2018年12月26日，由京東數科(ke)、京東物流和圖(tu)靈(ling)(ling)教育科(ke)技主辦，天津(jin)市牛(niu)子牛(niu)文化傳播有限(xian)公司承辦，天津(jin)市、山西省(sheng)出版物發行業協會(hui)等單位(wei)協辦的中國圖(tu)書行業無界零(ling)售(shou)創新峰會(hui)暨圖(tu)靈(ling)(ling)4.0——京東賦能(neng)的圖(tu)書無界零(ling)售(shou)創新解決方案發布會(hui)在天津(jin)召開。峰會(hui)以“連接+無限(xian)可能(neng)”為主題，聚焦圖(tu)書零(ling)售(shou)店(dian)智慧升(sheng)級，并同時宣布了國內首個圖(tu)靈(ling)(ling)“4.0智慧書店(dian)”在天津(jin)開始運行。

京(jing)(jing)東(dong)(dong)大(da)數據(ju)顯示(shi)，近三年來，全(quan)(quan)國的(de)圖(tu)(tu)(tu)(tu)書(shu)(shu)銷(xiao)(xiao)量及用戶數都在(zai)不斷增(zeng)(zeng)長(chang)(chang)，全(quan)(quan)民閱讀不斷深入。大(da)眾對(dui)圖(tu)(tu)(tu)(tu)書(shu)(shu)的(de)需求體(ti)(ti)量并沒有減少，改變的(de)只是(shi)獲取（譬(pi)如網購）和閱讀的(de)方(fang)(fang)(fang)式（譬(pi)如電子閱讀）。2017年，中國圖(tu)(tu)(tu)(tu)書(shu)(shu)零(ling)售(shou)總(zong)額為88.68億元，同比(bi)增(zeng)(zeng)長(chang)(chang)6.67%，繼(ji)續延續了(le)近年來的(de)增(zeng)(zeng)長(chang)(chang)勢頭。網上(shang)書(shu)(shu)店(dian)(dian)(dian)渠道依(yi)然是(shi)市(shi)場(chang)增(zeng)(zeng)長(chang)(chang)的(de)主要推動力，實(shi)現(xian)了(le)25.82%的(de)增(zeng)(zeng)長(chang)(chang)。而(er)另(ling)一方(fang)(fang)(fang)面，實(shi)體(ti)(ti)書(shu)(shu)店(dian)(dian)(dian)則(ze)依(yi)然未能(neng)走出(chu)負增(zeng)(zeng)長(chang)(chang)的(de)困境——2018年上(shang)半年實(shi)體(ti)(ti)店(dian)(dian)(dian)圖(tu)(tu)(tu)(tu)書(shu)(shu)零(ling)售(shou)市(shi)場(chang)銷(xiao)(xiao)售(shou)額增(zeng)(zeng)長(chang)(chang)-2.93%。正(zheng)是(shi)在(zai)這個背景下，京(jing)(jing)東(dong)(dong)科技賦(fu)能(neng)圖(tu)(tu)(tu)(tu)靈無(wu)界(jie)零(ling)售(shou)智(zhi)慧(hui)書(shu)(shu)店(dian)(dian)(dian)解決方(fang)(fang)(fang)案應運而(er)生。圖(tu)(tu)(tu)(tu)靈“4.0智(zhi)慧(hui)書(shu)(shu)店(dian)(dian)(dian)”解決方(fang)(fang)(fang)案是(shi)京(jing)(jing)東(dong)(dong)“無(wu)界(jie)零(ling)售(shou)”理念在(zai)零(ling)售(shou)書(shu)(shu)店(dian)(dian)(dian)行業的(de)系(xi)統性應用。圖(tu)(tu)(tu)(tu)靈以智(zhi)能(neng)科技和大(da)數據(ju)為依(yi)托，以“無(wu)界(jie)零(ling)售(shou)”為導向，將書(shu)(shu)店(dian)(dian)(dian)商品(pin)動銷(xiao)(xiao)價(jia)值轉化為顧客品(pin)質服(fu)務(wu)提(ti)升為核心價(jia)值，建立全(quan)(quan)新的(de)書(shu)(shu)店(dian)(dian)(dian)生態體(ti)(ti)系(xi)。此外，還對(dui)傳統書(shu)(shu)店(dian)(dian)(dian)進(jin)行全(quan)(quan)面的(de)智(zhi)慧(hui)化和生活休閑改造。