(jin)高質(zhi)量發(fa)(fa)展(zhan)具有推(tui)動(dong)(dong)意義(yi)。他表示，進(jin)入新(xin)發(fa)(fa)展(zhan)階段，提(ti)(ti)升(sheng)(sheng)出(chu)(chu)版(ban)(ban)(ban)產(chan)品(pin)質(zhi)量，一(yi)要(yao)把握優質(zhi)方(fang)(fang)向(xiang)，把習(xi)近平新(xin)時(shi)代(dai)中(zhong)國特(te)色社會主(zhu)義(yi)思想作(zuo)(zuo)為提(ti)(ti)升(sheng)(sheng)出(chu)(chu)版(ban)(ban)(ban)產(chan)品(pin)質(zhi)量工作(zuo)(zuo)的(de)(de)根本指(zhi)南；二要(yao)堅持(chi)問題導向(xiang)，以(yi)(yi)“刀刃向(xiang)內(nei)”的(de)(de)勇氣破(po)解(jie)出(chu)(chu)版(ban)(ban)(ban)產(chan)品(pin)質(zhi)量提(ti)(ti)升(sheng)(sheng)面臨(lin)(lin)的(de)(de)主(zhu)要(yao)問題；三要(yao)明確提(ti)(ti)質(zhi)路向(xiang)，以(yi)(yi)強(qiang)烈的(de)(de)政治責(ze)任(ren)感和歷史使命感推(tui)動(dong)(dong)出(chu)(chu)版(ban)(ban)(ban)產(chan)品(pin)質(zhi)量提(ti)(ti)升(sheng)(sheng)。

論(lun)壇為熱心(xin)閱讀推廣(guang)(guang)事業并做出(chu)突出(chu)貢獻的三(san)位“直播達(da)人”——樊登讀書創始(shi)人、首席內(nei)容官樊登，著名(ming)節目(mu)主持(chi)人、作家、教(jiao)育人王芳，“凱(kai)叔講故事APP”創始(shi)人王凱(kai)頒(ban)發了(le)“2021年度閱讀推廣(guang)(guang)大使(shi)”證牌。樊登代表獲頒(ban)大使(shi)做《堅守閱讀推廣(guang)(guang)使(shi)命》的專題演講。

沙龍(long)對話環節，論壇邀(yao)請了2020年“率(lv)先(xian)垂(chui)范(fan)”、試水直播(bo)新營(ying)(ying)銷(xiao)的出版社(she)掌(zhang)門人——生活·讀書·新知三聯(lian)書店總編(bian)輯肖啟明，機械(xie)工(gong)業(ye)信息研(yan)究院院長、機械(xie)工(gong)業(ye)出版社(she)社(she)長李(li)奇，華(hua)東師范(fan)大學出版社(she)董事(shi)長、社(she)長王焰以及國家一級作家雪漠(mo)，探討短視(shi)頻直播(bo)營(ying)(ying)銷(xiao)心得、經驗及趨勢(shi)。

本(ben)屆論壇還發布了融合國家(jia)出版發行信息公共服(fu)務平臺的CNONIX應用示(shi)范(fan)單(dan)位銷售(shou)數(shu)(shu)據和商報(bao)·奧(ao)示(shi)監測(ce)數(shu)(shu)據的2020年及2021開年最新(xin)統計數(shu)(shu)據分(fen)析報(bao)告(gao)。

會(hui)(hui)議由中(zhong)國(guo)(guo)出(chu)版(ban)協會(hui)(hui)常(chang)務副理事長(chang)(chang)(chang)兼秘(mi)(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)劉(liu)建國(guo)(guo)、中(zhong)國(guo)(guo)出(chu)版(ban)傳媒(mei)商(shang)報(bao)社社長(chang)(chang)(chang)伍(wu)旭升分別主持。北(bei)(bei)京圖書(shu)(shu)(shu)訂(ding)(ding)(ding)貨會(hui)(hui)組委(wei)(wei)會(hui)(hui)顧(gu)問、中(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行(xing)業協會(hui)(hui)理事長(chang)(chang)(chang)艾立民，北(bei)(bei)京圖書(shu)(shu)(shu)訂(ding)(ding)(ding)貨會(hui)(hui)組委(wei)(wei)會(hui)(hui)主任、中(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行(xing)業協會(hui)(hui)副理事長(chang)(chang)(chang)紀宏，北(bei)(bei)京圖書(shu)(shu)(shu)訂(ding)(ding)(ding)貨會(hui)(hui)組委(wei)(wei)會(hui)(hui)秘(mi)(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)、中(zhong)國(guo)(guo)版(ban)協副秘(mi)(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)劉(liu)麗(li)霞(xia)，北(bei)(bei)京圖書(shu)(shu)(shu)訂(ding)(ding)(ding)貨會(hui)(hui)組委(wei)(wei)會(hui)(hui)副秘(mi)(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)、中(zhong)國(guo)(guo)書(shu)(shu)(shu)刊發行(xing)業協會(hui)(hui)副秘(mi)(mi)書(shu)(shu)(shu)長(chang)(chang)(chang)鮑黎(li)均及(ji)各(ge)地省(sheng)委(wei)(wei)宣傳部(bu)、出(chu)版(ban)集團、出(chu)版(ban)社負責人出(chu)席論壇。