3月(yue)31日，中(zhong)(zhong)國出(chu)(chu)版(ban)(ban)高層論壇在2021北(bei)京圖書(shu)訂貨會開(kai)(kai)幕當天舉行(xing)。論壇以擘畫“十四五”高質量出(chu)(chu)版(ban)(ban)，開(kai)(kai)創全民(min)閱讀“三新”氣象(xiang)為主題，聚(ju)焦(jiao)出(chu)(chu)版(ban)(ban)行(xing)業(ye)的(de)發展難點(dian)熱點(dian)，集(ji)中(zhong)(zhong)展現出(chu)(chu)版(ban)(ban)人對后疫情時代行(xing)業(ye)創新發展的(de)思考。

中國出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)協會(hui)理事長柳(liu)斌杰做《邁向“十四五”新(xin)(xin)階段，出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)要(yao)(yao)有怎樣(yang)的新(xin)(xin)格(ge)局》主旨報(bao)告 。報(bao)告緊緊圍繞十九(jiu)屆五中全(quan)會(hui)精神，錨定出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)高質量發(fa)展和(he)(he)建(jian)設文化(hua)(hua)強(qiang)國的愿(yuan)景目標，從(cong)立足新(xin)(xin)階段、貫徹新(xin)(xin)理念、構(gou)建(jian)新(xin)(xin)格(ge)局等方(fang)面，勾(gou)畫了戰(zhan)略思路、愿(yuan)景目標，也指(zhi)出(chu)(chu)(chu)了重(zhong)(zhong)(zhong)(zhong)點(dian)任務(wu)，明確了問(wen)題導向。他(ta)表(biao)示，出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)一要(yao)(yao)抓住(zhu)機遇(yu)謀發(fa)展——建(jian)黨(dang)(dang)百年(nian)(nian)的主題出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成為(wei)今年(nian)(nian)的重(zhong)(zhong)(zhong)(zhong)中之重(zhong)(zhong)(zhong)(zhong)；以(yi)黨(dang)(dang)史學(xue)習為(wei)重(zhong)(zhong)(zhong)(zhong)點(dian)的教(jiao)育(yu)(yu)活動為(wei)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)(ti)供了深耕(geng)協作(zuo)的主戰(zhan)場(chang)；建(jian)設書香社(she)會(hui)已經(jing)提(ti)(ti)上全(quan)黨(dang)(dang)日(ri)程(cheng)；理論、學(xue)術、科學(xue)、文學(xue)方(fang)面的出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)成為(wei)主題出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)的重(zhong)(zhong)(zhong)(zhong)要(yao)(yao)規劃；教(jiao)育(yu)(yu)體(ti)制改革的重(zhong)(zhong)(zhong)(zhong)要(yao)(yao)方(fang)向是圖書能力(li)的提(ti)(ti)升；文藝作(zuo)品出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)和(he)(he)網(wang)絡出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)為(wei)新(xin)(xin)時代文化(hua)(hua)發(fa)展注(zhu)入力(li)量。二要(yao)(yao)積極應對(dui)新(xin)(xin)挑戰(zhan)——在(zai)全(quan)球百年(nian)(nian)大變局的國際環境下(xia)，傳播中國文化(hua)(hua)，提(ti)(ti)升國際影(ying)響(xiang)力(li)；做好繼續面對(dui)新(xin)(xin)冠(guan)肺炎疫(yi)情(qing)考驗的思想準備(bei)；在(zai)新(xin)(xin)媒體(ti)環境下(xia)找到(dao)讀者(zhe)、找到(dao)市(shi)場(chang)；利用好現有的智能化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服務(wu)新(xin)(xin)平臺，擴大服務(wu)方(fang)式；解決出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)資源市(shi)場(chang)化(hua)(hua)配置(zhi)、管理創新(xin)(xin)、政策(ce)性措(cuo)施優化(hua)(hua)等問(wen)題。三要(yao)(yao)主動求變，開啟(qi)出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)強(qiang)國建(jian)設新(xin)(xin)征程(cheng)——抓規劃、謀長遠、強(qiang)基礎、開新(xin)(xin)局、起好步，在(zai)社(she)會(hui)發(fa)展中推動多(duo)業(ye)態的出(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)服務(wu)。

如何(he)在(zai)百年(nian)未有之大變局和國(guo)(guo)(guo)(guo)際國(guo)(guo)(guo)(guo)內雙循環(huan)新格局的大背景下，更(geng)好(hao)地講(jiang)好(hao)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)故事、傳(chuan)播好(hao)中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)聲音(yin)，促進(jin)文(wen)明互(hu)鑒，推(tui)(tui)動構建(jian)人類命(ming)(ming)運共同體，是(shi)出(chu)(chu)版(ban)業界的更(geng)大使(shi)命(ming)(ming)和更(geng)新命(ming)(ming)題。中(zhong)(zhong)(zhong)宣部進(jin)出(chu)(chu)口管(guan)理(li)局副局長趙(zhao)海云在(zai)《創(chuang)新出(chu)(chu)版(ban)進(jin)出(chu)(chu)口管(guan)理(li) 為展示國(guo)(guo)(guo)(guo)家(jia)形象發(fa)揮重要(yao)(yao)作(zuo)(zuo)用(yong)》的專(zhuan)題演講(jiang)中(zhong)(zhong)(zhong)，從政策與發(fa)展走(zou)向勾勒了(le)(le)出(chu)(chu)版(ban)“走(zou)出(chu)(chu)去”面臨的機(ji)遇挑戰，指出(chu)(chu)了(le)(le)努力方(fang)向和著力重點(dian)。他指出(chu)(chu)，一(yi)要(yao)(yao)全(quan)力推(tui)(tui)動習近平(ping)總書記(ji)著作(zuo)(zuo)和相關(guan)圖書的對(dui)(dui)外出(chu)(chu)版(ban)發(fa)行；二要(yao)(yao)將講(jiang)好(hao)建(jian)黨百年(nian)故事作(zuo)(zuo)為對(dui)(dui)外出(chu)(chu)版(ban)的主題主線；三要(yao)(yao)突出(chu)(chu)亮點(dian)辦好(hao)“亞洲經典著作(zuo)(zuo)互(hu)譯計(ji)劃”“中(zhong)(zhong)(zhong)國(guo)(guo)(guo)(guo)書架”“第28屆北京(jing)國(guo)(guo)(guo)(guo)際圖書博覽會”“第15屆中(zhong)(zhong)(zhong)華圖書特殊貢獻獎評(ping)選”4個(ge)專(zhuan)項活動；四要(yao)(yao)高質(zhi)量(liang)開展出(chu)(chu)版(ban)“走(zou)出(chu)(chu)去”工作(zuo)(zuo)。

深化出(chu)(chu)版(ban)(ban)業(ye)(ye)(ye)供給側結構性改革、推動出(chu)(chu)版(ban)(ban)文化產(chan)業(ye)(ye)(ye)高(gao)質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)發(fa)(fa)展，建設出(chu)(chu)版(ban)(ban)強國，是實現“十四(si)五”規劃和2035年遠景目標的(de)應有(you)之義(yi)。其(qi)中(zhong)，優(you)化出(chu)(chu)版(ban)(ban)結構、強化精品出(chu)(chu)版(ban)(ban)、提(ti)(ti)升(sheng)內容品質(zhi)(zhi)(zhi)和經營(ying)管理質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)是必然要(yao)求。中(zhong)宣部質(zhi)(zhi)(zhi)檢中(zhong)心主(zhu)任(ren)袁亞平以(yi)《對新(xin)發(fa)(fa)展階段提(ti)(ti)升(sheng)出(chu)(chu)版(ban)(ban)產(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)的(de)思(si)(si)考(kao)》為題(ti)，分析了出(chu)(chu)版(ban)(ban)業(ye)(ye)(ye)在強化出(chu)(chu)版(ban)(ban)質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)等方面取(qu)得的(de)成績、面臨的(de)問(wen)(wen)題(ti)、努(nu)力的(de)方向(xiang)，直指(zhi)行(xing)業(ye)(ye)(ye)痛點，對業(ye)(ye)(ye)界推進(jin)高(gao)質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)發(fa)(fa)展具有(you)推動意義(yi)。他表示，進(jin)入新(xin)發(fa)(fa)展階段，提(ti)(ti)升(sheng)出(chu)(chu)版(ban)(ban)產(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)，一要(yao)把握優(you)質(zhi)(zhi)(zhi)方向(xiang)，把習近平新(xin)時代中(zhong)國特色社會主(zhu)義(yi)思(si)(si)想作為提(ti)(ti)升(sheng)出(chu)(chu)版(ban)(ban)產(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)工作的(de)根本指(zhi)南；二要(yao)堅持問(wen)(wen)題(ti)導(dao)向(xiang)，以(yi)“刀刃向(xiang)內”的(de)勇氣破解(jie)出(chu)(chu)版(ban)(ban)產(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)提(ti)(ti)升(sheng)面臨的(de)主(zhu)要(yao)問(wen)(wen)題(ti)；三要(yao)明確提(ti)(ti)質(zhi)(zhi)(zhi)路向(xiang)，以(yi)強烈(lie)的(de)政(zheng)治責(ze)任(ren)感和歷(li)史使命感推動出(chu)(chu)版(ban)(ban)產(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)(liang)(liang)(liang)提(ti)(ti)升(sheng)。

論壇(tan)為熱心閱讀推廣(guang)(guang)事業并做出突出貢(gong)獻(xian)的三位“直播達人(ren)”——樊登(deng)讀書創始人(ren)、首席(xi)內容官樊登(deng)，著名節目主(zhu)持人(ren)、作家、教(jiao)育人(ren)王芳，“凱叔講(jiang)故事APP”創始人(ren)王凱頒發了“2021年度(du)閱讀推廣(guang)(guang)大(da)使”證牌。樊登(deng)代表獲頒大(da)使做《堅守閱讀推廣(guang)(guang)使命》的專題演講(jiang)。

沙(sha)龍對話環節，論壇(tan)邀請了(le)2020年“率(lv)先垂(chui)范(fan)”、試(shi)水(shui)直播新營(ying)銷的(de)出(chu)版社掌門人——生(sheng)活·讀書·新知(zhi)三聯(lian)書店總編輯肖啟(qi)明，機(ji)械工業信息研究院院長(chang)、機(ji)械工業出(chu)版社社長(chang)李奇，華東(dong)師(shi)范(fan)大學出(chu)版社董事長(chang)、社長(chang)王焰以及國家(jia)一級作家(jia)雪漠(mo)，探討(tao)短視頻直播營(ying)銷心得、經驗及趨勢。

本屆(jie)論壇(tan)還發(fa)布了融合(he)國家出版發(fa)行(xing)信(xin)息公(gong)共服(fu)務(wu)平臺的CNONIX應用(yong)示(shi)范單(dan)位銷售數(shu)據和(he)商報·奧(ao)示(shi)監測數(shu)據的2020年及(ji)2021開年最新統計數(shu)據分析報告(gao)。

會(hui)議由中國(guo)(guo)(guo)出(chu)版協會(hui)常務副(fu)理事長(chang)(chang)兼秘書(shu)(shu)(shu)(shu)(shu)長(chang)(chang)劉建國(guo)(guo)(guo)、中國(guo)(guo)(guo)出(chu)版傳媒商(shang)報社(she)社(she)長(chang)(chang)伍旭(xu)升分別主持。北京(jing)圖書(shu)(shu)(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)(zu)委(wei)會(hui)顧問(wen)、中國(guo)(guo)(guo)書(shu)(shu)(shu)(shu)(shu)刊(kan)發(fa)行業(ye)(ye)協會(hui)理事長(chang)(chang)艾立民，北京(jing)圖書(shu)(shu)(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)(zu)委(wei)會(hui)主任、中國(guo)(guo)(guo)書(shu)(shu)(shu)(shu)(shu)刊(kan)發(fa)行業(ye)(ye)協會(hui)副(fu)理事長(chang)(chang)紀宏，北京(jing)圖書(shu)(shu)(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)(zu)委(wei)會(hui)秘書(shu)(shu)(shu)(shu)(shu)長(chang)(chang)、中國(guo)(guo)(guo)版協副(fu)秘書(shu)(shu)(shu)(shu)(shu)長(chang)(chang)劉麗霞(xia)，北京(jing)圖書(shu)(shu)(shu)(shu)(shu)訂(ding)貨(huo)會(hui)組(zu)(zu)委(wei)會(hui)副(fu)秘書(shu)(shu)(shu)(shu)(shu)長(chang)(chang)、中國(guo)(guo)(guo)書(shu)(shu)(shu)(shu)(shu)刊(kan)發(fa)行業(ye)(ye)協會(hui)副(fu)秘書(shu)(shu)(shu)(shu)(shu)長(chang)(chang)鮑黎均及(ji)各地省委(wei)宣傳部、出(chu)版集團、出(chu)版社(she)負責人出(chu)席論壇(tan)。