2018年(nian)12月26日，由(you)京(jing)東數科(ke)、京(jing)東物流(liu)和圖(tu)(tu)(tu)靈(ling)教育科(ke)技主辦(ban)，天(tian)津市(shi)牛子牛文(wen)化(hua)傳播有限公司承辦(ban)，天(tian)津市(shi)、山西省出(chu)版(ban)物發行(xing)業協會等單(dan)位協辦(ban)的中國圖(tu)(tu)(tu)書行(xing)業無(wu)界零售(shou)創新峰會暨圖(tu)(tu)(tu)靈(ling)4.0——京(jing)東賦能的圖(tu)(tu)(tu)書無(wu)界零售(shou)創新解決方(fang)案發布會在天(tian)津召開(kai)。峰會以(yi)“連(lian)接+無(wu)限可(ke)能”為主題，聚焦圖(tu)(tu)(tu)書零售(shou)店(dian)(dian)智(zhi)慧升級，并同時宣布了(le)國內(nei)首個圖(tu)(tu)(tu)靈(ling)“4.0智(zhi)慧書店(dian)(dian)”在天(tian)津開(kai)始運行(xing)。

京東(dong)大(da)數(shu)據顯(xian)示，近(jin)三年(nian)來(lai)，全(quan)國的(de)圖(tu)(tu)書(shu)(shu)(shu)(shu)銷(xiao)量及(ji)用戶數(shu)都在(zai)不(bu)(bu)斷(duan)增(zeng)(zeng)長(chang)，全(quan)民閱(yue)讀(du)不(bu)(bu)斷(duan)深入。大(da)眾(zhong)對(dui)圖(tu)(tu)書(shu)(shu)(shu)(shu)的(de)需求體(ti)量并沒有減少，改變的(de)只是(shi)(shi)獲取（譬(pi)如網購(gou)）和閱(yue)讀(du)的(de)方(fang)式(shi)（譬(pi)如電子閱(yue)讀(du)）。2017年(nian)，中國圖(tu)(tu)書(shu)(shu)(shu)(shu)零(ling)售(shou)(shou)總額為(wei)88.68億元(yuan)，同比增(zeng)(zeng)長(chang)6.67%，繼續延(yan)續了近(jin)年(nian)來(lai)的(de)增(zeng)(zeng)長(chang)勢(shi)頭。網上(shang)(shang)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)渠道(dao)依然(ran)是(shi)(shi)市(shi)場增(zeng)(zeng)長(chang)的(de)主(zhu)要推動(dong)力，實現了25.82%的(de)增(zeng)(zeng)長(chang)。而(er)另一(yi)方(fang)面，實體(ti)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)則依然(ran)未(wei)能走出負增(zeng)(zeng)長(chang)的(de)困(kun)境——2018年(nian)上(shang)(shang)半年(nian)實體(ti)店(dian)(dian)(dian)圖(tu)(tu)書(shu)(shu)(shu)(shu)零(ling)售(shou)(shou)市(shi)場銷(xiao)售(shou)(shou)額增(zeng)(zeng)長(chang)-2.93%。正是(shi)(shi)在(zai)這個背景下(xia)，京東(dong)科技(ji)賦能圖(tu)(tu)靈(ling)無(wu)界零(ling)售(shou)(shou)智慧(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)解決(jue)方(fang)案應運而(er)生(sheng)。圖(tu)(tu)靈(ling)“4.0智慧(hui)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)”解決(jue)方(fang)案是(shi)(shi)京東(dong)“無(wu)界零(ling)售(shou)(shou)”理念在(zai)零(ling)售(shou)(shou)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)行業的(de)系統性應用。圖(tu)(tu)靈(ling)以(yi)智能科技(ji)和大(da)數(shu)據為(wei)依托(tuo)，以(yi)“無(wu)界零(ling)售(shou)(shou)”為(wei)導向，將(jiang)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)商品(pin)(pin)動(dong)銷(xiao)價(jia)值轉化為(wei)顧(gu)客(ke)品(pin)(pin)質服務(wu)提升為(wei)核心價(jia)值，建立(li)全(quan)新的(de)書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)生(sheng)態體(ti)系。此(ci)外，還對(dui)傳統書(shu)(shu)(shu)(shu)店(dian)(dian)(dian)進行全(quan)面的(de)智慧(hui)化和生(sheng)活休(xiu)閑改造。