3月31日，中國(guo)出(chu)(chu)版(ban)高層論(lun)(lun)壇在2021北京圖書訂貨會開幕當天舉行(xing)。論(lun)(lun)壇以(yi)擘畫“十四五”高質量出(chu)(chu)版(ban)，開創全(quan)民(min)閱讀“三新(xin)(xin)”氣象為(wei)主(zhu)題(ti)，聚焦出(chu)(chu)版(ban)行(xing)業(ye)的(de)發展(zhan)難點(dian)熱點(dian)，集中展(zhan)現出(chu)(chu)版(ban)人(ren)對后疫情時代行(xing)業(ye)創新(xin)(xin)發展(zhan)的(de)思考。

中國出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)協(xie)會(hui)理事(shi)長(chang)(chang)柳斌(bin)杰(jie)做(zuo)(zuo)《邁向(xiang)“十(shi)四五”新階段(duan)，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)要(yao)(yao)有(you)(you)怎(zen)樣(yang)的(de)(de)(de)(de)新格(ge)局》主(zhu)旨報告 。報告緊(jin)緊(jin)圍(wei)繞十(shi)九屆五中全(quan)會(hui)精(jing)神，錨定出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)高質量(liang)發(fa)展(zhan)(zhan)和建設(she)文化(hua)(hua)強(qiang)(qiang)(qiang)國的(de)(de)(de)(de)愿景目標(biao)，從立足新階段(duan)、貫徹(che)新理念、構建新格(ge)局等(deng)(deng)方(fang)(fang)面，勾畫了戰略思路、愿景目標(biao)，也指出(chu)(chu)(chu)(chu)了重(zhong)點任務(wu)(wu)，明(ming)確了問題(ti)(ti)導向(xiang)。他表示，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)一要(yao)(yao)抓(zhua)住機遇謀發(fa)展(zhan)(zhan)——建黨(dang)百年的(de)(de)(de)(de)主(zhu)題(ti)(ti)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成(cheng)為(wei)今年的(de)(de)(de)(de)重(zhong)中之重(zhong)；以(yi)黨(dang)史學(xue)習為(wei)重(zhong)點的(de)(de)(de)(de)教育活動為(wei)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)供了深耕協(xie)作的(de)(de)(de)(de)主(zhu)戰場(chang)(chang)；建設(she)書香社(she)會(hui)已經(jing)提(ti)上全(quan)黨(dang)日程(cheng)；理論、學(xue)術、科學(xue)、文學(xue)方(fang)(fang)面的(de)(de)(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成(cheng)為(wei)主(zhu)題(ti)(ti)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)的(de)(de)(de)(de)重(zhong)要(yao)(yao)規(gui)劃；教育體(ti)制(zhi)改革(ge)的(de)(de)(de)(de)重(zhong)要(yao)(yao)方(fang)(fang)向(xiang)是圖書能力的(de)(de)(de)(de)提(ti)升(sheng)；文藝作品出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)和網(wang)絡出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)為(wei)新時代(dai)文化(hua)(hua)發(fa)展(zhan)(zhan)注入力量(liang)。二要(yao)(yao)積極(ji)應對新挑戰——在全(quan)球(qiu)百年大變局的(de)(de)(de)(de)國際環(huan)(huan)境下，傳播中國文化(hua)(hua)，提(ti)升(sheng)國際影響力；做(zuo)(zuo)好繼(ji)續面對新冠(guan)肺炎疫(yi)情考(kao)驗的(de)(de)(de)(de)思想準備；在新媒體(ti)環(huan)(huan)境下找(zhao)到讀(du)者、找(zhao)到市(shi)場(chang)(chang)；利用好現(xian)有(you)(you)的(de)(de)(de)(de)智能化(hua)(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)(wu)新平(ping)臺(tai)，擴大服務(wu)(wu)方(fang)(fang)式；解(jie)決出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)資源市(shi)場(chang)(chang)化(hua)(hua)配置、管(guan)理創(chuang)新、政策性(xing)措施優化(hua)(hua)等(deng)(deng)問題(ti)(ti)。三要(yao)(yao)主(zhu)動求變，開啟(qi)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)強(qiang)(qiang)(qiang)國建設(she)新征程(cheng)——抓(zhua)規(gui)劃、謀長(chang)(chang)遠、強(qiang)(qiang)(qiang)基礎、開新局、起(qi)好步，在社(she)會(hui)發(fa)展(zhan)(zhan)中推動多(duo)業(ye)態的(de)(de)(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)(wu)。

如何在百(bai)年未有之大變局(ju)和(he)國(guo)(guo)際國(guo)(guo)內雙循環新(xin)(xin)格(ge)局(ju)的(de)(de)(de)大背景下，更好(hao)地講(jiang)好(hao)中(zhong)國(guo)(guo)故事、傳播好(hao)中(zhong)國(guo)(guo)聲音，促進文明互(hu)鑒，推(tui)動構建人類命運共同(tong)體，是出(chu)版(ban)(ban)業界的(de)(de)(de)更大使(shi)命和(he)更新(xin)(xin)命題(ti)(ti)。中(zhong)宣部進出(chu)口(kou)管理局(ju)副局(ju)長趙海云在《創新(xin)(xin)出(chu)版(ban)(ban)進出(chu)口(kou)管理 為展(zhan)(zhan)示國(guo)(guo)家形象發(fa)(fa)揮重(zhong)要作用(yong)》的(de)(de)(de)專題(ti)(ti)演講(jiang)中(zhong)，從(cong)政策與(yu)發(fa)(fa)展(zhan)(zhan)走(zou)向勾勒了(le)出(chu)版(ban)(ban)“走(zou)出(chu)去(qu)”面臨的(de)(de)(de)機(ji)遇挑戰，指出(chu)了(le)努力(li)方(fang)向和(he)著(zhu)力(li)重(zhong)點。他指出(chu)，一要全(quan)力(li)推(tui)動習(xi)近平總書記著(zhu)作和(he)相關圖書的(de)(de)(de)對外(wai)出(chu)版(ban)(ban)發(fa)(fa)行；二要將講(jiang)好(hao)建黨(dang)百(bai)年故事作為對外(wai)出(chu)版(ban)(ban)的(de)(de)(de)主題(ti)(ti)主線；三要突出(chu)亮點辦好(hao)“亞洲經典著(zhu)作互(hu)譯計劃(hua)”“中(zhong)國(guo)(guo)書架”“第28屆北(bei)京國(guo)(guo)際圖書博覽會”“第15屆中(zhong)華(hua)圖書特殊貢獻(xian)獎評選”4個專項活動；四要高質量開展(zhan)(zhan)出(chu)版(ban)(ban)“走(zou)出(chu)去(qu)”工作。

深化(hua)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)業供給側(ce)結(jie)構(gou)(gou)性改革、推(tui)動出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)文化(hua)產(chan)(chan)業高質(zhi)(zhi)量(liang)(liang)(liang)發(fa)展(zhan)(zhan)，建設出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)強(qiang)(qiang)國，是(shi)實現“十(shi)四五”規劃和2035年遠景目標的應(ying)有之(zhi)義。其(qi)中(zhong)，優化(hua)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)結(jie)構(gou)(gou)、強(qiang)(qiang)化(hua)精品出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)、提升(sheng)(sheng)內容品質(zhi)(zhi)和經營管理質(zhi)(zhi)量(liang)(liang)(liang)是(shi)必然要求。中(zhong)宣部質(zhi)(zhi)檢中(zhong)心主(zhu)(zhu)任袁亞平(ping)以(yi)《對新發(fa)展(zhan)(zhan)階段提升(sheng)(sheng)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)產(chan)(chan)品質(zhi)(zhi)量(liang)(liang)(liang)的思(si)考》為(wei)題(ti)，分析了出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)業在(zai)強(qiang)(qiang)化(hua)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)質(zhi)(zhi)量(liang)(liang)(liang)等方(fang)(fang)(fang)面(mian)取得的成績、面(mian)臨的問(wen)題(ti)、努(nu)力的方(fang)(fang)(fang)向(xiang)(xiang)(xiang)，直指(zhi)行業痛點，對業界推(tui)進高質(zhi)(zhi)量(liang)(liang)(liang)發(fa)展(zhan)(zhan)具有推(tui)動意(yi)義。他表示，進入(ru)新發(fa)展(zhan)(zhan)階段，提升(sheng)(sheng)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)產(chan)(chan)品質(zhi)(zhi)量(liang)(liang)(liang)，一要把握優質(zhi)(zhi)方(fang)(fang)(fang)向(xiang)(xiang)(xiang)，把習近平(ping)新時(shi)代(dai)中(zhong)國特色社會主(zhu)(zhu)義思(si)想作為(wei)提升(sheng)(sheng)出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)產(chan)(chan)品質(zhi)(zhi)量(liang)(liang)(liang)工作的根(gen)本指(zhi)南；二要堅持問(wen)題(ti)導向(xiang)(xiang)(xiang)，以(yi)“刀刃向(xiang)(xiang)(xiang)內”的勇氣破(po)解出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)產(chan)(chan)品質(zhi)(zhi)量(liang)(liang)(liang)提升(sheng)(sheng)面(mian)臨的主(zhu)(zhu)要問(wen)題(ti)；三要明(ming)確提質(zhi)(zhi)路向(xiang)(xiang)(xiang)，以(yi)強(qiang)(qiang)烈的政(zheng)治責任感和歷史使命(ming)感推(tui)動出(chu)(chu)(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)產(chan)(chan)品質(zhi)(zhi)量(liang)(liang)(liang)提升(sheng)(sheng)。

論(lun)壇(tan)為熱心閱讀推廣事業并做(zuo)出突出貢獻(xian)的三位“直播達人(ren)(ren)(ren)”——樊登讀書創始人(ren)(ren)(ren)、首席內容官樊登，著名(ming)節(jie)目(mu)主持人(ren)(ren)(ren)、作(zuo)家、教育人(ren)(ren)(ren)王芳，“凱(kai)叔講故事APP”創始人(ren)(ren)(ren)王凱(kai)頒發了“2021年度閱讀推廣大使”證牌(pai)。樊登代表獲(huo)頒大使做(zuo)《堅守(shou)閱讀推廣使命(ming)》的專題演(yan)講。

沙龍對話(hua)環節，論壇邀請(qing)了(le)2020年“率先垂范(fan)”、試水直(zhi)播新(xin)營(ying)銷的出(chu)版(ban)(ban)社(she)(she)掌(zhang)門(men)人——生活(huo)·讀書·新(xin)知三聯書店總編輯肖啟明，機械(xie)工業信息(xi)研究(jiu)院(yuan)院(yuan)長、機械(xie)工業出(chu)版(ban)(ban)社(she)(she)社(she)(she)長李奇(qi)，華東(dong)師(shi)范(fan)大學(xue)出(chu)版(ban)(ban)社(she)(she)董(dong)事(shi)長、社(she)(she)長王焰(yan)以及國家一(yi)級作家雪(xue)漠(mo)，探討短視頻直(zhi)播營(ying)銷心得、經驗(yan)及趨勢(shi)。

本屆論(lun)壇還發布了融合國家出版發行信息(xi)公共(gong)服務(wu)平臺(tai)的(de)CNONIX應用示范單位銷售(shou)數(shu)據(ju)和商報·奧(ao)示監測數(shu)據(ju)的(de)2020年(nian)及2021開年(nian)最(zui)新統計(ji)數(shu)據(ju)分析報告。

會(hui)(hui)議由中(zhong)國(guo)(guo)出(chu)(chu)版協(xie)會(hui)(hui)常務副理(li)事(shi)長(chang)(chang)兼秘(mi)書(shu)(shu)長(chang)(chang)劉建國(guo)(guo)、中(zhong)國(guo)(guo)出(chu)(chu)版傳(chuan)媒商(shang)報社(she)社(she)長(chang)(chang)伍旭升分別主持。北(bei)京(jing)圖(tu)書(shu)(shu)訂(ding)(ding)(ding)(ding)貨(huo)會(hui)(hui)組委會(hui)(hui)顧問(wen)、中(zhong)國(guo)(guo)書(shu)(shu)刊(kan)(kan)發(fa)行業(ye)協(xie)會(hui)(hui)理(li)事(shi)長(chang)(chang)艾立民，北(bei)京(jing)圖(tu)書(shu)(shu)訂(ding)(ding)(ding)(ding)貨(huo)會(hui)(hui)組委會(hui)(hui)主任、中(zhong)國(guo)(guo)書(shu)(shu)刊(kan)(kan)發(fa)行業(ye)協(xie)會(hui)(hui)副理(li)事(shi)長(chang)(chang)紀宏，北(bei)京(jing)圖(tu)書(shu)(shu)訂(ding)(ding)(ding)(ding)貨(huo)會(hui)(hui)組委會(hui)(hui)秘(mi)書(shu)(shu)長(chang)(chang)、中(zhong)國(guo)(guo)版協(xie)副秘(mi)書(shu)(shu)長(chang)(chang)劉麗霞，北(bei)京(jing)圖(tu)書(shu)(shu)訂(ding)(ding)(ding)(ding)貨(huo)會(hui)(hui)組委會(hui)(hui)副秘(mi)書(shu)(shu)長(chang)(chang)、中(zhong)國(guo)(guo)書(shu)(shu)刊(kan)(kan)發(fa)行業(ye)協(xie)會(hui)(hui)副秘(mi)書(shu)(shu)長(chang)(chang)鮑黎(li)均及各地省委宣傳(chuan)部、出(chu)(chu)版集團、出(chu)(chu)版社(she)負責(ze)人出(chu)(chu)席論壇。