2018年(nian)12月26日(ri)，由京東數科、京東物流和圖靈(ling)教育科技主(zhu)辦，天(tian)(tian)(tian)津(jin)市牛子(zi)牛文化傳播有限(xian)公司承辦，天(tian)(tian)(tian)津(jin)市、山(shan)西省出(chu)版物發(fa)行業協會(hui)等(deng)單位協辦的(de)中國圖書行業無(wu)界零售(shou)創新峰(feng)(feng)會(hui)暨圖靈(ling)4.0——京東賦能的(de)圖書無(wu)界零售(shou)創新解決(jue)方案發(fa)布會(hui)在天(tian)(tian)(tian)津(jin)召開(kai)。峰(feng)(feng)會(hui)以“連(lian)接+無(wu)限(xian)可能”為(wei)主(zhu)題，聚焦圖書零售(shou)店智慧升級(ji)，并同時宣布了(le)國內首個圖靈(ling)“4.0智慧書店”在天(tian)(tian)(tian)津(jin)開(kai)始運行。

京(jing)(jing)東(dong)大(da)數據(ju)顯示，近三年來，全國的(de)(de)(de)圖(tu)(tu)(tu)書(shu)(shu)銷(xiao)(xiao)量及用戶數都在不斷增(zeng)(zeng)長，全民閱(yue)讀(du)不斷深入。大(da)眾對圖(tu)(tu)(tu)書(shu)(shu)的(de)(de)(de)需求體(ti)量并沒有減少(shao)，改(gai)變的(de)(de)(de)只是獲取(qu)（譬如(ru)網購）和閱(yue)讀(du)的(de)(de)(de)方式（譬如(ru)電(dian)子閱(yue)讀(du)）。2017年，中國圖(tu)(tu)(tu)書(shu)(shu)零(ling)(ling)售(shou)(shou)(shou)總額為88.68億元，同比增(zeng)(zeng)長6.67%，繼續延續了近年來的(de)(de)(de)增(zeng)(zeng)長勢頭。網上(shang)書(shu)(shu)店(dian)(dian)(dian)渠道依然是市(shi)場(chang)(chang)增(zeng)(zeng)長的(de)(de)(de)主要推(tui)動(dong)力，實現了25.82%的(de)(de)(de)增(zeng)(zeng)長。而(er)(er)另一方面(mian)，實體(ti)書(shu)(shu)店(dian)(dian)(dian)則依然未能走(zou)出(chu)負增(zeng)(zeng)長的(de)(de)(de)困境——2018年上(shang)半年實體(ti)店(dian)(dian)(dian)圖(tu)(tu)(tu)書(shu)(shu)零(ling)(ling)售(shou)(shou)(shou)市(shi)場(chang)(chang)銷(xiao)(xiao)售(shou)(shou)(shou)額增(zeng)(zeng)長-2.93%。正是在這個背景下，京(jing)(jing)東(dong)科技(ji)賦(fu)能圖(tu)(tu)(tu)靈(ling)無(wu)界(jie)(jie)零(ling)(ling)售(shou)(shou)(shou)智(zhi)慧書(shu)(shu)店(dian)(dian)(dian)解決方案應運而(er)(er)生(sheng)。圖(tu)(tu)(tu)靈(ling)“4.0智(zhi)慧書(shu)(shu)店(dian)(dian)(dian)”解決方案是京(jing)(jing)東(dong)“無(wu)界(jie)(jie)零(ling)(ling)售(shou)(shou)(shou)”理念在零(ling)(ling)售(shou)(shou)(shou)書(shu)(shu)店(dian)(dian)(dian)行業(ye)的(de)(de)(de)系統(tong)性(xing)應用。圖(tu)(tu)(tu)靈(ling)以(yi)智(zhi)能科技(ji)和大(da)數據(ju)為依托，以(yi)“無(wu)界(jie)(jie)零(ling)(ling)售(shou)(shou)(shou)”為導向，將書(shu)(shu)店(dian)(dian)(dian)商品(pin)動(dong)銷(xiao)(xiao)價值轉化(hua)為顧客(ke)品(pin)質(zhi)服務提升為核心價值，建立全新的(de)(de)(de)書(shu)(shu)店(dian)(dian)(dian)生(sheng)態體(ti)系。此外，還(huan)對傳統(tong)書(shu)(shu)店(dian)(dian)(dian)進行全面(mian)的(de)(de)(de)智(zhi)慧化(hua)和生(sheng)活(huo)休閑改(gai)造。