2018年12月26日，由(you)京東(dong)數科、京東(dong)物流和(he)圖(tu)(tu)靈教育(yu)科技主辦，天(tian)(tian)津(jin)市牛(niu)子牛(niu)文化傳播(bo)有限公(gong)司承辦，天(tian)(tian)津(jin)市、山西省出版物發(fa)行(xing)(xing)業協會(hui)等單(dan)位協辦的中國圖(tu)(tu)書(shu)(shu)行(xing)(xing)業無界零(ling)售(shou)創新峰會(hui)暨(ji)圖(tu)(tu)靈4.0——京東(dong)賦能的圖(tu)(tu)書(shu)(shu)無界零(ling)售(shou)創新解(jie)決方(fang)案發(fa)布會(hui)在(zai)天(tian)(tian)津(jin)召(zhao)開(kai)。峰會(hui)以“連(lian)接+無限可(ke)能”為(wei)主題，聚焦圖(tu)(tu)書(shu)(shu)零(ling)售(shou)店(dian)智(zhi)慧升級，并(bing)同時(shi)宣(xuan)布了國內(nei)首個圖(tu)(tu)靈“4.0智(zhi)慧書(shu)(shu)店(dian)”在(zai)天(tian)(tian)津(jin)開(kai)始運(yun)行(xing)(xing)。

京(jing)(jing)東大數(shu)(shu)(shu)據(ju)顯示，近三年(nian)(nian)來，全(quan)國(guo)的(de)圖書(shu)(shu)(shu)(shu)銷(xiao)量及用(yong)戶數(shu)(shu)(shu)都在不斷增(zeng)(zeng)長(chang)，全(quan)民閱(yue)讀(du)(du)不斷深(shen)入(ru)。大眾對圖書(shu)(shu)(shu)(shu)的(de)需(xu)求體(ti)量并沒(mei)有(you)減(jian)少(shao)，改變(bian)的(de)只是(shi)獲取（譬如網購(gou)）和閱(yue)讀(du)(du)的(de)方(fang)(fang)式（譬如電子閱(yue)讀(du)(du)）。2017年(nian)(nian)，中國(guo)圖書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)總額為(wei)(wei)88.68億元，同比增(zeng)(zeng)長(chang)6.67%，繼續延續了近年(nian)(nian)來的(de)增(zeng)(zeng)長(chang)勢(shi)頭(tou)。網上書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)渠道依然是(shi)市(shi)場增(zeng)(zeng)長(chang)的(de)主(zhu)要(yao)推動力(li)，實現(xian)了25.82%的(de)增(zeng)(zeng)長(chang)。而另一(yi)方(fang)(fang)面，實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)則依然未能(neng)走出負增(zeng)(zeng)長(chang)的(de)困境——2018年(nian)(nian)上半年(nian)(nian)實體(ti)店(dian)(dian)(dian)圖書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)市(shi)場銷(xiao)售(shou)額增(zeng)(zeng)長(chang)-2.93%。正是(shi)在這(zhe)個背(bei)景下，京(jing)(jing)東科技(ji)(ji)賦能(neng)圖靈(ling)無界(jie)零(ling)(ling)(ling)售(shou)智慧(hui)(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)解決方(fang)(fang)案(an)應(ying)運而生(sheng)。圖靈(ling)“4.0智慧(hui)(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)”解決方(fang)(fang)案(an)是(shi)京(jing)(jing)東“無界(jie)零(ling)(ling)(ling)售(shou)”理念在零(ling)(ling)(ling)售(shou)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行業的(de)系統性應(ying)用(yong)。圖靈(ling)以(yi)智能(neng)科技(ji)(ji)和大數(shu)(shu)(shu)據(ju)為(wei)(wei)依托，以(yi)“無界(jie)零(ling)(ling)(ling)售(shou)”為(wei)(wei)導向，將書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)商品動銷(xiao)價值(zhi)轉化為(wei)(wei)顧客品質服(fu)務提(ti)升(sheng)為(wei)(wei)核心價值(zhi)，建立全(quan)新的(de)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)生(sheng)態體(ti)系。此外(wai)，還(huan)對傳統書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)進(jin)行全(quan)面的(de)智慧(hui)(hui)化和生(sheng)活(huo)休(xiu)閑改造。