2018年12月26日，由京東數科、京東物流和圖(tu)(tu)靈(ling)教育(yu)科技(ji)主辦，天(tian)(tian)津市(shi)牛子牛文化傳播有(you)限(xian)公(gong)司(si)承辦，天(tian)(tian)津市(shi)、山西省出版(ban)物發行業協會等(deng)單(dan)位協辦的中(zhong)國圖(tu)(tu)書行業無(wu)界(jie)(jie)零售(shou)創新峰(feng)會暨圖(tu)(tu)靈(ling)4.0——京東賦能的圖(tu)(tu)書無(wu)界(jie)(jie)零售(shou)創新解決方(fang)案發布會在天(tian)(tian)津召開。峰(feng)會以“連(lian)接+無(wu)限(xian)可(ke)能”為主題，聚焦圖(tu)(tu)書零售(shou)店智慧升(sheng)級，并同時(shi)宣布了國內(nei)首個圖(tu)(tu)靈(ling)“4.0智慧書店”在天(tian)(tian)津開始運(yun)行。

京(jing)東大(da)數據(ju)顯示，近三年(nian)來，全(quan)(quan)國的(de)(de)(de)圖(tu)(tu)書(shu)(shu)(shu)銷量及用戶(hu)數都在(zai)不斷增(zeng)長(chang)(chang)，全(quan)(quan)民(min)閱(yue)讀(du)不斷深入。大(da)眾對圖(tu)(tu)書(shu)(shu)(shu)的(de)(de)(de)需求體量并沒有(you)減少(shao)，改變的(de)(de)(de)只(zhi)是(shi)獲(huo)取（譬(pi)如網購）和閱(yue)讀(du)的(de)(de)(de)方式（譬(pi)如電子閱(yue)讀(du)）。2017年(nian)，中國圖(tu)(tu)書(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)(shou)總額為(wei)(wei)88.68億(yi)元，同比(bi)增(zeng)長(chang)(chang)6.67%，繼續延(yan)續了近年(nian)來的(de)(de)(de)增(zeng)長(chang)(chang)勢頭。網上書(shu)(shu)(shu)店渠道依然(ran)是(shi)市場增(zeng)長(chang)(chang)的(de)(de)(de)主要(yao)推(tui)動(dong)力，實(shi)現了25.82%的(de)(de)(de)增(zeng)長(chang)(chang)。而(er)另(ling)一方面，實(shi)體書(shu)(shu)(shu)店則依然(ran)未能(neng)走出負增(zeng)長(chang)(chang)的(de)(de)(de)困境——2018年(nian)上半年(nian)實(shi)體店圖(tu)(tu)書(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)(shou)市場銷售(shou)(shou)額增(zeng)長(chang)(chang)-2.93%。正是(shi)在(zai)這個(ge)背景下，京(jing)東科技賦能(neng)圖(tu)(tu)靈(ling)無(wu)界零(ling)(ling)(ling)售(shou)(shou)智慧(hui)書(shu)(shu)(shu)店解決方案應運而(er)生。圖(tu)(tu)靈(ling)“4.0智慧(hui)書(shu)(shu)(shu)店”解決方案是(shi)京(jing)東“無(wu)界零(ling)(ling)(ling)售(shou)(shou)”理念在(zai)零(ling)(ling)(ling)售(shou)(shou)書(shu)(shu)(shu)店行業的(de)(de)(de)系統(tong)性應用。圖(tu)(tu)靈(ling)以智能(neng)科技和大(da)數據(ju)為(wei)(wei)依托，以“無(wu)界零(ling)(ling)(ling)售(shou)(shou)”為(wei)(wei)導向，將(jiang)書(shu)(shu)(shu)店商(shang)品動(dong)銷價(jia)值(zhi)轉化(hua)(hua)為(wei)(wei)顧客品質服(fu)務提升(sheng)為(wei)(wei)核(he)心價(jia)值(zhi)，建立全(quan)(quan)新的(de)(de)(de)書(shu)(shu)(shu)店生態體系。此外(wai)，還(huan)對傳(chuan)統(tong)書(shu)(shu)(shu)店進行全(quan)(quan)面的(de)(de)(de)智慧(hui)化(hua)(hua)和生活休(xiu)閑(xian)改造。