2018年12月26日，由京東(dong)數科(ke)、京東(dong)物流和(he)圖靈教育科(ke)技主辦，天(tian)津市牛(niu)子(zi)牛(niu)文化傳播(bo)有限(xian)公(gong)司(si)承辦，天(tian)津市、山(shan)西省(sheng)出版物發(fa)行業(ye)協會(hui)等單位協辦的中國(guo)圖書(shu)行業(ye)無界零售創(chuang)新峰會(hui)暨圖靈4.0——京東(dong)賦能的圖書(shu)無界零售創(chuang)新解決方案發(fa)布會(hui)在天(tian)津召開。峰會(hui)以“連接+無限(xian)可(ke)能”為(wei)主題(ti)，聚焦(jiao)圖書(shu)零售店智慧(hui)升級，并(bing)同(tong)時宣布了國(guo)內首個圖靈“4.0智慧(hui)書(shu)店”在天(tian)津開始運行。

京東(dong)(dong)大數(shu)據顯(xian)示(shi)，近三年(nian)來，全國(guo)(guo)的(de)(de)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)銷量(liang)及用(yong)戶數(shu)都(dou)在(zai)不斷(duan)增(zeng)(zeng)長(chang)，全民閱讀(du)(du)不斷(duan)深入。大眾(zhong)對圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)的(de)(de)需求(qiu)體量(liang)并沒(mei)有減少，改變的(de)(de)只是(shi)獲取（譬(pi)如網購）和閱讀(du)(du)的(de)(de)方(fang)式（譬(pi)如電子(zi)閱讀(du)(du)）。2017年(nian)，中國(guo)(guo)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)零(ling)售(shou)(shou)總額(e)為88.68億元(yuan)，同比(bi)增(zeng)(zeng)長(chang)6.67%，繼(ji)續(xu)延續(xu)了(le)近年(nian)來的(de)(de)增(zeng)(zeng)長(chang)勢(shi)頭(tou)。網上(shang)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)渠(qu)道依(yi)(yi)然是(shi)市場(chang)增(zeng)(zeng)長(chang)的(de)(de)主要推動力，實(shi)(shi)現了(le)25.82%的(de)(de)增(zeng)(zeng)長(chang)。而另一方(fang)面(mian)，實(shi)(shi)體書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)則依(yi)(yi)然未能走出負增(zeng)(zeng)長(chang)的(de)(de)困境(jing)——2018年(nian)上(shang)半(ban)年(nian)實(shi)(shi)體店(dian)(dian)(dian)(dian)圖(tu)書(shu)(shu)(shu)(shu)(shu)(shu)零(ling)售(shou)(shou)市場(chang)銷售(shou)(shou)額(e)增(zeng)(zeng)長(chang)-2.93%。正是(shi)在(zai)這個背(bei)景下(xia)，京東(dong)(dong)科(ke)技賦能圖(tu)靈(ling)無界(jie)零(ling)售(shou)(shou)智慧書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)解(jie)決方(fang)案(an)應(ying)運而生(sheng)。圖(tu)靈(ling)“4.0智慧書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)”解(jie)決方(fang)案(an)是(shi)京東(dong)(dong)“無界(jie)零(ling)售(shou)(shou)”理念在(zai)零(ling)售(shou)(shou)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)行業(ye)的(de)(de)系統性應(ying)用(yong)。圖(tu)靈(ling)以智能科(ke)技和大數(shu)據為依(yi)(yi)托，以“無界(jie)零(ling)售(shou)(shou)”為導向，將書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)商品動銷價值轉化(hua)為顧客品質服務提升為核心價值，建立全新的(de)(de)書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)生(sheng)態(tai)體系。此外，還對傳統書(shu)(shu)(shu)(shu)(shu)(shu)店(dian)(dian)(dian)(dian)進(jin)行全面(mian)的(de)(de)智慧化(hua)和生(sheng)活休閑改造。