2018年12月26日，由(you)京(jing)東數科(ke)、京(jing)東物流和圖(tu)靈(ling)教育科(ke)技主辦(ban)，天(tian)津市牛(niu)子(zi)牛(niu)文(wen)化傳播有限公司承(cheng)辦(ban)，天(tian)津市、山(shan)西(xi)省出版物發(fa)行(xing)業協會等(deng)單位(wei)協辦(ban)的中國(guo)圖(tu)書(shu)行(xing)業無(wu)(wu)界零(ling)售創新峰(feng)會暨圖(tu)靈(ling)4.0——京(jing)東賦能(neng)的圖(tu)書(shu)無(wu)(wu)界零(ling)售創新解決(jue)方案發(fa)布會在天(tian)津召開。峰(feng)會以“連接+無(wu)(wu)限可能(neng)”為主題，聚焦(jiao)圖(tu)書(shu)零(ling)售店智慧升(sheng)級(ji)，并同時宣布了國(guo)內首個(ge)圖(tu)靈(ling)“4.0智慧書(shu)店”在天(tian)津開始運行(xing)。

京東大數(shu)據顯(xian)示(shi)，近三年(nian)(nian)(nian)來，全(quan)國的(de)(de)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)銷量及用(yong)戶數(shu)都在不(bu)斷(duan)增(zeng)(zeng)(zeng)長(chang)(chang)，全(quan)民(min)閱(yue)讀(du)不(bu)斷(duan)深入。大眾(zhong)對(dui)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)的(de)(de)需求(qiu)體量并沒有(you)減少，改變的(de)(de)只是(shi)(shi)獲(huo)取（譬如網購）和閱(yue)讀(du)的(de)(de)方(fang)式（譬如電子閱(yue)讀(du)）。2017年(nian)(nian)(nian)，中國圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)總額(e)為(wei)88.68億元(yuan)，同比增(zeng)(zeng)(zeng)長(chang)(chang)6.67%，繼續延續了近年(nian)(nian)(nian)來的(de)(de)增(zeng)(zeng)(zeng)長(chang)(chang)勢頭。網上書(shu)(shu)(shu)(shu)店(dian)(dian)渠道依(yi)(yi)(yi)然是(shi)(shi)市(shi)場增(zeng)(zeng)(zeng)長(chang)(chang)的(de)(de)主(zhu)要推動力，實(shi)現了25.82%的(de)(de)增(zeng)(zeng)(zeng)長(chang)(chang)。而另一方(fang)面(mian)，實(shi)體書(shu)(shu)(shu)(shu)店(dian)(dian)則(ze)依(yi)(yi)(yi)然未能走出負增(zeng)(zeng)(zeng)長(chang)(chang)的(de)(de)困境(jing)——2018年(nian)(nian)(nian)上半年(nian)(nian)(nian)實(shi)體店(dian)(dian)圖(tu)(tu)(tu)書(shu)(shu)(shu)(shu)零(ling)(ling)(ling)售(shou)市(shi)場銷售(shou)額(e)增(zeng)(zeng)(zeng)長(chang)(chang)-2.93%。正是(shi)(shi)在這個背景下，京東科(ke)技賦能圖(tu)(tu)(tu)靈無界(jie)零(ling)(ling)(ling)售(shou)智慧(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)解決方(fang)案應運而生。圖(tu)(tu)(tu)靈“4.0智慧(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)”解決方(fang)案是(shi)(shi)京東“無界(jie)零(ling)(ling)(ling)售(shou)”理(li)念在零(ling)(ling)(ling)售(shou)書(shu)(shu)(shu)(shu)店(dian)(dian)行業的(de)(de)系統性應用(yong)。圖(tu)(tu)(tu)靈以智能科(ke)技和大數(shu)據為(wei)依(yi)(yi)(yi)托，以“無界(jie)零(ling)(ling)(ling)售(shou)”為(wei)導(dao)向，將書(shu)(shu)(shu)(shu)店(dian)(dian)商品(pin)動銷價值(zhi)轉化為(wei)顧客(ke)品(pin)質服務提升為(wei)核心價值(zhi)，建立(li)全(quan)新(xin)的(de)(de)書(shu)(shu)(shu)(shu)店(dian)(dian)生態體系。此外，還對(dui)傳統書(shu)(shu)(shu)(shu)店(dian)(dian)進行全(quan)面(mian)的(de)(de)智慧(hui)化和生活休閑改造。