3月31日，中國出(chu)版(ban)(ban)高(gao)層論壇在2021北京圖書(shu)訂(ding)貨會開(kai)幕當(dang)天(tian)舉行。論壇以擘畫“十(shi)四五”高(gao)質量出(chu)版(ban)(ban)，開(kai)創全民閱讀(du)“三新”氣象為主(zhu)題，聚焦出(chu)版(ban)(ban)行業(ye)的發展(zhan)難點熱點，集中展(zhan)現出(chu)版(ban)(ban)人對后疫情時代(dai)行業(ye)創新發展(zhan)的思(si)考。

中(zhong)國出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)協會理(li)事長(chang)柳斌杰(jie)做《邁向(xiang)“十四五(wu)”新(xin)(xin)(xin)(xin)(xin)階段，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)要有怎樣的(de)(de)新(xin)(xin)(xin)(xin)(xin)格局》主(zhu)旨(zhi)報告 。報告緊緊圍繞十九屆五(wu)中(zhong)全(quan)(quan)會精神，錨定出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)高質量發(fa)展和建(jian)設文化(hua)強(qiang)國的(de)(de)愿(yuan)景(jing)目標，從立足新(xin)(xin)(xin)(xin)(xin)階段、貫徹新(xin)(xin)(xin)(xin)(xin)理(li)念、構(gou)建(jian)新(xin)(xin)(xin)(xin)(xin)格局等(deng)方(fang)(fang)面，勾畫了(le)戰略思路、愿(yuan)景(jing)目標，也(ye)指出(chu)(chu)(chu)(chu)了(le)重(zhong)點任(ren)務(wu)，明(ming)確了(le)問題導(dao)向(xiang)。他表示，出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)一要抓住(zhu)機遇謀發(fa)展——建(jian)黨(dang)(dang)百年的(de)(de)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)今年的(de)(de)重(zhong)中(zhong)之重(zhong)；以(yi)黨(dang)(dang)史學習為(wei)重(zhong)點的(de)(de)教育活動(dong)為(wei)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)業(ye)提(ti)供(gong)了(le)深耕協作的(de)(de)主(zhu)戰場(chang)；建(jian)設書香(xiang)社會已經提(ti)上全(quan)(quan)黨(dang)(dang)日(ri)程；理(li)論、學術、科學、文學方(fang)(fang)面的(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)成為(wei)主(zhu)題出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)的(de)(de)重(zhong)要規劃；教育體制改(gai)革(ge)的(de)(de)重(zhong)要方(fang)(fang)向(xiang)是(shi)圖書能(neng)力(li)(li)的(de)(de)提(ti)升(sheng)(sheng)；文藝(yi)作品出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)和網絡出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)為(wei)新(xin)(xin)(xin)(xin)(xin)時代文化(hua)發(fa)展注入力(li)(li)量。二要積極(ji)應對新(xin)(xin)(xin)(xin)(xin)挑戰——在全(quan)(quan)球百年大(da)(da)變(bian)局的(de)(de)國際(ji)環(huan)境(jing)下(xia)，傳(chuan)播中(zhong)國文化(hua)，提(ti)升(sheng)(sheng)國際(ji)影響力(li)(li)；做好(hao)繼(ji)續面對新(xin)(xin)(xin)(xin)(xin)冠肺炎疫情考驗的(de)(de)思想(xiang)準備；在新(xin)(xin)(xin)(xin)(xin)媒體環(huan)境(jing)下(xia)找到(dao)讀者、找到(dao)市(shi)場(chang)；利用好(hao)現有的(de)(de)智能(neng)化(hua)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)新(xin)(xin)(xin)(xin)(xin)平臺，擴大(da)(da)服務(wu)方(fang)(fang)式(shi)；解決出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)資源市(shi)場(chang)化(hua)配置、管理(li)創新(xin)(xin)(xin)(xin)(xin)、政(zheng)策性措施優化(hua)等(deng)問題。三要主(zhu)動(dong)求變(bian)，開啟出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)強(qiang)國建(jian)設新(xin)(xin)(xin)(xin)(xin)征程——抓規劃、謀長(chang)遠、強(qiang)基礎、開新(xin)(xin)(xin)(xin)(xin)局、起(qi)好(hao)步，在社會發(fa)展中(zhong)推動(dong)多業(ye)態的(de)(de)出(chu)(chu)(chu)(chu)版(ban)(ban)(ban)(ban)(ban)(ban)服務(wu)。

如何(he)在(zai)百年(nian)(nian)未(wei)有之大(da)(da)變局和(he)國(guo)(guo)(guo)際國(guo)(guo)(guo)內雙循環新格局的大(da)(da)背景下，更好(hao)地講好(hao)中(zhong)(zhong)國(guo)(guo)(guo)故(gu)事、傳播好(hao)中(zhong)(zhong)國(guo)(guo)(guo)聲(sheng)音，促進文(wen)明互鑒，推(tui)(tui)動(dong)構建(jian)人類命(ming)運共同體，是(shi)出(chu)(chu)(chu)版(ban)(ban)業界的更大(da)(da)使命(ming)和(he)更新命(ming)題(ti)(ti)。中(zhong)(zhong)宣部進出(chu)(chu)(chu)口管理局副局長趙海(hai)云(yun)在(zai)《創新出(chu)(chu)(chu)版(ban)(ban)進出(chu)(chu)(chu)口管理 為展示國(guo)(guo)(guo)家形象發揮重要(yao)(yao)作(zuo)用》的專(zhuan)題(ti)(ti)演講中(zhong)(zhong)，從(cong)政策與發展走向(xiang)(xiang)勾勒了出(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)去”面臨的機遇挑戰，指(zhi)出(chu)(chu)(chu)了努(nu)力(li)方向(xiang)(xiang)和(he)著(zhu)(zhu)力(li)重點。他指(zhi)出(chu)(chu)(chu)，一(yi)要(yao)(yao)全力(li)推(tui)(tui)動(dong)習近平總書(shu)(shu)記著(zhu)(zhu)作(zuo)和(he)相關圖書(shu)(shu)的對(dui)外出(chu)(chu)(chu)版(ban)(ban)發行；二要(yao)(yao)將講好(hao)建(jian)黨百年(nian)(nian)故(gu)事作(zuo)為對(dui)外出(chu)(chu)(chu)版(ban)(ban)的主題(ti)(ti)主線；三要(yao)(yao)突出(chu)(chu)(chu)亮(liang)點辦(ban)好(hao)“亞洲經典著(zhu)(zhu)作(zuo)互譯計劃”“中(zhong)(zhong)國(guo)(guo)(guo)書(shu)(shu)架”“第(di)28屆北(bei)京國(guo)(guo)(guo)際圖書(shu)(shu)博(bo)覽會”“第(di)15屆中(zhong)(zhong)華圖書(shu)(shu)特殊(shu)貢(gong)獻獎評選(xuan)”4個專(zhuan)項活動(dong)；四(si)要(yao)(yao)高質(zhi)量開展出(chu)(chu)(chu)版(ban)(ban)“走出(chu)(chu)(chu)去”工作(zuo)。

深化出版(ban)(ban)(ban)業(ye)(ye)供給側結構性改(gai)革、推(tui)(tui)動(dong)出版(ban)(ban)(ban)文化產業(ye)(ye)高質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)，建設出版(ban)(ban)(ban)強(qiang)(qiang)國，是實現“十四五”規劃(hua)和2035年遠景(jing)目(mu)標的(de)(de)應有之義。其(qi)中，優化出版(ban)(ban)(ban)結構、強(qiang)(qiang)化精品(pin)出版(ban)(ban)(ban)、提(ti)升內(nei)容品(pin)質(zhi)(zhi)(zhi)和經(jing)營管理質(zhi)(zhi)(zhi)量(liang)(liang)是必(bi)然(ran)要求(qiu)。中宣部(bu)質(zhi)(zhi)(zhi)檢中心主任袁亞平(ping)以(yi)《對(dui)新發(fa)展(zhan)階段(duan)提(ti)升出版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)(zhi)量(liang)(liang)的(de)(de)思考》為題，分(fen)析了(le)出版(ban)(ban)(ban)業(ye)(ye)在強(qiang)(qiang)化出版(ban)(ban)(ban)質(zhi)(zhi)(zhi)量(liang)(liang)等方(fang)面取(qu)得的(de)(de)成績、面臨的(de)(de)問(wen)題、努力的(de)(de)方(fang)向，直指行業(ye)(ye)痛(tong)點，對(dui)業(ye)(ye)界推(tui)(tui)進高質(zhi)(zhi)(zhi)量(liang)(liang)發(fa)展(zhan)具有推(tui)(tui)動(dong)意義。他(ta)表示，進入新發(fa)展(zhan)階段(duan)，提(ti)升出版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)(zhi)量(liang)(liang)，一(yi)要把(ba)握優質(zhi)(zhi)(zhi)方(fang)向，把(ba)習近(jin)平(ping)新時代中國特色社會主義思想作為提(ti)升出版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)(zhi)量(liang)(liang)工(gong)作的(de)(de)根本指南(nan)；二要堅持問(wen)題導向，以(yi)“刀刃向內(nei)”的(de)(de)勇氣破解出版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升面臨的(de)(de)主要問(wen)題；三要明確提(ti)質(zhi)(zhi)(zhi)路(lu)向，以(yi)強(qiang)(qiang)烈(lie)的(de)(de)政治責(ze)任感和歷(li)史使命感推(tui)(tui)動(dong)出版(ban)(ban)(ban)產品(pin)質(zhi)(zhi)(zhi)量(liang)(liang)提(ti)升。

論壇為(wei)熱(re)心閱讀(du)推(tui)廣(guang)事業并(bing)做(zuo)出(chu)突出(chu)貢獻的(de)三位“直播達(da)人”——樊登讀(du)書創始人、首席內容官樊登，著名節目主(zhu)持人、作家、教育人王(wang)芳，“凱叔講(jiang)故事APP”創始人王(wang)凱頒發了“2021年度閱讀(du)推(tui)廣(guang)大(da)使(shi)”證牌。樊登代表獲頒大(da)使(shi)做(zuo)《堅守閱讀(du)推(tui)廣(guang)使(shi)命》的(de)專題演講(jiang)。

沙龍(long)對話環節(jie)，論壇邀請了2020年“率先垂(chui)范(fan)”、試水直播新(xin)營銷的出版(ban)(ban)社(she)掌(zhang)門(men)人——生活·讀書(shu)·新(xin)知三聯書(shu)店總(zong)編輯肖啟(qi)明，機械工業信(xin)息研究院院長(chang)(chang)(chang)、機械工業出版(ban)(ban)社(she)社(she)長(chang)(chang)(chang)李奇，華(hua)東師范(fan)大學出版(ban)(ban)社(she)董事長(chang)(chang)(chang)、社(she)長(chang)(chang)(chang)王焰以及(ji)(ji)國(guo)家(jia)一級作家(jia)雪漠，探(tan)討(tao)短(duan)視頻直播營銷心得(de)、經驗(yan)及(ji)(ji)趨勢(shi)。

本(ben)屆論(lun)壇還發布了融合國家(jia)出版(ban)發行信息公共服(fu)務(wu)平(ping)臺的CNONIX應用示范單(dan)位銷售數(shu)據和(he)商報·奧示監測(ce)數(shu)據的2020年及2021開年最(zui)新統(tong)計數(shu)據分析報告。

會(hui)(hui)議由中(zhong)(zhong)國(guo)(guo)出(chu)版(ban)協會(hui)(hui)常務副(fu)理(li)(li)事長(chang)(chang)兼(jian)秘(mi)書(shu)(shu)(shu)(shu)長(chang)(chang)劉(liu)建國(guo)(guo)、中(zhong)(zhong)國(guo)(guo)出(chu)版(ban)傳媒商(shang)報(bao)社(she)社(she)長(chang)(chang)伍旭升分別主持。北(bei)(bei)京(jing)圖書(shu)(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)顧問(wen)、中(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)(shu)刊發行業(ye)(ye)協會(hui)(hui)理(li)(li)事長(chang)(chang)艾立民(min)，北(bei)(bei)京(jing)圖書(shu)(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)主任、中(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)(shu)刊發行業(ye)(ye)協會(hui)(hui)副(fu)理(li)(li)事長(chang)(chang)紀宏，北(bei)(bei)京(jing)圖書(shu)(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)秘(mi)書(shu)(shu)(shu)(shu)長(chang)(chang)、中(zhong)(zhong)國(guo)(guo)版(ban)協副(fu)秘(mi)書(shu)(shu)(shu)(shu)長(chang)(chang)劉(liu)麗(li)霞，北(bei)(bei)京(jing)圖書(shu)(shu)(shu)(shu)訂貨(huo)會(hui)(hui)組(zu)委(wei)(wei)會(hui)(hui)副(fu)秘(mi)書(shu)(shu)(shu)(shu)長(chang)(chang)、中(zhong)(zhong)國(guo)(guo)書(shu)(shu)(shu)(shu)刊發行業(ye)(ye)協會(hui)(hui)副(fu)秘(mi)書(shu)(shu)(shu)(shu)長(chang)(chang)鮑(bao)黎均及各(ge)地(di)省委(wei)(wei)宣傳部、出(chu)版(ban)集團、出(chu)版(ban)社(she)負(fu)責人出(chu)席論壇。