3月31日(ri)，中國出(chu)(chu)版(ban)(ban)高層論壇(tan)在2021北京圖書(shu)訂貨會開幕(mu)當(dang)天舉行(xing)。論壇(tan)以擘(bo)畫(hua)“十四五”高質(zhi)量出(chu)(chu)版(ban)(ban)，開創全民閱(yue)讀“三新(xin)”氣象為(wei)主(zhu)題，聚焦出(chu)(chu)版(ban)(ban)行(xing)業的發展(zhan)難點熱點，集中展(zhan)現(xian)出(chu)(chu)版(ban)(ban)人對(dui)后(hou)疫情時(shi)代行(xing)業創新(xin)發展(zhan)的思考。

中(zhong)國(guo)(guo)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)協會理(li)(li)事長(chang)(chang)柳斌杰做《邁向(xiang)(xiang)(xiang)“十(shi)四五(wu)”新(xin)階段，出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業要有(you)怎(zen)樣的(de)(de)新(xin)格(ge)局(ju)(ju)》主旨(zhi)報(bao)(bao)告(gao) 。報(bao)(bao)告(gao)緊緊圍繞十(shi)九屆(jie)五(wu)中(zhong)全會精神(shen)，錨定出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業高質量(liang)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)和建(jian)設文化(hua)(hua)(hua)強國(guo)(guo)的(de)(de)愿(yuan)景目(mu)(mu)標，從(cong)立(li)足新(xin)階段、貫徹新(xin)理(li)(li)念、構(gou)建(jian)新(xin)格(ge)局(ju)(ju)等方(fang)面(mian)，勾畫了(le)(le)戰(zhan)略思(si)路、愿(yuan)景目(mu)(mu)標，也指出(chu)(chu)了(le)(le)重(zhong)(zhong)點任務(wu)，明確了(le)(le)問題(ti)導向(xiang)(xiang)(xiang)。他表(biao)示，出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業一(yi)要抓住機遇(yu)謀發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)——建(jian)黨(dang)百年的(de)(de)主題(ti)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)今年的(de)(de)重(zhong)(zhong)中(zhong)之(zhi)重(zhong)(zhong)；以黨(dang)史(shi)學(xue)習為(wei)重(zhong)(zhong)點的(de)(de)教育活動(dong)(dong)為(wei)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)業提(ti)供了(le)(le)深耕協作的(de)(de)主戰(zhan)場；建(jian)設書(shu)香社(she)會已經提(ti)上全黨(dang)日(ri)程；理(li)(li)論、學(xue)術、科學(xue)、文學(xue)方(fang)面(mian)的(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)主題(ti)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)的(de)(de)重(zhong)(zhong)要規(gui)劃；教育體(ti)制改革(ge)的(de)(de)重(zhong)(zhong)要方(fang)向(xiang)(xiang)(xiang)是圖書(shu)能力的(de)(de)提(ti)升(sheng)；文藝作品(pin)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)和網(wang)絡出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)為(wei)新(xin)時(shi)代文化(hua)(hua)(hua)發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)注入力量(liang)。二要積極應(ying)對新(xin)挑戰(zhan)——在全球百年大(da)變局(ju)(ju)的(de)(de)國(guo)(guo)際(ji)環境下(xia)，傳播中(zhong)國(guo)(guo)文化(hua)(hua)(hua)，提(ti)升(sheng)國(guo)(guo)際(ji)影響力；做好(hao)繼(ji)續面(mian)對新(xin)冠肺(fei)炎(yan)疫情考(kao)驗的(de)(de)思(si)想準備(bei)；在新(xin)媒體(ti)環境下(xia)找到讀者、找到市(shi)場；利用(yong)好(hao)現(xian)有(you)的(de)(de)智能化(hua)(hua)(hua)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)新(xin)平臺，擴大(da)服(fu)務(wu)方(fang)式(shi)；解決出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)資源市(shi)場化(hua)(hua)(hua)配置、管理(li)(li)創新(xin)、政策性措施(shi)優化(hua)(hua)(hua)等問題(ti)。三(san)要主動(dong)(dong)求變，開啟出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)強國(guo)(guo)建(jian)設新(xin)征程——抓規(gui)劃、謀長(chang)(chang)遠(yuan)、強基(ji)礎、開新(xin)局(ju)(ju)、起好(hao)步(bu)，在社(she)會發(fa)(fa)展(zhan)(zhan)(zhan)(zhan)中(zhong)推動(dong)(dong)多業態的(de)(de)出(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)(ban)服(fu)務(wu)。

如何在百年未有之大變局(ju)和國(guo)際國(guo)內雙循(xun)環(huan)新(xin)(xin)格局(ju)的(de)大背景下，更好(hao)(hao)地講好(hao)(hao)中(zhong)國(guo)故事、傳(chuan)播好(hao)(hao)中(zhong)國(guo)聲音，促(cu)進(jin)(jin)(jin)文(wen)明(ming)互鑒，推(tui)(tui)動(dong)構建人類命(ming)運共同體，是出(chu)(chu)版(ban)(ban)(ban)業界的(de)更大使命(ming)和更新(xin)(xin)命(ming)題。中(zhong)宣部進(jin)(jin)(jin)出(chu)(chu)口(kou)(kou)管(guan)理局(ju)副局(ju)長趙海云在《創新(xin)(xin)出(chu)(chu)版(ban)(ban)(ban)進(jin)(jin)(jin)出(chu)(chu)口(kou)(kou)管(guan)理 為展(zhan)示國(guo)家(jia)形象(xiang)發揮重(zhong)要(yao)作(zuo)用》的(de)專(zhuan)題演講中(zhong)，從政策與發展(zhan)走向勾勒了出(chu)(chu)版(ban)(ban)(ban)“走出(chu)(chu)去”面(mian)臨的(de)機遇挑戰，指出(chu)(chu)了努力方向和著力重(zhong)點。他(ta)指出(chu)(chu)，一要(yao)全力推(tui)(tui)動(dong)習近平總(zong)書(shu)(shu)(shu)記(ji)著作(zuo)和相關圖書(shu)(shu)(shu)的(de)對外出(chu)(chu)版(ban)(ban)(ban)發行；二要(yao)將講好(hao)(hao)建黨(dang)百年故事作(zuo)為對外出(chu)(chu)版(ban)(ban)(ban)的(de)主題主線；三要(yao)突出(chu)(chu)亮點辦好(hao)(hao)“亞(ya)洲經典著作(zuo)互譯計(ji)劃”“中(zhong)國(guo)書(shu)(shu)(shu)架”“第28屆(jie)北(bei)京國(guo)際圖書(shu)(shu)(shu)博覽(lan)會(hui)”“第15屆(jie)中(zhong)華圖書(shu)(shu)(shu)特殊(shu)貢(gong)獻獎評(ping)選”4個專(zhuan)項活動(dong)；四(si)要(yao)高質量開展(zhan)出(chu)(chu)版(ban)(ban)(ban)“走出(chu)(chu)去”工作(zuo)。

深化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)業供給側結(jie)構性改革、推動出(chu)(chu)(chu)版(ban)(ban)文(wen)化(hua)(hua)產(chan)(chan)(chan)業高(gao)質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)(zhan)(zhan)(zhan)，建設出(chu)(chu)(chu)版(ban)(ban)強國，是(shi)實現(xian)“十四五”規劃和(he)2035年遠景目標(biao)的(de)(de)應有之義(yi)。其中(zhong)，優化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)結(jie)構、強化(hua)(hua)精品出(chu)(chu)(chu)版(ban)(ban)、提(ti)升(sheng)(sheng)(sheng)(sheng)內容品質(zhi)(zhi)(zhi)和(he)經營管(guan)理質(zhi)(zhi)(zhi)量(liang)(liang)是(shi)必然(ran)要(yao)求。中(zhong)宣(xuan)部質(zhi)(zhi)(zhi)檢中(zhong)心(xin)主(zhu)任(ren)袁(yuan)亞平以《對新發(fa)展(zhan)(zhan)(zhan)(zhan)階(jie)(jie)段提(ti)升(sheng)(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)(chan)(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)的(de)(de)思考》為(wei)題，分(fen)析了出(chu)(chu)(chu)版(ban)(ban)業在強化(hua)(hua)出(chu)(chu)(chu)版(ban)(ban)質(zhi)(zhi)(zhi)量(liang)(liang)等(deng)方(fang)(fang)面取(qu)得(de)的(de)(de)成績、面臨(lin)的(de)(de)問(wen)題、努力的(de)(de)方(fang)(fang)向(xiang)(xiang)，直指(zhi)行(xing)業痛點，對業界推進(jin)高(gao)質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)(zhan)(zhan)(zhan)具有推動意義(yi)。他表示，進(jin)入新發(fa)展(zhan)(zhan)(zhan)(zhan)階(jie)(jie)段，提(ti)升(sheng)(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)(chan)(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)，一要(yao)把握優質(zhi)(zhi)(zhi)方(fang)(fang)向(xiang)(xiang)，把習近平新時代中(zhong)國特色社(she)會主(zhu)義(yi)思想作為(wei)提(ti)升(sheng)(sheng)(sheng)(sheng)出(chu)(chu)(chu)版(ban)(ban)產(chan)(chan)(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)工(gong)作的(de)(de)根本(ben)指(zhi)南(nan)；二要(yao)堅(jian)持問(wen)題導向(xiang)(xiang)，以“刀刃向(xiang)(xiang)內”的(de)(de)勇(yong)氣(qi)破解(jie)出(chu)(chu)(chu)版(ban)(ban)產(chan)(chan)(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)(sheng)(sheng)(sheng)面臨(lin)的(de)(de)主(zhu)要(yao)問(wen)題；三要(yao)明確(que)提(ti)質(zhi)(zhi)(zhi)路向(xiang)(xiang)，以強烈的(de)(de)政治(zhi)責任(ren)感和(he)歷史(shi)使命(ming)感推動出(chu)(chu)(chu)版(ban)(ban)產(chan)(chan)(chan)品質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升(sheng)(sheng)(sheng)(sheng)。

論壇為(wei)熱(re)心閱讀推廣(guang)(guang)事(shi)業(ye)并做出(chu)突(tu)出(chu)貢(gong)獻(xian)的三位“直(zhi)播達人(ren)”——樊(fan)登(deng)(deng)讀書創始(shi)人(ren)、首席內容官樊(fan)登(deng)(deng)，著名節(jie)目主持人(ren)、作家、教育(yu)人(ren)王(wang)芳(fang)，“凱(kai)叔講(jiang)故事(shi)APP”創始(shi)人(ren)王(wang)凱(kai)頒發了“2021年度閱讀推廣(guang)(guang)大使(shi)(shi)”證牌。樊(fan)登(deng)(deng)代表(biao)獲頒大使(shi)(shi)做《堅守閱讀推廣(guang)(guang)使(shi)(shi)命》的專題演講(jiang)。

沙(sha)龍對(dui)話環節，論壇邀(yao)請(qing)了(le)2020年“率先垂范(fan)”、試水直播新(xin)營(ying)銷的出(chu)版(ban)社(she)掌(zhang)門人(ren)——生(sheng)活(huo)·讀書(shu)·新(xin)知三聯(lian)書(shu)店總編輯肖啟明，機(ji)械工業信息(xi)研究院(yuan)院(yuan)長(chang)(chang)、機(ji)械工業出(chu)版(ban)社(she)社(she)長(chang)(chang)李奇，華東師范(fan)大學(xue)出(chu)版(ban)社(she)董事長(chang)(chang)、社(she)長(chang)(chang)王焰以(yi)及國家一級(ji)作家雪漠，探(tan)討短視頻直播營(ying)銷心得、經驗及趨勢。

本屆論壇還發布了融合(he)國家出版發行信(xin)息公共(gong)服務平臺的(de)CNONIX應用(yong)示范單位(wei)銷售數(shu)據和商報(bao)·奧示監測數(shu)據的(de)2020年(nian)及(ji)2021開年(nian)最新統計數(shu)據分析報(bao)告。

會(hui)議由中國(guo)出(chu)(chu)版協會(hui)常務副理(li)事(shi)長(chang)(chang)兼秘(mi)書(shu)(shu)長(chang)(chang)劉建國(guo)、中國(guo)出(chu)(chu)版傳(chuan)媒商報社社長(chang)(chang)伍(wu)旭升分別主持。北(bei)京(jing)(jing)圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)組委(wei)會(hui)顧問、中國(guo)書(shu)(shu)刊發(fa)行業協會(hui)理(li)事(shi)長(chang)(chang)艾立(li)民，北(bei)京(jing)(jing)圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)組委(wei)會(hui)主任、中國(guo)書(shu)(shu)刊發(fa)行業協會(hui)副理(li)事(shi)長(chang)(chang)紀宏，北(bei)京(jing)(jing)圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)組委(wei)會(hui)秘(mi)書(shu)(shu)長(chang)(chang)、中國(guo)版協副秘(mi)書(shu)(shu)長(chang)(chang)劉麗霞，北(bei)京(jing)(jing)圖(tu)(tu)書(shu)(shu)訂(ding)貨(huo)會(hui)組委(wei)會(hui)副秘(mi)書(shu)(shu)長(chang)(chang)、中國(guo)書(shu)(shu)刊發(fa)行業協會(hui)副秘(mi)書(shu)(shu)長(chang)(chang)鮑黎均及各地省(sheng)委(wei)宣傳(chuan)部、出(chu)(chu)版集團、出(chu)(chu)版社負責人(ren)出(chu)(chu)席論壇。